Paramount
With over two decades of experience building luxury homes in the Hamptons. It was time for a complete 360 brand re-design across all touch-points.
Our strategic focus became:
The Hamptons are Paramount.
Brand Identity Process
. Brand personality, style, tone & attitude . Brand positioning compared to other brands . Brand awareness, positives and negatives . Brand image, how your audience views you . Marketing objectives & challenges . Logos we love, client picks
1
RESEARCH & ANALYSIS
2
DESIGN STRATEGY
. Kick-off meeting . Review name meaning and history . Evaluate current assets . Determine unique brand values . Target audience profiles . Key brand benefits, product offerings . Research top 3 closets competitors
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3
LOGO EXPLORATION
. Primary color palette . Corporate font selection . Logo applications . Logo size & free space . Application to a real-world examples
. Further development of logo concepts . Showing color applied to each . Logo lockup full name . Logo lockup tag line
4
CREATIVE DEVELOPMENT
. Explore shape, concept and style . Typographic pairing . Designs that combine the best aesthetics . Easily identifiable and recognizable . Present 3 logo directions
5
BRAND IDENTITY
. Logo finalization and artwork . Logo 1, 2 and full color versions . Lockups with full name, tag line . Master logo fils for print & digital
6
BRAND GUIDELINES
7
LAUNCH PROGRAM
. Roll out . New brand identity . Marketing materials . Website launch
Research PHASE 1: Research & Analysis Key Brand Benefits & Product Offerings Target Audience & Top 3 Competitors
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PHASE 1: Research & Analysis
PHASE 1: Research & Analysis
Top Competitors:
PHASE 1: Research & Analysis
Product Offerings:
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Full-Service Construction Company 1.Complete Custom Development Paramount provides an end-to-end solution for developing in the Hamptons - our team will work with you to create meaningful work that speaks to you and brings your vision to life
3. Design and architectural services Additions to existing structures Masonry patios, walkways & retaining walls Roof replacements Interior renovations Exterior renovations
2. Renovations The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation
4. Philosophy Transparency & Trust are Paramount. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
Strategy PHASE 2: Brand Strategy Marketing Objectives Brand Image & Creative Brief
PHASE 2: Brand Strategy
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Our goal is to build a new visual identity that...
PHASE 2: Brand Strategy
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Repositions you to: - Reach a larger audience. - Increase Revenue.
PHASE 1: Research & Analysis
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Target Audience:
- Affluent and influential individuals who own in the hamptons, Likely a second or third property. - The affluent and the aspirational couple that are socially sophisticated. - They haven’t done any construction in the Hamptons before and want to ensure they are getting the best quality at the best price. - They don’t have the time to oversee or manage anything, they just want to know they can trust someone to take the reins and get it done.
PHASE 2: Brand Strategy
Brand Image:
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- A new generation of building - Visually eye catching - Ahead of the curve in terms of marketing and branding - Translates into ahead of the curve in terms of building philosophy - Fresh & sophisticated - Cutting edge
PHASE 2: Brand Strategy
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Creative Brief:
- To re-introduce Paramount Hamptons - In sync with affluent lifestyle trends - Modern approach to traditional - Build brand awareness - Create strong brand name recognition - Design needs to be “inviting� - Look and feel luxurious but approachable - Designed to stand out from your competitors
PHASE 2: Brand Strategy
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Before we dig into the work let’s take a step back and review...
PHASE 2: Brand Strategy
Buzzwords POWERFUL
INNOVATIVE
BOLD
CREATIVE
FRIENDLY
CLEAN
CLEAR
ENERGETIC
BRIGHT
INNOVATIVE
CURRENT
VIBRANT
SIMPLE
SMART
GEOMETRIC
UNEXPECTED
MEMORABLE
CONFIDENT
DIFFERENT
POTENT
ORIGINAL
MODERN
ICONIC
PHASE 2: Brand Strategy
Brand Image AUTHENTIC
INTEGRITY
HIGH CLASS
ARTISTIC
RELEVANT
LUXURY
QUALITY
LOCAL
CURRENT
PREMIUM
EXPENSIVE
GENUINE
ORIGINAL
TIMELESS
CONFIDENT
INSPIRED
UNIQUE
CHARACTER
DESIGN
PREMIUM
EXCLUSIVE
CULTURED
LONGEVITY
Concept A PHASE 3: Logo Exploration
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CONCEPT A: Basic architectural shapes / Floor plan
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CONCEPT A: Shapes come together to form the letter “P�
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CONCEPT A: Logo
Paramount Builders
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CONCEPT A: Positive & Negative
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CONCEPT A: Business Card
P A R A M O U N T H A M P T O N S . C O M
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CONCEPT A: Launch
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CONCEPT A: Launch
Concept B PHASE 3: Logo Design Exploration
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CONCEPT B: Name is 9 letters long
PARAMOUNT
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CONCEPT B: Create a perfect grid formation
P A R
A M O
U N T
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CONCEPT B: Square
P A R
A M O
U N T
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CONCEPT B: Positive & Negative
P A R P A R
A M O A M O
U N T U N T
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CONCEPT B: Business Card
P
A
R
A
M
O
U
N
T
P A R A M O U N T H A M P T O N S . C O M
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CONCEPT B: Launch
P A R
A M O
U N T P A R
A M O
U N T
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CONCEPT B: Launch
P A R
A M O
U N T
Concept C PHASE 3: Logo Design Exploration
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CONCEPT C: Simplified letter “p”
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CONCEPT C: Three dimensional linear
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CONCEPT C: Three dimensional solid
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CONCEPT C: Positive & Negative
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CONCEPT C: Business Card
P A R A M O U N T H A M P T O N S . C O M
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CONCEPT C: Launch
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CONCEPT C: Launch
Overview PHASE 3: Logo Design Exploration
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OVERVIEW: Logo Concepts
Paramount Builders
A
P A R
A M O
U N T
B C
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OVERVIEW: Business Cards
A P A R
A M O
U N T
B C
Branding PHASE 4: Creative Development
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CONCEPT C: Paramount Hamptons
PARAMOUNT
H A M P T O N S
PARAMOUNT H A M P T O N S
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CONCEPT C: Positive & Negative
PARAMOUNT
H A M P T O N S
PARAMOUNT H A M P T O N S
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CONCEPT C: Signage
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CONCEPT C: Signage
WEBSITE: Redesign
QUALITY IS PARAMOUNT
QUALITY IS
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PARAMOUNT
QUALITY IS PARAMOUNT
Brochures PHASE 4: Design Finalization
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OVERVIEW: Brochure Covers
OVERVIEW: Brochure Covers
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SERVICES BROCHURE: Cover design
THE HAMPTONS ARE PARAMOUNT
WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you. We look forward to working with you, The Paramount Team
QUALITY IS PARAMOUNT
THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we can work together with your architect and design team on any project.
TRANSPARENCY & TRUST ARE PARAMOUNT
COMPLETE
CUSTOM
DEVELOPMENT
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.
DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.
THE HAMPTONS ARE PARAMOUNT
SERVICES BROCHURE: Overview
WELCOME With over two decades of experience building luxury homes in the Hamptons, we are expert builders who can seamlessly blend both traditional and modern architectural styles, with the highest caliber of building standards. We stand by our mantra of providing quality, convenience and unsurpassed craftsmanship to our clients. Whether you are looking to build a modern beach front home, a traditional Hamptons retreat, or add on to an existing property, we are here for you. We look forward to working with you, The Paramount Team
QUALITY IS PARAMOUNT
THE PROCESS From concept to completion, we build beautiful properties both inside and out using an extensive range of capabilities to attain the highest level of luxury and quality. Our extensive in-house team can make your dream house a reality, or we
Spear Design Group. All rights reserved. Proprietary & Confidential
can work together with your architect and design team on any project.
TRANSPARENCY & TRUST ARE PARAMOUNT
COMPLETE
CUSTOM
DEVELOPMENT
Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life. Once the project objectives are set, we provide a list of deliverables, inclusive of construction management, to avoid escalating costs or disruptions on your behalf.
PARAMOUNT RENOVATION DIVISION The renovation division can complete any size project, from a roof replacement to a complete interior and exterior renovation. Whether it’s a pool house or update to the existing floorplan or layout, our team has the resources and experience to deliver. Additions to existing structures / Masonry patios, walkways & retaining walls / Roof replacements / Interior renovations / Exterior renovations.
DESIGN & ARCHITECTURAL SERVICES Paramount is an end-to-end solution for developing a home in the Hamptons. Our team will work alongside you to deliver a meaningful product that speaks to you and brings your vision to life.
Spear Design Group. All rights reserved. Proprietary & Confidential
PORTFOLIO BROCHURE: Cover Design
PERFECTION IS PARAMOUNT
CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on.
CASE STUDY 1
Private Residence Water Mill
CASE STUDY 2
Private Residence Bridgehampton
CASE STUDY 3
Private Residence Bridgehampton
CASE STUDY 4
Private Residence Southampton
PERFECTION IS PARAMOUNT
PORTFOLIO BROCHURE: Overview
CUSTOM BUILT We build luxury homes for the most distinguished clients in the Hamptons. Our team is driven by the highest standards of excellence, perfected by over 24 years of experience. After over two decades in the Hamptons, we have assembled the finest roster of master craftspeople with superior technical knowledge and deep luxury home building experience. Because our homes are custom built, each of our team members brings a unique set of critical skills to every project that we work on.
CASE STUDY 1
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Private Residence Water Mill
CASE STUDY 3
Private Residence Bridgehampton
CASE STUDY 2
Private Residence Bridgehampton
CASE STUDY 4
Private Residence Southampton
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DETAILS BROCHURE: Cover Design
DETAILS ARE PARAMOUNT
“
lf there is one thing that stands out about the projects that I’ve had the
privilege of working on with Paramount, it is that they put relationships first. I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time.
”
Todd Nagy Hampton’s Architect
DETAILS ARE PARAMOUNT
“
The speed at which your team moves is amazing, THANK YOU so much for
putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.
�
Suzanne Client, Paramount Hamptons
DETAILS ARE PARAMOUNT
COVER
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DETAILS BROCHURE: Overview
DETAILS ARE PARAMOUNT
“
lf there is one thing that stands out about the projects that I’ve had the
privilege of working on with Paramount, it is that they put relationships first. I attribute this to their family-oriented structure which harbors such virtues as honesty, trust and integrity. I can honestly say that working with Paramount is an honor, a privilege, and a pleasure. Of the thousands of decisions you’ll make over the course of your project, choosing to team up with Paramount is one decision you will always celebrate. They earn my highest recommendation without reservation each and every time.
”
Todd Nagy Hampton’s Architect
DETAILS ARE PARAMOUNT
“
The speed at which your team moves is amazing, THANK YOU so much for
putting all hands on deck to make this happen for me and my family, we greatly appreciate everything that your amazing team did to get this done for us by our deadline. Your team is professional, incredibly helpful, very knowledgeable and dedicated. I am very impressed! Thank you again, you should be very proud.
”
Suzanne Client, Paramount Hamptons
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DETAILS BROCHURE: Overview
DETAILS ARE PARAMOUNT
COVER
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OVERVIEW: Brochure Covers Series / Abstract B&W
1 Services / Mineral
2 Portfolio / Animal
3 Details / Vegetable
Ads PHASE 3: Advertising Campaign A
PHASE 3: Brand Messaging
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Brand Messaging Quality is Paramount Perfection is Paramount Creativity is Paramount Luxury is Paramount Harmony is Paramount Details are Paramount The Hamptons are Paramount
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AD CAMPAIGN: Quality is Paramount
QUALITY IS
PARAMOUNT
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AD CAMPAIGN: Details are Paramount
DETAILS ARE
PARAMOUNT
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AD CAMPAIGN: Harmony is Paramount
HARMONY IS
PARAMOUNT
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AD CAMPAIGN: Perfection is Paramount
PERFECTION IS
PARAMOUNT
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AD CAMPAIGN: Creativity is Paramount
CREATIVIT Y IS
PARAMOUNT
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AD CAMPAIGN: The Hamptons are Paramount
THE
HAMPTONS ARE
PARAMOUNT
AD CAMPAIGN: Overview
QUALITY
DETAILS
HARMONY
IS
ARE
IS
PARAMOUNT
PARAMOUNT
PARAMOUNT
PERFECTION
CREATIVIT Y
IS
IS
PARAMOUNT
PARAMOUNT
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THE HAMPTONS ARE PARAMOUNT
Research PHASE 4: Brand Image Art Direction & Photography
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PHOTOGRAPHY INTERIORS: Dimore Studio / Details
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PHOTOGRAPHY INTERIORS: Dimore Studio / Details
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PHOTOGRAPHY INTERIORS: Dimore Studio / Shadows
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PHOTOGRAPHY INTERIORS: Joseph Dirand / Minimal
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PHOTOGRAPHY INTERIORS: Joseph Dirand / Straight
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PHOTOGRAPHY INTERIORS: Clements Design / Minimal
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PHOTOGRAPHY INTERIORS: Clements Design / Styling Flowers
OVERVIEW: Brand Promise
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Our goal is to build a new visual identity that... Makes waves!
Thank You FIONA SPEAR: Creative Director