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Ponytail - Flick • colour: 1B • © 2020 Feme Ltd.
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Go the extra length
POWER
UP YOUR
DAYS
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s ’ t a h w e d i s n EMPOWERMENT MODE: ON
Ta l k i n g t o H u d a B e a u t y ’s g l o b a l PR manager Remi Mobolade, t h is m o n t h's i s s u e c h i m e s i n with the # PullUpOrShutUp movement. Why? Because h e r e is a b l a c k w o m a n i n a p r o m i n e n t p o s i t io n s u r r o u n d e d b y i n s p ir i n g , u p l i f t i n g w o m e n . The landscape for black e m p l o y m e n t , a f t e r a l l , i s n ot a l l d o o m a n d g l o o m . We p o s e t h e q u e s t io n 'D o b l a c k p e o p l e r e a l l y s u p p o r t e a c h ot h e r ?' o v e r o n p a g e 19 a n d h ig h l ig h t t h e unfor tunate negatives that exist in the world, we must overcome t o m a ke a n e f f o r t t o f i n d p o s i t i v i t y.
Th e S pe l l Te a m x
04 SCOOP
Breaking beauty news and hair happenings
06 SPRING TWISTS
Six reasons why we love them
08 90S MINIMALISM
12 Spell Loves
With salons now reopen, * b r e a t h e s a h u g e s ig h of r e l ie f * w e a l s o h a v e b e v v y of s t y l e inspo on our pages. From bohoe s q u e S p r i n g Tw i s t s t o p o l i s h e d p o n y t a il s , t h e r e's s o m e t h i n g f o r e v e r y o c c a s io n .
CONTENT
The throwback style is having a major moment
10 FLOWER POWER
The latest wave of budding skin heroes
12 SPELL LOVES
Feed your inner product junkie
15 GET THOSE CURLS OUT
Four fierce texture ideas for all hair types
TA L K TO U S
16 "I’M NOT A 'TYPICAL' PR PERSON"
@spellmagazine
Meet Huda Beauty’s global PR manager, Remi Mobolade
instagram.com/spellmagazine
19 DO BLACK PEOPLE REALLY SUPPORT
facebook.com/spellmagazine
EACH OTHER?
editorial@spellmagazine.com
Reviewing the attitudes towards black-owned businesses
20 LUXURY BLACK BRITISH BRANDS
EDITOR Jemima Cousins SUB EDITORS Gemma Rusiecki, Julie Vuong WRITERS Jennifer Meredith, Keysha Davis,
Zenovia Grant, Perdita Nouril
DESIGNER Marzena Wilk COVER COURTESY OF SPELL BEAUTY FULL CREDITS INSIDE BACK COVER
Luxe hair and beauty brands founded by black female entrepreneurs
22 BULLETIN The latest news and offers from spellbeauty.com
© 2020 Feme Ltd. Reproduction of the contents of Spell Magazine in whole or in part without written permission is strictly prohibited. The views and opinions expressed in this magazine are the author’s own, and may not reflect the views and opinions of Feme Ltd.
P O O C S us h e in d t l l a h i n w it B u l le t
try
"Well being is about fee ling health y and happy"
goss!
Interview
Taking on holistic wellbeing & achieving a cleansed energy field
"
Tamara (T): We find aromatherapy fascinating. The science behind it and how it works, such as how different scents can influence our moods and emotions, makes it integral to our daily lives. Louise (L): We both discovered holistic wellbeing around the same time. We would share tips and ideas and this developed into making products with essential oils. As we became more aware of the toxins in products used at home and the negative effects, it was really important for us to use natural alternatives that don’t just smell good but also have many health benefits too.
s spe ll m ee t
LOUISE & TAMARA How a shared interest in aromatherapy & holistic living led friends Louise Layne (left) & Tamara Stuiver (right) to launch their own clean beauty brand, Talou...
T: Talou's products are natural and plantbased. We avoid the
Find out more about Talou over on page 20 or read the full interview at spellmagazine.com
SPELL
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MAGAZINE
use of chemicals and harmful substances. We also ensure that all our packaging is reusable and recyclable. L: Wellbeing is all about feeling healthy and happy. We believe that in order to feel great, you must take a conscious and mindful approach to the way you live. L: In order to achieve a cleansed aura it’s important to remember that everything within and around us is made up of energy (positive/high and negative/low). Our auras are energy fields with different layers that transmit, attract and repel different vibrational frequencies. Once cleansed, you feel more grounded, refreshed and relaxed.
"
Hair
DYSON PREDICTS HAIR HEALTH TO BE A TREND
News
LONDON SALON KEASH JOINS FORCES WITH APPLE
According to Dyson's global styling ambassador Jen Atkin, lockdown has provided respite for the nation's hair. Staying at home has meant less need for heat styling, which is a habit that's expected to continue as normality resumes. She says: "We're anticipating a trend for people wanting to achieve their desired style with less heat. That’s where the Intelligent Heat Control technology within Dyson styling tools will help."
London salon Keash has secured the collab of the century, partnering with Apple for the launch of its new Powerbeats Pro earphones colours. The vibrant braids collection reflects the tech accessory line's latest hues. Keash’s CEO Taiba Akhuetie says: "When I saw the colours of the headphones I instantly wanted to do something bold and bright. So we've created hairstyles that match the energy of Powerbeats Pro instead of shying away from it.”
MAC X TEYANA TAYLOR
Sa ve VS Splurge
The wait is finally over: Teyana Taylor’s limited edition make-up collection with MAC hits the shops this month. With over a year in the making and 13 pieces to choose from, it's time to get your glow on!
Beauty
HOT OFF THE NAIL PRESS Rock the hottest nail trends in seconds with Ciaté Cheat Sheet Nail Stickers (£16). These easy-to-use decals come in four designs, from neon geometric lines and pastel leopard spots to evil eye sketches and abstract illustrations. Customise your creations for the ultimate unique mani.
WAHL PowerPik Hairdryer, £19.99
GHD Helios & Professional Comb Nozzle, £159
SPELL
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MAGAZINE
As the UK slowly emerges from lockdown, many of us are missing our trusty hairstylists who we’d ordinarily be reaching out to now for our holiday protective styles. But worry not: Spring Twists are one of our favourite new summerready looks - and they can be achieved at home! Beautiful, stylish and practical, these new twisted extensions look authentically natural and provide endless styling options. Here's why we can’t get enough of this red-hot summer hair trend...
s t s i w T g n i Spr . . . E V O L E W S N O 6 R E AS
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enjoy o t e l b a e b 'll " You of s k ee w t h g i e six to -day o t y a d m o r f respite hairstyling" 1. They evoke the spirit of summer holidays Protective styles remind us of summer - and Spring Twists are no exception. Curly and coily in appearance, these extensions offer a laid-back bohemian vibe and are therefore the perfect option for when you're on your summer travels. While the jury is still out on whether we'll get the opportunity to jet away this year, we suggest you still continue the tradition of summer protective styling. Whatever happens, your natural hair will remain undisturbed by the sun and any damage inflicted by daily styling. 2. Twists are low maintenance Did we mention that Spring Twists are super effortless? Yes, admittedly the install might take three to four hours, but the upside of spending those hours sitting in one spot means that you’ll be able to enjoy six to eight weeks of respite from day-to-day hairstyling. And that’s not to say that protective styles like twists require no maintenance, it’s just that the upkeep generally pales in comparison. While we’re talking daily hair routines, do remember to keep your scalp nourished by using a light oil. 3. They aid hair growth and length retention The daily rigours of hairstyling as well as environmental factors can weaken your hair strands, resulting in breakage and damage. Protective styling has long been heralded as a styling method that can aid hair growth and Spring Twists are no different. Whether you opt for a crochet instalment or braiding, having your hair safely tucked away will give it a break from day-to-day styling, which will help strengthen your strands -
PRODUCTS TO KEEP YOUR SPRING TWISTS LOOKING FOREVER FRESH
Urban Twist Spring Twist, from £8.99
resulting in healthy growth and length retention. 4. They are stunningly versatile Spring Twists are one of the most versatile protective hairstyles around. They come in an assortment of lengths and shades (we’re particular fans of ombré twists) while allowing you to create popular everyday styles like ponytails, vintage rolls and half up/half down dos - see our stunning cover girl for inspo. 5. Twists are easy to DIY If you have felt the urge to try a DIY protective style while in lockdown, Spring Twists are probably your best bet. The extensions are pretwisted and come in springy curl-like formation (hence the name), which mimics the coily, elastic nature of natural hair. You simply blend your natural hair with the extensions, braid together for around one inch and then twist together to the end. Check out YouTube for some fun, easy tutorials. 6. Spring Twists offer style longevity by lasting for more than three weeks Due to the natural looking texture and the slightly undone appearance of Spring Twists, they actually look more authentic and ‘lived in’ the longer they are worn. Unlike some protective styles, the pristine and perfect aesthetic is not a requirement here so you can leave them in for a longer period. However, be extra careful not to neglect your scalp or cleansing regime as you will risk getting grime and heavy product build-up. Doing this will only set you back from achieving your dream hair length goals. SPELL
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Cantu Wave Whip Curling Mousse, £6.99
Shea Moisture Jojoba Oil & Ucuuba Butter Track Tension Relief Serum, £10.99
ASIAM Olive & Tea Tree Oil Treatment, £12.99
URBAN TWIST Spring Twist Model is wearing length 16 inches, colour 1B. Head over to spellbeauty.com to shop the look.
@amaka.hamelijnck
Botega Veneta SS20
TRENDS 2020
Two decades on, the adage ‘less is more’ couldn’t be more relevant. Get the look with clean lines, selective accessories and pareddown make-up.
@basicstouch
@iamsabaah
NINETIES MINIMALISM
@shawnacischroeder
Bottega Veneta SS20
@taylasnts
A.W.A.K.E. MODE Handbag, £185
TOPSHOP Sandals, £49
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MONICA VINADER Earrings, £135
Pretty Quick Afro Puff Bubble Pony • Colour: 1 © 2020 Feme Ltd.
AFRO PUFF BUBBLE PONYTAIL Get set to upgrade your updo with the most covetable ponytail out now
To find out more go to www.feme.com EXCLUSIVELY DISTRIBUTED BY FEME LTD. +44 (0)20 8254 3600 - SALES@FEME.COM
Flower Power From botanicals borrowed from fragrances to the world’s rarest stems, skincare has a new-found fascination with florals. Here’s everything you need to know about this budding beauty trend
Schwarzkopf
Florals for spring might not be exactly ground-breaking, but when it comes to skincare the appetite for botanicals is on the up. According to recent research, global sales of floral extracts to beauty companies has increased by 4.5 per cent year on year. Market research company the NPD Group also reports that sales of lavender-based cosmetics were up by a colossal 552 per cent in 2019. Meanwhile, online retailer Cult Beauty saw searches for jasmine increase by 174 per cent. And it's for good reason: from new extraction techniques to rare flowers picked solely for their impressive molecular make-up, the latest crop of floral formulations have all the hallmarks of resultsdriven skincare. Here are our top picks to add to your beauty arsenal...
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REMARKABLE ROSE
Does your skin have a tendency to flare up? If so, reach for rose-infused products. AMLY’s new Nocturnal Nectar Facial Essence, £60, features rock rose, which is brimming with antiseptic and antimicrobial properties that improve acne and help bring unruly skin back into balance. Often found in masks where it can be super concentrated and not diluted with other ingredients, Peter Thomas Roth’s Rose Stem Cell Bio-Repair Gel Mask, £45, contains five rose stem cells and four rose extracts in a cooling gel.
LOVELY LAVENDER
JOYFUL JASMINE
Lavender doesn’t just calm your nerves, it works on distressed skin to combat inflammation. Studies show it can also help induce synthesis of both type I and type III collagen, which is a key component to maintaining skin health. Great for the body too, Faith in Nature's Lavender and Geranium Body Wash, £5.79, is a good starting point while Disciple London's Essential Oils Lavender, £10, can be added to daily moisturisers and night-time serums to see how your skin responds.
Known for balancing the skin, jasmine can be found in Susanne Kaufmann’s new Eye Rescue Stick, £80, to wipe out dark circles. The ingredient also works well paired with more traditional actives, such as in Pixi's Retinol Jasmine Cleanser, £18, where it is combined with retinol to further enhance its brightening benefits.
HIBISCUS HYPE
CALMING CAMELLIA FLOWER
Nothing beats hibiscus when it comes to inducing a radiant glow. Instantly brightening the skin, it has its own signature acids that gently exfoliate and help to shrink appearance of pores. What's more, it packs a serious punch of hydration - meaning it won’t leave skin feeling tight and flaky. Try Elemis’ Peptide Overnight Radiance Peel, £40, and Gallinee’s Face Vinegar, £23, to infuse skin with its powerful antioxidant benefits.
FEMMUE has based its entire portfolio on camellia, the oriental relative of rose. The brand has spent six years researching how this floral extract can counteract the effects of environmental pollution: “We discovered it’s effective in suppressing free oxygen radicals and is a powerful anti-stress ingredient, helping to protect skin from aggressors,” says founder, Kelly S. Chung. Try its Dream Glow Mask Plump, £48. SPELL
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spell loves FEED YOUR INNER PRODUCT JUNKIE A round-up of the new hair, beauty and wig launches the Spell team are obsessing over this month
NEW CURL RELEASES
If you have an insatiable appetite for products that beautify your natural curls, cast your eye over these newcomers. Imbue Curl Inspiring Conditioning Leave in Spray, £7.99, is great for providing a fast hydration fix. Meanwhile, Ouidad Heavy Lifting Bubbling Scalp Mask, £32, is a detoxifying treatment that transforms from a gel to a foam. Last but not least, the multi-tasking Olew Curl Cream, £14.50, defines hair types from 3a to 4c.
2
GET A GRIP
3
1
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Christmas has come early for wig wearers with the arrival of Wig Fix, £25. Already a firm favourite with weave wiz Tokyo Stylez – hairstylist to Cardi B and Nicki Minaj – it has been engineered to seamlessly secure units to the head without bands or glue. The ultra soft silicone headband is not only transparent and easy to disguise, it’s also water repellent, non-itchy and so light that it applies zero pressure to the hairline. Time to get wiggy with it!
ACE YOUR BASE
Amandla Stenberg
The latest addition to the CND Shellac family, salon-only Wear Extender Base Coat offers up to three weeks of Shellac wear. Ask your qualified nail technician for details.
THE RISE OF MASKNE
With face coverings now compulsory on public transport, beauty brands are lining up solutions that tackle skin outbreaks caused by wearing masks (AKA ‘maskne’). Humidity, friction and a lack of fresh air can trigger bacterial inflammation, resulting in irritation and even acne. Use a cleanser, moisturiser and oil for daily protection.
COCA-COLA X MORPHE
MAVALA Featherweight Multi-Moisturising Cream, £25
ORIGINS Zero Oil Deep Pore Cleanser, £17.50
WELEDA Soothing Facial Oil, £18.95
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Beauty powerhouse Morphe joins forces with Coca-Cola to serve up an iconic collection of make-up for the eyes, lips and face. Available for a limited time only, quench your thirst for classic reds and sparkling neutrals – all made using supershiny and non-stick formulas. .
100% HAND -BRAI DED LACE WIG
What hair dreams are made of
Style Shown: Cloud 9 Braided Wig Goddess Locs - Colour: 613 © 2020 Feme Ltd.
The most natural-looking trends laced to perfection
To find out more go to www.feme.com EXCLUSIVELY DISTRIBUTED BY FEME LTD. +44 (0)20 8254 3600 - SALES@FEME.COM
GET THOSE CURLS OUT
PUT IT UP
Four fierce texture ideas for post-lockdown hair to try yourself at home or request from your stylist
Styling time: 5 minutes Maintenance: Easy Suitable for textures: 3a - 4a Manipulation level: Low
Ooze curl confidence this summer by customising your tendrils at home or in the salon. To get you off to a flying start, our cheat sheet breaks down all the essential info you need to pinpoint a look that not only suits your hair’s needs but your lifestyle too.
TWO TONED Styling time: 3 hours Maintenance: Somewhat difficult Suitable for textures: 3a - 4b Manipulation level: Very high
Salon etiquette post Covid-19 Across the country salons have put safety measures in place to ensure the safety of staff and clients. However, here are a few extra steps you can take to get the best results from your appointment...
CURLY CUT
Air hugs for now You haven’t seen your hairdresser for months, so of course you want to give them a big friendly hug – after all they’re reviving your glow up. But given the circumstances, it’s best to refrain from close contact.
General care Don’t forget to wash your hands on arrival, throughout your appointment and when leaving the salon. Make use of the tissues and antibacterial gel/wipes/soap provided too.
THE HIGH TEXTURED PONY Styling time: 25 minutes Maintenance: Moderate Suitable for textures: 3a - 4c Manipulation level: High
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Hair by Michelle Thompson
Consider pre-paying To avoid disappointment and losing out on a slot, find out if your salon is taking payments in advance to secure your booking.
Styling time: 45 minutes Maintenance: Easy Suitable for textures: 3a - 4c Manipulation level: Moderate
"I'M NOT A
'typical '
PR PERSON"
Remi Mobolade on the challenges of managing Huda Beauty’s global PR department, the perception of bitchiness in her trade and why working in a female-led industry can feel empowering SPELL
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t ee M Remi
You’ve worked at a number of high profile brands – how did you get your start? I first started working as a PR assistant at natural skincare brand Fresh straight out of university. I then moved to Dubai and worked for Moët Hennessy in more of a marketingbased role. This was followed by a transition to PR at Chanel and then Dior. Because I'd previously been in marketing I worried that my new employers might think I wasn’t quite right for the job, but I showed that the skills were transferable. I moved back into PR because I like making connections with people. What’s your number one tip for anyone who wants a job in beauty PR? I think it’s important to be persistent and to make sure that your knowledge and enthusiasm come across in your interview and on the job. Is it important to be a fan of a brand in order to make yourself more employable? From my perspective, I would only work for brands that I am genuinely interested in, which is why I work in beauty. If you’re not interested in something, it can be difficult to hide that in an interview. I remember being grilled about my skincare routine in one interview; the interviewer made it sound like it was an innocent question, but it was really a test! What is a common misconception about people who work in PR? The main misconception about people in PR is that we’re bitchy! Some people think that we’ll be really nice to people’s faces and say everything that they want to hear, then we’ll be
Where do you find your inspiration for PR campaigns? Everywhere! I do like to think that I’m naturally creative, although I’m not an artist or a musician. There’s a lot of opportunity to be creative at Huda Beauty. They really welcome those with new ideas. The sky is the limit. Tell us something we don’t know about Huda Beauty! Something that very few people know is that the Huda sisters personally interview everyone who works for the company, regardless of whether they’re a cleaner or a manager. They’re really busy, but they put in the time to do this because they want to make sure that the vibe is right with that person. We also have a self-care day once a month, where you can go and get a massage or do whatever you like to take care of yourself. My ideal self-care day involves sitting on the couch eating Fruit Loops and watching YouTube videos! Also, for our most recent campaign shoot for the launch of the new skincare range Wishful, Huda rounded up its staff to be models. See Remi's picture, left. What is it like living as a black woman in Dubai? I used to live in Boston and an area of North Carolina where traditionally there has been a lot of racial discrimination, so I have lived around that for years. But although racism of course exists in Dubai, I feel that class has more of an influence on people's behaviour towards others.
1. Decide where your passion lies 2. Build your skill set by taking relevant classes 3. Take on an internship related to the field 4. Network 5. Keep social media profiles such as LinkedIn up to date
Do you have to tailor your wardrobe to be more conservative? Not me, personally. I like to wear bright colours, bold prints, baggy clothes and even a mini skirt or dress for the right occasion. What’s your perception of the wage gap in the PR industry? Honestly, I haven’t given the wage gap much thought because the PR industry is a very female-led field. There are a lot of women in important positions receiving a good and fair income. Saying that, I feel empowered to work for a company that is run by women who are all about uplifting other women to succeed.
Huda Beauty Tantour, £26
ITEMS ITEMS THAT THAT HAVE HAVE REMI REMI RAVING… RAVING… Product must-haves in the beauty PR's cosmetics collection
STEPS TO YOUR DREAM CAREER
different behind their backs. I’ve had a few people say to me that I’m not a ‘typical’ PR person because I don’t come across that way, but the truth is that everyone is different.
Wishful Yo Glow Enzyme Scrub, £18
Kayali Elixir 11, £67 SPELL
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SPELL VOICES
DO BLACK PEOPLE REALLY SUPPORT EACH OTHER?
‘Undervaluing an d being dubious of o ne anoth er has to st op oth erwise we will ne ve r th rive ’
Entrepreneur Zenovia Grant shares her thoughts on the #PullUpOrShutup movement and attitudes towards black-owned businesses As an offshoot to Black Lives Matter, other social media movements have been sparked such as the hashtag #PullUpOrShutUP. This is where large beauty corporations are called upon to publicly share their middle and upper management employment race statistics, highlighting the number of black people employed in the company. It may or may not come as a surprise to learn the black community has been a huge financial profit pool for these companies. Mintel reports that Black women spent a sizeable $1.7bn on beauty products in the US in 2017 – that’s 8.5 per cent of the market. And yet, where it is OK to take our money, a lot of these
top beauty brands fail to employ people of colour.
otherwise we will never thrive or be a real contender in the world of business.
While I’m in support of the campaign and companies showing transparency, I believe the debate goes on. Rather than point the finger, perhaps we should start by looking within. As a black woman who had her own business, I’ve seen first-hand how the black community is more likely to spend money with other businesses than reinvest in their own.
I’m not denying that there aren’t poorly structured businesses out there charging ‘top dollar’ for mediocre services. But should that be put down to race? With companies like H&M sparking outrage for placing a little black boy in a monkey top hoodie, I know black people who continue to spend their money in such establishments. So why not apply the same line of thinking or generous attitude to black-owned businesses?
Running an agency for children with disabilities, I went above and beyond to charge low prices, run extra workshops and provide a first class service. Rather than allowing the work to speak for itself, I was always in a position of having to explain my pricing. On one occasion, I was even asked for a freebie. This infectious mentality of undervaluing and being dubious of one another has to stop SPELL
Finally, with many of our non-black counterparts educating themselves on black history and culture through the vestiges of Non-Optical Allyship – a simple guide on being a supporter of BLM without offending others – perhaps now is the perfect time for us all to reflect.
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Shutterstock
The best premium home-grown brands championed by the Spell team
Luxury black British brands SPELL
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Black-owned businesses are not a new concept. For years they’ve been chipping away in the background waiting for recognition while other brands hogged the limelight. But with the recent shift in mainstream consciousness thanks to the Black Lives Matter movement, black British brands are having a big moment. At Spell, we believe supporting homegrown brands shouldn’t be a fleeting trend and we will continue to offer our platform to established and emerging entrepreneurs to showcase their brilliance. With this in mind, we’ve complied a list of brands that pay particular attention to packaging aesthetics, quality ingredients and a luxury feel that can be hard to find on the high street. Put these on your hair and skincare radar now...
SOAPSMITH
Soapsmith founder Samantha Jameson has made no secret of obsessively refining her craft to produce a body range bursting with organic ingredients and natural fragrances. The result is a luxe collection of bath soaks, body lotions and handmade soaps that are fit for any bathroom display. Plus, in homage to her London roots, Jameson has named each scent after a vibrant city area such as Hackney and Camden.
FREYA +BAILEY
After experiencing stress acne, Freya + Bailey founder Abbie Oguntade partnered with her beauty team to create a genuine solution for stressed-out skin. Its prettily packaged skincare line-up ditches the stringent smells and clinical aesthetic often associated with acne-related products and targets prominent concerns affecting black skin like dullness, dehydration and hyperpigmentation.
79 LUX
Add a premium touch to your skincare routine with award-winning beauty range 79 Lux. Founded by nutritionist Karen CummingsPalmer who just so happens to visit the same salon as Spell Editor Jemima Cousins – Hector’s Global Hair with Zeal - it's the perfect antidote for dry complexions. The line uses a cherry-picked menu of organic, plant-based ingredients as well as gold to get the melanin poppin’. Trust us, you won’t be disappointed.
TALOU
It's often easy to find black-owned hair and skin related brands, but what about aromatherapy? Filling the gap is Talou, a beautifully crafted holistic line that is centred on modern living. The range includes a standout selection of handmade candles, mood-lifting pulse point oils and cleansing smudge sticks. To learn more about the budding entrepreneurs behind the brand, turn to page 4 to read our interview.
SOAPSMITH
TALOU
ROXANNE CAMPBELL
After qualifying as a nail technician in 2006, Roxanne Campbell burst onto the beauty scene working at various Fashion Weeks. It wasn’t too long before the nail supremo decided to launch her 100 per cent crueltyfree Nail Lacquer. Available in an assortment of colours complementing the undertones of black skin, you can tap into Roxanne’s expertise by signing up to her monthly online masterclass, which commences next month.
T.W.O.K LONDON
London-based cosmetics company T.W.O.K – The Woman of Kolor is finally getting the props it deserves. Founded in 2016 by pharmacist Toyin Fajemirokun Onyolu, the quest was to create a brand that was not only inclusive but looked the part too. Its zingy packaging rivals new school brands like Glossier and Tarte Cosmetics. And with the expansion into lashes and skincare, this is a brand to watch.
JIM + HENRY
Celebrating curly hair in all its crowning glory, Jim + Henry is the UK’s first leave-in conditioner made up of just eight ingredients. The attention to detail and high-spec ingredients means you can cut down on homemade concoctions and work with what’s in the tub. But don't just take our word for it: head over to the brand's website for curlinspiring picture testimonials and easy-tofollow how-tos.
DIZZIAK
Led by its mission statement ‘All hair is different – Dizziak is different’, what jumps out first about this ground-breaking haircare range is its edgy, standout packaging. It sets the bar high by making a much welcomed departure from the old-fashioned appearance of most afro products. Gaining shelf space in Selfridges and a TFL billboard campaign, we can’t wait to see what else this buzzy brand has in store.
TWOK LONDON
FREYA +BAILEY
DIZZIAK ROXANNE CAMPBELL 79 LUX SPELL
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JIM + HENRY
THE SPELL-OMETER What’s hot and what’s not in the world of Spell
SpellBeauty.com
BULLETIN
Launches, promos and discounts you don’t want to miss
HOT
EXTEND YOUR EMPIRE
Cot ton face mask, £15
BLACK PARADE Proceeds from Beyoncé’s surprise single go to the BeyGOOD Black Business Impact Fund
SILVER SCREEN Cinemas are now open, so go and watch stylish timebending thriller Tenet, starring John David Washington.
PULL UP FOR CHANGE Sharon Chuter’s initiative, @pullupforchange, highlights racial inequality in multinational corporations - and we’re disappointed with the findings.
Spell Beauty’s Empire Lace Wig collection welcomes two new additions: Michelle and Tyra. Each style is made with argan oil-infused human hair to accentuate shine, increase longevity and withstand heat styling. Paired with a lightweight mesh cap, these wigs make a salon-fresh style easy to achieve every day.
SAFE & STYLISH Safety and style come first with these colourful masks by London-based Black-owned business Joanna Vanderpuije.
HEALTH FIRST Protesting without safety precautions is a big no-no. Our checklist includes masks, sanitiser, sunscreen and water.
BUBBLE AND SLEEK Tired of hearing the term ‘social bubble’? Well, we’ve got a different kind of bubble on our minds: the Outre Pretty Quick Afro Puff Bubble Pony. As seen on the likes of Dawn Richards and Ariana Grande, choose from three natural colours to suit your look. Simply gather your own hair into a bun or ponytail then use the drawstring on the Bubble Pony to secure it in place. Available from mid-July.
UP YOUR UP-DO GAME
WANDER-LUST WOES
The Feme Collection Ponytail provides ponytail perfection in four stunning new styles. Made with high temperature fibres that can be curly or straightened, each look is available in a range of natural shades to blend with your hair colour. Coming soon.
Oh, how we miss those summer holidays with the squad!
NOT SPELL
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LITTLECK BLA BOOK
SH O P DU CTS TH E PR O FE AT U RE D
IN TH IS ’S M O N TH IS SU E
B E AU T Y 79 LUX 79lux.com CIATÉ LONDON ciatelondon.com CND cnd.com DISCIPLE LONDON disciplelondon.com ELEMIS elemis.com FAITH IN NATURE faithinnature.co.uk FEMMUE feelunique.com FRANCES PRESCOTT francesprescott.com FREYA + BAILEY freyaandbailey.com GALLINEE gallinee.com HUDA BEAUTY hudabeauty.com KAYALI hudabeauty.com MAC COSMETICS maccosmetics.co.uk MAVALA mavala.com MORPHE uk.morphe.com ORIGINS origins.co.uk PETER THOMAS ROTH
peterthomasroth.com PIXI pixibeauty.co.uk ROXANNE CAMPBELL
roxannecampbell.com SOAPSMITH soapsmith.com SUSANNE KAUFMANN
susannekaufmann.com TALOU talouslondon.com TWOK LONDON twoklondon.com WELEDA weleda.co.uk WISHFUL hudabeauty.com
HAIR ASIAM boots.com CANTU boots.com DIZZIAK selfridges.com DYSON dyson.co.uk EMPIRE spellbeauty.com GHD ghdhair.com IMBUE imbuehaircare.com JIM + HENRY jimandhenry.com OLEW olew.co.uk OUIDAD ouidad.com OUTRE spellbeauty.com SHEA MOISTURE boots.com THE FEME COLLECTION
spellbeauty.com URBAN TWIST spellbeauty.com WAHL wahl.co.uk WIG FIX therenatural.com
E X T R AS A.W.A.K.E MODE awake-mode.com MONICA VINADER monicavinader.com TOPSHOP topshop.com
COVER CREDITS Courtesy of Spell Beauty Photography Luke Nugent
Hair Dionne Smith Make-up Natasha Wright Styling Erica Matthews
WHERE TO FIND SPELL SALONS
AFROTHERAPY 235 Fore Street, London, N18 2TZ, 020 8345 5621 ANNE VECK 33 St Clements, Oxford, OX4 1AB, 01865 727 077 APRIL HAIR SALON 5 Bull Street, Burnley, BB11 1DW, 01282 839 726 COBELLA 5 Kensington High Street, London, W8 5NP, 020 7118 1277 DKUK 191 Queen's Road, Peckham, London, SE15 2NG, 020 3609 0920 ELITE HAIR LOUNGE 24 Sidney Road, London, SW9 0TS, 020 7207 5904 GEORGE KOSIT HAIR 10-12 Bristol Street, Birmingham, B5 7AA, 0121 622 6782 HAIR 305 305 Brompton Road, London, SW3 2DY, 020 7118 1277 HYPE COIFFURE 186 Lavender Hill, Battersea, London, SW11 5TQ, 020 7223 3800 JUNIOR GREEN LONDON 55 Kensington Church Street, London, W8 4BA, 020 7752 0620 LATHANIEL’S COUTURE 196 Coldharbour Lane, London, SE5 9QH, 020 3601 0683 MIMI ET MINA 16 Needham Road, London, W11 2RP, 020 7727 9356 MY HAIR BAR 22 Warren Street, London, W1T 5LU, 020 7380 0188 NAILS & BROWS 31 Berkeley Street, London, W1J 8EJ, 020 7499 5245 NEW YORK HAIR DESIGN 2 Langham Parade, London, N15 3ND, 020 8888 3397 NICKY OLIVER HAIRDRESSING 32 Oldham Street, Manchester, M1 1JN, 0161 241 0380 PECKHAM PALMS Peckham Palm Arcade, Unit 1-14 Bournemouth Close, Peckham Rye, London, SE15 4PB, 020 7062 2000 PURELY NATURAL 119 The Grove, London, E15 1EN, 020 8221 0122 SIMPLY GORGEOUS 79 Kingsgate Road, Kilburn, London, NW6 4JY, 020 7625 4500 THE CURL BAR 210 Middle Lane, Hornsey, London, N8 7LA, 020 3667 7204 THE HAIR SANCTUARY 90b Mitford Street, Manchester, M32 8AQ, 0161 536 1249 THINK PRETTY 301 High Road Leytonstone, London, E11 4HH, 020 7232 5168
SHOPS
NORTH LONDON EDMONTON HAIR & COSMETICS LIMITED 257-159 Fore Street, Edmonton, N18 2TY, 0208 887 6158 HAIRITAGE 1 Queens Parade, Walm Lane NW2 5HT, 020 3417 4844 PAK’S HAIR BOUTIQUE 25 Stroud Green Road, Stroud Green, N4 3EF, 0207 263 2331 PAK’S HAIR & COSMETICS HARLESDEN 5 7 Craven Park Road, Harlesden, NW10, 8SH, 0208 963 1730 EAST LONDON BEAUTY QUEEN COSMETICSUnit 19, 70-73 The Mall, The Stratford Centre, Stratford, E15 1XQ, 0208 534 8786 JUDITH'S HAIR & BEAUTY Barking Rd, London E13 8HJ, 07949 818778 PAK COSMETICS 212 Heathway, Dagenham, Greater London RM10 9NS, 0208 592 9108 QUEENS COSMETICS 3 91 Green St, Upton Park, E13 9AU, 0208 471 1699 SUPERGROWS COSMETICS 2 4-25 Queens Market, Upton Park, E13 9BA, 0208 552 9886 SPELL
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MAGAZINE
YOUR HAIR & BEAUTY S tratford Centre, 20 Broadway, E15 4QS, 0208 555 0946 SOUTH LONDON PAK’S HAIR CENTRE 141 Rye Lane, Peckham, SE15 4ST, 0207 732 2822 SABINA HAIR & COSMETICS 68-70 Rye Lane, Peckham, SE15 5BY, 0207 469 7356 SABINA 6 9 Mitcham Road, Tooting Broadway, SW17 9PB, 0208 682 0055 SABINA 6B Greens End, Woolwich, SE18 6HX, 0208 855 5266 YOUR HAIR & BEAUTY 37 Lewis Grove, Lewisham, SE13 6BG, 0208 318 0999 NORTH WEST ENGLAND PAUL’S HAIR WORLD 53 Barbirolli Way, Arndale Centre, Manchester, M4 2HU, 0161 839 0708 PAUL’S HAIR WORLD 29-30 Oldham Street, Manchester, M1 1JG, 0161 834 6498 RAPUNZELS HAIR CITY 315 Smithdown Road, Liverpool, Merseyside, L15 0EB, 0151 733 4333 LIVERPOOL HAIR & COSMETICS 31 Dawson Way, St Johns Shopping Centre, Liverpool, Merseyside, L1 1LY, 0151 708 0699 YORKSHIRE & THE HUMBER CC HAIR & BEAUTY 256-258 Roundhay Road, Leeds, West Yorkshire, LS8 5RL, 0113 249 5562 BRITS HAIR & BEAUTY 30 Kirkgate, Bradford, West Yorkshire, BD1 1QL, 01274 733 287 PRISSY'S 6 Saint James Road, Halifax, West Yorkshire, HX1 1YS, 01422 345 482 CC HAIR & BEAUTY 119-129 Chapeltown Road, Leeds, West Yorkshire, LS7 3DU, 0113 262 3728 TALKING HEADS 51-57 St Sepulchre Gate, Doncaster, DN1 1UB, 01302 328 720 CC HAIR & BEAUTY Unit 2 & 3 Leeming House, Vicar Lane, Leeds, LS1 6BY, 07709 836 498 WEST MIDLANDS TZ ENTERPRISES 40 Queen Street, Wolverhampton, West Midlands, WV1 3JW, 01902 574 920 EAST ANGLIA BEAUTY BY ZARA Grays, Essex, RM17 6QJ, 01375 376 050 SOUTH EAST ENGLAND MIA HAIR & BEAUTY 41 Mill Street Luton, LU1 2NA, 01582 727 878 ABV HAIR & BEAUTY STORE 79 Lowfield Street, Dartford, Kent, DA1, 01322 276 003 BISMI COSMETICS 7 Farthing Grove, Netherfield, Milton Keynes, MK6 4HH, 01908 393 144 MAADE HAIR & BEAUTY 4 Rhode Street, ME4 4AL, 01634924102 QUEEN MALAIKA 29 Kingston Road, Portsmouth, PO2 7DP, 02392862044 SCOTLAND ELEORA LTD 94 King Street, Aberdeen, AB24 5BA, 0122 446 7896 SINE HAIR & BEAUTY 196 Hope Street, Glasgow G2 2UG, 0141 237 4556 LUSH HAIR Unit 38-41 Inshop Paisley Centre, High St., Paisley, Glasgow, 0141 887 7025