July 2020
www.evercannabis.com
SP S PA PARK PARKS P ARKS AR ARK A RK RK RKS KS S P PIPES PI PIP PIPE IPE IIPES IP PES PE P ES E S AND A AN N ND D
CAMPING TRIP
Can you toke in your tent at a campsite?
INDIGENOUS CANNABIS COALITION Nonprofit advocates for tribal rights
VIRTUAL VISIT
States temporarily allow telehealth
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The Spokesman-Review
Spokane, Wash. / Coeur d’Alene, Idaho
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Friday, July 3, 2020
VOLUME 5 | ISSUE 7
DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT
Kathleen Coleman DIRECTOR OF SALES
Dan Fritts
MANAGING EDITOR
Joe Butler
HEALTH & CULTURE EDITOR
Theresa Tanner
ART DIRECTOR, MARKETING
Anne Potter
CREATIVE DIRECTOR
Chris Soprych
Evercannabis magazine is a monthly supplement published by The Spokesman-Review. No portion of this magazine may be reproduced in whole or in part without written consent of the publisher.
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The Spokesman-Review
FROM THE EDITOR’S DESK
Protests provide opportunity to reflect Industry must do more to address historic wrongs By Joe Butler and Theresa Tanner
EVERCANNABIS EDITORS
When we first started our publication just a little over four years ago, several industry experts we met suggested we focus on issues of social equity, starting with the fact that more people of color are in jail for pot-related crimes than non-POCs. At the time, the best we could say was “hey, thanks for the good ideas.” We were just trying to keep up with industry jargon and the intricacies of 502 regulation; we weren’t ready to tackle topics of racebased inequities. Even as we developed our knowledge, we found challenges with scope as well as space – it isn’t easy to boil down more than 400 years of inequality and discrimination in society into 500 words or less. And maybe, as a publication produced primarily by white people, we felt uncomfortable or incapable of addressing these issues. Which is part of the problem. So as we continued, it became easier to craft lighthearted stories than to tackle topics like the racist roots of American cannabis policy, starting with 1920s-era fears of Blacks and Mexicans infiltrating white communities with music and weed.
Next came President Nixon’s War On Drugs in the 1970s, an effort that officials later admitted was an attempt to silence anti-war hippies and Black activists; the administration couldn’t target these groups directly, but could influence public opinion by associating these movements with drug use. Even liberal politicians took the bait, adopting “tough on crime” policies in the 1990s that furthered negative stereotypes about people of color. And though many states have begun changing policies regarding cannabis, the most vulnerable to its history of prohibition and criminalization remain disenfranchised. A 2019 data analysis by the University of Washington, “Cannabis Legalization and Racial Disparities in Washington State,” tells us that prior to legalization in Washington, Black people were 2.8 times more likely than white people to be arrested for marijuana possession. Today, Black adults are nearly three times more likely to be prosecuted for low-level marijuana possessions than white adults. The relative disparity in arrests for selling marijuana has more than doubled since legalization. A report from Crosscut earlier this year showed that 4% of Washington residents are Black, but only about 1% of 502 producers/processors identify as Black, and only 3% of retail licenses are majority owned by Black people. (Black Excellence in Cannabis, an advocacy group, disputes this,
believing these percentages are too high.) Slowly, there have been signs of change. Both local and state lawmakers have facilitated opportunities to overturn or pardon misdemeanor marijuana possession convictions. Efforts are afoot to provide financing and release unused smaller-tier licenses to lower barriers of business entry for Black and other disadvantaged community members. Washington’s cannabis industry has the potential to do great things, and already has a higher-than-average number of women-owned companies or women in key leadership positions. Many 502 companies are active in LGBTQ efforts. This progressive spirit must also support Black communities, both in the industry and throughout society. At Evercannabis, we want to do more. We are aware that the story of cannabis in America, both legal and outlawed, has often come at the expense of freedom and opportunities for Black citizens. We want to showcase the good works taking place while raising points for improvement. We will always report on new businesses, changes in policy, breakthroughs in scientific study, the cultural impact of cannabis, and how people are using this plant in their everyday lives. Black stories must be a part of that. If you have story ideas for future issues, please contact us at evercannabis@spokesman.com.
EVERCANNABIS CONTRIBUTORS Linda Ball is a freelance journalist based in Washington State who has covered a wide variety of topics including environmental issues, city hall, arts and entertainment, education, and now the cannabis industry. Kristin Brandenburg is a Denver-based niche cable industry nerd who has been freelance writing for seven years, covering a variety of industries and topics that will make a difference to readers. Tracy Damon is a Spokanebased freelancer who has been writing professionally for 20 years. She has been covering i502 issues since recreational cannabis became legal in Washington. Rob Mejia is president of the cannabis education company Our Community Harvest and Adjunct Cannabis Professor at Stockton University. He lives in New Jersey and enjoys tennis, cooking and home repair. Kate A. Miner has a degree in visual anthropology, and has worked in marketing and advertising for many years. She writes, takes photos and teaches yoga. Rick Misterly is a Washington resident whose interest in cannabis dates back to the 1960s and has taken him around the world. He’s the cannabis and hashish curator for Green Barn Farms in Addy. John Nelson is a longtime journalist, having worked at major news operations in Spokane, Memphis and Seattle. He now works as a freelance journalist, writing about outdoors recreation, marijuana and recreational vehicles. Dan Webster is a former staff writer at The SpokesmanReview, who is a community producer for Spokane Public Radio and a blogger for Spokane7.com. Mary J. White is a Seattle cannabis chef and the author of two cookbooks. When she’s not inventing new recipes, she can be found in the garden, on the beach, or playing with a grandkid.
Spokane, Wash. / Coeur d’Alene, Idaho
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JULY TABLE OF CONTENTS
6
7 10
DESTIGMATIZING WEED
Industry group supports professional growth. . . . . . . . . . . . . . . .6
18
DIGITAL HOUSE CALL
Telehealth consults allowed in some states. . . . . . . . . . . . . . . . . . 7
THE GREAT OUTDOORS
Do’s and don’ts of elevated camping. . . . . . . . . . . . . . . . . . . . . . . 8
QUALIFYING CONDITIONS
Who can get medical marijuana and how. . . . . . . . . . . . . . . . . . . 9
FOURTH OF JULY
Celebrate your freedom to indulge. . . . . . . . . . . . . . . . . . . . . . . . 10
SOCIAL MEDIA MOVEMENT
Content makers get creative with cannabis . . . . . . . . . . . . . . . . . 12
PRESERVING POTENCY
Does cannabis have a ‘sell by’ date?. . . . . . . . . . . . . . . . . . . . . . . 14
MARY JANE OATMAN
Nez Perce tribal activist launches magazine. . . . . . . . . . . . . . . . . 15
MELT LIKE BUTTER
Infused fats make edibles suited to taste . . . . . . . . . . . . . . . . . . . 16
STRAIN OF THE MONTH
Future by Burnwell Cannabis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
BOOK REVIEW
Murph Wolfson helps beginners grow. . . . . . . . . . . . . . . . . . . . . . 18
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Evercannabis, The Spokesman-Review and the Cowles Company don’t promote or endorse the use of cannabis products. We acknowledge that marijuana products remain illegal under federal laws. If adults age 21 or older choose to purchase or use them, we encourage them to consume sensibly and at their own risk in legal jurisdictions, in accordance with state and local laws. Some cannabis products have intoxicating effects and may be habit-forming. Consumption of marijuana also may be associated with health risks and impaired concentration, coordination, and judgment. Keep away from children. To learn more, visit the Washington State Liquor and Cannabis Board at www.liq.wa.gov.
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The Spokesman-Review
NEWS & BUSINESS
Association aims to destigmatize industry Marketing group has opened chapters across the country By Linda Ball
EVERCANNABIS CORRESPONDENT
The process of building a brand in the cannabis industry is hampered not only by federal law, but by misconceptions about the product. The question of how to make your product stand apart from others while creating a more thoughtful image of the industry is what led Denver resident Lisa Buffo to launch the Cannabis Marketing Association. “The magnifying lens is on us,” she said. “How do we convince people it’s not a drug?” Prior to 2016, Buffo had helped launch tech start-ups, which got her into marketing, but she said everything she knew about marketing didn’t seem to apply when she entered the cannabis business. So she created an organization to support professional and creative growth through education and networking opportunities. The mission of the CMA is to “bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world.” It does this by “supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.” Buffo, 30, said she was motivated to start CMA because she had family members and friends who struggled with various levels of addiction, but they all found that cannabis actually encouraged them to lead a healthier lifestyle. She is also a consumer, which helps her realize how important outreach is. She said the objective of destigmatizing weed is what she and her team are helping their clients with through webinars, events and direct contact. CMA’s clients include growers, processors and retailers that want to present their product thoughtfully. She emphasizes that CMA is an industry group, not a marketing agency; however, most of its members offer marketing services. CMA has created chapters in Denver, San Francisco, L.A., San Diego, Seattle, Boston, New York
City, Jersey City, N.J., and Washington, D.C. There are members and liaisons in these cities who organize local events. This year, CMA hosted the first Cannabis Marketing Summit online in June. The focus was on how to build a brand, but also in the context of how much the world has changed with cannabis and now COVID-19. Buffo said the Cannabis Marketing Summit is especially intended for senior level marketers responsible for the marketing budgets of licensed brands in the industry. Summit webinars are available for anyone who is interested in watching, but non-members are asked to pay $15. Membership also provides access to other videos and a content library to help people further enhance their cannabis marketing knowledge. The goal of the summit was to evaluate the current state of cannabis marketing and learn about effective strategies and campaigns for cannabis brands across the country. Scheduled summit speakers included Ericka Pittman of Viola Brands; Daniel Stein, CEO of Evolution Bureau; Daniel Yi, CCO of Shyne Group; Cory Rothschild, SVP of Brand Marketing Cresco Labs; Kyle Porter, President of CW Media; Valya Coryat, CMO of Trulieve; Jennifer Dooley, CSO of Green Thumb Industries; Richard Baca, CEO of Grasslands; and Joe Hodas, CMO of Wana Brands. Although Buffo also has experience in the nonprofit world, and would like CMA to become one someday, it currently is restricted due to IRS rules. In 2018, the IRS said it would not acknowledge tax-exempt applications relating to any activity involving controlled substances regardless of its legality in the state the organization is located. Additionally, membership is not tax-deductible, but could possibly be written off as a business expense. Membership for an individual is $99 per year; a business membership is $125 monthly or $1,500 annually. Visit the cannabismarketingassociation.com for more information.
CASSIUS PETTIT
Cannabis Marketing Association founder and CEO Lisa Buffo speaks at a “Best Practices in Cannabis Marketing” event in Los Angeles, Calif., on April 9, 2019.
“The magnifying lens is on us. How do we convince people it’s not a drug?” Lisa Buffo Cannabis Marketing Association
founder and CEO
Spokane, Wash. / Coeur d’Alene, Idaho
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NEWS & BUSINESS
More states allowing cannabis authorization telehealth consults By Kristin Brandenburg
EVERCANNABIS CORRESPONDENT
Until recently, the term “telehealth” was known in the medical community, but not the cannabis community. Since the COVID-19 outbreak sent the country into lockdown, medical marijuana users in many states can now check in with a health care provider by video for authorization, rather than an in-person meeting. According to MPP.org, 31 states currently allow telemedicine for cannabis patients – 11 of which have temporarily altered their laws as a result of the current coronavirus pandemic. The following 11 states also allow patients to receive virtual advisement for medical marijuana prescriptions under the stay-at-home/safer-at-home orders put in place across the country: Colorado, Connecticut, Florida, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, Ohio and Rhode Island. Each state is slightly different in their protocols for telehealth authorization. Some may allow virtual calls for renewals of medical marijuana authorization, but require an in-person visit to a prescribing physician for new patients. Other states may do it the other way around. Washington and Vermont allow renewals to be distributed via telehealth, but new patients must be seen by a prescribing physician. Washington has actually been ahead of the national curve when it comes to telemedicine in general and with cannabis. Senate Bill 5175, which enabled telehealth for medical marijuana use, was passed in the 2015 session. Telemedicine here does not include audio-only or email-only consultations; the medical provider must meet with the patient via full audio and video technology. But what happens when the country fully re-opens? Many liquor and cannabis laws have been temporarily relaxed across the country due to the COVID-19 pandemic, including the ability to pick up orders
from a vehicle after placing an order online. If these amended rules continue, will telehealth check-ins and authorizations remain available for cannabis and in general? Organizations such as the Public Health Institute (PHI) have created programs that provide governmental leaders with tools to adopt and implement indefinite policy changes. It has been working to change medical marijuana laws for several years. In a May 20 article, PHI explored the possibilities of post-COVID-19 telehealth as it relates to marijuana. While it seems likely that some states will return to pre-COVID days as much as possible, it also seems probable that some states will see this as the push they needed to move their medicinal marijuana efforts to a more technologically-driven interface. This health emergency has also shone a light on the digital divide in ways that haven’t previously been illuminated. It’s possible that states like Washington may permit audio consultations, as some segments of the population may not have access to the necessary tools and technologies for video calls. In reality, a good portion of citizens may feel uncomfortable resuming previous norms until a vaccine is available, and will want to continue using telehealth checks over in-person meetings for non-emergency medical services.
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The Spokesman-Review
CULTURE & LIFESTYLE
The Camping Trip Pot may enhance an outdoor experience, but includes risk By John Nelson
EVERCANNABIS CORRESPONDENT
Camping and weed would seem to be perfect partners. And they are ... but they’re illegal partners in most cases. Of course, that hasn’t stopped cannabis-loving campers such as myself. The key to using marijuana while camping is to be discreet. Let’s take a couple of hypotheticals. Suppose you’re on a backpacking trip in Washington’s Glacier Peak Wilderness and you choose to indulge in marijuana-infused edibles, a federal crime. Should you really worry that a ranger might be lurking behind a tree 25 miles from the trailhead? Or perhaps you’re staying in an RV at Cougar Rock Campground in Mount Rainier National Park and you fire up a bowl of premium flower. Like the proverbial tree in the woods, if no one else is around and no one can see or smell you, should you assume you’re relatively safe from prosecution? Yes. Those incidents both happened last summer and the camper in question (it might have been me) got away with it. But no one should ever dismiss the risk of arrest for marijuana offenses when imbibing on federal lands, where you face a maximum fine of $5,000 if caught. Even though recreational marijuana is legal in Washington and Oregon, it’s a crime to consume it in wilderness areas, national parks and national forests. And don’t make the mistake of thinking that state park campgrounds are any different. Even though smoking cigarettes at your campsite is legal at a state park, Washington and Oregon prohibit the smoking of marijuana in all public places, including campgrounds. What about smoking inside a tent or an RV at a state park? Ac-
COURTESY PHOTO
John Nelson watches the sunset next to a beachside campfire. cording to the Washington State Parks and Recreation Commission, that’s still a no-no. You can be cited if caught toking up, even inside your own shelter. Private campgrounds are a bit more forgiving. Again, it’s illegal to consume marijuana in public places, but you can consume marijuana out of view, say, inside your own RV or tent at a privately-run facility. Of course, what’s illegal and what will get you cited are two decidedly different things. Over the last two years, my
wife and I have traveled across America in an RV, staying at dozens of campgrounds, both public and private. Most are safe for marijuana consumption as long as you use common sense – and realize that you are risking arrest if caught. What follows are a list of best practices for imbibing your favorite cannabis product in a beautiful campground setting: Be discreet. Do not consume cannabis products in front of other campers or park staff members. If no one sees you or
smells you, you can’t be arrested. Don’t be a nuisance. Rangers and law enforcement officials need “probable cause” to search vehicles or personal belongings. By being a model camper – keeping your site clean and the noise-level down – you will offer no probable cause for anyone to give you a second look. Consider using edibles. It’s easiest to fly under the radar with marijuana-infused candies, drinks and baked goods, which have no odor and draw no attention. For backpacking,
many edible products such as chewy and hard candies are ideal because they are lightweight and can’t be crushed. Weigh your risks. Remember that you could be arrested and fined when you imbibe while camping, whether it’s public or private land. Decide whether the risk of being caught is worth the benefit of being high. Find a marijuana-friendly park. Consider going to a private resort or campground where public pot use is accepted and embraced.
Spokane, Wash. / Coeur d’Alene, Idaho
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HEALTH & SCIENCE
Qualifying for cannabis By Kate A. Miner
EVERCANNABIS CORRESPONDENT
“Can I get medical marijuana for (BLANK)?” You may have wondered this question to yourself, and even thought to ask it of your primary care physician at your last check-up. But even medical professionals are sometimes uncertain about all the laws and rules associated with medical marijuana. In Washington, those with specific terminal or debilitating medical conditions may, under their healthcare practitioner’s care, benefit from the use of marijuana. A “terminal or debilitating medical condition,” means a condition severe enough to significantly interfere with daily living and one’s ability to function. The following conditions are recognized by Washington state as “qualifying conditions” for medical marijuana patients: • Cancer • Human immunodeficiency virus (HIV) • Multiple sclerosis • Epilepsy or other seizure disorder, or spasticity disorders • Glaucoma, either acute or chronic • Crohn’s disease with debilitating symptoms unrelieved by standard treatments or medications • Hepatitis C with debilitating nausea or intractable pain unrelieved by standard treatments or medications • Diseases such as anorexia which result in nausea, vomiting, wasting, appetite loss, cramping, seizures, muscle spasms, or spasticity, when these symptoms are unrelieved by standard treatments or medications • Chronic renal failure requiring hemodialysis • Post-traumatic stress disorder • Traumatic brain injury “Can any health care provider give me an authorization, like a chiropractor?” Qualifying patients must be diagnosed by a health care
practitioner and be a Washington resident at the time of their diagnosis. The Department of Health does not keep a list of authorizing practitioners, but the following health care providers licensed in Washington can authorize the use of marijuana to patients: Medical doctor, Physician assistant, Osteopathic physician, Osteopathic physician assistant, Naturopathic physician, and Advanced registered nurse practitioner. Some medical marijuana patients claim they have a “doctor’s prescription for medical marijuana,” but marijuana prescriptions are technically illegal. Since the federal government classifies marijuana as a Schedule I drug, licensed doctors are unable to prescribe it to their patients, and patients cannot go to a standard pharmacy to fill a prescription for medical marijuana. Instead, those with authorization receive a medical card in compliance with state law that can be used at cannabis retailers. The card does have its benefits, including paying significantly less tax than recreational users and being able to purchase three times the amount of cannabis flower and associated products than recreational users. Cardholders can legally grow up to 15 plants for personal use. Current regulations also require licensed marijuana retail stores with a medical endorsement to have a certified medical marijuana consultant on staff. “What if I have a condition that isn’t listed, but I think medical marijuana would help?” Prior to July 24, 2015, the Medical Quality Assurance Commission with the Board of Osteopathic Medicine and Surgery began considering petitions to add conditions for which medical marijuana could be recommended. That year, the law changed, and petitions are no longer allowed. To add a qualifying condition now requires an act of legislation. However, the current list of conditions is quite broad, and many diagnoses, even if not listed specifically, can be authorized if it can be shown that it is causing intractable pain or complications unrelieved by standard medical treatments and medications. Unfortunately, other mental health conditions such as bipolar disorder, depression and anxiety do not qualify due to a lack of scientific evidence supporting improved health outcomes from the use of medical marijuana. For more information, visit doh.wa.gov/ MedicalMarijuana.
Friday, July 3, 2020
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Friday, July 3, 2020
AN ALL-AMERICAN GUIDE TO GOOD WEED
The Spokesm
man-Review
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Friday, July 3, 2020
Plan a star-spangled celebration of what was at one time Public Enemy No. 1 By Kate A. Miner
EVERCANNABIS CORRESPONDENT
This year, celebrating America’s 244th birthday may feel a little different. There may not be as many festive gatherings as you’re used to due to contagion control and social distancing. You may even find yourself wondering what’s worth celebrating amidst the chaos of the last few months. Or you could be longing for the nostalgia of past Fourth of July celebrations, which is why a trip down marijuana memory lane might be more enjoyable than any patriotic parade. Cannabis is a great way to enhance your mood and achieve total relaxation (for both you and your firework-dreading pets). And some mind-expanding substances might make the fireworks brighter and backyard burgers taste better. As we celebrate our freedom to partake – in some states, at least – let’s reflect on how marijuana has been and continues to be a part of America’s story. According to famed astronomer and noted cannabis consumer Carl Sagan, cannabis farming dates back 10,000-plus years. He once hypothesized that the plant may have been the first species to be deliberately cultivated by humans. In his book “The Dragons of Eden: Speculations on the Evolution of Human Intelligence,” Sagan wrote, “it would be wryly interesting if in human history the cultivation of marijuana led generally to the invention of agriculture, and thereby to civilization.” According to some historians, cannabis originated in Central Asia approximately 15,000 years ago, and from there spread worldwide along ancient trading routes, which means that all strains throughout history could share a common ancestor. One of the first agricultural products grown in the American colonies was hemp, and historical
records show that the Mayflower had hemp lines, sails and caulking. Hemp seeds were also brought along by the passengers. North America’s earliest smokers likely puffed pure sativa strains native to Mexico, the Caribbean, and points further south. In the pre-sinsemilla days (1900–1970), purchased bags often came with a supply of free seeds, but unfortunately the crop did not grow all that well in the cooler northern climates; pure sativas take longer than indicas to mature, and require a longer, warmer growing season. As the demand for cannabis spiked in the late 1960s, enterprising cannabis breeders in California and elsewhere discovered that by crossing sativa strains with indica strains – retrieved from Nepal, Afghanistan, and other stops along the then-popular Hippie (or Overland) Trail that spanned from Western Europe to Southeast Asia – they could produce hybrids with the best traits of both subspecies. Thus, they transformed homegrown American cannabis into the envy of the world, and everything we now enjoy. These incredible cross-breeding discoveries took place behind a heavy veil of prohibition, so the business of cultivating, distributing, and retailing the plant was never what you’d call a legitimate industry. And although it’s big business today in more than 30 states, the use, sale, and possession of cannabis with over 0.3% THC in the United States is still illegal under federal law.
There have been some signs of acceptance at the federal level. In 2014, the Obama administration issued guidelines to banks for conducting transactions with legal marijuana sellers so businesses could have savings, make payroll, and pay taxes like any other enterprise. In 2018, President Donald Trump signed the Farm Bill which descheduled hemp, making cannabis plants with under 0.3% THC legal. Earlier this year, U.S. cannabis CEOs declared that the chances for federal marijuana legalization will dramatically increase in the wake of the coronavirus pandemic. One of the proposed stimulus relief bills even included cannabis industry protections. Just as the Great Depression nearly 100 years ago reversed the government’s prohibition of alcohol, could COVID-19 reverse our country’s prohibition of marijuana? Many states are already turning to cannabis as a source of tax revenue and employment. If the nation is going to implement a strategy to recover from such a sudden economic downturn, ending marijuana prohibition could play an important part.
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The Spokesman-Review
CULTURE & LIFESTYLE
Under the Influence
Bess Meyers goes by “CannaBess” on social media. COURTESY PHOTO
Content creators use social platforms for policy change By Tracy Damon
EVERCANNABIS CORRESPONDENT
Current laws surrounding advertising cannabis are complex and put a serious limit on many businesses being able to use traditional media, like TV or radio. This has led Washington’s cannabis in-
dustry to seek creative solutions to get the word out, including social media channels and working with influencers – personalities and subject matter experts who have sway over a target audience. Sometimes they are paid to launch or promote brands striving for credibility on social media platforms. Sometimes they
produce their independent content and opinions just to spread the word about their preferences. Washington State has some very proactive influencers in the cannabis world. Many consider one of the more prolific to be Bess Byers, known as “CannaBess,” a marijuana photographer and digital marketing professional. Her work can be seen on YouTube, Instagram, Twitter, Facebook, WeedTube and Pinterest; links can be found at imcannabess.com. “I guess it’s kind of a compliment to be called an influencer,” said Byers. “It’s just me doing everything that I like to do but smoking pot while I’m doing it.” The 33-year-old Byers was originally more interested in politics than pot. She was planning to move from Los Angeles to Washington, D.C., to further her political career when a friend offered her a job in the cannabis industry back in her home state of Washington. That eventually worked into a position in social media for cannabis and from there she started her own Seattle-based creative agency in 2018, Blaise Creative. While some influencers promote products and ideas strictly for money, Byers says her goal is to use her platform more to inform and educate. While she says she respects people like lobbyists who work for change in the cannabis field, she feels that, overall, influencers can make a bigger impact. “Aside from cannabis education I love educating people about fiscal issues,” she said. “If you entertain people while smoking weed and you can relate to them and can give them little snips of info and educate them, it’s way more effective.” She says that in this year’s legislative session, she and other cannabis influencers prevented three marijuana laws from moving forward that would have hurt small cannabis businesses. “Through social media we were able to generate interest in this. People didn’t know and they (the bill sponsors) were trying to push them through in a week. People started contacting their legislators and asking them not to pass. You don’t need a lobbyist when you can use your keyboard to change things.” Byers could potentially use her keyboard to make change from any location, but says she stays in Washington for several reasons. “Part of why I’ve stayed, for starters, is we don’t have a state income tax,” she said, “But I also love the hiking, the outdoors, the wakeboarding, the mountain peaks.” Her work with a network of people in the state’s Libertarian movement has also anchored her. She hopes to expand on that someday. “That’s a big aspiration – someday I do
want to run for office,” Byers said. When asked if someone who openly uses and advocates for marijuana could get elected in this day and age, Byers thinks things have changed enough for that to happen. “It (her experience with cannabis advocacy) translates to business in general. In a time when so many are struggling, so many are spending hours on the phone with unemployment unsuccessfully, at a time when the government has cranked out millions more in debt as opposed to paying it off, I think people would vote for someone like me.” As for how she prefers to use marijuana, she says it depends what she’s doing at the time. “If I’m working out I love to take dabs and go to the gym or dance class. I started ice skating again. So I’ll hit my vape pen and skate for a couple hours. I love smoking a joint on the trail.” Byers says the most important thing she hopes people learn from her is to support cannabis companies that are responsible and proactive. “Ask your budtender who the suppliers are. Are they giving back to the community? Are they Clean Green certified?” she said. “Support the small businesses, not just the big corporations who are in it for the money. Don’t support those people, support those who are doing it right. You can vote with your money.”
More Washington cannabis influencers
Keti Chikhladze is a professional photographer based in Seattle who shoots cannabis portrait, product and lifestyle photos. In her early 20s, Keti’s cannabis work has been published in High Times, Northwest Leaf, The Mary Mag and more. ketimages.com Oleg Zharsky is director of photography at Wick & Mortar, a cannabis-focused boutique branding agency. In his early 30s, Oleg’s work has been published in fashion and cannabis industry magazines. He also co-founded High Group, a collective of photographers, videographers and models. oleg.photos/ Jarv Dee is a Seattle rapper, musician and creator of a video series called “B*tch I’m Hungry,” where he smokes weed, talks about the brand and strain, and goes to his favorite restaurants to showcase their food. linktr.ee/jarvdee Michael Schroeder is a Seattle-based cannabis photographer, reviewer and podcaster in his early 40s. His portfolio includes social media advertising, articles, video marketing, and policy content. His mission is to positively shape the conversation about legal marijuana. agingent.com
Spokane, Wash. / Coeur d’Alene, Idaho
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CANNABIS IN BRIEF
HEMPFEST GOING ONLINE THIS YEAR
SEATTLE – After remaining hopeful that the 29th annual Seattle Hempfest could take place this August, producers of the event are now making plans for it to be fully online. Vivian McPeak, president of Hempfest, said this year’s Seattle Hempfest will be an exciting worldwide livestreamed event that will address the role that cannabis can play in a more sustainable, just, and equitable post-COVID world. The event takes place the third weekend of August. Like many businesses, Hempfest has faced significant hardships associated with the COVID-19 viral pandemic. It previously has been battling with the Washington Liquor and Cannabis Board regarding advertising restrictions. Hempfest is currently challenging the constitutionality of those cannabis business advertising restrictions in Superior
Court. McPeak said Hempfest’s primary obligations are to the safety of the community and current financial commitments. “Honoring these commitments is more important to us than even the survival of the organization,” he said. “We believe that our best ability to accomplish honoring those commitments is through the survival of our organization and the creation of new revenue generating projects, philanthropic opportunities, and fundraising strategies.” Hempfest remains committed to honoring financial commitments and obligations, by asking supporters, participants, and the community, to stand with them as they work to adjust to this unprecedented environment. Source: EVERCANNABIS
Virginia decriminalizes cannabis RICHMOND – Starting this month, Virginians will not be significantly penalized for having small amounts of cannabis. In late May, Gov. Ralph Northam signed a decriminalization bill reducing the penalty for possession of up to 1 ounce of marijuana to a $25 fine and no jail time. Previously, possession
July 8
of a small amount of marijuana item could lead to up to $500 in fines and up to 30 days in jail for a first offense, and a fine of $2,500 and up to a year in jail for a second offense. The Virginia Legislature approved both of these bills this session. Offenders will be cited and summoned to court, similar to a traffic infrac-
tion. In most cases, these civil citations also won’t appear in their criminal history or judgment history. Source: CNN
Upcoming events
Weed and Wellness Wednesdays. Down the Rabbit Hole offers weekly virtual cannabis workshops especially for women that include tutorials, DIY crafts, education and more. mailchi.mp/0f557d79e7b7/downtherabbithole
July 9
more at this annual community event. campsesh.org
July 11
The Dope Show, Everett. Comedians perform before and after partaking of locally-purchased cannabis products at the Historic Everett Theatre. The crowd often loves it. facebook.com/thedopeshow
The Cannabis Alliance, Seattle. Monthly meeting of growers, retailers and other supporters of Washington’s cannabis system. The Alliance is also scheduling virtual happy hours for social interaction for members each Tuesday at 5 p.m. thecannabisalliance.us
July 21-22
July 10-12
Due to health concerns, some events may be canceled, postponed or moved online. Please check with event organizers to verify prior to attending.
710 Camp Sesh, Klamath Falls, Oregon. Enjoy camping, food, glassblowing demos, 4X4 mud drags and
Interchange, Renton. Growers and retailers can meet and learn about each other at this formal business networking event organized by Marijuana Ventures. marijuanaventure.com/interchange/
Friday, July 3, 2020
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Friday, July 3, 2020
The Spokesman-Review
LEARN & GROW
Expiration date: Can cannabis go bad? By Dan Webster
EVERCANNABIS CORRESPONDENT
On an episode of the PBS program “Antiques Roadshow” that aired in early April, the owner of a 100-year-old medicine cabinet received both good and bad news. The good news? The cabinet, which contained 288 compartments designed to house herbs and/or roots that served as medicinal remedies, was deemed to be worth between $5,000 and $7,000. And the bad? The contents of three of the compartments were missing, including the one labeled “cannabis sativa.” Turns out the brother of the cabinet’s owner had found the stuff and already smoked it. News reports of the incident failed to say whether the brother ended up getting high. But the story poses a good question: How long does cannabis retain its potency? And as with most everything else involving cannabis, the answer depends on a number of factors. Let’s begin by referring specifically to actual marijuana leaves. As writer Miles Klee wrote the online magazine Mic.com, “The fact is, no matter what some bro on a message board told you, weed is never going to expire or rot quite the way milk and
meat do. It’s also not going to get significantly less potent or age like a fine wine if you hold onto it for a year.” “Even so,” Klee added, “you might say that weed has something of an unspoken ‘best used by’ date.” Leaves can dry out over time. What is most detrimental to cannabis leaves, however, is moisture, which can cause the growth of mold. So what is really important is to know how best to store your stash. In a blog post last updated in February 2020, Namaste, a premium cannabis brand from the Canadian producer Zenabis, names four factors that affect cannabis’ freshness: humidity, light, temperature and air. Humidity can cause mold, a problem that can lead not only to a bad taste but also to health issues such as headaches, vomiting and diarrhea. Light can break down cannabinoids, as can high temperatures (whereas cold can, again, lead to the growth of mold). And air can both affect taste and reduce potency. The blog post lists various ways to “keep weed fresh,” but it really comes down to making sure your product is fully cured, stored in an air-tight glass (not plastic) container,
and kept in a cool, dark place. High Times, the magazine that calls itself “the definitive resource for all things cannabis,” echoes much of the above advice. As expected, though, the tips writer Nick Lindsey shared are even more, uh, “definitive.” As for how long weed will be potent, Lindsey wrote, “If it’s been properly harvested, dried, cured and then stored, you can expect your weed to stay fresh anywhere from six months to a year.” Yet since most people don’t, or can’t, replicate ideal conditions – especially involving light and temperature – Lindsey advises consuming your stash within that first six months. Here are the specifics of that potency loss, according to the United Nations Office on Drugs and Crime: Weed loses “roughly” 16 percent of its THC after one year, 26 percent after two years, 34 percent after three years, and 41 percent after four years. So, clearly, the sooner you consume your weed, the better. But, then what about other cannabis products? No longer limited to flower for homemade joints, bongs or brownies, the legal cannabis market has multiplied the ways cannabis can be
consumed – edibles in all flavors, tinctures and topicals, wax with a dab rig. And all of it must be packaged with precision by meticulous processors under the watchful eye of the Washington State Liquor Control Board (edible processors are additionally regulated by the Department of Agriculture). For edibles, High Times advises, keep them in their original packaging and, as with weed, store them in an enclosed space, away from light and high temperatures. The same holds for concentrates – oils, tinctures, resins, etc. – with the proviso that you place them in “small containers designed specifically for dabs.” And vape pens? No need to worry about humidity or exposure to air, since the pens themselves are airtight. But direct sunlight can be a problem. In addition, Lindsey wrote, consider standing your vape pen upright “as this will keep all the oil at the bottom of the cartridge, ready for immediate use.” That, then, is your basic guide to protecting the potency of your cannabis. Here, though, is a final bit of advice, which is just common sense: Whatever method you choose to store your stash, keep its location a secret from your brother.
Spokane, Wash. / Coeur d’Alene, Idaho
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CUTLURE & LIFESTYLE
Sacred Smoke Mary Jane Oatman COURTESY
Mary Jane Oatman aims to promote tribal efforts, heritage By Rob Mejia
EVERCANNABIS CORRESPONDENT
Isn’t it strange that many aspects of the cannabis industry are scrutinized down to the smallest detail, yet we know so little about this continent’s original peoples – Native Americans – and their experience with and connection to cannabis? Mary Jane Oatman, a descendant of Chief Looking Glass of the Nez Perce Tribe of the Columbia River Plateau, wants to change that. When discussing the relationship of cannabis to Native American society, Oatman, who is in her early 40s, starts by noting that archeological data indicates that her people have been inhabitants of the Columbia River Plateau for over 16,000 years. Their society started in dramatic fashion near a landmark called “Heart of the Monster.” It was here that a clever coyote outwitted a monster and freed both people and animals. About 10,000 years later, a major flood left her people literally and metaphorically adrift but formed the basis of their sacred relationship with cannabis. Looking for land, they released a bird, but the bird
Oatman
returned to the ship with nothing in its talons nor beak. Then the bird opened its mouth and out popped a sacred seed: a hemp seed. Reaching land shortly thereafter, the hemp seed was planted, and bore fruit that nourished and clothed the
people. The Nez Perce Tribe and its relationship with hemp, both as a revenue-producing crop and for personal use, was documented in the Hudson Bay Journal prior to the 1800s. Journals from the Lewis and Clark expeditions noted the presence of a hemp economy among tribes. Hemp provided grain, ropes, fishing gear and a tradable commodity. This hemp economy was run by the women of the tribe. A symbiotic relationship between Native American women and hemp demonstrates the attitude of many Nez Perce that the plant is sacred and an integral part of their community. Oatman notes, “restoration of our indigenous economy and repairing our relationship with Mother Earth starts with the reclamation
of our hemp economy.” Reclaiming this would involve major cultural changes, but Oatman is not depending on tribal, state, or federal agencies to make this happen. Her approach is to build coalitions on a local level to develop policy and to “step up protection of tribal resources.” Originally from Kamiah, in north-central Idaho, she is launching a nonprofit company called the Indigenous Cannabis Coalition. One project is to develop an interactive map that shows all the Native American cannabis and hemp cultivators, processors, testing facilities, and dispensaries in the nation. This directory, which will include companies run by tribes as well as those run by tribal members, will encourage Native American-owned cannabis businesses to support one another and band together.
Friday, July 3, 2020
As an extension of that work, Oatman is also launching a quarterly educational magazine cleverly titled THC (Tribal Hemp and Cannabis). Having grown up in a household where the cultivation and use of cannabis was the norm, the magazine is a natural vehicle for her advocacy. “I don’t know a life without cannabis,” she said. But that doesn’t mean it hasn’t been challenging. Oatman witnessed firsthand the imprisonment of her grandparents for growing and using the plant. Her grandmother’s experience is the cover story of the February issue, which can be found online at indigenouscannabiscoalition. com. Upcoming issues will include stories about Native American women and veterans, as well as education and advocacy. Oatman sees hemp and cannabis as a pathway to healing her tribal nation and a way to reclaim a piece of the burgeoning cannabis economy for her tribal sisters. Her deep reverence for the plant comes alive when she talks about smoking cannabis and seeing the smoke go up to the heavens. Where others see smoke, she sees prayers, prayers that she hopes will someday be answered. With her passion for cannabis advocacy and education, Oatman and like-minded groups are poised to make a difference for Native Americans. She notes that you “have healthier, happier communities with cannabis,” a perspective that makes a profound and deep connection from the past to the present. Premiere issue of THC magazine.
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Friday, July 3, 2020
The Spokesman-Review
LEARN & GROW
COOKING WITH CANNABIS
Fat infusions done right By Mary J. White
EVERCANNABIS CORRESPONDENT
One of the most popular and simple ways to ingest your cannabis is through edibles. At cannabis shops, you can get some lovely treats, but the prices! Plus, if you have any kind of tolerance, as most of us do, you’ll have to buy a lot because of dosing guidelines. Instead, consider making your own, which gives you control over dosage, taste, and price. In future columns, I’ll be sharing all kinds of recipes and ideas, but for now we’ll start with the basics. And forewarning: These recipes won’t be anything fancy or foo-foo. I want people to be able to affordably infuse their food with medicine like our great grandmothers did. Let’s begin with fat infusions. Once you have fat infusions down, you’ll be amazed at all the incredible delicious fun stuff you can make. Plus, your friends will love you even more. This is the method I use in class; it’s easy, adaptable, and effective. Decarb: To get maximum benefits from your cannabis, you need to decarboxylate it – heat it to remove that extra carbon molecule and make the THC available. Place flower bud or shake onto a rimmed baking sheet and spread evenly. Cover with foil and toast gently at 250 degrees for 30 minutes. Keep it covered as it cools slightly, then crumble it up. Cook: A good rule when making cannabutter or cannaoil is 1:1. In other words, 1-ounce shake or bud to 1-pound unsalted butter or 16 ounces oil. If you use shake (leaves), you’ll need to use three to four times as much as there are fewer cannabinoids than in plants. Once you get this down feel free to experiment; if you need a stronger product, increase the cannabis, and if it’s too strong, cut back. It’s also a good idea to keep track of the strain you’re using and the effect so you can replicate next time if it turns out well. Place the cannabis and your butter or oil in a double boiler or bowl set over
a pan of simmering water. A crock pot is good too, just remember to stir frequently and to add about a cup of water so the pot and fat don’t burn. Cook at a low simmer – barely bubbling, stirring often – for 4-5 hours. Too short a time and you don’t get all the THC; too long and it degrades. When it’s cooked, strain it thru cheesecloth and a sieve into a glass container and refrigerate. If using a crock pot, lift off the fat and discard water before use. Dosing: I encourage you to approach this not like Western medicine, but like the folk medicine it is. You can estimate 100 mg of THC in one gram of cannabis. This is probably a bit high, but I’d rather you err on the side of caution. So, for one ounce – 28 grams – of pot you’re looking at approximately 2,800 mg of THC. Then just divide down; if you’re using a cup of infused butter to make 24 cupcakes – that’s 1,400 divided by 24 – each cupcake will have around 58 mg of THC. Yes, that’s a lot. Starting out you want closer to 5-10 mg per serving. Remember you can play with all of this; if you want less THC, use half infused and half plain butter. If you’re using hemp to make a CBD product, it’ll be closer to 50 mg CBD per gram.
More: As you can see, cooking with cannabis is about learning what works for you. The effect you get from what you cook depends on the strain, how it was prepared, and the amount ingested as well as other variables, so the word is caution. If you do eat too much – and when you’re starting out, you probably will – the good news is it won’t hurt you. You’ll feel weird and usually bed is your best bet, and chewing a few peppercorns helps. Just read up on what to expect, go slow, and most importantly – have fun! If you have any questions, concerns or comments, I would love to hear from you at mary@maryjwhite.com.
Spokane, Wash. / Coeur d’Alene, Idaho
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Friday, July 3, 2020
STRAIN OF THE MONTH
Future Grown by: Burnwell Cannabis Company, Pullman Purchased from: Blowin’ Smoke, Chewelah Hybrid: GG No. 4 X Starfighter F2 THC: 20.79% CBD: 0.23%
By Rick Misterly
EVERCANNABIS CORRESPONDENT
We could have a lengthy discussion on the best way to grow cannabis and there are plenty of advocates for indoor, outdoor, sun-grown in a greenhouse, live soil, custom grow medium or hydroponic. One thing that cannot be argued is the current environmental impact of cannabis cultivation. Presently in our state, 4 percent of electricity usage is to grow marijuana. Another number that can’t be ignored is the bottom line in dollars, which determines the popularity of a particular product and dictates whether the operation can survive in a competitive market. Each grower selects lighting systems, growing methods and varieties of products. But what will make them stand out in a crowded marketplace? Does what they see as their niche even matter to consumers? Justin Tacy, founder of Burnwell Cannabis in Pullman, has experienced many of the challenges facing growers and still has a core ethos to be the most sustainable grower in Washington. The vision of using a unique cultivation model delayed the company’s market entry until October 2016. The original facilities at Burnwell were built from the ground up to incorporate a HPS lighting system and real soil while also using natural sunlight to its fullest. The buildings in this Tier 2 operation use roofs made of three layers of polycarbonate to allow sunlight to penetrate and diffuse, giving all the plants, no matter their location, the full spectrum of light while conserving electricity. By using this hybrid design Burnwell can use 30 to 50 percent less electricity than a conventional operation of the same size. Burnwell is the only cannabis producer in Washington currently using this method. Even though we will never agree on a
perfect method of cultivation, we must begin to think differently if we are to achieve any zero-waste production model. I’d like to say that “the future of cannabis is now, at Burnwell.” Appearance: These pale green handtrimmed buds are dense and still pliable with a good bounce when pressed between fingers. A nice cover of trichome-encrusted sugar leaf remains to encase the bracts, calyxes and pale orange pistils which are thick with trichomes, giving the flower a soft, fuzzy appearance. Each bud is perfectly preserved with full-length pistils encrusted with translucent-to-deep amber trichomes intact. Aroma: Without a lab test for the terpenes, I am using my own sensory evaluation to piece together the aromas. Right out of the jar I am hit with an unmistakable blast of white pepper that would indicate beta Caryophyllene, which can aid in reducing inflammation. My next educated guess would be Linalool, that would come out as mint or a lavender-like sweetness that tends to be calming. Also in the main profile, I would include Myrcene for this strain’s sedating and pain-relieving qualities. Effects: The physical attributes of these flowers translates through to their effects. Smooth would be a good way to describe just about everything about Future. Taking in the smoke is easy as is the exhale. After a few hits the filters seem to move in slowly and a calm softness descends over you and your surroundings. There is enough mental stimulation to engage in a task as long as the body is willing. It wouldn’t hurt to just sit and stare for a while and enjoy the state that Future brings. My eyes did feel droopy, more in line with body relaxation than with the mental clarity that would work well with stimulating philosophical conversation. Expect a good 3 hours to enjoy a break from your hectic present.
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Friday, July 3, 2020
The Spokesman-Review
LEARN & GROW
GROWING FOR BEGINNERS New how-to book assists new growers
By Linda Ball
EVERCANNABIS CORRESPONDENT
Growing up in Michigan, Murph Wolfson was the only kid who picked vegetables when he went to camp. He’s always had a love for gardening, and even attained master gardener status as an adult. He previously wrote a book about how house plants benefit health, but recently expanded his writing repertoire into cannabis. His new book, simply titled “How to Grow Marijuana,” offers 203 pages of advice specifically for beginner growers. Presented in an easy-to-follow format, Wolfson covers topics like seeds, indoor vs. outdoor growing, hydroponics, stages of plant growth and pest control, among other tidbits. Marijuana is something he confesses he knows quite a bit about. “It’s an interesting plant,” Wolfson said. “They grow well, but to grow one where you get smokable cannabis is the trick.” He started experimenting with growing his own pot plants when he was 13. He’s 48 years old now. He said many modern horticulture and gardening books have been taken over by cannabis – apparently, everyone wants to know more about this very complex plant. In his book, Wolfson explains that cannabis is a dioecious plant, meaning it has male and female parts. There are male and female plants, as well as hermaphrodites that contain both male and female flowers. Male and female plants must grow close enough together for the male to pollinate the female plants, so they begin to produce seeds. Most modern cultivators focus only on the female plants and destroy the males and hermaphrodites before they have a chance to pollinate. This is because the flower, or bud, of the female is what is consumed, and unpollinated females produces the strong, potent buds with more THC-rich resin. Wolfson says male plants, however, are useful for breeding, but in order to grow a potent marketable strain, you have to get rid of the males. Some growers have rooms where they crossbreed purposely to create seeds, which are
then sold for as much as $10 per seed. Wolfson does not recommend starting to grow with low-quality seeds, and he discusses different ways to germinate seeds in his book. Some growers choose to clone from a mother/female plant. This means your plants will have the same genetic profile of the mother plant. Take a tiny cutting from the mother, and plant it in soil along with a rooting hormone that stimulates root cells. Wolfson said cloning is how a grower can get the desired strain exactly. Beginners who think planting a few seeds in a pot and putting it in a closet with a grow light is enough will discover that isn’t going to work very well, says Wolfson. His advice, if possible, is to start growing in a protected place outside, since indoor growing requires extra level of complexity. But outdoor growing can be risky, depending on the laws where you live. And visible plants can also be targets for thieves. Another option is a ‘space bucket,’ which creates a micro growing environment with ventilation. Wolfson said you can get very creative with a space bucket. “Outdoor is amazing – the size is unbelievable – but indoor, you can control everything and produce very strong cannabis,” he said. The vast majority of what you find on store shelves is grown indoors, he said, because it can be controlled and also produce a larger quantity. Indoor growers can produce good quality bud in a 10-week cycle, staggering production so there is a continuous harvest. In comparison, outdoor growers may only get one or two harvests a year depending on their size and location. Newcomers also might not know much about strains, which Wolfson compared to apples. We know all about galas, honey crisps, cosmic crisps, and so forth, which are specifically bred for certain qualities. The same goes for marijuana where a strain is bred for qualities such as taste, color and potency. He said sativas strains tend to grow better naturally in a warmer environment, but indicas are more rugged and can survive a night frost. If you are a more advanced grower, Wolfson dedicates a chapter to hydroponic growing,
where you grow without soil. It’s a bit more complicated, but quite do-able he said. Wolfson is a Florida-based journalist and medical writer by profession. He also owns an editorial services company that works with self-published authors. “How to Grow Marijuana” is published by Simon & Schuster. It can be purchased at local bookstores or online.
Spokane, Wash. / Coeur d’Alene, Idaho
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Friday, July 3, 2020
The Spokesman-Review