onversatio
MTB
APR 2012
Medi a Impres sions
Highlights
– F inale Ligure Media Camp: SR AM T YPE 2, Grip Shift, Avid X0 Trail, new Avid X0, and TRUVATIV Noir T40 –Kyle Strait wins Sea Otter Dual Slalom –X X Sweeps World Cup Men’s XC Podium, Houffalize, Belgium – 650B Media Rides –What Mountain Bike UK aluminum crank test: SR AM X9 and X5 shine
Today, being in the conversation means being connected to the now. It means always listening, always responding, and always knowing where to be and how to get there. It means reacting to change and inspiring progress. Our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. It’s a conversation about four brands, and the most exciting bicycle components in the world. It starts on the web, goes into printed magazines and is alive all over the world. It’s shared with tweets and likes. It’s the post ride beer at the local trails or the toast after winning the World Championships. Welcome to our Conversation. April 2012
conversation | Media Impressions April 2012 MTB Magazine
Trail house Santa Cruz, California
MTB Magazine
MTB Magazine
MTB Magazine
MTB Magazine
Trail House Finale Ligure, Italy
Bike
conversation | Media Impressions April 2012
Mountain Bike
Trail House Finale Ligure, Italy
Bike
Bike
“ Precision, Lightness, Stiffness, Strength, Exclusive materials, futuristic aesthetic… When all these seem to have reached some incredible heights and difficult to overcome, it is time to introduce a new target: make life easier for riders.” BIKE Magazine
conversation | Media Impressions April 2012
“ Put yourself in the shoes of a product manager is what allowed the RockShox Experience. During the two days on the beautiful Finale Ligure’s spot, Italy, we could test SRAM new equipment. Three new products were presented.” BIKE Magazine, France
“ During our test, we had a constant shift. But the system becomes amazing on chaotic terrain. It is very strange to return in boulders and steps just by hearing the sound of tires. Our feelings are a little disturbed, but it quickly becomes enjoyable.”
“ The feeling is combined with super soft comfort of use with an ergonomic lever. All riders will easily adjust the levers with a wide range of settings. The brake, very progressive, is not very sharp, but there are power under all conditions.”
SRAM rear derailleur TYPE 2 | BIKE Magazine, France
Avid X0 Trail | BIKE Magazine, France
Trail House Finale Ligure, Italy Bike
Bike
Bike
conversation | Media Impressions April 2012 dirt.mpora.com
bikeradar.com
Bikemag.com
bikeradar.com
Bikerumor.com
nsmb.com
mbaction.com
nsmb.com
Bikerumor.com
pinkBike.com
sicklines.com
sicklines.com
Sea Otter 650B Media Ride | Grip Shift and X0 Trail
Dirt Rag
“ The twist action of Grip Shift is light and smooth, with closely spaced and very pronounced shift index points. With the closely-spaced ratios of 10-speed drivetrains, I found it to be a huge advantage to be able to dump four, six, or more, cogs with a single shift.”
“ T he lever feel of the X0 Trail Brakes is wonderfully smooth thanks to the bearings, and the lever setup is as easy as ever. Power and modulation were both stellar with the organic pads, offering fade-free performance on some demanding terrain.”
Justin Steiner | Dirt Rag
Justin Steiner | Dirt Rag
World Cup Houffalize, Belgium
conversation | Media Impressions April 2012
“ The SRAM XX Rear Derailleur is as crisp-shifting as it gets.” Sam Schultz | Mountain Bike Action
“ The Avid XX World Cup Brakes have great power, modulation, and are super light.” Sam Schultz | Mountain Bike Action
Inside the pros’ bikes
mountain bike action
conversation | Media Impressions April 2012 02 Bikers
mountain Flyer
Bikesport bikerumor.com
“ After only a few rides on this new system, it was clear that SRAM took the time to develop a much more refined and solidly built version of the one and only twister shifter. Grip Shift offers precise shifting in a lightweight, easily accessed package. Who doesn’t like being able to grab a fistful of gears in one fell swoop?” J. Carr | Mountain Flyer
Grip Shift | Type 2 | X0 Silver
Fiets
02 Bikers
conversation | Media Impressions April 2012
Bike
Mountain Bike Action
shifting cable test | X9 | Rise Wheels
dirtrag.com
Velo Mag
Fiets
02 Bikers
Fiets
conversation | Media Impressions April 2012 Bike
Bike
fiets
Bike
Bike
double crankset test | quarq
what mountain bike
what mountain bike
what mountain bike
“ Great, bash guard equipped, lightweight trail option.” TRUVATIV X9 36/22 | What Mountain Bike
“ A no-fuss value winner and direct rival to FSA’s Comet double.” SRAM X5 39/26 | What Mountain Bike
conversation | Media Impressions April 2012
what mountain bike
History of forks United Kingdom
what mountain bike
conversation | Media Impressions April 2012 bikeradar.com
Fiets
26 Mag
“ Still one of the best highcontrol longtravel forks.� RockShox Lyrik RC2 DH Solo Air | Bike Radar
bikeradar.com
O2 Bikers
lyrik | sid | reverb | totem | Domain | Sektor | Reba
bikesport
bike and trekking
“ Lightweight, consistently controlled, acceptably accurate, utterly reliable and top value.� bikeradar.com
RockShox Reba RLT | Bike Radar
conversation | Media Impressions April 2012 Velo Mag
“ The Reverb gives you the optimal position for attacking a rise or hurtling down a steep section.� Velo Mag
Reverb
O2 Bikers
Bikesport
conversation | Media Impressions April 2012 Bike
Bike
“ Perfect ergonometrics and controllability make the Avid X0 to a very good one in terms of handling.� BIKE Magazine
Brakes Shoot-out | Brake test Germany
World of MTB
World of MTB
World of MTB
World of MTB
conversation | Media Impressions April 2012 what mountain bike
MBR
what mountain bike
what mountain bike
Elixir 3 | Elixir 7 | Elixir 9
“ Restored reliability makes the Elixir 9 a real contender.” Avid Elixir 9 | BikeRadar
bikeradar.com
conversation | Media Impressions April 2012
“ The XX brakes deliver plenty of power, and that power is easy to modulate. The more you squeeze the lever, the more power you get in return. The XX delivers consistent performance.� Mountain Bike Action
X0 Trail | XX
mountain bike action
Bike Retailer and Industry News
O2 Bikers
conversation | Media Impressions April 2012
MTB Magazine
TRUVATIV factory visit
MTB Magazine
MTB Magazine
Join the Convers
sation
MTB
FACEBOOK SRAM MTB (SRAM, Avid, TRUVATIV) RockShox Suspension TWITTER @SRAM_mtb @RockShox @AVIDbike YouTube /Studio186 /rockshoxsuspension
MTB
APR 2012
Medi a Impres sions
Copyright 速 2012. All Rights Reserved.