SRAM MTB CONVERSATION: FEB 2012

onversatio

MTB

FEB 2012 Media Impressions

Highlights

– SRAM | Grip Shift – RockShox | Reverb – Is still the best –AVID | Elixir reviews –TRUVATIV | Noir

Today, being in the conversation means being connected to the now. It means always listening, always responding, and always knowing where to be and how to get there. It means reacting to change and inspiring progress.

Our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. It’s a conversation about four brands, and the most exciting bicycle components in the world. It starts on the web, goes into printed magazines and is alive all over the world. It’s shared with tweets and likes. It’s the post ride beer at the local trails or the toast after winning the World Championships.

Welcome to our Conversation.

February 2012

conversation | Media Impressions February 2012 World of Mountain Biking

World of Mountain Biking

Mountain Bike Action

Danny Hart Bike

“ [The Truvativ BooBar is a] perfect, sweet and standard, uncut bar–faultless!”

Danny Hart | Mountain Bike Action

conversation | Media Impressions February 2012 declinemagazine.com

mountainbike.com

bikeandtrekking.nl

bikeradar.com

technik.x4biker.com pinkbike.com

sicklines.com spokemagazine.com

Grip Shift | Rise Wheels | X9 Trigger

Pedal

World of Mountain Biking

conversation | Media Impressions February 2012 Mountain Bike Rider

“ RockShox Vivid Air is proven, reliable, and offers enough external adjustment possibilities, even for challenging riders.�

Mountain Bike Rider

pinkbike.com

Vivid | Boxxer | Service | Fork test

Bike

“ T he lowest weight of all tested 29 inch forks results in a minor loose of stiffness. SID reacts very sensitive at small bumps and uses the complete travel on big hits.

Test winner!”

“ Super stiff fork, though very light… Top price-value relation.

Buying tip!”

Mountain Bike

Mountain Bike

Mountain Bike

Mountain Bike

conversation | Media Impressions February 2012 Dirt Rag

Bike

“ T he Reverb is the most refined and consistent-actuating seatpost of any I’ve used. The Reverb is a contender for top spot on any dropper post podium.”

Eric McKeegan | Dirt Rag

“ Result: good and cheap! The Sektor is longterm reliable. Adjust once, ride, and forget about it, this is the devise.”

BIKE Magazine

Reverb | Sektor | Recon | SID

bikeradar.com

bikeradar.com

“ Quick-release only, but consistently controlled and legendarily reliable lightweight midrange trail fork.”

Bike Radar

“ It’s race light, but controlled and predictable enough for technical trail use.

Even the quick-release option steers okay thanks to the power bulged lowers, and there’s no distracting braking flutter even with big rotors.”

Bike Radar

conversation | Media Impressions February 2012

“ Basic fit but impressive control and feel for the money.”

bikeradar.com

Bike Radar

bikeradar.com

“ Lightweight and well priced with excellent feedback and feel for technical trail use.”

Bike Radar

bikeradar.com

Elixir | XX World Cup | X0 Brakes

Switchback

Switchback

“ Avid’s Elixir series brakes have always had great potential but reliability was often appalling. New O-ring seals, bladder design and an air trap seem to have solved these issues, with all new-generation brakes proving totally reliable in the six months we’ve been using them. Limited adjustability and noticeable flex, but great modulation and super-light weight.”

Bike Radar

conversation | Media Impressions February 2012

“ At 123g the Truvativ Stylo is seriously light for a stem pitched at applications beyond cross-country racing. It’s an impressive bit of manufacturing, with lots of subtle hollowing and pocketing to shave out superfluous metal.”

Bike Radar

bikeradar.com

NOIR

bikeradar.com

“ At 205g for a 700mm bar the Noir is impressively light. The shape follows what seem to have become almost industrystandard numbers – it’s a popular formula because it works. Despite its low weight the Noir doesn’t mind being hauled on and you get a bit of carbon buzz-eating magic into the bargain.”

Bike Radar

bikeradar.com

“ The top-end T40 post, as tested, comes with titanium bolts over the steel found on the little brother T30.

Both Noir T30 and T40 share the same filament wound and unidirectional carbon construction, the strength and comfort of which we can attest to.”

Bike Radar

Join the Convers

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MTB

FACEBOOK SRAM MTB (SRAM, Avid, TRUVATIV) RockShox Suspension TWITTER @SRAM_mtb @RockShox @AVIDbike YouTube /Studio186 /rockshoxsuspension

MTB

FEB 2012

Media Impressions

Copyright 速 2012.

All Rights Reserved.