SRAM MTB CONVERSATION: MAR 2012

onversatio

MTB

MAR 2012 M e d i a Im p r e s s i o n s

Highlights

–Trail House Media Launch –Finale Ligure Media Launch – SRAM | T YPE 2 – Infomercial – SRAM | T YPE 2 – First Ride Impressions – SRAM | RISE 40 Wheels – First Impressions – SRAM | Grip Shift – First Ride Impressions – RockShox | New Graphics, Revelation RCT3, SID RCT3, Recon Gold RL –AVID | X0 Trail, X0 – First Ride Impressions –TRUVATIV | NOIR T40, 720mm Bar

Today, being in the conversation means being connected to the now. It means always listening, always responding, and always knowing where to be and how to get there. It means reacting to change and inspiring progress.

Our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. It’s a conversation about four brands, and the most exciting bicycle components in the world. It starts on the web, goes into printed magazines and is alive all over the world. It’s shared with tweets and likes. It’s the post ride beer at the local trails or the toast after winning the World Championships.

Welcome to our Conversation.

March 2012

conversation | Media Impressions March 2012

Privateer

Interview with Stan Day United Kingdom Privateer

Privateer

Privateer

Privateer

Privateer

Privateer

conversation | Media Impressions March 2012 Solobici

Finale Ligure Launch Spain Solobici

“ W ith the RCT3…Revelation is the RockShox fork the most complete, light, stiff for the major use on all mountain.”

Revelation RCT3 | Solobici

“ Ideal enduro rear shock model…new aesthetic color.”

Monarch Plus | Solobici

Solobici

“ A lready there…every year earlier, every time better…the new SRAM references.”

SRAM MTB | Solobici

Solobici

conversation | Media Impressions March 2012 Solobici

“ The new Grip Shift is completely new for 2X10 and 3X10… almost effortlessly… no doubt, a perfect operation…first Grip Shift 10 spd with aluminum body and ball bearing.”

Grip Shift | Solobici

Finale Ligure Launch Spain

Solobici

Solobici

“ The advantages of those new rear derailleurs are huge…from all novelties presented, it’s for us the most revolutionary, the most ingenious.”

“ T he X0 Trail is much more superior than X0 with a sensitive touch…already our favorite brakes in all 2013 Avid range.”

Rear Derailleur TYPE 2 X9 and X0 | Solobici

Avid X0 Trail | Solobici

conversation | Media Impressions March 2012 VTT

VTT

VTT

SRAM NEWS 2013 France VTT

VTT

VTT

VTT

VTT

VTT

conversation | Media Impressions March 2012 Velo Tout Terrain

Velo Tout Terrain

“ Trigger enthusiast, these four days and over 120 km of real nice mtb rides between Santa Cruz and San Luis Obispo have sounded like a revelation…Grip Shift will be more than ever the alternative choice to triggers.”

SRAM Grip Shift | Velo Tout Terrain

Santa Cruz and TR Factory Visit France Velo Tout Terrain

Velo Tout Terrain

Velo Tout Terrain

conversation | Media Impressions March 2012 Velo Tout Terrain

“ Even if SRAM rear derailleurs didn’t really need that spring, they have now the perfect answer to Shadow+… taking off the wheel is much more easier with SRAM TYPE 2.”

“ T he Avid X0 Trail keeps all the ergonomic advantages that made the success of previous versions...Levers significantly reachable to the handlebar without tools...provides increased modularity from X0 version...good heat resistance and efficient operation make this Trail version a bestseller.”

SRAM X0 and X9 TYPE 2 | Velo Tout Terrain

Avid X0 Trial | Velo Tout Terrain

Santa Cruz and TR Factory Visit France

Velo Tout Terrain

“ The perfection!

Yes…if you’re looking for a fork to handle with high and low speed…that new Revelation is made for you…Simply stunning.”

Revelation | Velo Tout Terrain

conversation | Media Impressions March 2012

365 Mountain bike

Finale Launch Spain 365 Mountain bike

365 Mountain bike

conversation | Media Impressions March 2012

Velo Vert

Velo Vert

Finale Launch France Velo Vert

Velo Vert

“ T he first sensation is that the power is available with little pressure on the lever...progressivity is excellent...

The X0 Trail showed an extreme endurance on very long downhills.”

Avid X0 Trial Test | Velo Vert

Velo Vert

“ Public enemy: the noise…the noises affect your ride…SRAM solved it… you don’t have to stop and think about your rear derailleur, it’s always on…second innovation, you can lock the rear derailleur cage to pull off the wheel in 2 seconds.”

TYPE 2 | Velo Vert

“ Easy to use, fast and smooth to change…you can even change gears and brake at the same time…the product has reached a very high level of performance.”

Grip Shift | Velo Vert

conversation | Media Impressions March 2012

What MTB

SRAM up your bike | Enduro Series United Kingdom | Germany

World of MTB

“ Very good XC fork with outstanding remote lever.

Sensitive response.”

RockShox, SID XX 29, Fork Grouptest | World of MTB

conversation | Media Impressions March 2012

mountain bike action

inside the pros’ bikes United States

“ The benefits of Grip Shift are very fast shifting, constant contact with the handlebars during shifting, light weight, easy operation, and the possibility of braking and shifting at the same time.”

Jaroslav Kulhavy | Mountain Bike Action

conversation | Media Impressions March 2012

bikeradar.com

Rise 40 Wheelset | RISE 40, 29 grouptest United States, United Kingdom | Germany Bike

Bike

Bike

“ A little overweight, but in any other category, they do well. The construction is excellent!”

RISE 40, 29in | BIKE Magazine

Bike

conversation | Media Impressions March 2012

Bike

QUARQ QUATRO | Rise 40 Wheelset Germany | United States Bike Retailer

Mountain Bike Action

conversation | Media Impressions March 2012 mtbforum.it

bike-magazin.de

“ The new Grip Shift system looks good, feels solid and comfortable in my hands and worked flawlessly on my first test-ride. Should it continue to perform over the term of a proper test, Grip Shift will definitely find a spot at the top of my list for best product of the year.”

Joe Parkin | BIKE Mag Bikemag.com

“ Rotation is impressively smooth and fluid, and there’s virtually zero play in the shift mechanism itself or the rotating body.”

James Huang | BikeRadar bikeradar.com

Grip Shift

dirtrag.com

bicycling.com

“ I had chance to ride these new twist shifters at a recent SRAM press launch, where I walked away extremely impressed with their performance. Despite being highly skeptical—after all these years my Grip Shift affinity had waned—I found the shift action and performance demanded my respect. The twist action is light and smooth, with closely spaced and very pronounced shift index points.”

Justin Steiner | Dirt Rag

“ They felt like true high-performance products. Shifts were direct, crisp and, with little windup, very fast. The detents were distinct and not spaced too tightly so hitting the selected cog, whether it’s a single or a multiple shift, was painless.”

Matt Phillips | Bicycling

conversation | Media Impressions March 2012 singletrackworld.com

“ W hile the shifters rotate quite easily, the indexing is very SRAM-esqe. There is a solid ‘ka-chung’ that accompanies each shift, and the indexing was strong enough to prevent us from ever overrotating the barrel and shifting more than we intended. That’s right, no mis-shifts regardless of any jumping and generally riding the SB-66 like a hooligan.”

Mike Levy | Pinkbike

pinkbike.com

Grip Shift

mtb-news.de

“ The new Grip Shift didn’t disappoint, and I suspect fans everywhere will love it.

Shifting is smooth with positive engagement.”

Tyler Benedict | Bike Rumor bikerumor.com

“ I’ll get straight to it: I found the shifts to be very clean and quick. The short, tight indents make it fast and precise. I would say the shifting is snappy even, perhaps more than triggers.

I never once missed a gear, slipped between indents or failed to find the right gear, even when grabbing handfuls of gears at once.”

Seb Kemp | NSMB

nsmb.com

conversation | Media Impressions March 2012 bikeradar.com

“ Despite not having any sort of proper chain retention system on our Giant Reign and Yeti SB-66 test rigs, we never once came close to losing a chain even after countless jumps and eye-watering descents when we were chasing current and ex-pro riders and clearly in well over our heads.

Moreover, TYPE 2 yields a gloriously quiet drivetrain. We intentionally ran test bikes in especially challenging 26-11t gear combinations on fast, bumpy trail with no chain slap to speak of – even on the Yeti and Giant’s oversized aluminum stays. There’s also no perceptible change in shift lever effort.”

James Huang | BikeRadar

TYPE 2

mountainbike-magazin.de bikeworld.pl mountainbikeplus.com

bikemag.com

bikelive.com

dirtpora.com

bikemagic.com

bike-magazin.de bikerumor.com

conversation | Media Impressions March 2012 esmtb.com endurotribe.com

declinemagazine.com

wideopenmag.com

Spokemagazine.com

mbike.ro

TYPE 2

dirt rag

light-bikes.ro

dirt rag

“ Despite hitting rough stuff with abandon, as well as plenty of bigger hits, I never dropped a chain and was extremely impressed how quiet my drivetrain was; chain slap was virtually non-existent.�

Justin Steiner | Dirt Rag

conversation | Media Impressions March 2012 cykelportalen.dk

freeriders.ro

pinkbike.com

“ We’d have to venture out on a limb and say that lever force required to shift to an easier gear was lower with the SRAM roller bearing clutch derailleur than what we’ve felt with Shimano’s setup.”

velovert.com

Mike Levy | Pinkbike

mountainbike.com

TYPE 2

fiets.nl

vitalmtb.com

adrenalinesports.net comunidadciclismo.com

sicklines.com

nsmb.com

“ I also found the precise and crisp SRAM shifting that I’ve come to take for granted to be unaffected whatsoever.”

Seb Kemp | NSMB

conversation | Media Impressions March 2012 spokemagazine.com

mountainBike.com

NSMB.com

vitalmtb.com

“ Personally I’m hyped on it, the car I’m driving at the moment has no towball so I’ve been having to remove the wheel every time I want to ride and it sucks, Cage Lock is definitely a solution for a problem I didn’t really know was there. But if I’m getting a sweet as nonchainslapping clutch thingy at the same time, well that’s just multiple thumbs up.”

Caleb Smith | Spoke Magazine

TYPE 2 Cage lock United States | United Kingdom | Canada

“ A s for the Cage Lock, it works just as advertised.

We suffered a flat tire that gave us the perfect opportunity to test the system while fixing it, and came away impressed with how easy it made the job. We certainly have no problem removing and installing a rear wheel, but we’re not on too high of a horse to admit that the tiny button made getting the wheel back in easier, especially because without it the derailleur’s roller bearing clutch would make the job difficult. Call us sissies, but we like it.”

Mike Levy | Pinkbike

pinkbike.com

conversation | Media Impressions March 2012

singletracks.com

X0 DH | Buyer’s Guide United States | Belgium

O2 Bikers

conversation | Media Impressions March 2012 Bike

Bike

Reba Service tech Session | Recon gold Germany | United States, United Kingdom bikeradar.com

“ Quick-release only, but consistently controlled and legendarily reliable lightweight midrange trail fork.�

Recon Gold | BikeRadar

conversation | Media Impressions March 2012 O2 Bikers

“ Needs patient tuning, but massively adjustable and technical trail capable lightweight fork.�

BikeRadar

bikeradar.com

SID RCT3 | SID XX | Lyrik | Monarch Plus Test | Buyer’s Guide United States, United Kingdom | Belgium

Mountain Flyer

Singletrack

“ Most notably, the Lyrik confidently tore through rocky terrain like Bruce Lee chopping through a pile of bricks and provided an extremely stable feel.”

“ Not the obvious choice, but a real contender for best trail shock.”

J. Carr | Mountain Flyer

Monarch Plus | Singletrack

O2 Bikers

conversation | Media Impressions March 2012 bikeandride.cz

bike-magazin.de

bikekulture-mag.com

bikebiz.com

endurotribe.com

freerider.ro

mbike.ro

moredirt.co

mountainbike-magazin.de

X0 Trail

mtb-forum.it

mtb-news.de

reazioneacatena.it

singletrackworld.com

spoke.ie

todomountainbike.es

triridemtb.com

updown.soulonline.nl

velovert.com

conversation | Media Impressions March 2012

“ The only bonus to having ridden and photographed these brakes is I can attest to just how fricken strong they are.�

Caleb Smith | Spoke Magazine

spokemagazine.com

X0 Trail

dirtragmag.com

vitalmtb.com

“ A ll of these changes were driven by the desire to create the ultimate mountain biker’s brake. Something with better lever feel, more power, and more control than existing brakes. After riding the X0 Trail brakes a few weeks back at the SRAM press launch, I feel Avid has met their goals admirably. Level feel is wonderfully smooth thanks to the bearings, and the lever setup is as easy as ever. Power and modulation were both stellar with the organic pads, offering fade free performance on some demanding terrain.�

Justin Steiner | Dirt Rag

twentynineinches.com

mountainBike.com

conversation | Media Impressions March 2012

“ Ah yes, the mythical doall product. Tastes great.

Less filling. Is it possible to make everybody happy? My first rides on X0 Trail-equipped bikes seem to suggest that Avid has come damn close.”

sicklines.com

Joe Parkin | BIKE Mag

bikemag.com

nsmb.com

“ On the face of it, these could very well be the brakes for people who like to get out and away from it all but like to get rowdy on the way back down.”

Seb Kemp | NSMB

X0 Trail

pinkbike.com

“ We’re not just talking about those who ride 6” travel or bigger bikes.

The package is light enough, especially when combined with a small diameter rotor, that even the most gram conscious trail riders can benefit from the additional power provided by the four piston caliper.”

Mike Levy | Pinkbike

conversation | Media Impressions March 2012 Bike

“ Also because of the wide carbon lever, the X0 is the best choice in terms of ergonomy and controllability.�

X0 Long Term Test | BIKE Magazine

X0 Long Term Test | Taperbore Germany | Canada

nsmb.com

conversation | Media Impressions March 2012 sicklines.com

Dirt Rag

World of MTB

NOIR T40 | Descendent | stylo | Chainguide | X0 Guide United States | Germany Mountainbike Rider

“ Complete protection for 2X10 transmissions with real guiding and Taco. Very clever built and also recommended for the harder rides.”

Chainguide Grouptest | Mountainbike Rider

“ Affordable, light and with perfect overall protection.

A fine product, which TRUVATIV brought together with MRP.” X0 Guide | Mountainbike Rider Mountainbike Rider

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MAR 2012

M e d i a Im p r e s s i o n s

Copyright 速 2012.

All Rights Reserved.