SRAM MTB 2011 Conversation

2011 mtb

conver SRAM.COM

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Today, being in the conversation means being connected to the now. It means always listening, always responding, and always knowing where to be and how to get there. It means reacting to change and inspiring progress.

Our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. It’s a conversation about four brands, and the most exciting bicycle components in the world. It starts on the web, goes into printed magazines and is alive all over the world. It’s shared with tweets and likes. It’s the post ride beer at the local trails or the toast after winning the World Championships.

Welcome to our 2011 Conversation.

relen

SRAM 2X10 XX Racing X0 Silver Product Family X0 DH Product Family X5 Product Family RISE 60 and 40 Wheels

tless It’s what you ride for. It’s what we build our components for. The perfect combination of precision and brute force.

No obstacles stopping us. No limitations slowing us down. Ours is a relentless pursuit: To make the climb shorter, the turn tighter, the descent faster. To give you the strongest, lightest, quickest bike on earth. To be the best.

Experi

BoXXer World Cup Keronite SID 29 Dual Position Air (Lyrik & Totem) Dual Position Coil (Sektor) Reverb Stealth Kage Monarch XX XC series

ence RockShox created the first mountain bike suspension fork in 1989. Pioneering suspension and further defining the sport, RockShox is the world’s market leader in bicycle suspension fork and shock technology. We understand ride quality and control which transcends the complete line - from World Cup racing to entry level trail riding.

INNOVATION

Elixir 9 Elixir 7 XX/XX World Cup

INNOVATION Each year, riders push the limits. They find new ways to ride faster, launch higher and go bigger. Our family of products is designed to take you farther – in whatever direction you choose to go. Whether your destination is a cross-country race, a rugged downhill run or single-track cruise, we’ve got your back, like a good family should.

The evolution of riding isn’t slowing down.

So why should we?

RESTLESS

New Redesigned logo Wider Bars Updated Bar, Stem and Seatpost graphics X0 DH Crank X0 Chain Guide 2X10 X-Guide

RESTLESS We see the same limits other componentmakers see. We just don’t believe in them.

We believe in making innovative bike parts with heart. We believe in learning everything there is to know about the mountain, about how our bikes respond to it, about how we feel when we push ourselves past our limits. We believe inputting all the knowledge we gain into every component we make—even into the molecules that make up those components.

At TRUVATIV, we make components for the restless spirit. For riders who see no finish lines. Riders who know that being free means writing your own story.

2011 Conversations

Table of Contents

February

July

-- Avid

-- X0

Media House

-- Frostbike

-- Crankworx

March -- Mike

and Mary

-- Giant

Team Introduction

-- XX

Maremma Cup

-- RockShox

Relentless Media Ride Whistler

Experience Finale Ligure

-- BlackCat

-- RockShox

Totem DIY Stick Contest

-- RockShox

Ultimate Pump Track Challenge

-- Relentless:

August -- Trip

to Bavaria and Schweinfurt

-- Enduro -- Old

of Nations Powered by SRAM

truck farewell–New Truck Introduction

-- Leadville

April -- RockShox

BoXXer Keronite Released

-- Sea

Otter Classic Press Lunch, Digital Info Push

-- Sea

Otter DH Course Rebuild

-- Sea

Otter Classic

-- Coastal

Crew

-- Mellow

Johnny’s Classic

-- Relentless: -- Four

September -- Eurobike

Show

-- Eurobike

Demo Day

-- Quarq

Power Meter

-- World

Championships

-- Interbike

-- Bike

-- Free

Festival

-- TRUVATIV

Trail Builders

Digital Launch

-- RockShox

2012 Digital Launch

-- RockShox

YouTube Channel Goes Live

-- RockShox

Experience Bolivia

-- Dirtmasters -- Passportes

-- Avid

Service Parts PR & Announcement

October -- SRAM -- Roc

RISE MTB Wheels Launch

d’Azur

November -- Superenduro

June Winterberg du Soleil

Magazine Week

-- Nathan

Show

Ice Cream Party

-- Bellingham

-- Bike

Schnell

Long Years

May

-- Avid

Wandering, Semenuk

Riddle

Chainless Challenge

-- Rebecca

Rusch Women’s Media Camp, Ashland Super D

-- SRAM

X5 Launch

-- RockShox -- Danny

Gran Finale

Editorial Wins

Hart

-- TRUVATIV

BooBar Editor’s Choice

December -- SRAM -- Avid

X9 Trigger Shifters

Elixir 7 Editors Choice Award

feb.

-- Avid

Media House

-- Frostbike

Highlights

39 10 22

pages of media content | Avid Media House

editors| Avid Media House

days of amazing riding | Avid Media House

Avid media house Santa Cruz | Elixir 7 & 9 roll out mbaction.com

feedthebabit.com

vitalmtb.com

pinkbike.com

bikerumor.com

bikeradar.com

singletrack.com

nsmb.com

mountainbike.com

bikeradar.com

sicklines.com

pinkbike.com

conversation February 2011 2011

Avid media house

“ Riding with those who are faster than you, Keene and Strait are just out of frame and pulling away from me in this photo, is a great way to get the feel for a set of brakes.”

Mike Levy | Pinkbike

15.0 3.11

: Colo rado

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Br akes

The Santa Cruz beach house was a way to show case the new Elixir 7 & 9 in some of the most diverse terrain the west coast has to offer. Unique, engaged and fun was the idea.

Frostbike TRUVATIV Product on Display Youtube.com

TRUVATIV PR

mar.

-- Mike

and Mary

-- Giant

Team Introduction

-- XX

Maremma Cup

-- RockShox -- BlackCat

Experience Finale Ligure

Highlights

38 18,745 18

pages of editorial | X X Maremma Cup

views of the TRUVATIV videos | Mike and Mar y, BlackCat

pages of editorial | Finale Ligure RockShox Experience

Mike and Mary TRUVATIV – Every Ride has a Story truvativ.com

singletrack.com

bicycling.com

ridemonkey.com

pinkbike.com

Bike Magazine

vitalmtb.com

vitalmtb.com mountainbike.com youtube.com

vitalmtb.com

Mary McConneloug & Mike Broderick do things themselves.

They are sponsored riders but they handle all of the nittygritty logistics that go into making sure their season goes as smooth as possible. All while training at the highest level they can. This video is a peak into their life. Enjoy.

singletrack.com

Giant team Introduction

“ We lost about 3.5lb over last year’s race bike, and that’s using all stock, real-world parts.

What a difference in the how responsive the Glory can be with the SRAM treats.”

Duncan Riffle | SRAM Athlete

facebook.com

conversation March 2011

XX Maremma Cup X9 Long Term Test | Avid Elixir 9 and 7 Introduction SRAM X X World Cup Athletes Interaction | Event Title Sponsorship Tecno MTB

Ciclismo

Ciclismo

Ciclismo

Mountain Bike World

Tutto Mountain Bike

Ciclismo

Tutto Mountain Bike

The ultimate SRAM 2X10 fest: the top XC athletes on SRAM XX, long term testing of SRAM X9, rides with MTB legends and top pros, and some world class racing to top it all up.

Tutto Mountain Bike

XX Maremma Cup X9 Long Term Test | Avid Elixir 9 and 7 Introduction SRAM X X World Cup Athletes Interaction | Event Title Sponsorship

“ W ith over 900km and 11,000 meters of climbing over 6 months, our X9 2X10 transmission has required only some lube and cable tensioning to keep working like the first day. Impressive.”

Francesco Baroni | Tecno MTB, Italy

“ Be it XC racing, trail riding or any kind of riding, our X9 2X10 drivetrain stood all tests, including a tough winter with many days of miserable riding conditions and not so delicate bike washing.”

“ W ith the Elixir 9 and 7, SRAM continues on its proven strategy of continuous updates that elevate quality and reliability, while maintaining proven technologies.”

Cristiano Guarco | Tutto Mountain Bike, Italy

Roberto Chiappa | MTB Forum, Italy

Tecno MTB

conversation March 2011

Tecno MTB

XX Maremma Cup MTB Magazine

MTB Magazine

RockShox Experience Finale Ligure Rear Shock Tuning | E9 -E7 Introduction | Pro Athletes Camp

conversation March

RockShox Experience Finale Ligure Velo Vert

Mountain Bike Rider

Mountain Bike Rider

Velo Vert

Velo Vert

Mountain Bike Rider

Mountain Bike Rider

Two editors get to play Product Managers, going through all the setup and tuning phases of RockShox rear shocks for a specific bike model. All this together with future world champions Danny Hart and Anneke Berteen, and riding on one with Rene Wildhaber and Pierre Edouard Ferry. Better stay off those new Avid Elixir 9 and 7 brakes, to keep up with this bunch of top athletes.

Mountain Bike Rider

Mountain Bike Rider

BlackCat TRUVATIV – Every Ride has a Story alleycatfixed.com

Bikerumor.com prollyisnotprobably.com

nsmb.com Bikerumor.com Vitalmtb.com

Bikerumor.com Bikerumor.com SpokeMAgazine.com

youtube.com mountainbike.com

lesstwocars.wordpress.com

apr.

-- RockShox

BoXXer Keronite Released

-- Sea

Otter Classic Press Lunch, Digital Info Push

-- Sea

Otter DH Course Rebuild

-- Sea

Otter Classic

-- Coastal

Crew

-- Mellow

Johnny’s Classic

Highlights

17,628 18,318 11,237 13,060 18,943 Views on Pinkbike.com about SRAM | Sea Otter

Views on Pinkbike.com about X0 Silver | Sea Otter

Views on Pinkbike.com about X0 chain guide | Sea Otter

Views on Pinkbike.com about TRUVATIV team | Sea Otter

Views on Pinkbike.com about DH Course Build | Sea Otter

RockShox BoXXer Keronite Released

Dirt Rag

Mountainbike.com

Conversation April 2011

RockShox BoXXer Keronite Released youtube.com Pinkbike.com

Sicklines.com

RockShox Product Sheet bikeradar.com

PRODUCT MARCH

2011

LIGHTER IS FASTER – FASTER IS BETTER!

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Sea Otter Classic Press Lunch, Digital Info Push X0 Silver | TRUVATIV X0 Chain Guide | TRUVATIV Bar, Stem, Seatpost Decline

sram.com

dirt rag

conversation April 2011

decline

Sea Otter Classic Press Lunch, Digital Info Push bikemag.com

Bikeradar.com

bikerumor.com

pinkbike.com MTBR.com

dirtragmag.com

pinkbike.com

PinkBike.com

singletrackworld.com

Sea Otter Classic Press Lunch, Digital Info Push RockShox SID 29 Launch | Monarch White Color Option

Switchback Bikeradar.com dirtragmag.com

twentynineinches.com

Bikerumor.com

Bikerumor.com Bikeradar.com Switchback

Conversation April 2011

Sea Otter Classic Press Lunch, Digital Info Push

“ After 14 years of helping with the Sea Otter and the DH since its inception, I can tell you that this has been the best thing that has happened to the gravity scene here at the Otter! TRUVATIV brought in Momentum Trail Concepts and Matt, Mihai, Phil and Steve to overhaul this course, and that’s we have!”

Pinkbike

Sea otter DH course Rebuild TRUVATIV – Every Ride has a Story

facebook.com velovert.com

Feedthehabit.com

Pinkbike.com bikemag.com

bikerumor.com

Pinkbike.com Pinkbike.com

facebook.com

mtb-forum.it Cyclingnews.com

Mountainbike.com

“ I came out of the weekend feeling so energized watching so many ladies achieve their goals.”

VeloNews

THE RIGHT GEAR

Photo: Jake Orness © SRAM LLC 2011

Heather Irmiger | SRAM Athlete

April 15-17, 2011

SRAM

W O R LD H E A D Q UA R T E R S C H I C AG O I L L I N O I S U. S. A .

E UR O P E A N H E A D Q UA R T E R S N I J K E R K , T H E N E T H E R L A N DS A S I A N H E A D Q UA R T E R S TA I C H U N G , TA I WA N

Sea Otter Classic SRAM Ladies Lounge Report First Stop: SRAM Gold Rusch Tour

Unrivaled Lighter, Faster, Better The first 2X10 family in mountain biking dominated the racetracks since the day it was released. XX proves that the results begin with the best shift. That best shift begins and ends with X-Glide technology.

Paired with XX’s unmatched lightness and flawless performance, XX is an unrivaled force to be reckoned with. www.sRAM.COM Emily Batty conquers her first Sea Otter Classic on XX.

QUOTE OF THE WEEKEND:

“I felt intimidated to enter the booth with all those women in there!”

VeloNews_0611_XX_SNGL_v01.indd 1

-

Anon. Male Rider

MONTEREY, CA- The 21st annual Sea Otter Classic in Monterey, CA is what has become a four-day “Celebration of Cycling” for athletes, spectators and enthusiasts.

With that in mind, Rebecca Rusch created the “SRAM Ladies Lounge”; a place where women of varying age and cycling ability could spend time within the SRAM booth learning riding, nutrition, and training techniques from SRAM professional female athletes.

EVENT GOALS: To create a festive, welcoming female focused section in the SRAM booth that would encourage interaction with the pros and teach simple bike education with SRAM products. To provide a supportive atmosphere where female riders of any age could feel comfortable to ask questions and gain insight on how to take their riding to the next level.

ACTIVITIES: 1. Q & A forum lead by Rebecca Rusch, Lindsey Voreis where attendees were able to ask the female athletes questions ranging from training and equipment to why did they start riding.

2. Product giveaway in the form of free SRAM Ladies Lounge logo’d t-shirts, Hammer ( cont’d ) Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

Rusch PR Report

4/22/11 3:43:51 PM

Sea Otter Classic Rebecca Rusch Ladies Lounge | Introduction of the SRAM Red Trucker Hat vitalmtb.com

facebook.com

facebook.com

“ I’ve never witnessed a frenzy like the one you could create around the red trucker hat, what a sight! People immediately got a hold, held on and cherished it. “ John Dawson | Sponsorship and Event Manager

Sea Otter Classic TRUVATIV TC4 Consumer Launch Singletrackworld.com Mountainbike.com

bikebiz.com decline

Bike Magazine

freehub.com

feedthehabit.com MTBR.com

pinkbike.com Pinkbike.com

vitalmtb.com Dirt Rag bicycling.com

pinkbike.com

“ TRUVATIV continues to pump out amazing videos which say more in three minutes than hours and hours of same-same web edits.�

Spoke Magazine

Coastal crew TRUVATIV – Every Ride has a Story

Vitalmtb.com

pinkbike.com

dirttales.com

bikerumor.com

truvativ.com

nsmb.com

pinkbike.com

bikemag.com

dynamic-style.com

pinkbike.com

factoryjackson.com

A few months back we spent some time in Coastal Crew’s Sunshine Coast backyard. We turned the cameras on them and filmed a day in their life and what inspires their ride. Their amazing surroundings and their upbringing in that environment make what they create as rad as it is.

Mellow Johnny’s classic

sram.com

facebook.com

Mellow Johnny’s classic

facebook.com

facebook.com

May -- Bike

Festival

-- TRUVATIV

Ice Cream Party

-- Bellingham -- Avid

Trail Builders

Digital Launch

-- RockShox

2012 Digital Launch

-- RockShox

YouTube Channel Goes Live

-- RockShox

Experience Bolivia

Highlights

100,000 500,000 85,120 8 unique video views worldwide | RockShox Experience Bolivia

article views | RockShox Experience Bolivia

views on Pinkbike.com | RockShox Media Book 2012

Seatpost group tests won by RockShox Reverb all over Europe

Bike Festival Riva del Garda | Replay of Sea Otter Press Lunch

“ New, lower 2X10 gear ratios, and the big-wheel specific version of the SID: it looks like SRAM is very serious about the 29er market.”

“ X0 silver brings back the classic SRAM X0 look that we all love.

New gear ratios and the X0 chain guide are the new pieces of the SRAM drivetrain puzzle, and the picture being painted is a great one.”

Grega Stopar | MTB.si, Slovenia

Roberto Diani | Tutto Mountain Bike, Italy

MTB Magazine

M-Bike

Tecno MTB

MTB Magazine

conversation May 2011

The traditional season opener for the European bike scene, where media and consumers flock to see the newest products and enjoy Garda’s epic riding.

TRUVATIV Ice Cream Party Riva del Garda

TRUVATIV PR

TRUVATIV’S GELATO: THE BEST FLAVOUR IN GARDA Every year thousands of riders from all over Europe start their season with the BIKE Festival in Riva del Garda, Italy.

On Saturday, April 30th, at the Truvativ Ice Cream party, more than 200 riders came to share their best riding stories and get a free ice cream. Two hours and many kilos of gelato later, here are some of the best stories and pictures: “My best ride was today, with Holger Meyer, down from Santa Barbara all the way to the Lake: I have never ridden such a beautiful trail.” Patrick – Germany “My first time at the bikepark with my boyfriend: my first fall was right when I tried to enter the gondola!” Linda – Italy “Last year in Corsica: we went for a 2 hours ride, it lasted the whole day, from the beach to the mountains and back” Daniela – Italy “The BIKE Festival Marathon this morning, I did the Extreme 105km route. Long, exhausting, painful, but one of the best experiences in my life” Richard - UK To see all the pictures from the TRUVATIV Ice Cream Party visit the SRAM MTB page on facebook

www.truvativ.com

conversation May 2011

TRUVATIV takes control of the best ice cream parlor in Riva del Garda during BIKE Festival on a Saturday afternoon, for it consumer launch.

Bellingham trail builders TRUVATIV – Every Ride has a Story

PINKBIKE.COM

PINKBIKE.COM

“ I have nothing but respect for these guys! Trail building is an important aspect about Freeriding, a fact a lot of riders unfortunately don’t acknowledge.”

PINKBIKE.COM

Pinkbike

Decline

Dirt Rag

every ride has a story

Go wide, go Noir.

Ideal for XC and all-mountain pros, Noir components embody years of painstaking design and persistent rider input. Here’s some input we’ve painstakingly designed to: go wider. All Noir bars now sport the extra width you need for the steepest climbs and toughest terrain.

To see the story behind the ride, visit TRUVATIV.com

Photo: Adrian Marcoux. © 2011 SRAM LLC

MBA_May_Noir_SNGL-v01.1.indd 1

2/16/11 12:22:32 PM

Avid digital launch X X and X X World Cup

Bikeradar.com

Mountainbike.com

MTBR.COM

singletrack.com

BIKERUMOR.COM

conversation May 2011

Avid digital launch

RockShox 2012 digital launch

“ RockShox Revelation RLT 15mm Maxle Lite: winner, best trail fork.”

Mountain Biking UK

“ RockShox Sektor RL 15mm Maxle Lite: winner, best value trail fork.”

Mountain Biking UK

“ RockShox Reverb: seatpost test winner.”

Bike | Germany, Mountain Bike | Germany, MBR | UK, Singletrack | UK, Velo Vert | France, VTT Mag | France, Velo Tout Terrain | France, O2 Bikers | Benelux

“ The SID 120 is made for those who want to build their trailbikes as light as they can get…A fork created to attack the trail and deliver serious watts…It creates a class of its own.”

Yannick Oven | Velo Vert, France

“ The excellent overall performance, the possibility of a personalized setup and the RockShox name make the Reba 29 a highly recommended fork.”

Solobici | Spain

conversation May 2011

RockShox 2012 digital launch Twentynineinches.com

Mountain Biking UK

Bikerumor.com

BIKE

Bikeradar.com

A digital launch, a reference tool, a guide to the 2012 world of RockShox products, printed and on-line: you’ll find it on every editors desk.

RockShox YouTube Channel Goes Live youtube.com

RockShox Experience Bolivia RockShox PR

june

2011

pinkbike.com

Rene WILDHABeR AnD jeROMe CLeMenTZ CONQUER BOLIVIA A 78km downhill, from a mountain almost 7000 meters high. To do extraordinary things, you must go to extraordinary places. Like travelling halfway around the globe to ride some of the world’s longest and craziest downhills, far away from any form of civilization. This is exactly what Rene Wildhaber and Jerome Clementz just did. They spent two weeks riding the best trails in Bolivia, one of the highest countries in the world, under the eye of Marco Toniolo’s camera. Their trip is fully documented in a series of videos that will appear in the RockShox Suspension Youtube channel and on the world’s leading MTB websites, and picture stories that will be appear in the best magazines.

Follow Rene and Jerome through epic landscapes and unique riding experiences. Like the Camino del Choro, a 78km descent with over 3500m of vertical drop, which requires a two-day trip to complete, going from bare, lunar like landscapes to lush forests. Witness mountain biking in remote, pristine locations in the beautiful Andes mountains but also the hardships of altitude sickness and funny stomach bugs. The result? A true RockShox Experience.

Be part of the RockShox experience: Facebook: RockShox Suspension fan page Twitter: twitter.com/rockshox

To follow the video episodes of RockShox experience-Bolivia go to: www.youtube.com/rockshoxsuspension

www.rockshox.com

Velo Tout Terrain

mtb-forum.it

Rene Wildhaber and Jerome Clementz tackle epic trails in Bolivia for the lenses of Marco Toniolo, resulting in an epic collection of web videos and photo stories that even made it to prime time T V.

jun.

-- Dirtmasters -- Passportes -- Bike

du Soleil

Magazine Week

-- Nathan -- Avid

Winterberg

Riddle

Chainless Challenge

-- Rebecca

Rusch Women’s Media Camp, Ashland Super D

Highlights

35,000 20 23 102,450 visitors | Dirtmasters Festival - Winterberg

global media | Passportes Du Soleil | X0 Dh and RockShox Launch

pages of editorial | Passportes Du Soleil | X0 Dh and RockShox Launch

video views on PinkBike | TRUVATIV | Nathan Riddle

Dirtmasters Winterberg X0 Enduro | TRUVATIV Slopestyle Course SRAM PR

PR

X0 Enduro powErEd by SrAM – JunE 2nd –

ENDURO-MANIA!

wintErbErg, gErMAny

SRAM StepS up SuppoRt foR MtB enduRo RAcing in geRMAny, itAly And uK

SRAM is proud to announce its support for enduro racing throughout europe in the 2011 season, with title sponsorship the X0 enduro in Winterberg, germany, the Superenduro series in italy and partnership with the gravity enduro series in the uK. enduro (or all-mountain, as it is referred to in the uS) is one of the fastest growing segments of mountain biking today, pushing on the boundaries of bike and components design as it demands for lightweight, pedal friendly parts and frames that can also be ridden aggressively on the down hills.

For more information please contact: North America tyler Morland 312 576 8267 tmorland@sram.com Europe Elmar Keineke +49 170 3835 809 ekeineke@sram.com

Taking place during Dirtmasters, Europe’s biggest gravity festival, the X0 Enduro will include the best trails of the Winterberg Bikepark, linked to together by uphill stages where riders will have to pedal up their bikes. Careful equipment choice, fitness and all-around riding skills are essential!

For more information: www.dirtmasters-festival.de SupErEnduro powErEd by SrAM – itAly

With 14 races all over Italy Superenduro, at its 4th season, is one of Europe’s biggest and most established enduro racing series. The format is very similar to car rally or motorbike enduro racing, with timed “special stages” (mostly downhill) linked by transfer stages, where the rider has only to respect a maximum allowed time. In 2011 all races have seen a record number of entries, with almost 3.000 riders taking part in the circuit.

For 2011 the Superenduro series is the organizer of the Enduro of Nations Trophy, which will take place on august 6th and 7th in Sauze d’Oulx.

For more information: www.superenduromtb.com grAvity Enduro – uK

The Gravity Enduro is UK’s first enduro racing series of its kind, with five events in prime riding locations. The first race at Ae Forest attracted over 280 riders and huge media attention. SRAM provides technical support for the Gravity Enduro series with its Tech Centre Van.

facebook.com

SrAM X0

SRAM X0 is the prime choice for enduro racers all over Europe. Thanks to its combination of lightweight carbon cranks, 2X10 gearing with 11-36 cassette and powerful, yet featherweight brakes, X0 is the winning combination for any enduro rider.

THE RIGHT GEAR ©SRAM, LLC 2011

facebook.com

Tutto Mountain Bike

Dirtmasters Winterberg TRUVATIV Minis on Skinnies

Considered by many the European Crankworx, Dirtmasters combines the busiest bike park in Europe with an action packed weekend of racing and shows. With 15,000 spectators on the TRUVATIV Slopestyle course, the SRAM X0 Enduro and the TRUVATIV Minis on the Skinnies contest, madness ensued.

Passportes du Soleil X0 DH | RockShox Reverb Stealth | DPA Launch RockShox Product Sheet JUNE

Magazin Rowerowy

2011

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Velo Tout Terrain

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Mountain Biking UK

46 &3 *<(197.:* 5&683*67-.5 ;.8- 8;4 '.0* '6&3)7 ? (488 &3) 6*0 ? ;.11 .3864)9(* & 3*; *:*6' 24)*1 8-* 8*&18- -* 7.,3.+.(&38 ).++*6*3(* '*8;**3 *:*6' &3) *:*6' 8*&18- .7 -=)6&91.( -47*@7 *<.8 54.38 +642 8-* 5478 *:*6' 8*&18-@7 -47* *<.87 8-* '48842 4+ 8-* 5478 6498.3, .38*63&11= 8-649,- 8-* +6&2* (6*&8.3, & 343 24:.3, (1*&3 -47* 6498.3, 74198.43 8-&8 ;.11 =*8 &,&.3 7*8 & 3*; 78&3)&6) .3 8-* &)/978&'1* -*.,-8 7*&8 5478 (&8*,46= *:*6' 8*&18- ;.11 '* &:&.1&'1* 43 7*1*(8 (488 &3) 6*0 '.0*7 3*<8 =*&6 (488 ;.11 75*( 8-* 8*&18- 43 8-* *3.97 &3) ;-.1* 6*0 ;.11 564:.)* 75*(.+.( 24)*1 )*8&.17 .3 91= 11 *:*6' 8*&18-7 ;.11 7-.5 84 8-* )*&1*6 ;.8- & +911 '1**) 0.8 -47* (4951*6 &3) $ 75&(*6 #.8- 8-* $ 75&(*6 .3 51&(* 8*&18-@7 6*248* 1*:*6 (&3 78&3)&143* 43 8-* -&3)1*'&6 6*24:* 8-* $ 75&(*6 &3) 97* 8-* 6*248* &7 8-* 24938.3, (1&25 +46 =496 :.) '6&0*7 &3) 7-.+8*67 )).8.43&1 8*(-3.(&1 .3+462&8.43 ;.8- (4251*8* .378&11&8.43 :.)*47 75*(.+.( 84 *&(- '.0* ;.11 '* &:&.1&'1* 8-649,- 496 %49 9'* (-&33*1 =4989'* (42 64(07-4<7975*37.43 &8(- &0*6 $ .7 (425&8.'1* ;.8- :.) 1.<.6 1.<.6 $ &3) $$ '6&0*7 &7 ;*11 &7 $ $ $ &3) $$ 7-.+8*67

www.rockshox.com

pinkbike.com dirt

RockShox PR

MEDIABOOK â&#x20AC;&#x2122;12

CLIMBING FEATURES - HOW IT WORKS 110°

110°

TO MAX TRAVEL

TO CLIMBIN G MODE

Riders want fast and easy travel adjustment to attack the climbs and descend with speed, confidence and control. At the quick flip of a lever, our Dual Position spring systems shorten the fork by about 30mm, lowering the bikeâ&#x20AC;&#x2122;s front end, allowing you to get into a more powerful climbing position. Rotate the lever back to quickly return to max travel.

90°

90°

TO MAX TRAVEL

TO CLIMBIN G MODE

POSITIVE CHAMBER

NEGATIVE CHAMBER

NEGATIVE CHAMBER

SECONDARY SPRING

DUAL POSITION AIR

DUAL POSITION COIL MAIN SPRING

9

RockShox PR

MEDIABOOK â&#x20AC;&#x2122;12

CLIMBING FEATURES Long travel bikes are fun, especially on the downhills. However, grinding up a hill with a long travel fork is a different story. To bring back the joy of climbing, RockShox created two spring systems with a climbing mode feature, available in several fork models for 2012: Revelation, Totem, Lyrik and Sektor (air spring and coil systems).

Just flip the lever while you are riding, push the fork down â&#x20AC;&#x201C; our Dual Position spring systems shorten the fork by about 30mm.

This lowers the bikeâ&#x20AC;&#x2122;s front end, allowing you to get into a more powerful climbing position.

Up on the hill rotate the lever back and the fork quickly returns to max travel. Have fun on the downhills.

Dual Position Air Mode: Climbing Adjuster Position: Min (110° Sweep) Result: Approximately 30mm less travel - Improved bike geometry and body position

Mode: Max Adjuster Position: Max Result: Maximum Fork Travel

Featured in: Revelation, Lyrik, Totem

Dual Position Coil Mode: Climbing Adjuster Position: Min Result: Approximately 30mm less travel - Main Spring: Active - Secondary Spring: Captured

Mode: Max Adjuster Position: Max Result: Full Fork Travel - Main Spring: Active - Secondary Spring: Active

Featured in: Sektor

8

Tutto Mountain Bike

dirt

Ride It Mountain Bike Rider Pinkbike.com

conversation June 2011

The latest addition to the X0 product family, introduced to key global media by downhill legend Steve Peat on some of the best trails in the world in the Portes du Soleil resort. An epic ride in the french alps, to test the latest and greatest RockShox technologies.

Passportes du Soleil

“ A 240mm travel DH bike at 16.7kg. A dream? No, reality, thanks to the full build with SRAM X0 DH components, BoXXer World Cup Keronite and Vivid Air.” Nicolas Le Carre | Ride It, France

“ The Reverb seatpost is amazing. We should all know it by now but I just wanted to reiterate it to anyone still sat on the fence.”

Seb Kemp

Bike Magazine Week

bike magazine

conversation June 2011

Bike Magazine Week bike magazine

BIKE MAGAZINEâ&#x20AC;&#x2122;s staff somehow manages to escape the stifling confines of the corporate cubical land each summer for what we like to call Bike Week-a multi-day mountain bike extravaganza with representatives of some of the industryâ&#x20AC;&#x2122;s most innovative companies.

Nathan Riddle TRUVATIV – Every Ride has a Story mountain Bike action

vitalmtb.com

vitalmtb.com

pinkbike.com

Nathan Riddle is working class fast. He works at the United Bicycle Institute 5 days a week and takes full advantage of his hour lunch break by doing intervals. He has a family and responsibilities, but makes the time to do something that he loves, race his bike. Training is already a full time job that involves a regimented life. We all try to make time between responsibilities to ride or do anything we love. Here’s a peek at what fuels Nathan’s passion and his undeniable skill on the bike.

77

Avid Chainless Challenge

Avid Poster

Ashland Mountain Challenge Ashland, Oregon Friday, June 17, 2011 Triple DHip DH Stage Race Sol Vista Bike Park Granby, Colorado Saturday, June 18, 2011

conversation June 2011

Rebecca Rusch women’s media camp, Ashland Super D Rusch PR Report

SRAM

June 14-19, 2011

WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS

ASIAN HEADQUARTERS TAICHUNG, TAIWAN

Ashland Super-D Media Tour 3 rd Stop 2011Gold Rusch Tour

QUOTE OF THE WEEK

“Rebecca Rusch, Katie Holden and myself witnessed a group of ladies ride with major courage and perseverance. There are some gnarly bruises to prove what they overcame and accomplished.”

– LINDSEY VOREIS ASHLAND, OR - With a goal of increasing female participation in the male dominated discipline of gravity events Rebecca Rusch hand selected 6 female media representatives of various riding ability to join her, Lindsey Vories and Katie Holden for a 5 day Media Camp in conjunction with the Ashland Super D. All of the media were strong riders, but none of them had ever taken part in a gravity oriented race. During the camp, the women pre-rode the course with the pro’s, discussed riding skills and technique, nutrition, race-day strategy and race etiquette.

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

SRAM newsletter

jul.

-- X0

Relentless Media Ride Whistler

-- Crankworx -- RockShox

Totem DIY Stick Contest

-- RockShox

Ultimate Pump Track Challenge

-- Relentless:

Wandering, Semenuk

Highlights

267,557 1,423,393 75,632 900,254 105,062 unique viewers of live Kok anee Cr ankworx webcast

views of video on demand (VOD) of official Kok anee

unique viewers of the Red Bull Joyride

views Pinkbike VOD and articles

video views | Brandon Semenuk: Relentless

X0 RELENTLESS Media Ride Whistler Revolution

MTB-forum.it

declinemagazine.com

spokemagazine.com spokemagazine.com bikeradar.com

MTB-forum.it

declinemagazine.com

MTB Magazine

Pinkbike.com

Mountain Bike action

Bikerumor.com

conversation July 2011

X0 RELENTLESS Media Ride Whistler MRB spokemagazine.com

BIkeMag.com

NSMB.com

Solobici

BIkeMag.com

MBAction.com

MTB-forum.it

BIke Magazine

Vitalmtb.com

Decline

Crankworx Event Press Decline

â&#x20AC;&#x153; If you took all the best things about a mountain bike contest and put them together, you would get Kokanee Crankworx. Big Mountain, big course, big crowds and all the riders from all over the world.

Kokanee Crankworx is displaying Slopestyle to its full potential.â&#x20AC;?

Brandon Semenuk | Red Bull Joyride Champion & FMB World Tour Champion 2011

conversation July 2011

Crankworx Bikerumor.com

DeclineMagazine.com

Facebook.com

Facebook.com Facebook.com

Bikeradar.com

SpokeMagazine.com

Mountain bike action

Facebook.com

facebook.com

Dirt Rag

Facebook.com

SRAM PR

RELENTLESS SpokeMagazine.com

2011 CRaNkwoRx ViCToRiES King of Gravity Dual Slalom Canadian Open DH Garbanzo Downhill Jeep Air Downhill Ultimate Pump Track Challenge Teva Best Trick Showdown Giant Slalom RedBull Joyride Canadian Open Enduro (Pro Women)

Crankworx Pop-Up Store declinemagazine.com

Crankworx facebook.com

Sicklines.com

facebook.com

Pinkbike.com

RockShox Totem DIY stick contest RockShox | Official Pinkbike launch Pinkbike.com

Pinkbike.com

Pinkbike.com

Pinkbike.com

Contest brochure

• 1,052 DIY entry’s on Pinkbike • 1,543 comments • 1 lucky winner

Bikemag.com

Vitalmtb.com

Pinkbike.com

conversation July 2011

RockShox Ultimate Pump Track Challenge

Mountain Bike action

Relentless: Wandering Brandon Semenuk | SRAM X0 Movie Short Decline

bikerumor.com

vitalmtb.com

sram.com

pinkbike.com

conversation July 2011

Relentless: Wandering

SRAM newsletter

aug.

-- Trip

to Bavaria and Schweinfurt

-- Enduro -- Old

of Nations Powered by SRAM

truck farewellâ&#x20AC;&#x201C;New Truck Introduction

-- Leadville -- Relentless: -- Four

Schnell

Long Years

Highlights

20 2 102,121

pages of editorial with photos supplied by SRAM | Enduro of Nations

SRAM pros finish at the top | Enduro of Nations

views on Pinkbike.com | Ross Schnell: Relentless

trip to Bavaria and Schweinfurt Singletrack Magazine

Singletrack

conversation August 2011

trip to Bavaria and Schweinfurt

Singletrack

Singletrack

Singletrack

Singletrack

Singletrack magazine embarks on an adventure to discover secret trails in the Bavarian Alps with the SRAM crew, followed by an insight into SRAM Schweinfurtâ&#x20AC;&#x2122;s people and culture.

Enduro of Nations powered by SRAM Sauze dâ&#x20AC;&#x2122;Oulx, Italy Dirt Magazine

O2 Bikers

MTB Magazine

Mountain Bike Rider

BikeBoard

conversation August 2011

The unofficial World Championships of Enduro racing, with the best SRAM enduro athletes, and the eyes of global media set on this exciting new discipline, of which SRAM is a proud partner.

Enduro of Nations powered by SRAM pinkbike.com

All Disciplines.

All sRAM.

JERoMEcleMentz

BRANdoNseMenuk

JARoSLAvkulhAvy

GREGMinnAAR

SRAM PR

SRAM, RockShox, Avid and TRuvATiv athletes won in almost every mountain bike discipline imaginable this past weekend. Further instilling SRAMâ&#x20AC;&#x2122;s ability to be a dominant force on every dirt-covered race course in the world, be it XC racing, downhill World Cup, enduro or slopestyle.

XC World Cup points leader Jaroslav Kulhavy took the top spot at Euro XC Champs in Slovakia.

Jerome Clementz and Anka Martin won the muddy battle at the Enduro of Nations in italy.

Greg Minnaar took the top spot at the World Cup downhill in La Bresse, France. And Brandon Semenuk slayed the Claw invitational Slopestyle in Canada, while clinching the FMB points series.

Š SRAM, LLC 2011

facebook.com

Old truck farewell–new truck introduction

Pinkbike.com

“ SRAM has been a good friend of Pinkbike for years, and this week, they are saying goodbye to another close friend. The SRAM truck has seen hundreds of thousands of man hours of work go on under its awning. The SRAM techs have kept the bikes of superstars like Sam Hill, Steve Peat, Greg Minnaar, Anneke Beerten and more running straight and true for years. The truck has seen plenty of tears; some from the agony of defeat and even more from the absolute elation of winning a set of rainbows. BBQs, parties and even a few fist fights have taken place around it. There’s over 300,000km on the odometer and a couple of hundred press passes in the cab.”

Fraser Britton | pinkbike.com

conversation August 2011

After over 20 years of honorable service, the old SRAM European Race Support truck retired after the World Cup in Val di Sole, August 2011 2011. The new SRAM European truck made its debut at the World Championships in Champery, Switzerland.

Leadville Sponsorship | Qualifiers

sram newsletter

facebook.com

facebook.com

Leadville

Mountain Bike Action

truvativ PR

LeadviLLe QuaLifying SerieS CReSTed BuTTe ALpINe OdySSey

ChampionS ChooSe TruvaTiv NOIR T40

Rebecca Rusch and Lance Armstrong were the first to power their way across the Leadville Qualifier finish line in Crested Butte. It was a battle until the finish with both Rusch and Armstrong holding strong with the lead pack until the singletrack. They leveraged and maintained a gap for the win in their respective categories. Both Rusch and Armstrong chose the newest TRuvATIv Noir series bars

NOIR T30

for their adventure in the saddle. Rusch went with the Noir T30 flat to keep her stance low and wide for those grinders up Slate. The 700mm wide TRuvATIv Noir T40 riser was perfect for Armstrong’s commanding singletrack finish.

NOIR T20

Congratulations to both Rebecca and Lance.

© SRAM, LLC 2011

REbECCARUScH

SRAM PR

ToddWEllS

sram.com

THREE YEARS IN A ROW SRAM IS UNRIvAlEd IN lEAdvIllE

Wells and Rusch take the Win Everything about the Leadville Trail 100 is daunting.

The distance, 100 miles through jagged Colorado mountain terrain, is a crushing all-day battle for most riders. The trails are steep, rocky and loose.

The elements, including the lung-burning elevation and unpredictable weather above 12,000 feet, are raw. It requires the perfect blend of strength, strategy and flawless bike performance just to finish. And only two, one man and one woman, can win. They are the ultimate XC fighters.

This year SRAM athletes Todd Wells and Rebecca Rusch brought everything they needed, proving themselves untouchable in the thin Rocky Mountain air. Rebecca set a new course record with her third consecutive title, and Todd rode solo to his first men’s victory. Congratulations to both.

© SRAM, LLC 2011

Three days, three bikes, three riding styles, ten global media, one product family: SRAM X0.

pinkbike.com

facebook.com facebook.com Twitter.com

SRAM.com

Mountainbike.com vitalmtb.com

conversation August 2011

Ross Schnell fits into the manimal category of rider and if you ever get to meet him, he is also among the nicest people youâ&#x20AC;&#x2122;ll cross paths with.

Relentless Ross Schnell | SRAM X0 Movie Short

Dirt Rag

â&#x20AC;&#x153; A must watch movie whether you understand slopestyle or not, because it shows a top athlete preparing for and dealing with pressure of competing at the highest level in their chosen sport.â&#x20AC;?

Spoke Magazine

conversation August 2011

Four Long Years Brandon Semenuk | TRUVATIV â&#x20AC;&#x201C; Every Ride has a Story

Pinkbike.com

Decline

Spokemagazine.com

sep.

-- Eurobike

Show

-- Eurobike

Demo Day

-- Quarq

Power Meter

-- World

Championships

-- Interbike -- Free

Show

Service Parts PR & Announcement

Highlights

40,000 1,200 50 5 visitors in 4 days | Eurobike

journalists from all over the world | Eurobike

pages of editorial worldwide on new SRAM products | Eurobike

World Champions on SRAM, RockShox, Avid and TRUVATIV | World Championships, Champer y

Eurobike Show

conversation September 2011

Eurobike Show

Eurobike Demo Day X5 Soft Launch

SRAM Product Brochure

“ UK riders will love the cheap 11-36 cassette to save their precious XX and X0 cogsets from the grit of British winter.”

Singletrack | UK

“ A part from the materials, design and weight, the SRAM X5 2 X10 groupset offers exactly the same benefits as all other SRAM groupsets. At an unbeatable value.”

MTB-forum.it | Italy

conversation September 2011

Eurobike Demo Day bikerumor.com vitalmtb.com spokemagazine.com

vitalmtb.com bikeradar.com Feedthehabit.com

singletrackworld.com

pinkbike.com

Mountainbike.com Bikemagic.com

MTB-forum.it

Quarq Power Meter

bikeradar.com

conversation September 2011

Quarq power meter

bikerumor.com

The newest addition to the family of SRAM brands, Quarq debuted at the 2011 Eurobike with its Quatro MTB powermeter crank, making a huge impact on worldwide media.

World Championships dirt Magazine

MTB Magazine

singletrackworld.com

mtb-news.de

facebook.com

youtube.com

conversation September 2011

bikemagic.com

sram.com

2011 World Championships in Champery: what a day for SRAM! Five wins, all disciplines. Jaroslav Kulhavy dominates XC (on BlackBox 10 speed Grip Shift!), Danny Hart’s men’s DH win with an 11 second margin, Troy Brosnan’s Junior DH title, Anneke and Prokop in 4X.

Interbike show X5 | Grip Shift Singletracks.com

Singletracks.com

bikeradar.com

bikemag.com

Vitalmtb.com

Pinkbike.com

Vitalmtb.com

Vitalmtb.com

Pinkbike.com

facebook.com

vitalmtb.com

bikeradar.com

conversation September 2011

Free Service Parts PR & Announcement RockShox

RockShox Product sheet

SEPTEMBER

2011

SUPERIOR PRODUCT, SUPERIOR SUPPORT RockShox offers your first service parts for free

We all have one friend who is good at doing the right thing: going to the dentist, cleaning gutters, changing their oil, eating right.

The rest of us struggle to put in the effort to do these things we know we should. When it comes time to do the right thing for your suspension, RockShox is now making that easier by including the parts for your first service at no charge, a retail value ranging from $9 to $40 (USD).

Regularly serviced suspension not only lives longer, but more importantly absorbs bumps better. We recognize the importance of regular service when it comes to maintaining fork and shock performance, and we appreciate the investment you’ve made in our product. To help you have the best experience with your RockShox suspension during its life, we are providing all of the seals (dust wipers, foam rings, as well as air and oil sealing O-rings) needed to conduct your fork or air shock’s first service.

These first free service parts are available now and currently shipping with every premium aftermarket suspension product.

Refer to your RockShox Users Manual or RockShox.com to see the recommended service interval for your product. Once your RockShox requires its first service, stop by your dealer to set up an appointment to get the work done. While these parts are free, your dealer’s time may not be - please check with your dealer for an estimate for your total service cost.

Premium aftermarket RockShox air shocks now including your first service parts for free: • Ario • Monarch • Monarch Plus • Vivid Air Premium aftermarket RockShox forks now including your first service parts for free: • Recon Silver • Recon Gold • Reba • SID • Revelation • Sektor • Domain • Domain Dual Crown • Lyrik • Totem • Argyle • Boxxer

www.rockshox.com

conversation September 2011

Free Service Parts PR & Announcement

Vitalmtb.com

mountainbike.com

oct.

-- SRAM -- Roc

RISE MTB Wheels Launch

d’Azur

Highlights

23 36 60,000 18,000

global media outlets | SR AM RISE MTB Wheels Launch

plus pages of editorial | SR AM RISE MTB Wheels Launch

visitors | Roc d’A zur Festival - France

r acers | Roc d’A zur Festival - France

ROC Dâ&#x20AC;&#x2122;AZUR

facebook.com

facebook.com

dirttales.com

conversation October 2011

Roc dâ&#x20AC;&#x2122;Azur is the biggest MTB festival in Europe. 60,000 visitors, 18,000 racers, 4 days of pure mountain biking, from marathon to slopestyle.

ROC Dâ&#x20AC;&#x2122;AZUR

sram newsletter

SRAM RISE MTB Wheels launch Nice/Frejus, France

Switchback

Mountain Bike Action

conversation October 2011

SRAM MTB RISE Wheels launch

“ It is clear that with the lightweight carbon RISE 60 wheelset and its aluminum counterpart RISE 40 SRAM is breaking new ground and expanding the product line with another delicacy.”

Peter Nilges | BIKE - Germany

“ The SRAM RISE 40 are the first example of affordable 29er wheels that include custom designed features, while still maintaining a more than desirable weight.”

Andrea Sabbadin | MTB Magazine - Italy

conversation November 2011

SRAM MTB RISE Wheels launch

“ The wheels are remarkably light, stiff, and smooth, and the freehub engagement feels almost instantaneous.”

Lou Mazzante | Bicycling and mountainbike.com - N America

“ I was surprised that the RISE 60 wheels will retail for 1800€. They look, feel and ride like much more expensive products.”

Julio Vicioso | BIKE - Spain

conversation October 2011

SRAM MTB RISE Wheels launch

Bike

Bike

Solobici

SRAM MTB RISE Wheels launch

bike-magazin.de

Bikeradar.com

bikerumor.com

big-boards.com

tuttomtb.it

DeclineMagazine.com

Singletrackworld.com

Bikemag.com

facebook.com

Bikeradar.com

Mountainbike.com

sram.com

conversation October 2011

SRAM MTB RISE Wheels launch

bikemagic.com

bicycling.com

bikerumor.com

singletrackworld.com

Bikeradar.com

pinkbike.com

light-bikes.ro

mtb-news.de

feedthehabit.com

bikeboard.at

velovert.com

vitalmtb.com

An exclusive 100km two day adventure in Southern France, and the biggest MTB festival in Europe, Roc dâ&#x20AC;&#x2122; Azur, set the perfect stage to introduce the new SRAM MTB RISE wheels to global media.

SRAM MTB RISE Wheels launch

MTB Magazine

Velo Vert

conversation October 2011

SRAM MTB RISE Wheels launch

“ The RISE 60 wheels are surely a precious piece of equipment, but they feel as good as wheels almost double their price.”

Julio Vicioso | Bike - Spain

Bike

Tutto Mountain Bike

mountain bike

“ RISE 60 26: even if the trail is hard, it is always easy to climb and gain speed. Fast and balanced, for hard charging riders.” “ RISE 40 29: the mountain bike wheel without the fuss.”

Sebastien Corradini | Velo Vert - France

SRAM MTB RISE Wheels launch

O2 bikers

â&#x20AC;&#x153; While we were initially skeptical about how traditional the RISE 60 wheels were, our first test ride convinced us fully. These carbon wheels can be compared to the DT 1350s.â&#x20AC;?

Mike Dufresne | O2 Bikers - Belgium

conversation October 2011

SRAM MTB RISE Wheels launch

Tuttomtb.it

bike-magazin.de

mtb-forum.it

â&#x20AC;&#x153; [On the RISE 60s] engagement is quick and responsive, even in critical situations like steep uphill bursts or when sprinting out of corners. The hubs stand out for their design and function. Perceived inertia is very low, while stiffness is very high, resulting in a very precise riding style.â&#x20AC;?

Cristiano Guarco | Tutto Mountain Bike - Italy

SRAM MTB RISE Wheels launch

“ They felt very stiff, holding a line very well and letting me focus on where I was going, not picking around every little obstacle.”

Tyler Benedict | Bikerumor.com - N America

“ First impressions of the RISE 60 are that SRAM have introduced a very good wheelset.

Hub engagement is probably the most noticeable improvement over other wheels out there, as pressure applied to the pedals is almost instantly transferred to the wheel.

The lightweight carbon rims took the edge off long, steep climbs, and felt snappy through accelerations.”

Zach White | Bikeradar.com - N America

conversation October 2011

SRAM MTB RISE Wheels launch

MBR

MBR

Velo Tout Terrain

Velo tout terrain

SRAM MTB RISE Wheels launch

“ A single, short, yet intense ride on the SRAM Rise 60 Wheels had us sold: the bike felt lighter, snappier, most responsive and easier to roll. Can’t wait to put our hands on a pair for a long exhaustive test.”

Mountain Bike World | Italy

bike

conversation October 2011

Mountain bike

SRAM MTB RISE Wheels launch

Mountain bike world

bikemag.com

Mountain bike world

Mountain bike world

NOV. -- Superenduro

Gran Finale Powered by SRAM: The season-closing event of Enduro racing

-- RockShox

Revelation World Cup and SID 29 World Cup win the favors of Europe’s most rigorous testers.

Reverb wins editor’s choice (twice)

-- Danny

Hart

-- TRUVATIV

BooBar receives editor’s choice

Highlights

110,000

views on youtube and pinkbike of TRUVATIV video | Danny Hart

SUPERENDURO Gran Finale Powered by SRAM | Finale Ligure, Italy

EnduroTribe.com

dirt.mpora.com

Pinkbike.com

vitalmtb.com

conversation November 2011

The world of mountain biking met in Finale Ligure for this great season ending event: World Champions, downhill and XC World Cup athletes, media, product managers and hundreds of racers, for an epic day on the bike. Powered by SRAM, of course.

SuperEnduro Finale-Ligure, Italy

MTB Magazine

conversation November 2011

SuperEnduro

MTB Magazine

MTB Magazine

MTB Magazine

MTB Magazine

MTB Magazine

MTB Magazine

SuperEnduro

Pedaliero

Pedaliero

conversation November 2011

Pedaliero

SuperEnduro

Mag41

Mag41

Mag41

Mag41

Mag41

SuperEnduro

bike

conversation November 2011

semenuk pro bike feature

MBUK Superbike

SRAM X5 launch

â&#x20AC;&#x153; SRAM group has unveiled the new X5, which, despite being located in the low range offers performance and features that have nothing to envy to the upper range. The most significant is that SRAM has wanted to bet on their X-Glide technology and 2X10 and bring it to this group, which can be found on bikes from 600 euros upwards and with a performance that really impressed us.

The precision of its changes and the perfect synchronization, have captivated us.â&#x20AC;?

Solobici | Spain bikeradar.com

singletrackworld.com

conversation November 2011

SRAM X5 launch

vitalmtb.com

bikemagic.com

pinkbike.com

mountainbikemagazin.de

bikeradar.com

mtb-forum.it

With race-ready performance and technology, X5 components help off-road enthusiasts take it to the next level. With smooth, precise X-Glide shifting and legendary SRAM 10 -speed performance, X5 brings out the best in any bikeâ&#x20AC;&#x201D;and in every rider.

“ UK riders will love the “ Apart from the materials, cheap 11-36 cassette design and weight, the to save their precious SRAM X5 2X10 groupset XX and X0 cogsets offers exactly the same from the grit benefits as all other of british winter.”

SRAM groupsets. At an unbeatable value.”

Singletrack | UK

MTB-forum.it | Italy

conversation November 2011

SRAM X5 launch

Bike Board

Solobici

SRAM X5 launch

SRAM Product Brochure

conversation November 2011

SRAM X5 launch bikerumor.com vitalmtb.com spokemagazine.com

vitalmtb.com bikeradar.com Feedthehabit.com

singletrackworld.com

pinkbike.com

Mountainbike.com Bikemagic.com

MTB-forum.it

X0 DH | XX

Mag41

Mag41

Mag41

Mag41

Mag41

Mag41

conversation November 2011

X0 DH | XX

mbaction.com

Argyle | MaxleLite | Revelation | Monarch

nsmb.com

â&#x20AC;&#x153; Overall, I would highly recommend this fork to a dirt jump to all-mountain oriented rider. The fork is very easy to tune to a specific riding style, and with increased stiffness and a lighter weight design, this fork can handle it all.â&#x20AC;?

NSMB

conversation November 2011

Argyle | MaxleLite | Revelation | Monarch

MTB Magazine

MTB Magazine

MTB Magazine

Mountain Bike

“ The RockShox Monarch Plus shock is amazing.

Consistent feel…no blowing off through the travel…tons of support through corners or hard sections.”

Mountain Biking | United Kingdom

MBUK

What Mountain Bike

Boxxer | Reverb

Bike

Pedaliero

MBUK

nsmb.com

conversation November 2011

Boxxer | Reverb

Bike

pinkbike.com

What Mountain Bike

Bike

â&#x20AC;&#x153; T he Reverb is the clear leader when talking about telescoping posts. While some riders may shy away from the hydraulic hose, this is the very thing that puts the RockShox dropper ahead of the field. No rusty cables or constant tension adjustments, just reliable action from the get go.â&#x20AC;?

Mike Levy | Pinkbike

Danny Hart TRUVATIV | Every Ride Has a Story bikeradar.com

bikemag.com declinemagazine.com

freehubmag.com

Mbaction.com decline

pinkbike.com

spokemagazine.com vitalmtb.com vimeo.com

whistlermountainbike.com

youtube.com

Boobar | Noir | Holzfeller

bike

MBUK

conversation November 2011

Boobar | Noir | Holzfeller

pinkbike.com bikemag.com

bikeradar.com

feedthehabit.com

dec.

–SR AM X9 Trigger Shifters with Ball Bearing –Avid Elixir 7 receives the Editors Choice award. Elixir 9 Spotlight

Highlights

SRAM X9 Trigger Shifter

bikeradar.com

conversation December 2011

SRAM X9 Trigger Shifter

bikeradar.com

declinemagazine.com

mountainbike.com

sicklines.com

spokemagazine.com

vitalmtb.com

bikeandtrekking.nl

bikebiz.com

bikemagic.com

mtbnews.pl

enduro-tribe.com

mtb-forum.it

Elixir 7 | Elixir 9 | XX World Cup

Singletrack

â&#x20AC;&#x153; Avid Elixir 7: loads of power, loads of modulation and so much potential on tap.â&#x20AC;?

Singletrack | United Kingdom

Mountain Bike

conversation December 2011

Elixir 7 | Elixir 9 | XX World Cup

solobici

“ With significant improvements in the internal mechanism of the lever and a significant weight loss, Avid has been able to build the lightest and most effective XX World Cup brake in its history. More reliable…probably the most popular on XC racers bikes.”

Solobici | Spain

sicklines.com

What Mountain Bike

Join the Conversation TWITTER ACCOUNTS @SRAM_MTB @RockShox @AVIDBIKE FACEBOOK PAGES SRAM MTB (SRAM, Avid, TRUVATIV) RockShox Suspension YouTube videos /Studio186 /rockshoxsuspension 速 SRAM llc 2011. All Rights Reserved.

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