Steve Sipress Money-Making Monthly July Issue

MONEY- MAKING MONTHLY THE Monthly Magazine For Sharp Entrepreneurs

Volume I Number 6 | July 2013 | $97

Pay Yourself First

By Brian Tracy

Page 15

PAGE 9

FEATURE

Why People Don’t Buy From You By Joe Polish Page 6

Mike Koenigs Reveals His Secret to Getting

The Keys to the Kingdom

ABOUT STEVE | JULY 2013

About the Publisher, Steve Sipress

If you want to grow your business slowly – or just maintain it as is, you’ll have to do that all on your own.

But if you want dramatic growth in your income and lifestyle, then Steve’s out-of-the-box and time-tested strategies and tactics could be the keys to your dreams.

You can benefit from Steve’s coaching experience and expertise to revolutionize your business – yes, even in this challenging economy – at one of the many in-person entrepreneur events he hosts, OR from the comfort of your own home anywhere in the world.

You can also learn basic and advanced direct response marketing strategies and tactics from 150+ hours of video instruction, plus use any or all of Steve’s multi-million-dollar, proven “done-for-you” marketing materials when you take advantage of his 30-days-for-only-$1 trial offer at SSSMarketingUniversity.com. That website has been called The Single Most Powerful Client Attraction Program Available Anywhere, and you could be using it to skyrocket your income anytime you want, 24/7, along with hundreds of other sharp, successful business leaders.

Steve is a successful and award-winning serial entrepreneur, who has created and built nearly a dozen successful companies of his own, and he can help you do the same – more quickly and easily than you’ve ever imagined. In fact, you can immediately use plenty of his simple and powerful strategies and tactics that work especially well in this current frustrating economy!

Steve is a celebrated author, speaker and business coach who has established profitable businesses and helped thousands of ambitious and aggressive business owners, entrepreneurs, executives and sales professionals all around the world. He has written numerous newsletters and articles on sales and marketing for a wide range of publications and has appeared on radio and television, helping millions of people along the way.

If you want the very best, hard-hitting, no-nonsense, caring advice and help you can get, then “Straight-Talk Steve” could be exactly what you and your business need most.

If you’re in the Midwest, you can meet other like-minded business people in person and learn from the world’s leading entrepreneur experts at one of Steve’s many “Chicagoland’s Sharpest Entrepreneurs” live events that he’s hosted since September 2008.

You also have the chance to work with other entrepreneurs, business owners, executives and professionals like yourself who want to learn better, more effective ways to market their businesses and grow their in es, thanks to Steve’s online group and personal coaching programs.

Whether you’re a current or future business superstar, Steve can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with massive results both short-term and long-term.

Pg II | Money-Making Monthly Magazine | www.SteveSipress.com

www.SteveSipress.com www.SSSMarketingUniversity.com www.Facebook.com/SmallBizHelp

www.Twitter.com/SteveSipress

“An Incredible Experience!”

"When we first started, I was terribly in debt and we were just a few months away from bankruptcy. We started seeing a boost right away in our business, we took what Steve's given me and we just started implementing and implementing, and it's just totally transformed my business.

Steve has helped me with my laser focus, he helps me implement, he's taken my business to a whole new level. We went from a half a million dollars to a million dollars in two years. It's just an incredible experience to know that where you think you're just dead and things are horrible, to now anything is possible. I can see taking this to a whole new three or four types of businesses -- it's going to be huge.

Steve is all business, he is an unbelievably smart, brilliant man. I can't say enough about him. Everything he's told me, I've made so much money it doesn't matter what it costs. They don't make enough money in this world that somebody could pay me so I would stop listening to Steve. Steve is the exact reason why I have a retirement fund now. It's probably illegal how much fun I'm having!"

Jon Bockman

Owner, Bockman's Auto Care Sycamore, Illinois

CLIENT FEATURE

CLIENT FEATURE: BRYAN REGNIER | JULY 2013

Bryan Regnier Transforms From No Direction to Saving Private Practice Physician Offices from Perish I first met Bryan Regnier less than one year ago, and I quickly recognized his passion for helping specialty medical practices by providing truly innovative solutions to some of their most pressing problems. He is a successful, positive, and driven expert in his field responsible for transforming ordinary private medical practices into extremely profitable organizations using unique strategies and techniques that dramatically increase the doctors’ bottom line. It’s a pleasure and an honor to be able to work with Bryan, and to help over-worked, over-stressed and underpaid doctors at the same time that I help Bryan and his family.

My first years of college were a blur. I lived like Van Wilder, majoring in “college chaos,” which included staying up late, partying, wasting money, and neglecting my classes. I lacked direction and hope.

On September 11, 2001, we know all too well what happened to our great nation. It was that day that changed my life forever.

After contemplating a few options, I chose to enlist as a United States Marine. Not only was 9-11 a contributing reason for me to join, but also if there was a one-stop shop that could change my life, this was it. Not only did the Marine Corps give me direction, but it also revealed characteristics in me I never thought I had. I learned more about myself in those  four years than ever before.

Volume I Number 6 | Pg 1

CLIENT FEATURE: BRYAN REGNIER | JULY 2013

“

Private-practice physicians are essentially running a small business.

After two tours of duty in Iraq (2003 and 2005) and one Humanitarian Aid deployment to Haiti (2004), I decided to hang up my boots and move home to be with family.

After I returned, I debated my career choices. So, I eventually used the GI Bill to return to school and took a job at my father’s landscaping business.

After finishing school, I continued to work for my father’s business. I helped with marketing and sales before I knew anything about direct response. Although I loved working for a family business, I just didn’t see my future in the landscaping industry, and I lost interest. I was still unsure what direction I wanted to go as far as a lifelong career, but because of the Marine Corps, I now had the commitment, discipline, and experience I needed to move forward with my life and find something I loved.

On New Year’s Eve, I wed my beautiful wife Amy, whom I had dated for three years. One month after we returned from our honeymoon, we discovered that we were expecting our first child. Although her pregnancy was relatively easy in the beginning, in her seventh month, Amy was diagnosed with LLP syndrome, preeclampsia, a life-threatening disorder that occurs only during pregnancy and the postpartum period. It is most often characterized by a rapid rise in blood pressure

that can lead to seizure, stroke, multiple organ failure, and possible death of the mother and/or baby.

Our son had to be delivered the morning Amy was diagnosed, two months before his due date. When I heard that, my heart dropped to the floor, I was more scared than during any of my experiences in a third-world country where I risked my life.

After spending the night in the hospital with my wife and watching her get poked and prodded hour after hour, she gave birth to a healthy baby boy, Bryce Melvin Regnier.

There wasn’t a happier and prouder person in the world at that moment than I. I was so proud of Amy for what she endured in such a short period. I was also happy to see our son, healthy and safe.

Over the next five weeks, during our daily hospital visits to see our son, I saw first-hand the care and treatment my son received. I saw the clinical expertise physicians and their staffs exemplified daily. They put the patients before themselves.

Physicians and their staffs put an amazing amount of energy into everything they do to treat and care for patients. It was very inspiring and reassuring that Bryce was in good hands.

Five weeks later, we brought him home for the first time.

Before we added Bryce to our family, in searching for an industry I was interested in, I did a ton of research and found that the healthcare industry continues to grow, and it’s never going away. People are always getting sick, and with thousands of Baby Boomers retiring every day, the growth will only continue.

Private-practice physicians are essentially running a small business. The problem is that, in most cases, the free market doesn’t control their pay. I saw the hardship and demands that private-practice, specialty physicians are burdened with, and I decided I wanted to help them confront these issues head-on. So, I invested in a business opportunity to do just that.

During my time in the Marine Corps, I developed a passion for helping people, especially those who struggle daily to survive in a country in disarray. This is how I still live today.

In December 2011, I started my journey assisting physicians.

I set out to help them with the problems they faced, such as obtaining reimbursements, increasing revenue, decreasing expenses, implementing electronic health records, managing financial records, collections, coding, document imaging, and scanning.

Pg 2 | Money-Making Monthly Magazine | www.SteveSipress.com

CLIENT FEATURE: BRYAN REGNIER | JULY 2013

“

The problem is that, in most cases, the free market doesn’t control their pay.

Most physicians are clueless about successful business practices because that isn’t what they studied in school. They went to school to learn to treat and care for patients, not cashflow management. Private practices are in a downward spiral, and corporate medicine (hospitals and insurance companies) is trying to destroy them or buy them out. But I set a goal to not let them perish.

Since doctors put their patients’ issues before their own, they suffer from a reimbursement crisis. They no longer get paid a fair amount for services rendered. Because of this, they can barely keep their doors open. We put so much trust in doctors, but they can’t even get reimbursed enough money to cover their expenses.

That’s what I help them with. I help treat cash-flow issues and implement best business practices for private practice physician offices. This allows them to focus 100 percent of their attention on their patients without having to worry about the difficulties of administrative duties within their practice. My business, Pulse MBP Inc. helps them increase net revenue and maintain positive cash flow.

I created a comprehensive FREE REPORT “The 7 Hidden Secrets Guaranteed to Increase Net Revenue in Your Medical Practice” which you can download at www.PulseMBP.com

Volume I Number 6 | Pg 3

The Chicagoland Entrepreneur Event Of The Fall…

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MANNY’S BLOG | JULY 2013

Manny’s Blog

“Rooof!”, Justice, and The American Way

Hello, popcorn fans. As usual, summer has brought an embarrassment of riches where blockbuster action movies are concerned. And those movies have me in the mood to discuss canine super-heroes.

What? You didn’t know there are costumed vigilantes among our species? We dogs sometimes take for granted the whole “Faster than a speeding can opener, more powerful than a menacing tennis ball, able to dig under fences like a single hound…” phenomenon.

Most doggie heroes are pretty down-to-earth, but some have delusions of grandeur. Take the one who calls himself “AquaDog.” Hmph! I remember his puppy days when everyone knew him as “Puddles”!

Some dogs have risen to fame by accidentally thwarting alien invasions. It’s amazing how similar flying saucers and Frisbees look!

Some heroes are in it just for fun, but most have some deeply felt principle driving them. (“With great power comes great responsibility for taking power naps.”)

Canine super-heroes must have a keen understanding of the brains of their adversaries. (“Criminals are a cowardly and superstitious lot…Hey! Was that thunder???”)

A few heroes take pride in their origin, but when most hear “How did this happen???,” they automatically go into cowering, puppy-dog-eyes mode.

Iron Dog has the respect of a lot of dogs. He’s a playboy industrialist with a high-tech suit that includes boot jets, repulsor rays, and a built-in fire hydrant extension.

Some heroes run. Some heroes fly. And the wealthy ones have a car that runs on remote control, so they can bite their own tires while they’re “driving.”

Most canine heroes leap right into battle without a lot of muss and fuss, but the emerald-powered Aromanator always has to recite an oath first. “In brightest day, in blackest night, I’ll roll on every stinky thing in sight…”

Most super-heroes are loners, but there are some teams as well. Most teams have the respect of the general public, but then there are the outsiders. For example, Professor Rex and his Rex-Men. They’re feared because they’re mutants –or, to be more precise, MUTT-ants.

Canine heroes have sense enough not to drag young assistants into danger. For them, “side kick” is more like what they do when the villain discovers their vulnerability to itching powder.

Canine super-heroes must be super-protective of their secret identities. They must guard against their friends being tortured for information. They must leave no clues or patterns that a complex algorithm could use to calculate probabilities. Most of all, they must avoid a good butt-sniffing, which would settle everything then and there.

Yes, dogs offer unconditional love, but when they get dumped in acid vats and chased by giant boulders, they do tend to get a mite TESTY. The hero codenamed “Old Yeller” uses his hypersonic yelp to shatter glass. This popular pooch has many rabid fans. *Sigh* He loses more fans that way…

Now I must fetch the paper and “bone up” on the latest exploits of a certain hulking green hero. “You wouldn’t like me when I’m mangy!” What a slogan!

Manny (full name “Emanuel” or “Dog With Us”) is Steve and Michele Sipress’ crazy, rambunctious cocker spaniel. He has a weak leg (despite a mostly-successful back surgery), grey hair, is totally deaf and partially blind. But he still enjoys barking at the mailman and landscapers, pulling dead frogs out of nearby ponds and chasing after his beloved squeaker toy. He loves everyone (even the mailman and landscapers), and everyone loves him.

Volume I Number 6 | Pg 5

WHY PEOPLE DON’T BUY FROM YOU... | JULY 2013

Why People Don’t Buy From You… Do you ever wonder why your last ad didn’t work? Well if you haven’t tried direct-response marketing techniques yet, then that’s 99 percent of your answer.

If you are a student of direct-response marketing, you are miles ahead of the pack. But, even though direct response is the only form of advertising that really works, every once in a while, even a well-written ad hits a wall.

And That is When You Ask “What Happened … Why Aren’t They Buying From Me?” First, it could be something as simple as the weather or timing. A campaign that goes out in the middle of a blizzard or hits your clients’ mailboxes on a holiday isn’t likely to garner a response. In fact, an ad that lands in front of your prospect on a Monday, when people are busy getting their week in order, may have a different response than a message received on a nice, calm Tuesday. But take heart, a well written direct-response ad can still pull in results weeks or even months after it’s received.

Second, sometimes it’s the “audience.” The late Gary Halbert used to say, “If you want a better response, get a different list.”

By Joe Polish

Next, ask yourself if your ad is truly a direct-response-style ad, or is it an attempt at direct response. I’ve seen plenty of ads marry direct-response principals with … well, I’m not quite sure what … and they end up with a bit of a “hot mess” on the page. So either use one of my proven ads, or access a proven ad on www.PiranhaCentral.com (members only).

Or, if you must write your own ad, check it against this list: •

Attention-Getting Headline

•

Compelling Copy

•

Clear, Irresistible Offer

•

Call To Action

•

Expiration Date/Sense of Urgency

•

Testimonials

•

Money-Back Guarantee

•

Contact Information

Other tips include: Using easy-to-read fonts and font sizes, not cursive or all caps; and colors that are easy on the eyes. Don’t use light colors on dark backgrounds. Use subheadlines for “skimmers.” Use appropriate, relevant pictures.

When you send out your direct-response ads, really examine “How is my ‘message-to-market match?’” Maybe you are hand delivering to an area that gets over-run with ads … if that case, make sure your piece doesn’t look like an ad. Make it look very personal, like the “plain white envelope” approach. Or, maybe it’s an area that just isn’t drawn to your high-end service. Maybe you purchased a “list,” and it’s simply outdated, or the majority of the people in that area don’t fit your “ideal client.”

Pg 6 | Money-Making Monthly Magazine | www.SteveSipress.com

WHY PEOPLE DON’T BUY FROM YOU... | JULY 2013

And If Your Ad Did All of This and Still Flopped…

It’s time to pull out the stops.

A few years ago I was faced with this situation in selling my high-level Platinum Mastermind Group. It’s a $1,000-permonth program that helps successful entrepreneurs take their businesses to new heights through innovation and masterminding. Even though it’s an investment, people make back at least double that money. (Though most make back in the six figures as a direct result of their membership in the program.) So with something so good to offer, I was having a hard time understanding why I wasn’t converting more people in some of my campaigns.

So I simply asked them.

I stapled a $100 bill to 100 letters and FedExed them to those I had handpicked as most likely prospects for this program.

(In a sense, I “ethically bribed them” to tell me why they weren’t buying.) And the result?

It was worth every cent of the $10,000+ I spent on the mailing. I got back the most detailed and comprehensive “report” on what barriers – real and psychological -- kept my prospects from buying from me.

Then I took the information and compiled a killer audio recording entitled “Barriers to Success.” It addresses all the psychological barriers that hold people back from success and how to conquer those fears and limiting beliefs. (I highly recommend you listen to this audio, linked at the end of this article, and take notes. It will give you so much insight into the fundamental reasons behind why “people don’t buy” from you.)

How can you apply this in your business? Well it was worth $10K for me to do this survey because of the high price point of my program, but what is one customer worth to you? Figure out what it’s worth to you to find your clients’ barriers, and conduct your own survey. Then craft a sales message that speaks directly to your market. Make sure to send it to the people who you surveyed in the first place.

There are many reasons why a person may or may not be “buying” from you … but you have many resources that can help you break through these “barriers” and reach your prospects.

Keep it E.L.F. (“Easy, Lucrative and Fun”)!

Joe Polish is the Founder and President of Piranha Marketing Inc. He is also the creator of the Genius Network® Interview Series, founder of The Genius Network Mastermind®, and co-founder of I Love Marketing®, a highly popular free weekly podcast on iTunes, and www.10XTalk.com with Dan Sullivan.

Joe has an Entrepreneurial Focus on Value Creation, Connection, and Contribution. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions for his clients, ranging from large corporations to small family-owned businesses.

About Joe Polish

Joe’s marketing audio program with Nightingale-Conant, “Piranha Marketing,” has continued to be their No. 1 best selling marketing program for nearly a decade.

The Genius Network® interview series taps into the wisdom of some of the greatest entrepreneurial and marketing minds on the planet. Best selling authors from Bill Phillips to David Bach, marketing pioneers from Joe Sugarman to Gary Halbert to John Carlton, and perhaps the best-known, high-adrenaline entrepreneur, Sir Richard Branson.

Joe’s I Love Marketing® podcast with marketing consultant and productivity expert, Dean Jackson, has become a worldwide phenomena with I Love Marketing Meetup groups throughout the globe To listen to Joe’s audio “Barriers To Success…” (the one that cost him $10K to make), go to: www.JoePolish.com/barriers

Volume I Number 6 | Pg 7

GENIUS

PROFILES IN PROSPERITY

N E T WO R K

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huge unfair advantage for you, just as it has been for me.

I can say that within my first two hours at 25K, I received my initial $250,000 idea. Since then, it has saved me at least 500 hours per year, plus I’ve received millions of dollars in direct results from the strategies in 25K/Genius Network®.

There are three main reasons you should join: 1. Exposure to the brightest entrepreneurial marketers from around the world—especially those using the latest technologies.

2. Direct connection to the best information and expertise related to entrepreneurial time-savers, shortcuts, and multipliers.

3. Interaction with cutting-edge thinkers in hiring, training, problem-solving, packaging, media, innovation, health, medicine, and every area of technological evolution.”

DAN SULLIVAN, Founder of Strategic Coach®: the world’s top focusing program for successful, ambitious entrepreneurs

——————————————— “Our members call Genius Network® the ‘25K Group’ for short because the tuition is $25K per year to join.

Genius Network® provides useful sales and marketing best practices, world-class connections, and networking simply not available anywhere else, giving you greater capabilities, confidence, control, challenge, growth, and more . . .” says Joe Polish, Founder of Genius Network®/25K Group.

Special 25K Bonus Package!

Do You Have What It Takes to Join Genius Network®?

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Receive Your FREE, 7 Steps to More Growth and Success package, plus Steve Forbes’s hour-long interview Abundant Affluence led by one of this year’s 25K guest speakers, Peter Diamandis, author of Abundance and XPRIZE founder . . . when you visit our website or send a text to our 24-Hour Hotline!

To find out and receive details about attending this year’s Annual Genius Network Gathering in New York City on August 14-15, go to:

25KGroup.com/JoinSteve

Or text your first name and email address to:

480-685-5922

The 2013 NYC 25K Group gathering is sponsored by the Genius Network®. The 25K Group is composed of some of the world’s most insightful and innovative men and women who come together three times a year to uncover and share elegant ideas and proven processes. Membership in the 25K Group is limited, by invitation only, and not for everyone. For more information about how to become a member, visit 25KGroup.com/JoinSteve.

THE KEYS TO THE KINGDOM | JULY 2013

The Keys to the Kingdom

By Mike Koenigs

How to Attract Your Perfect Customer, Find Your Authentic Voice, and Produce the Courage to Speak on Camera or on Stage How would you like to attract seemingly “perfect” customers who are affluent, love working with you, buy all your products and services, give you great referrals and keep coming back over and over again?

Looking back 10,000 years ago, early religions and mystical traditions were passed on orally. There were no printing presses and no easy distribution methods. All information was passed on through stories.

I’m going to transform you into an incredible marketer with a 3-minute exercise.

The human brain organizes facts as stories very efficiently. That’s why stories about characters and people are easy to remember.

If you’re terrified of being on camera or on stage and can’t imagine yourself writing a book, then prepare yourself for a complete transformation.

Look at the power of Christianity. The story of Jesus has radically affected billions of people for thousands of years. How? Jesus’ disciples and followers had great content (like the son of God resurrecting from the dead). They told stories about the power of forgiveness, love, and transformation that resonated with an audience.

Have you ever been afraid to fully share your authentic self publicly? Most people are.

However, it’s the most powerful way to create a deep connection. Your authenticity resonates with people, and that’s what hooks them. That’s what makes them want more of anything you offer.

This is a spiritually based principle, and it’s as old as time. I know this works because I’ve seen thousands of people unlock their deepest fear of public speaking. I’ve seen their transformation from putting on a performance to coming from their core, and this switch makes all the difference. The secret is to connect from a place in you that’s real, authentic, and raw. Coming from this place will attract your perfect customer.

Fast-forward about 100 centuries. Many consider Steve Jobs to have been the greatest CEO storyteller in the world. It’s no accident that Apple became the most valuable company in the world—largely because Steve was able to captivate hundreds of millions of people with stories of what’s possible with Apple’s products.

Giving people an authentic story that resonates with them will have them coming back. Now you just have to make sure  you’re attracting the right people.

Volume I Number 6 | Pg 9

THE KEYS TO THE KINGDOM | JULY 2013 (The Keys to the Kingdom continued from page 9)

The Perfect Customer I want you to describe the best customer or client you’ve ever had or ever dream to have.

My ideal customer’s name is Sue. She’s 65, but energetic. Sue lives in Canada and is a pediatric anesthesiologist. She’s divorced, has two children, Christopher and Lisa. Sue’s biggest fear is that after 35 years of being a doctor, she’ll never achieve her dream retirement.

Her greatest dream is help others live a rich and fulfilling life, while traveling around the world, without any financial worries.

What I like most about Sue is that she is eager, enthusiastic, filled with life, and absolutely passionate about helping other people.

The reason I enjoy working with Sue is because she makes a commitment, executes a plan, and gets stuff done.

When Sue started coaching with me, she was afraid she couldn’t turn her dream into a book or product. However, after only a single consulting session, Sue got clear on her message, her offer, and her product.

The next day, Sue went down in my video studio and told her story with clarity, passion, and vision. In as little as six months, she’ll not only be ready to leave her job and have her book and product finished, but she’ll be traveling the world, living her ultimate retirement dream while making money teaching others how to do the same.

Here’s the exercise to guide you through this process with your perfect customer: Step 1: Describe the best customer or client you’ve ever had or dream to have Someone who …

•

paid for your products or services,

•

you love working with,

•

took your advice,

•

got results from your products, advice or service,

•

kept coming back

•

refers more customers and gives great testimonials,

•

and is enthusiastic, warm and happy.

Step 2: Record it: Now, hold your camera up with your left hand. Press the record button. Smile and put your right hand over your heart. Take a  deep breath in, exhale into your heart.

Pg 10 | Money-Making Monthly Magazine | www.SteveSipress.com

THE KEYS TO THE KINGDOM | JULY 2013

Now think about the best customer you’ve ever had.

This is the key -- the secret to great marketing.

Visualize this customer standing in front of your camera right now. Smile. Look into the camera and describe her or him. Say hi, say their name. Tell them who their children are. Have a full conversation. Feel them fully, with gratitude and love. Then, look into the camera and think about that person while you tell me a story about how you transformed their life or business with your products and services with passion, enthusiasm, and gratitude.

Speak to the one, don’t think, feel. Resonate.

From this point forward, whenever you make a marketing video, craft an email, create a blog post, or write your book, you’re going to speak and write to your perfect customer.

It’s a little counter-intuitive, but if you speak to the one, you will attract many just like them.

So take a moment and record your video.

You see, i fyou speak or write to everyone, you’re speaking to no one. You’re schizophrenic, and you’ll attract crazy, cheap, rotten customers that will suck your life force and all the joy from your job.

I can guarantee you, when you do this, you’ll never feel nervous again – whether you do this on a stage in front of 5,000 or 50,000 people, or on a camera, because you’re out of your head and in your heart.

But when you speak to one, more like that person will be attracted to you, almost as if by magic. When you consistently speak directly to your one best customer, you will start attacting more people like him or her.

When you speak from a place of service, love and caring, it’s impossible to be nervous. You’re not worried about you and what other people think about you. You’re focused on someone else.

Resonating with your audience is the ultimate secret to really helping people with your message.

I want you to get emotional. This is not a thinking exercise; it’s a feeling exercise.

So don’t resist the truth. Don’t hold back. Be yourself ... your full, true self. That is the path to your success.

Three-time No. 1 Bestselling Author, “2009 Marketer of the Year,”entrepreneur, filmmaker, speaker and patented inventor of “Cross-Channel” Marketing Technology, Mike is the CEO, “Chief Disruptasaurus” and Founder of Traffic Geyser and Instant Customer. His products simplify marketing for tens of thousands of small businesses, authors, experts, speakers, coaches and consultants worldwide.

Traffic Geyser distributes video, articles and media to over 100 different social media and social networking platforms with the press of a button that automates marketing while saving small business owners time and money in promoting their business.

About Mike Koenigs

Instant Customer is an automated “cross-channel” marketing platform that captures leads with voice recognition, mobile, online and offline systems – dramatically simplifying and reducing the cost of marketing for small business owners in over 60 different countries.

Originally from Eagle Lake, Minnesota, Mike lives in San Diego, California with his wife and son. He loves the ocean, is an avid boater, fisherman, plays the “didgeridoo” and a variety of other instruments.

Get Mike’s free video series, “21 Ways To Get Instant Customers,” where you’ll discover the 7+7+7 strategy that the world’s most successful marketers use for capturing leads, connecting with them, and closing deals: www.Instant-Customer-System.com

Volume I Number 6 | Pg 11

THE SECRET TO CREATING CRYSTAL CLEAR COPY | JULY 2013

The Secret to Creating

Copy

By Howard Stephen Berg - The World’s Fastest Reader Schema is created by the verbs and nouns used in your sentences.

The passage contains vague words and nouns. In fact, it is loaded with numerous indefinite pronouns like “this” and “it.” It also contains vague verbs that don’t reveal the actions being taken. What can you learn from this? When you write copy for your products and services make certain that you use specific nouns that are easily identified and understood by your readers.

Remember that sometimes nouns that are too specific create more problems. Let me give you an example.

Suppose I said look at the Agelaius phoeniceus. How meaningful is this to you? Not very meaningful, because very few people comprehend what Agelaius phoeniceus means. When you use very technical words in your programs, there is a simple way to make it understandable. Place a comma right after the technical term, and then say it again using simple English that defines the meaning. Watch: look at the Agelaius phoeniceus, the red wing black bird, that is sitting on my fence. This construct of using a word, and then following it with a comma, and then placing the word’s definition after it is called an appositive. You write the subject twice. Once using the technical word, and then offering its definition. What happens? Suddenly a confusion noun becomes easy for your customers to read and understand.

Are you doing this in your programs? Here is a better question, how soon can be start using this in your programs to make them easier to learn and understand?

About Howard Stephen Berg When FOX, ABC and over 1,100 radio and TV shows look for the authority on speed reading and brain-based learning, they turn to Howard Stephen Berg, the World’s Fastest Reader.

Howard attended the State University of New York at Binghamton, where he majored in both Biology and Psychology. He became interested in Psychology during his junior year, and completed the four-year program during his senior year. He was told it would be impossible, and that is what spurred him on to develop his first accelerated-learning program.

Verbs are the other piece to schema. Using vague verbs makes your text difficult to understand. Just look: This is an easy thing to do. If possible you can do it at home, but always go somewhere else if it is necessary. Beware of overdoing it. This can be an expensive mistake.

Howard has created more than 14 brain-based learning programs. His Time-Warner book, “Super Reading Secrets,” is in its 28th reprint. Barron’s books requested him to write, “Speed Reading The Easy Way,” for students. NightingaleConant sold over 650,000 copies of his “Mega Speed Reading” program.

Confusing -- right?

You can learn the secrets for super-fast reading and learning in five free videos from Howard by going to:

Watch as I rewrite the original passage using specific verbs www.SpeedReadFree.com and nouns. Pay close attention to the jump in meaning that immediately occurs: Doing laundry is easy to accomplish. If possible you can use a washing machine in your home, but you can always go to a Laundromat if necessary. Beware of placing too many clothes into your washing machine at once. This is a mistake that can ruin your clothes, and wind up costing you a lot of money.

Notice how using specific verbs, and nouns completely altered the readability of the passage.

Let me share with you a simple way to incorporate today’s big lesson into your writing and program creation.

It is more efficient to write in two stages. During the first stage, write down all your ideas into a coherent flow. Just pay attention to the ideas and concepts you want to communicate. Once you complete this first draft, go back, and ask yourself, “where can I add more specific verbs and nouns that will make my information easier for my customers to learn?” This simple twostep process can make the difference between selling a program that people easily learn and enjoy, or having to deal with a flood of returns from frustrated former customers.

Volume I Number 6 | Pg 13

 - I. X. Agerate      - 

  

             

             

 

  - 

“I was asked to write a blurb about this book, but I didn’t have time in between reading an endless stream of tweets from people I’ve never heard of, checking the Facebook updates of all my fake friends and watching hours of YouTube videos of cats chasing their own tails.”

- Dee Stracted

PAY YOURSELF FIRST | JULY 2013

Pay Yourself First Resolve today that you are going to save and invest at least 10 percent of your income throughout your working life. Take 10 percent of your income off the top of your paycheck each time you receive one and put it into a special account for financial accumulation.

Save Throughout Your Career The fact is that if you save just $100 per month throughout your working lifetime and you invest money in an average mutual fund that grows at 10 percent per annum, you will be worth more than $1 million by the time you retire.

This means that anyone (even a person earning minimum wage) who starts early enough and saves long enough, can become a millionaire over the course of his or her working lifetime.

Lifelong Habits

By Brian Tracy

Parkinson’s Law A major reason that people retire poor is because of impulsive buying. They see something they like and they buy it with very little thought. They become victims of what is called “Parkinson’s Law,” which says that “expenses rise to meet income.” This means that no matter how much you earn, you tend to spend that much and a little bit more besides. You never get ahead and you never get out of debt.

Don’t be a Victim You don’t have to be a victim of Parkinson’s Law. If you cannot save 10 percent of your income, start today by saving 1 percent of your income in a special savings and investment account. Put it away at the beginning of each month, even before you begin paying down your debts. Live on the other 99 percent of your income. As you become comfortable living on 99 percent, raise your savings level to 2 percent of your income, then so on.

Developing the lifelong habit of saving and investing your money is not easy. It requires tremendous determination and willpower. You have to set it as a goal, write it down, make a plan, and work on it all the time. But once this practice locks in and becomes automatic, your financial success is virtually assured.

Change Your Financial Outlook in a Year

Practice Frugality

Open a special account for financial accumulation today.

Make a deposit in this account, no matter how small. Then, look for every opportunity to add to this account. Begin to study money so that you understand how to make it grow.

Read books and magazines by experts on the subject.

Never stop saving, learning, and growing until you become financially independent.

Practice frugality, frugality, frugality in all things. Be careful with every penny. Question every expenditure. Delay or defer important buying decisions for at least a week, if not a month. The longer you put off making a buying decision, the better your decision will be, and the better price you will get at that time.

Within a year or two, your entire financial life will be under your control, and you will be on your way to becoming a self-made millionaire.

Action Exercise

Brian Tracy is a best-selling author and world-renowned speaker, trainer and expert on success, as well as the owner of a multi-million-dollar training company, Brian Tracy International. For the past four decades, Brian has dedicated his life to the study of success – and to sharing his findings with success-oriented individuals. Brian says that while many people look for others to grant them “freedom,” the truth is that you can create your own personal freedom – and your own success.

Brian is offering a complimentary eBook, “5 Reasons Why Most Don’t Become Wealthy,” which he designed to give you his proven, step-by-step process for achieving financial independence and building wealth. Brian went from being a homeless man without a high school diploma to a multi-millionaire and THE expert on success – so he has a lot to share.

Get your copy of Brian Tracy’s free eBook, “5 Reasons Why Most Don’t Become Wealthy” here:

About Brian Tracy

www.BrianTracyFreeReport.com Volume I Number 6 | Pg 15

THE DIY REVOLUTION | JULY 2013

The DIY Revolution:

By Peter Diamandis

How To Remove 99% of the Cost from Your Product In 2008, then-Wired editor Chris Anderson spent the weekend with his kids building a LEGO robot and a remote-control airplane, but nothing went as planned -- the robot bored the kids, and the airplane crashed into a tree on its first voyage. While cleaning up the wreckage, Anderson wondered what would happen if he used the LEGO robot to fly the plane.

“I didn’t know anything about the subject,” he says, “but I recognized that I could buy a gyro from LEGO for $20 and turn it into an autopilot that my 9-year-old could program. That was mind-blowing. Equally amazing was the fact that an autonomous flying aircraft is on the Department of Commerce’s export-control restrictions list -- so my 9-year-old had just weaponized LEGO.” Curious to learn more, Anderson started a nonprofit online community called DIY Drones. The projects started simple, but as his community grew, so did its ambition.

One of the group’s first major projects involved creating a drone comparable to the cheapest military-grade drone at a radically reduced price. DIY Drones’ QuadCopter had 90 percent functionality of AeroEnvionment’s Raven, and cost less than 1 percent of its $35,000 price tag.

How did Anderson bring the smartest people together to develop these drones?

There is “a paradox of 20th-century management,”Anderson said. “The reason companies were created in the first place was to minimize transaction costs through a shared vision and shared responsibility. The consequences of this approach, of course, means that you needed to first find the people, hire them, use some filter to determine whether they were sufficiently qualified. We end up focused on people’s ‘credentials.’The reality is that most of the world’s smartest people don’t have the right credentials,” he said.

Anderson started the DIY Drones community fueled by his enthusiasm around what he had discovered and what he hoped to do. Chief among his learning on making the community work was his willingness to be open, authentic and intimate.

DIY Drones now has 30,000 members, with 1.5 million pageviews a month.

So how do you use a community to drive innovation in a new product? Here are Chris Anderson’s top three lessons learned: 1. Be open in everything.

“There was so much to learn, and everything I learned I’d share because I didn’t have any particular pride in what I was supposed to know,” Anderson said. “Everybody had permission to post, and we had guidelines. Over time, others started following the guide, the same style and format, and then people started working on projects together and posting videos of those. They shared.”

2. Use version control.

In other words, make it understandable. “Sharing is necessary but not sufficient.

You need to share in a way that invites other people to participate,” Anderson said.

3. Encourage participation.

“We call it architecture participation,” Anderson said. “Architecture participation means that everybody sees this project and says, ‘there’s something for me to do,’ and whether that something is as simple as correcting a typo in the documentation or submitting an incredible algorithm they’ve been working on for five years, you just find a way to plug it right into the existing architecture.”

Pg 16 | Money-Making Monthly Magazine | www.SteveSipress.com

About Peter Diamandis Dr. Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, which leads the world in designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Best known for the $10 million Ansari X PRIZE for private spaceflight and the $10 million Progressive Automotive X PRIZE for 100 mile-per-gallon equivalent cars, the Foundation is now launching prizes in Exploration, Life Sciences, Energy, and Education.

Diamandis is also an international leader in the commercial space arena, having founded and run many of the leading entrepreneurial companies in this sector including Zero Gravity Corporation, the Rocket Racing League and Space Adventures.

As co-Founder & Chairman of the Singularity University, a Silicon Valleybased institution partnered with NASA, Google, Autodesk and Nokia, Diamandis counsels the world’s top enterprises on how to utilize exponential technologies and incentivized innovation to dramatically accelerate their business objectives.

Get your free hardcover copy of his No. 1 Best-Seller “Abundance: The Future Is Better Than You Think” by going to:

www.FreeAbundanceBook.com

AT HOME WITH STEVE AND MICHELE | JULY 2013

At Home With Steve And Michele

Nice outdoor weather finally arrived in Chicago, and that means some fun (and mostly outdoor) activities we look forward to every summer …

Michele’s Maid of Honor and best friend from high school Anne Brannon is all smiles at the wedding of her oldest daughter at the beautiful Women’s Club Of Wisconsin.

You can imagine the trouble these two caused back in the day with those mischievous grins…

Emanuel wishes me luck in the Senior Softball game by planting a big wet one right on the end of my nose.

Three of my favorite activities all rolled into one: Reading a book on marketing, listening to a business audio program and relaxing poolside.

Michele and I started working out again after a couple of years off. Take a good look at my gut in this “Before” photo, because it won’t be around for long…

We posed for the obligatory foursome portrait during our first round of golf of the season at a local Chamber of Commerce outing. That’s me holding my driver upside down to proudly display my rhino headcover.

Emanuel loves taking long walks to explore every nook and cranny around the pond near our home. Sometimes he has to take a doggie shower when he gets home, if he insists on going into the water to retrieve a “gift” for Michele.

My beloved-but-terrible New York Mets made their first appearance ever at Chicago’s Cellular Field, and Michele and I enjoyed the show from our front row seats. A first-inning thunderstorm didn’t dampen our enthusiasm (but the Mets did, by letting the White Sox win thanks to some very typical sloppy 9th-inning fielding).

Volume I Number 6 | Pg 17

MONEY-MAKING MONTHLY Volume I Number 6 | July 2013

www.SteveSipress.com/magazine

This Month’s Money-Making Info Feature: Bryan Regnier 13 1 Client Transforms From No Direction to Saving Private Practice Physician Offices from Perish

Justice, and The 5 “Rooof!”, American Way Manny’s Blog

FEATURE ARTICLE

6

Why People Don’t Buy From You Joe Polish

The Keys to the Kingdom Mike Koenigs

9

The Secret to Creating Crystal Clear Copy Howard Stephen Berg

15 16

Pay Yourself First Brian Tracy

The DIY Revolution -- How To Remove 99% of the Cost from Your Product Peter Diamondis

17

At Home with Steve and Michele

Publisher Steve Sipress Successful Selling Systems, Inc. 869 E Schaumburg Rd #237 Schaumburg, IL 60194 (p) 773-236-8134 (f ) 847-232-1535 Questions? Comments? Suggestions?

w w w.AskSteveSipress.com

Editor Jewels Phraner

Layout & Design JDO of SPX Multimedia spxmultimedia.com Publisher’s Notice: Copyright 2013 Successful Selling Systems, Inc. All rights reserved. Reproduction of any part of this work beyond that permitted by Section 107 or 108 of the 1976 U.S. Copyright Act without permission of the copyright owner is unlawful. Neither the author nor the publisher make any express or implied warranties concerning the legal or ethical appropriateness of any of the marketing documents, materials or instructions in or enclosed with the magazine and/or your use of the same. If in doubt about the appropriateness or legality of any materials or instructions, you should obtain competent guidance, just as you would with any marketing documents, materials or marketing plans you have developed or would develop on your own. In the interests of disclosure, we want to be open about how we may, from time to time, make money from this magazine.

Certain third-party links contained in this magazine may be affiliate links for which we get paid a commission if you buy the product or service through the affiliate link.