Rhino Monthly Magazine - May 2018

Volume VI • Number 5 • May 2018 • $97

A CAUTIONARY TALE

DO CATS PUSH YOUR BUTTONS?

TURN “BORING” INTO

“FUN”

Bill Glazer

expert interview with OUTRAGEOUS Marketing Campaigns

May 2018

ABOUT STEVE

About the Publisher, Steve Sipress If you want to grow your business slowly – or just maintain it as is, you’ll have to do that all on your own.

www.SteveSipress.com

But if you want dramatic growth in your income and lifestyle, then Steve’s out-of-the-box and time-tested strategies and tactics could be the keys to your dreams, as they have been for thousands of other small business owners and entrepreneurs over the past 35+ years.

www.Facebook.com/SmallBizHelp

www.25Kin25.com

www.Linkedin.com/in/SteveSipress www.Twitter.com/SteveSipress

You can benefit from Steve’s coaching experience and expertise to revolutionize your business by booking your very own world-famous, one-on-one, Guaranteed $25K In 25 Minutes Strategy Session by putting in your request at: www.25Kin25.com. *Steve gets far more requests for these life-changing sessions than he can fulfill, so make sure that you mention Rhino Monthly Magazine when you request your session.

Steve is a successful and award-winning serial entrepreneur, who has created and built nearly a dozen successful companies of his own, and he can help you do the same – more quickly and easily than you’ve ever imagined. In fact, you can immediately use plenty of his simple and powerful strategies and tactics that work especially well in this current emerging economy.

You can discover the basics of Steve’s powerful “The WOW! Strategy™: How To Solve All Of Your Sales And Marketing Problems” by watching a short video at www.SteveSipress.com.

Steve is a celebrated author, speaker and business coach who has established profitable businesses and helped thousands of ambitious and aggressive business owners, entrepreneurs, executives and sales professionals all around the world. He has written numerous newsletters and articles on sales and marketing for a wide range of publications and has appeared on radio and television, helping millions of people along the way.

For over five years, Steve was the #1 “Dan Kennedy Certified No B.S. Business Advisor,” and was Runner-Up out of 25,000 members for 2010 GKIC Marketer Of The Year.

If you want the very best, hard-hitting, no-nonsense, caring advice and help you can get, then “Straight-Talk Steve” could be exactly what you and your business need most.

Whether you’re a current or future business superstar, Steve can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with massive results both short-term and long-term.

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When we first started, I was terribly in debt and we were just a few months away from bankruptcy. We started seeing a boost right away in our business, we took what Steve’s given me and we just started implementing and implementing, and it’s just totally transformed my business.

Steve has helped me with my laser focus, he helps me implement, he’s taken my business to a whole new level. We went from a half a million dollars to a million dollars in two years. It’s just an incredible experience to know that where you think you’re just dead and things are horrible, to now anything is possible. I can see taking this to a whole new three or four types of businesses -- it’s going to be huge.

Steve is all business, he is an unbelievably smart, brilliant man. I can’t say enough about him. Everything he’s told me, I’ve made so much money it doesn’t matter what it costs. They don’t make enough money in this world that somebody could pay me so I would stop listening to Steve.

Steve is the exact reason why I have a retirement fund now. It’s probably illegal how much fun I’m having!”

Jon Bockman

Owner, Bockman’s Auto Care Sycamore, Illinois

A CAUTIONARY TALE

By Steve Sipress

I know of (and have helped) a lot of entrepreneurs who have been practically printing money over the past few years, thanks to how amazingly detailed anyone can get when it comes to targeting their WHO (their ideal target prospect) with Facebook advertising, thanks in large part to everything Facebook knows and tracks about their billions of members.

Ever since its inception, Facebook has massively profited from its unbridled and practically unchecked collection of personal and sometimes private information that its members willingly volunteer. Targeting with Facebook advertising goes far, far beyond surface, demographic information, such as age, gender, and location. Savvy marketers can create entire advertising campaigns based on what books or movies someone likes, what their political leanings are, what personal grooming, travel, dining, health, and other habits they have, and much, much more.

It’s pretty easy to get a positive response when you can target only people who like a certain hobby, then ask in your ad, “Do you like [this hobby]?” and proceed to offer those who respond something that will add to their enjoyment of that hobby, resulting in a relatively high number of people purchasing your product or service compared to other advertising methods you could use. (And of course it can get a lot deeper and more involved than just that.)

A wise mentor of mine, Dan Kennedy, says

“THE WORST NUMBER IN BUSINESS IS ONE.” That popped into my mind when I saw all of the recent troubles that Facebook is having with complaints, problems, big changes, and potential government regulation having to do with “fake news,” violations of their members’ privacy, and more.

I know plenty of business owners and entrepreneurs whose only source of advertising or marketing is with Facebook.

Once they get everything set up and go through the initial testing phase to where their ad campaign works, pretty much all they have to do is press a button and check in once a day or so to monitor and tweak things a little bit when necessary.

They’re basically printing money, which leads them to brag, “I’m making 20 grand a day with Facebook ads, and I don’t do anything else to promote or market my business.”

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May 2018

FACEBOOK - A CAUTIONARY TALE

Sounds great, right? But what happens if and when Facebook makes some major changes and takes some tools away from their advertisers, and then suddenly, what about that $20,000 a day cash cow that entrepreneur was relying on?

If that’s you – and it doesn’t have to be Facebook advertising – if you’re depending on only one WAY of doing your marketing or advertising, your entire livelihood is extremely vulnerable and subject to massive risk. If you take your responsibility as a business owner seriously, then you need to have more than one WAY of getting your Irresistible OFFER in front of your ideal target WHO (that’s The WOW! Strategy™ in a nutshell).

No matter what your one WAY is, it’s not enough. “I get all of my business from referrals,” some business owners love to say. Sounds great, right? But what if there’s some kind of unforeseen trouble in your business that causes massive damage to your reputation and kills your referrals?

I had a client years ago who owned a pharmacy. It was wellrespected and liked in his community, and was a trusted place for people to fill their prescriptions. Then one day the local newspaper broke a story that one of his employees had been dealing drugs from his pharmacy. She was underfilling prescriptions by just a few pills each, then selling those extra pills to a local drug dealer. She was also adding some useless “filler” ingredients to some of the medications, then selling the actual pharmaceuticals that she had saved by not including them in the prescriptions.

The FBI was all over the place, the local media went crazy, and the community was all abuzz about how this pharmacy was suddenly seen as not to be trusted at all and whether it would even still be in business. Needless to say, all of this news and gossip was not good for business, and since the pharmacy had never done any smart marketing and had put all of their eggs in the one basket of “great reputation in the community,” that spelled BIG trouble for them.

That’s the cautionary tale. That’s what I think of whenever I hear a business owner say, “We only do email marketing” or “We only do networking,” or “We only do ________.”

Facebook is a multi-billion dollar juggernaut, practically a monopoly in its space. What happens if Facebook gets split up, or if it fundamentally changes its advertising platform, or if people just stop using it altogether, and that’s the only WAY you’re using to attract new customers, clients, or patients?

I hear the same kind of panicked responses whenever Google makes a change to its famous search algorithm. Suddenly,

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If you take your responsibility as a business owner seriously, then you need to have more than one WAY of getting your Irresistible OFFER in front of your ideal target WHO.

companies that were raking in the dough from being ranked first for certain highly-coveted keywords drop completely out of the search results, and watch all of their revenue disappear as a result, if that’s the only WAY they were marketing or advertising themselves. These people instantly go from loving life and thinking they’re geniuses to having their entire incomes vanish overnight.

Always remember: The worst number in business is one.

You never want to depend on only one WAY of getting your Irresistible OFFER in front of your chosen target WHO. When it comes to marketing and advertising, diversity equals stability and security.

To find out more about Steve Sipress and how he can help you have more fun and make more money with your business, see the Inside Cover Page.

To get new moneymaking strategies and tips from Steve and other top business-building experts from around the world, go to:

RhinoDaily.com or LessonsLearnedFromDonaldTrump.com

MANNY’S BLOG

May 2018

DO CATS PUSH YOUR BUTTONS? If you know me, you know I take regular jabs at those of the feline persuasion.

property tax bill, and visits from door-to-door pollsters, salesmen, and evangelists.

But it’s all good-natured joshing. I read “Garfield” and enjoy the rockabilly stylings of the Stray Cats. Some of my best friends are cats.

Does it freak you out that a cat’s purr can mean more than just happiness – for example that it’s bonding, afraid, distressed, or dying? Invest in a good interpreter to help you navigate feline communications. The interpreter can pass along all sorts of useful information, such as “Ancient Egyptian civilization collapsed because interpreters didn’t get maternity leave.”

Not everyone gets along with cats so well. Albert Ellis has written a book called How To Keep People From Pushing Your Buttons. I think someone should write a companion book titled How To Keep Cats From Pushing Your Buttons, just to encourage better relations between “cat people” and “dog people.”

Of course, meditation springs to mind, but that’s easier said than done. Sure, you can achieve a “breathe in, breathe out” rhythm readily enough; but it may just remind you of cats trying to decide whether to go in or out of the door and send your blood-pressure sky-high. (Did you know that sabertooth tigers had cavemen so well-trained that the humans would stand patiently at the door-less cave entrance while the tigers made up their mind?)

Don’t stress out over the way cats weave in and out around your feet. Think of the money you’re saving on dance lessons! And you’re helping the economy as well. Every time you drop something and break it, that’s one more product you’ll have to replace, creating more jobs. As a cat might say, “Make America Great Again. Or don’t. This I can tell you: I’m aloof.”

I know it bugs you that felines act as if they own the place.

Just keep your frustration under control by imagining them being responsible for the insurance premium notice, the

I don’t relish encountering a hairball; but when a cat starts hacking, just go to your Happy Place and imagine the cat with a combover or a mullet. I’m smiling already.

Are you disappointed that you can’t re-gift some of the “presents” that kitties leave for you? Look on the bright side.

At least it’s one area that Amazon hasn’t dominated yet.

Although there’s probably a boardroom meeting right now about the feasibility of two-hour delivery of decapitated mice.

If cat habits really get on your nerves, think practical jokes.

Just imagine Tawny waking up from a long nap and asking, “Hey, how did my sandpaper tongue wind up sanding a woodwork project?”

I know – you’re grossed out by the idea of cats walking in litterboxes and then walking on your table, countertop, or desk. Keep lots of sanitizer handy. And convert a Pooper Scooper into a catapult. Free flying lessons! Everybody wins!

Make harmony happen. Dream big – but not 16 hours a day, doggone it!

Manny (full name Emanuel or “Dog With Us”) brought non-stop joy, affection, and energy into the lives of Steve and Michele Sipress for over 13 years. He also shared his wit, humor and insights with readers here every month.

Thankfully, as he got on in years and knew that his time on this Earth was growing short, he poured himself into his writing, leaving many, many columns behind, so that his fans can have the continued pleasure of being entertained and enlightened by him for a long time to come. He is no longer physically with us, but his memory lives on…

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expert interview with

Bill Glazer

OUTRAGEOUS

Marketing Campaigns Steve Sipress: Bill Glazer, I cannot even begin to tell you what a pleasure and an honor it is to have you here on the Rhino Daily Podcast!

Bill Glazer: Well, it’s great for me to be here, too.

Steve: It’s going to be more fantastic for my listeners. Let’s get right to it. I’ve just got to tell you, your first book, Outrageous Advertising That’s Outrageously Successful is full of so much great information that it can last any sharp business owner or

entrepreneur a lifetime. So why did you decide to write your new masterpiece, OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful?

Bill: Well, first of all, thanks for even saying that my previous book was great. But the reason why I now created my new book, which is OUTRAGEOUS Multi-Step Marketing Campaigns, is for a couple of reasons.

Number one is, for my previous book I just wanted to be able to help entrepreneurs help their actual

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business. For my new book, I just really want to take people that already have a good business and then turn it into a great business, which is the reason why it has “multi-step marketing campaigns” in there. Because a lot of times when people want to get a customer or sell something to somebody, they just use one step.

But with the multi-step… Actually, on average, before somebody actually buys something there are seven steps that have to happen or seven things that have to happen before someone says, “Yes, I’m ready to buy.”

EXPERT INTERVIEW

And we all feel that way. A lot of times we see something, we say to ourselves, “Gee, this is kind of cool, but I’m not ready to buy right now,” or, “I’m not sure if I’m ready to buy it.” But with my new book, I actually have 49 campaigns in here that were sent from people themselves they sent to me with all their campaigns, with all the multi-steps that are in it, and I actually placed that in the book, so that way people will actually say to themselves, “Gee, this is a way to actually build their business even bigger,” because they would now think about multi-step campaigns for their own book.

That’s the reason why I wrote the book, and of course the other thing – which, Steve, you already know this – but for people who didn’t know this, who are hearing me for the very first time - a couple of years ago I had a stroke. And at that time, when I first had a stroke, it was hard for me to do anything at all.

And then I came to a point where I said to myself, “You know what? I’m ready to write another book. And I want to write another book for entrepreneurs to really help them.”

And I really was able to finally write the book, and I said to myself, “You know what? I don’t want anybody to give me any money when they buy the book.

I just want to give all that money to a charity.” And I want to give it to a charity that can really help people that had a stroke. So I’m actually going to give all the money from people, when they buy the book, I’m giving all that money to a Veterans Affairs program, to be able to help people who had a stroke, in order to help them to get better.

about it, but as I said, number one is I want to help entrepreneurs grow their businesses, and the other thing is I want to give money away to a really good charity.

Steve: I want to talk all day about it, but I know your time is valuable, so I’m going to move on. You brought back a memory of that day that the news of your stroke spread around to people who care about you – and you touched so many lives like mine – and it was a devastating day, and it’s just so exciting to have you back, and back at full strength and doing what you do best, which is helping other entrepreneurs have fantastic businesses and fantastic lives.

So enough of that mushy stuff, before I break down and I can’t finish the interview. So multi-step is one of the most important concepts you taught me. Another one of the most valuable concepts you taught me and so many other successful entrepreneurs is what you call “S&D.” Could you explain what that is and why it’s such a powerful concept?

Bill: First of all, thanks for asking that question, because when you say to somebody “S&D,” they don’t even know what the heck S&D is. So let

May 2018

me tell people what it is. S&D is for Swipe and Deploy. What that is… A lot of people right now, they’re saying to themselves, “I’m going to do things, I want to build my own business, but I don’t know how to do it.” One of the things I’ve often taught people is, “You should S&D it.” What that means is, other people have good ideas and you want to “S&D,” you want to swipe and deploy those things and use it in your own business.

One of the ways that I really like to show people how to do it, is how to do it outrageously. As a matter of fact, in my book, it’s called “Outrageous multi-step marketing campaigns” from the perspective that it has to be outrageous. Somebody has to see it and say to themselves, “Gee, I have to stop and I have to see the rest of the thing that they’re actually talking about.” So that’s what “S&D” is. And pretty much that’s the answer to that question. Anything else you want to ask about that?

Steve: Let me follow up with one thing then. So many people, they misunderstand this “S&D” and they go right to a main competitor of theirs in the same industry, and then they go, “Well, Bill Glazer just told me to copy

Because listen: I was lucky enough to have really good people to help me to cope with my stroke issue, but there’s a lot of people who just don’t have the money to do that. So I want to give the money away to somebody else, to be able to help them so they can actually get better, they can get stronger, they could do things better themselves. So that’s the reason why I actually wrote this book. I don’t want to talk too long

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May 2018

EXPERT INTERVIEW

everything they do.” And of course that’s not what you mean.

Bill: No. I want people to be able to use it in their own business in a way that they could use it in any business at all, and to bring it into their own business and make sure it works for them. And that’s why I call it Swipe and Deploy outrageously.

Steve: Yes. And I know you drummed it into us, you always called it “ethical S&D.” Don’t just go stealing stuff!

Okay. I’ve got to ask this one, because this is also on the minds of business owners that don’t know what to do, like you mentioned, and you love to help them. We’re here, well into the 21st century. So many business owners are now thinking they should do all their advertising and marketing only online.

Why is that such a big mistake?

Bill: Well listen, there’s a few people that would tell you that the only way they want to do their business is online. And maybe for a couple of businesses that would be a good idea.

But listen; through the years I had a lot of clients and customers of mine that would often say, “Gee, I just want to do it all online.” And then after a while I saw that those same people who just did things online only, they didn’t get the kind of results that they really wanted to do.

like I just finished writing my book. If somebody is writing a book, they go online and they say to themselves, “Gee, I want to buy Bill’s book.” And when they buy Bill’s book, then it gets mailed back to them – the book.

So it goes both ways. If you just do it online only, people will never get as much results as doing both online and offline. And that was just two examples that that I gave. Examples go on and on and on.

But anybody who just thinks that they want to do online, they never ever ever – and I’ll say it one more time – ever again will get the kind of results that they would get by using both online and offline. And Steve, I know you…

You already understand this already in your own business that you’re doing right now. You definitely use online and offline in your own business right now.

Anyway, we have run through very quickly our first day here, and I know I only got you for one more. I want to come back tomorrow and start talking about this whole concept about being outrageous. Can we start with that tomorrow?

Bill: Sure!

Steve: Well it’s another great concept I got from you, I call it, “O to O to O.” Just keep taking them from online to offline to online to offline, and that’s what you

Basically, everybody should be doing both; they should be doing online and offline. For example, let’s say you have a list, and all you have is their mail info.

And you send out a postcard. And with the postcard, you send them to find out about the information they need on a website. So therefore you give them a website to get that. To get to the website, they have to put on their email address. So that’s moving it from offline to online.

The other way could work as well.

Somebody wants to write a book,

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do brilliantly with the book. I’ll just give another example: People buy the book and right away you tell them, “Go to a website for more information about a live event you’re having. Then they go online, they register for the live event, they go back offline to go meet you at the live event. And then I’m sure you’re going to take them back online to get some more stuff, and it should just keep going back and forth. At least that’s what my number one greatest mentor in life, Mr. Bill Glazer, taught me.

To listen to the complete interview, go to: SteveSipress.com/magazine

Bill Glazer is a direct response strategist, speaker, best-selling author, and Founder and President of Glazer-Kennedy Insider’s Circle.

Get your copy of his latest book, OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful, by going to:

OutrageousCampaigns.com And if you act quickly before tickets are all sold out, you can attend Bill’s OUTRAGEOUS live event by going to:

OutrageousCampaigns.com/live

Steve Sipress The WOW Strategy™ Founder

Schedule your free “$25K In 25 Minutes” Strategy Session today by going to:

www.SteveSipress.com/consultation

Jon Bockman Sycamore, IL

“Steve is all business. He is an unbelievably smart, brilliant, brilliant man. I can't say enough about him. Steve has put probably more, I would say, thousands, and thousands, and thousands of dollars... I mean, I probably can't even put a true figure on it, because it keeps coming back, and keeps coming back, just more and more money all the time.”

“One suggestion that Steve gave me, well, without question, put $300,000 more in my bank account. And we are going to be using it forever. This is not a one-time deal. We’re going to be using this idea that Steve helped us with... and we’ll be using it until it doesn't keep working like it is. And so, the value over time could literally be way over even the $300,000 number.”

Mary Forte Bensenville, IL

Keith Lee Seattle, WA

“He's helped me learn how to market my business, and today I can say that we're more successful than we've ever been… I needed to learn how to market the business better to create more revenue, and that's what Steve has helped me with. The financial difference is considerable. We've probably close to doubled our revenues. We're on track now to do another close to $500,000 more than we did last year. So that's awesome. I do owe all of that to Steve.”

TURN “BORING” INTO

By Lee Milteer Do you ever catch yourself making your life harder than it has to be? I know I’ve been guilty of it. We’ve all experienced this: we bombard our brain with negative, self-defeating messages like, I hate this job, I wish I didn’t have to do this, I’m not good at this. When we say things like this to ourselves, we

program our brain to not do a good job (or not even start doing what needs to be done). I know I have a hard time feeling motivated toward new projects when I’ve decided something is going to be difficult before I even start.

I want to share a fantastic strategy

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I picked up for having more fun and enjoying the moments in life. I learned this from one of my mentors, Dini Petty, who is a great inspiration to me.

She hosted her own television show (which was the number-one-rated talk show in Canada) whose theme was Live, Love, and Laugh. I believe her

TURN “BORING” INTO “FUN”

show was so highly rated because she was enthusiastic, funny, and always left people feeling uplifted and good.

Dini and her staff of producers decided there was already too much negative television and they wanted to add value to the lives of their viewers with positive subjects.

One thing that I realized that helped make Dini such a tremendous success, is that she deliberately programmed her mood before being introduced to her live audience. She would turn to the staff and producers and announce, “Let’s have fun! Let’s go PLAY TV!” After watching Dini consistently do a great job, I decided to check out her strategy and try playing at certain tasks that, in the past, I’ve considered difficult or unpleasant. The week after I observed Dini’s strategy, I had three speaking engagements back-to-back in different cities. This type of trip was usually grueling, but this time I decided to take a new approach. I told myself before I left for the airport that I was going to PLAY vacation traveler and that I was going to enjoy the trip.

I realized that in the past I had created the feeling of dread because of my attitude of “let’s get this trip over with.” So this time, instead of feeling stressed out and hurried to get to my destination, I simply kept saying to myself, “I’m a vacation traveler and I have all the time I need.” I faced the same obstacles I normally do while traveling, but the difference this time was that none of the obstacles were as stressful as they normally are.

Since it worked so well while traveling, I thought I’d to try this new strategy out on an office task I’d really been avoiding. I have tons of research, and while I’m working, it tends to get stacked up around my personal office.

Once it’s stacked, it winds up getting shuffled and re-shuffled, never actually

getting put away (also wasting time and therefore money).

So I decided that I would PLAY professional file organizer for just one hour. I tackled the job with the mindset that it was my most important task at the moment and I was going to enjoy doing it quickly and efficiently. As I began organizing my research and filing it away, instead of my usual muttering under my breath, I kept my focus on the fact that I was good at this and that I would enjoy the benefits of a clean office after it was done. To my surprise,

May 2018

I finished faster than I ever had before… and it was a lot less painful than ever before.

Food for thought: go “play” whatever role you have to be at the moment.

If you are playing golf, be a pro; if you’re gardening, be a professional landscaper! If you have what you consider to be mundane tasks to accomplish, pretend you’re a pro while you’re doing it. Try it; time passes more quickly and you’ll probably even have fun! Most importantly, you’ll feel better about what you’re doing.

Lee Milteer is an internationally known and celebrated entrepreneur, visionary, best-selling author, award-winning professional speaker, TV personality, and intuitive business mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world. She is the founder of the Millionaire Smarts® Coaching program, which supplies coaching for other coaches and businesses, and is former partners with GKIC (GlazerKennedy Insider Circle) and Peak Performers Implementation coaching program for entrepreneurs. Lee hosted the America’s Premier Experts TV show, which was aired on NBC, CBS, ABC, and Fox Affiliates. Lee also hosts Untamed Success: Positive TV, a monthly web-based TV show. Lee speaks all over North America and Europe.

She has counseled and trained more than a million people in her speeches. for organizations including Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus hundreds of government agencies and scores of conventions, associations meetings, and niche market events.

For a free copy of Lee’s book, The Secrets Of Successful Goal-Setters, go to:

Milteer.com/secrets

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RHINO MONTHLY Volume VI Number 5 | May 2018

CONTENTS:

1

FACEBOOK A Cau�onary Tale

3

Do Cats Push Your Bu�ons?

By Steve Sipress

www.SteveSipress.com/magazine

8

Turn “Boring” into “Fun”

By Lee Milteer

Manny’s Blog

4

INTERVIEW WITH

Bill Glazer

OUTRAGEOUS Marke�ng Campaigns

Publisher Steve Sipress Successful Selling Systems, Inc. 20701 N Sco�sdale Rd Ste 107-509 Sco�sdale AZ 85255 (p) 773-236-8134 (f ) 847-232-1535 Ques�ons? Comments? Sugges�ons?

w w w.AskSteveSipress.com

Layout & Design Bobbie Miltcheva www.33graffics.com

Publisher’s No�ce: Copyright 2018 Successful Selling Systems, Inc. All rights reserved. Reproduc�on of any part of this work beyond that permi�ed by Sec�on 107 or 108 of the 1976 U.S. Copyright Act without permission of the copyright owner is unlawful. Neither the author nor the publisher make any express or implied warran�es concerning the legal or ethical appropriateness of any of the marke�ng documents, materials or instruc�ons in or enclosed with the magazine and/or your use of the same. If in doubt about the appropriateness or legality of any materials or instruc�ons, you should obtain competent guidance, just as you would with any marke�ng documents, materials or marke�ng plans you have develop ed or would develop on your own. In the interests of disclosure, we want to b e op en ab out how we may, from time to time, make money from this mag azine.

Certain third-party links contained in this magazine may be affiliate links for which we get paid a commission if you buy the product or service through the affiliate link.