St ever unsasmal lnumberofel i t ecoachi ngandmast er mi nd gr oups f orser i ous i ndi vi dual s who wantt o accel er at et hei rsuccessi nt heshor t estt i mepossi bl e, and hol ds r egul art el esemi nar s,webi nar s and l i ve wor kshopst ohel pbegi nni ngmar ket er sst ar tt ogr asp hi si nnovat i veandhi ghl yef f ect i veconcept s. Heal sopr ovi desoneononecoachi nganddonef or youser vi cesf orsmal lbusi nessowner swhowantt o usedi r ectr esponsemar ket i ngt odr amat i cal l yi mpr ove t hei ri ncomeandl i f est yl e. Hehasaf ol l owi ngoft housandsofr avi ngf ansonl i ne andof f .
me sTi Doe ? y EqualMone You’ v ehear dt hes ay i ng“ Ti meequal smoney . ” Buthav ey ouev err eal l ys t oppedt ot hi nkabouti t ?
The t r ut hi st hatl owl evelt hi nker sgo t hr ough t hei rl i ves bel i evi ng t hatt i me does,i nf act ,equalmoney . Thesear e t hepeopl ewhohappi l yt r adet hei rt i me f ordol l ar s,hopi ng“ t ogetagoodj ob, ” andst r i vi ngt obeapar toft hemi ddl e cl ass. I not herwor ds,t heyar et hepol i t i ci ans’ and cor por at el eader s’dr eam – t he br ai nwashedmasseswhogi vet hem t he powert heysodesper at el ycr ave.
Or ,youcanpayf orl essonsandmast er I n ot herwor ds,we i nvesti n ongoi ng t heski l lmuchmor equi ckl y . coachi ng and consul t i ng because we can’ tst andt het houghtofwast i ngt hose I nbusi ness,wecani nsi stonl ear ni ngal l f i vemont hs“ wor ki ngonourmar ket i ng” ki ndsofnecessar yski l l son ourown, when we coul d have been br i ngi ng i n such as mar ket i ng and copywr i t i ng – r evenueandpr of i t sal lal ong. whi char et het womost i mpor t antski l l s f or weal t h cr eat i on, r egar dl ess of We do t he mat h and r eal i ze t hatt he what everpr oductorser vi cewehappen ext r a r evenue and pr of i t s we can t opr ovi de. gener at e overt hose f i ve mont hs f ar out wei ght hei nvest menti nt hecoachi ng Or ,we can par t i ci pat ei n mast er mi nd andconsul t i ngt hatmakest hatsuccess gr oupsandgetper sonalcoachi ngand possi bl e. consul t i ngi nor dert ol ear nt hesecr i t i cal ski l l smuchf ast er . Thebot t om l i nei s…
Buthi ghachi ever sabsol ut el ydo NOT bel i eve t hatt i me equal s money . We know t hat money can al ways be r epl aced,butt i mecanneverber ecov- Those of us who under st and how er edoncespent . busi ness and weal t ht r ul y wor k ar e AL WAYSi nt hi ssecondgr oup. Andbecauseoft hatf act ,weknow t hat t i me i s MUCH mor e val uabl et han ( Al t hough,i nt hepast ,whenIdi dn’ t“ get money . i t , ”Iwast edwayt oomucht i meandl ef t wayt oo much moneyon t he t abl e by Champi ons and hi ghachi ever si n al l t r yi ng t ol ear n ever yt hi ng on myown. wal ksofl i f eal lbel i evei nt hepowerof Ouch. ) speed.Weal l useourmoney ,i nf act ,t o buyspeed. Her e’ st hebot t oml i ne… Forexampl e… I fyou wantt ol ear n how t o pl ay an i nst r ument or a spor t , you can go t hr ough a l ong,sl ow pr ocessoft r i al ander r orasyout eachyour sel fhow t o pl ay
How you “manage t i me”i sr eal l ya mat t erofyourmi ndsetmuch mor e t hani ti saboutacal endarorcl ock. So,wi l lyoudeci det ot akeact i onNOW, get t i ng what ever hel p and usi ng what evert ool syouneedt oi mpl ement moneymaki ng i deas and st r at egi es qui ckl y?
Orwi l lyou j ustl ett i me keep t i cki ng away , passi ng up on anot her day , Whi l et hest ubbor n,pennywi sepoundanot her week, anot her mont h, or f ool i shdoi t your sel f er sar et aki ng,say , anot heryearofpot ent i alr evenue and si xmont hst opr oduceanef f ect i vemar pr of i t sf oryouandyourf ami l y… ket i ng pi ece,we hi ghachi ever s use 1on1andgr oupcoachi ngandconsul t i ngt ocr eat e,t estandst ar tpr of i t i ngf r om t hatsamepi ecei nj ustonemont h.
HowToEas i l yDoubl eYourSal e s Y ourc us t omer sa r ey oura s s et s , s ot r ea tt hem wel l . T r ea tt her el a t i ons hi pl i k eal i t t l epl a ntt ha twi l l gr ow i nt oas t r ongt r eei fy out a k ec a r eofi tenough. Aboutaweeka go, I t ookmybea ut i f ul wi f eMi c hel et oher f a v or i t el oc a l r es t a ur a ntf orherbi r t hda ydi nner . Ourov er a l l e x per i enc ewa se x c el l ent , a sus ua l –gr ea tf ood, gr ea ts er v i c e ,gr ea ta mbi a nc e .T her es t a ur a ntwa sf a i r l y bus y ,c ons i der i ngi twa saS unda y ,a ndt heownermus t ha v ebeendel i ght ed. Howev er , t heownerwa sma k i ngonebi gmi s t a k e . Y ous ee ,ev er yt i mewegot ot hi sr es t a ur a nt ,i t ’ sv i r t ua l l y f ul l –wi t hpl ent yofpeopl ewa i t i ngi nt hel obbyora tt he ba rbef or eenj oy i ngt hei rdi ni nge x per i enc e . Buta l loft hes eha ppy , c ont ent edc us t omer sa l wa y shea d ba c khomewi t houtt heownerha v i nga nywa yt oc ont a c t t hem i nor dert oenc our a get hem t oc omeba c ka ga i n s oon.
T r ue , al otof t hempr oba bl yr et ur na ga i ni nt henea r f ut ur e , butt her ea r ea tl ea s tadoz enot herc ompa r a bl er es t a ur a nt swi t hi nj us tac oupl eofmi l esoft hi sone , s oc ompet i t i oni sf a i r l y er c e . T heowneroft hi sr es t a ur a ntc oul dea s i l ygener a t ee x t r a bus i nes sbyget t i ngt hes eha ppyc us t omer st oc omei n mor eof t en–a nds pendmor emoneyev er yt i met heydo– s i mpl ybys endi ngt hem apr omot i ona lma i l i ng,ema i lor t e x tmes s a geonc eort wi c eamont h. Hec oul dea s i l yha v ebeendoubl i nghi ss a l esbyus i ngt he mos teffec t i v e , y etmos tov er l ook edma r k et i ngs t r a t egyi n e x i s t enc e . I ti sas t r a t egyt ha tev er ybus i nes s–no ma t t erwha t i ndus t r yt hey’ r ei n–s houl dbeput t i ngi nt ous e . I t ’ squi c k a ndea s yt os etup, a ndc os t saf r a c t i onof t hec os tof t r a di t i ona l a dv er t i s i ng. Us edwel l , t hi ss t r a t egyi sgua r a nt eedt o doubl es a l esi na sl i t t l ea s90da y s .
T hewhol er ea s on whyy ou c r ea t ea Pr ef er r ed Cus t omer pr ogr a m i s bec a us ePr ef er r edCus t omer sWANTt o do MORE bus i nes s wi t hy ou.T hey WANTy out os endt hem offer s .T hey WANT t ok now a bout y our s a l es , s pec i a l offer s , di s c ount s , c oupons , new pr oduc ta nnounc ement sa nde x c l us i v e offer snota v a i l a bl et oa ny bodyel s e .
“ Ke e pi ngc us t ome r s i sF ARmor el uc r at i v e t han ndi ngne w one s .F oc usony our r e l at i ons hi pwi t h E XI S T I NGbuy e r sand ndway st ohangon t ot he m. ” E di t hWei ner Pr es i dent , Wei ner , E dr i c h&Br ownI nc . , Cons ul t i ngCompa ny
Peopl eL ov eT oBeT r eat edL i keThey Ar eSpec i al ! Y ourPr ef er r ed Cus t omerpr ogr a m or E x c l us i v eL oy a l t y Cl ub does e x a c t l y t ha t– i tma k esy ourc us t omerf eel s pec i a l . Bui l di ngaPr ef er r edCus t omerpr ogr a m i snotdi ffic ul t .Al ly ouneedt odoi s c r ea t eac us t omerma i l i ngl i s t .T hi si s s i mpl yada t a ba s eofc us t omer swho ha v ea l r ea dyboughtf r om y ou.T her e a r eanumberof “ ema i lma r k et i ng”a nd “ ma r k et i ng a ut oma t i on” pr ogr a ms whi c h wi l lhel py ou t o bui l da nd ma na geal i s tofc us t omerna mesa nd ema i l s . T he bea ut ya boutha v i ng a n onl i ne c us t omerda t a ba s ei st ha ty ouc a ns end e x c l us i v e offer st o peopl e on y our ma i l i ngl i s twi t ht hec l i c kofabut t on. I ma gi net hi s … I t ’ saT ues da ymor ni ng, a ndbus i nes si s s l ow.Y our empl oy ees a r es t a ndi ng a r ound, t wi ddl i ng t hei r t humbs , wa i t i ngf ors omet hi ngt odo. Now i ma gi net ha tt heda ybef or e ,y ou ha ds enta nema i lt oy ourda t a ba s eof l oy a lc us t omer s wi t ha n“ e x c l us i v e s pec i a l offer ”t ha tc oul d onl y be r edeemedont ha ts pec icT ues da y( or t ha tweek , orwha t ev ert i mef r a mey ou dec i de) .
bus i nes sa ny t i mey oua s kf ori t . Don’ tbel i ev eus ?T r yi tf ory our s el f . S i mpl ys etupas pec i a lpa geony our webs i t ewi t hdet a i l soft hePr ef er r ed Cus t omerorE x c l us i v eL oy a l t y Cl ub pr ogr a m,a ndi nc l udea nopt i nf or m, wher et heygi v ey out hei rna mea nd ema i la ddr es st os t or ei ny ouronl i ne da t a ba s e . Wheny ourc us t omer sv i s i ty ourweb pa gea ndl ety ouk nowt hei rna mea nd ema i la ddr es s ,y ouc a nt henc ont a c t t hem v i r t ua l l yc os t f r eea nyt i mey ou wa nt . Ca ny ous eehow muc hmoney–a nd a ggr a v a t i on – y ou’ l ls a v e by not c ons t a nt l yha v i ngt oa dv er t i s ef ornew c us t omer si n or dert oi nc r ea s ey our r ev enuea ndpr ot s ? Y ourl i s twi l l bewor t haf or t unet oy ou. Buty ouneedt or emembers omet hi ng v er yi mpor t a nt : F ory ourc a mpa i gnt obeeffec t i v e , y ou ha v et ous et hi st ar get edmar ket i ng t ec hni que wi s el y .Don’ tgo bl a s t i ng ema i l st oy ourpeopl ej us tt r y i ngt os el l t hem s omet hi ngt ooof t en–ory ouwi l l ha v e s ome v er y di s gr unt l ed e x c us t omer s . Her ea r et hr eet i psonhow t ous et hi s ma r k et i ngt a c t i c , whi c hr ea l l yi soneof t he mos t effec t i v e , y et mos t ov er l ook ed, ma r k et i ng s t r a t egi es a r ound…
1)Under s t andWHYi twor ks :
Y ourc us t omerl i s ti sgoi ngt obel i k e gol dt oy ou.Why ?Wel l ,a s ky our s el f t hi s : Whoa r et hepeopl ewhoa r emos t l i k el yt ov i s i ty ourbus i nes sa nd buy f r om y ou ne x tweek ?Ar et hey t he p e o p l e w h o h a v e N E V E R ma d e a T hi si sapower f ulma r k et i ngs t r a t egy p u r c h a s e f r o m y o u b e f o r e , O R a r e t h e y t ha tma nybus i nes sowner sa r eus i ngt o t h e p e o p l e w h o h a v e p u r c h a s e d f r o m gr ea teffec t . Y oul i t er a l l yputoutac a l l oui nt hepa s t ? f orc us t omer s ,whenev ery ou wa nt y t hem, a ndt heyc ome oc k i ngi nt obuy Obv i ous l y ,t he peopl e who ha v e f r om y ou. boughtf r omy oubef or ea r emor el i k el y t h a n s t r a n g e r s t o b u y f r o m y o u a g a i n . Wheny ouha v eaPr ef er r edCus t omer pr ogr a m orE x c l us i v eL oy a l t yCl ubi n ?Bec a us et heya l r ea dyk nowwho pl a c e ,i t ’ sl i k eha v i ng y ourv er yown Why y o u a r e . AT Mma c hi ne , bec a us ey ouc a na t t r a c t
T hey ha v e boughty ourpr oduc tor us edy ours er v i c esbef or e .T heyk now y ourbus i nes se x i s t sa ndwher ey oua r e . T heyha v eac er t a i nl ev eloft r us twi t h y ou.
Ver yf ew peopl ea r e goi ng t ot ur n down t he c ha nc et or ec ei v es pec i a l offer sa ndc oupons ,es pec i a l l yi ft hey s eet hems el v esa spa r tofas pec i a l , e x c l us i v ec l ub.
)Keepy ourc us t omer s I ti smuc he as i e rt os e l lt oy ourc ur r e nt 3 c us t ome r st hani ti st oge tabr andne w i nt er es t ed: c us t ome rt obuyf r om y ouf ort he r s t T hi si sVE RYi mpor t a nt .F ory ourma r t i me . k et i ng t o beeffec t i v e ,y ou mus tbe i nv ent i v ea nd k eep y ourc us t omer s Y ourl i s tofPr ef er r ed Cus t omer si s i nt er es t ed. goi ng t o be a bs ol ut el yc r i t i c a lt o r a pi dl ya nd i ne x pens i v el y gr owi ng Her ear es omes ugges t i ons … y ourbus i nes sa nd get t i ng y ou on c our s et odoubl i ngy ours a l es . • Hol damont hl yc ont es tordr a wi ng 2)Gi v et hem ar eas ont oj oi n:
f orCus t omerOf T heMont h
•S endoutuni queoffer sf orCl ub E x pl a i nt oy our c us t omer st ha tt hi si sa n Member sonl y “ e x c l us i v ec l ubf orl oy a l , pr ef er r edc us t omer sonl y . ”L ett hem k nowt ha tt hey • S endoutda i l yc oupons wi l lber ec ei v i nge x c l us i v eoffer sa nd di s c ount snota v a i l a bl et oc us t omer s • Offer “ S ubs c r i ber Onl yS pec i a l s ” whoa r enotmember s . •L ety ourc us t omer sk nowa bout Peopl el ov et of eels pec i a la nda bs oy ourE mpl oy eeOf T heMont h l ut el yha t et of eel t ha tt heya r emi s s i ng out .Y ourc us t omer swi l lr es pond t o T heopt i onsa r eendl es s , buty ouneed oenga gewi t ht hem. y ourma r k et i ngmor ef a v or a bl ywhen t t heyf eel s pec i a l a nduni que . Remember :Noonewa nt st or ea ds a l es pi t c hes or “ c omebuy my pr oduc t ” ema i l s da ya f t er da y .Y ou’ l ls oon c ompl a i nt ha t “ ema i l ma r k et i ngdoes n’ t wor k ”i ft hos ea r et heonl yema i l sy ou s end.
Y ouneedt ogi v ey ourc us t omer sar ea s ont oopena ndr ea d y ourema i l s .Ma k es ur et oeduc a t ea ndent er t a i ny ourr ea der s wi t hi nf or ma t i ont ha ti nt er es t st hem, s ot heyl ookf or wa r dt o r ec ei v i nge x c l us i v eoffer sa ndc ouponst ha twi l lenc our a ge t hem t obuyf r om y ou. Wheny ouf ol l owt hea dv i c ei nt hi sa r t i c l e , y ou’ l l ga i nas i gnic a nta dv a nt a geov ery ourc ompet i t or s a ndi mpr ov ey ourc us t omerl oy a l t y . Y ourl i s t member swon’ tt hi nka boutl ea v i ngy ouf ora c ompet i t or .
Notonl ywi l ly ous eei nc r ea s eds a l esf r om y ourc ur r ent c us t omer s ,buty ouc a na l s obes ur et ha tt hey’ l lt el lt hei r f r i endsa ndr el a t i v esa bouty ourE x c l us i v eL oy a l t yCl ub. T hi st y peofpr ogr a mi sf a i r l ys i mpl et os etup, a nddoes n’ t t a k ema nyhour sperweekt oma i nt a i n.I nf a c t , wi t ht he r i ghtt ec hnol ogy , y ouc a npr a c t i c a l l ya ut oma t e t hewhol et hi ng.
Howar dBe r gt e ac he sas e l e c tgr oupofChi c agol and' sShar pe s t Ent r e pr e ne ur showt odoubl eandt r i pl et he i rr e adi ngs pe e dandc ompr e he ns i on
I nt e r v i e wwi t hHowar dBe r g “ Spe e dRe adi ngF orF un&Pr of i t ” St eve:I ’ m her ewi t ht heoneandonl yHowar d St ev en Ber g,t he wor l d’ sf as t es tr eader .So Howar d,i nc as et her e’ sany oneoutt her et hat does n’ tunder s t and,whydon’ ty out el l ev er y one what ’ st obegai nedbyl ear ni ngt or eadf as t er ? Ber g:Wel l ,r i ghtnow t he i nf or mat i on we ar e bas i ngdec i s i onsondoubl esev er ys i xmont hs . Andt hegl obal ec onomyi sbas edonus i ngi nf or mat i on,s os t ay i ngont opoft hati nf or mat i oni s es s ent i al .When y ou t hi nk ofal lt he book s , magaz i nes ,j our nal s ,mai l ,emai l ,al lt het r ai ni ngspeopl et ak e,t hec or ec ompet enc i est hey hav et os t ayf r es hwi t h,newl aws ,r ul es ,r egul at i ons ,andot hermat er i al sl i k el ear ni nghow t o us eawor dpr oc es s or ,oras hoppi ngc ar t —al l t hos et hi ngs we need t ok now t o do our bus i nes s es —al lt hatt ak est i me.I fwec oul dc ut t hel ear ni ngt i mei nhal f ,wehav emor et i met o dot hi ngst hatmat t ert ous ,whet heri ti st i me wi t hourf ami l yort i met odomor et hi ngswi t hour bus i nes s es ,we hav e mor et i me.Ri ghtnow peopl ear eov er whel medbyhowmuc hi nf or mat i ont heyneedt ol ear nandhowhar di ti st os t ay ont opofi t . St eve:That ’ sar ealgoodpoi nt .Forme,f r om goi ngt hr oughy ourc our s e,Ik now t hatf eel i ng wel l .Igetr eal l yi mpat i entwhenIam atal i v e t r ai ni ngors emi nar ;Iwi s hIc oul ds peedupt he r at et hatt heper s oni st eac hi ngatbec aus eIam s ous edt ol ear ni ngf as t er ,t hank st oy ou. Ber g:Wel l t hanky ou.Ihav ehadal otofpeopl e t el l met hatt heyhav eatl eas tdoubl edi nf our
hour s .I ti sv er yr ar et hats omeonedoesnotgo atl eas t100% f as t er .Ij us thadagent l emanwi t h apets t or ec hai ngof r om 400wor dst o2, 400 wor dsi nf ourhour s .Hewasabl et ogetay ear ’ s wor t h ofhi s bus i nes sr eadi ng done i nt hr ee mont hs .So now he hast he c hoi c e ofei t her r eadi ngmor eorus i ngt hatt i met owor konhi s bus i nes s . St eve:Yeah,wel lnowhe’ smak i ngmef eelbad bec aus eIt houghtIgotal otoutofy ourc our s e! Iwentf r om 400s omet hi ngwor dst oov er1200. Iwas ,andam s t i l l ,pr et t yhappyt hatIt r i pl edi ti n t hos ef i r s tf ourhour s .I t ’ samaz i nghowt hathas hel pedmec ons umemor ei nf or mat i oni nl es s t i meandr et ai nmor e.So,t el lmeHowar d,f or peopl ewhodon’ tk now al otabouty ours t or y , how aboutt el l i ng us how y ou gots t ar t ed l ear ni nghowt os peedr ead? Ber g:Wel l ,t omei twasanec es s i t y .Iac t ual l y was n’ ti nt endi ngt ol ear nhow t os peedr ead,I wast r y i ngt os t ayal i v e.Igr ewupi nt hepr oj ec t s i nBr ook l y nandt her ewasal otofr ealv i ol enc e t her e.If oundt hatt hes af es tt hi ngIc oul ddowas t or ead,got ot hel i br ar y .Thegangk i dsnev er wentt ot he l i br ar y —i twasl i k ev ampi r esand c hur c hes —t heyj us tdi dn’ tgot her e.So,Igot r eal l y ,r eal l y good atr eadi ng when Iwas y ounger . WhenIwentt oc ol l ege,Is t udi edt hebr ai nandI wasi nt er es t edi nhow t hebr ai nwor k s .Iwas pur s ui ngabi ol ogymaj ort hr oughmyj uni ory ear att heSt at eofNewYor kUni v er s i t yat
Bi nghamt on,andi nmyj uni ory earIgoti nt er es t ed i n how t he mi nd wor k s .Is pok et ot he deanands ai dIwant edt odoadual maj ori nBi o andPs y c h.Hepoi nt edoutIonl yhadoney ear ofc ol l egel ef tandIhadn’ tt ak enanyc our s esi n Ps y c hy et .T odot hat ,Iwoul dhav et ot ak et he Ps y c h pr ogr am i nay ear .Thatwoul d mean t ak i ngs i xs c i enc ec our s esat er m andhes ai d t hatwasj us tnotpos s i bl e. T oputi tr eal ,t heydon’ tt eac husl ear ni ngi n s c hool orwor k .We’ r eabl et ol i s t ent oas ongon t her adi opl ay edoneort wot i mesands i ngev er y wor dper f ec t l y ,t henwer eads omet hi ngt hathas v al uei nourl i v esf orwor kors c hool andaf t erwe putt hebookdown,t henex tday ,wear el uc k yi f wek nowt henameoft hebookandwhowr ot ei t , l etal onet hec ont ent . Idec i dedt her ehadt obeawayt ol ear nt hi ngs t hatmat t erl i k ewel ear nt hos es ongl y r i c s–and i tt ur nsoutt her ewas .AsIs t ar t edl ear ni ngt he s ec r et soft hebr ai nandhowi twor k sandl ear ns , Iwasabl et ogof r om 3, 000wor dspermi nut et o 25, 000wor dspermi nut e–whi c hwast hewor l d r ec or d.ThenIwonder edi fwhatIwasl ear ni ng wasat r ans f er abl es k i l l ,ori fi twasj us ts omet hi ngIal onehadt heabi l i t yf or .Idi s c ov er edt hat whi l emos tpeopl ewon’ tgot o25, 000wor dsper mi nut e,l i k emos tpeopl ewon’ thi tt hr eehome r unsi nt hewor l ds er i esoneaf t ert heot herl i k e Reggi eJ ac k s on,mos tpeopl e wi l lgo 100% gr eat erormor ei naboutf ourhour s ’ t i me.
St eve:Wel l ,s ot o ans wert he ques t i on,y ou l ear ned i ty our s el fand i thel ped y ou geta doubl emaj ori ns c hool ,butwhatmadey ous t ar t –y ouk now,goty oumot i v at edt ot eac hot her s howt odoi t ? Ber g:Iwoul dbeont hes ubwayi nManhat t an, NewYor kandpeopl ewoul ds t ar eatmewhenI wasr eadi ng.I ts eemednor malt omet or eada pageandahal fa s ec ond,buty ou k now,I gues si twas n’ tnor mal f ormos tpeopl e.Inot i c ed t hatwhatIwas doi ng,whi l ei ts eemed v er y nor mal f orme,was n’ tv er ynor mal f ort her es tof t he wor l d.As Iwas wat c hi ng whatIdi d,I wonder edi fIc oul di dent i f yandmodelwhatI wasdoi ng. WhenIhadt r ai nedi nps y c hol ogy ,Il ear nedhow t o obs er v e behav i or .So,Ibas i c al l yobs er v ed my s el fr eadi ng.It ur ned a pi ec e ofmymi nd i nwar dandIwat c hedmy s el fr eadi ng.Ias k ed my s el f ,“ Whatam Idoi ngnow t hati sdi f f er ent t han whatot herpeopl e do?”Ii dent i f i ed v er y di s t i nc tpat t er ns t hatIwas us i ng t hatwer e c r eat i ng t he out c ome Ihad got t en,t hen I wonder edi fIs har edwhatIhadf ound–i ft hes e s amepat t er nswoul dhel pot herpeopl et oget s i mi l arr es ul t s . Bas i c al l yIdi dal otl i k e[ Ri c har d]Bandl erdi d,I model ed[ Mi l t on]Er i c k s onandhy pnos i sanda numberofot herv er ys uc c es s f ulpeopl e,andI model edmyownr eadi ngt ec hni quesandpr oc edur esandt henf oundt hati twas n’ tt hatot her peopl ec oul dn’ tdoi t ,j us tt hatnooneev erhad donei tt hatwaybef or e. The i nt er es t i ng t hi ng i st he age r ange.The y ounges ts t udent sI ’ v ewor k edwi t hhav ebeen8 and9y ear sol d.Ihadagr oupi nCanadai nt hi r d gr ade r eadi ng atf i v es ec onds a page.My gr andk i dswer er eadi ngat780wor dsami nut e atni ney ear sol d.Myol des ts t udentwas92,and oneofmyf av or i t eswas84—Rut hLubi n,who wasMs .Seni orCal i f or ni a–ands her eadt hr ee book si nt hr ee hour st he dayaf t ert ak i ng my pr ogr am. Ands oi tdi dn’ ts eem t omat t erhowol d orhow educ at ed peopl e wer e. I ft heyc oul d r ead and t hey f ol l owed my i ns t r uc t i ons ,t hey c oul dr eadf as t er . St eve:Al lr i ght ,s ot el lmewhyi si tt hatwear e t aughtt or eadonewor datat i me?Youk now whatget smei st hatwhenwe’ r edr i v i ngi nac ar , wec anr eadawhol ebi l l boar dorex i ts i gni na f l as h–butwhenwepi c kupabook ,wes i tt her e andr eadonewor datat i me. Ber g: Readi ng has n’ tc hanged s i gni f i c ant l y s i nc ewr i t i ngwasi nv ent edt hous andsofy ear s ago i nt he f er t i l ec r es c ent .They di dn’ thav e t ec hnol ogy ,andt heywant edt of i ndawayt o s endmes s agesov erl ongdi s t anc esands t or e i nf or mat i on.Theyc ameupwi t habr i l l i anti deat o
dr awpi c t ur est or epr es entt hes oundst hatt hey wer eus i ngi nt hei rs peec h. Sot hat ’ show wr i t i ngs t ar t ed,andr eadi ngwas bas i c al l yc onv er t i ngt hepi c t ur esbac kt os ound. Wheny out hi nkabouti t ,wehav en’ tc hanged t hatv er y muc hi nt hous ands ofy ear s .Mos t peopl e,whent heyr ead,t her ei sal i t t l ev oi c e i ns i det hei rheadandt hey ’ r ehear i ngt hei nf or mat i on on t he page ast he pi c t ur esgetc onv er t ed t os ound.WhatIf ound was t hatt he av er ageper s on,hear i ngt hei nf or mat i on,c oul d v i s ual i z et hei nf or mat i ons eei ngmor eofamov i e and l es s ofa c onv er s at i on.And t hats i mpl e c hange,wi t hal i t t l ebi tofat wi s tonhowt omak e i twor k ,woul dal l owt heper s ont or ead100,200, 300,per c entf as t erf ai r l ywel l . T oday ,s of ew peopl er eadwel l .Thes t at i s t i c s ar eappal l i ng.28% ofhi ghs c hools eni or s–not t hedr opout s( hal foft hem dr opout )–oft he oneswhodi dn’ t dr opout ,28% oft hem c an’ t r eadatt he8t hgr adel ev el .Sot hey ’ r et hr i l l ed t hatt heyc angetk i dst oev enheart hes ounds on t he page.Thats houl d be a huge wi nf or s c hool s .They ’ r enotwor r i edaboutmak i ngi tgo f as t er ,t hey ’ r et r y i ngt obr i ngpeopl eupt ot he mi ni mum s t andar dandt hat ’ swher et hes c hool s ar er i ghtnow.They ’ r ef oc us i ngonmi ni malper f or manc er at hert han max i mum per f or manc e. That ’ spar toft hepr obl em. St eve:Sot el l me,s peak i ngoft hepr obl em,how aboutpeopl ewhot hi nkt hatr eadi ngi s n’ tev en nec es s ar yany mor e,now t hatwehav eal lt he v i deos peopl e wat c h, now t hat we hav e YouTube and what ev er .Whatdo y ou s ayt o peopl ewhot hi nkwec anj us tl ear nev er y t hi ng t hr oughv i deosandwedon’ tneedt or ead? Ber g:It hi nkt hatt hey ’ r eonl yhal f r i ght .Wedo needt ol ear ni nmor et hanoneway .Oneoft he t hi ngst hatIputanemphas i soni nmypr ogr am i st hatr eadi ngi s n’ tl ear ni ngbyi t s el f .I t ’ sac ombi nat i onoft hi ngst hatl eadt ol ear ni ng.I nf ac t ,I l ear nov erv i deoqui c k l yal s o.Il ear ni nal ec t ur e qui c k l y bec aus eI ’ v el ear ned how t ol ear n. Wheny out al kt omos tpeopl et heyt hi nkt hat r eadi ng i sl ear ni ng,and when y ou as kt hem, “ How doy ouk now y ou’ v el ear ned?”t hey ’ l ls ay , “ Wel l ,Is t udi edf orf i v ehour s , ”or“ Ir ead400 pages , ”andnoneoft hati sr el ev ant . Whatr eal l ymat t er si swhatdi dy ouunder s t and andc any ouus ei twheny ouneedi t ?Whet her y ougoti tf r om abookorav i deo,t het ec hni ques t hatIt eac h ar ek i nd ofuni v er s al .I tdoes n’ t mat t eri fi t ’ sabookandi tdoes n’ tmat t eri fi t ’ sa l i v ec l as s ,andi tdoes n’ tmat t eri fi t ’ sav i deo. Thes amemet hodswi l lwor k ,bec aus el ear ni ng i st hes ame.We’ r ei nput t i ngi nf or mat i oni nt ot he br ai n,and t eac hi ng peopl e how t o pr i or i t i z e, whatt ol ookf or ,howt or ememberi tandhowt o anal y z ei twhent heydon’ tunder s t andi t .
Whet heri t ’ si nabookf or m orv i deof or m,i ti s n’ t goi ngt omak eadi f f er enc e.They ’ r es t i l l goi ngt o bes uc c es s f ul .So,It hi nkt hewor l di sc hangi ng. Iper s onal l yt hi nki nt henex tt eny ear s ,t her e won’ tbeanymor ephy s i c albook s .It hi nkt he r at i oi sf ourt o one:Forev er yphy s i c albook Amaz ons el l s ,t her ear ef ourdownl oads .It hi nk t hats ay sal otwheny ouc ons i dert heex pens e ofc r eat i ngaphy s i c albook .It hi nkt her ewi l lbe s omephy s i c albook s ,butt heywi l lbemor el i k e r ec or ds .They ’ l lbear ar i t y .Andi twon’ tmat t er , bec aus et hey ’ l lbe r eadi ng on t hei rc omput er s c r eensandont hei ri Padsandont hei rphones . They ’ l l s t i l l bei nput t i ngt hedat a,andev er y t hi ng t hatIt eac hi sasr el ev antt o… [ * Li s t en t ot he c ompl et er ec or di ng of t hi s mont h' s ex per ti nt er v i ew:St ev e Si pr es s wi t h howar dber g,t hewor l df as t es tr eader" Speed r eadi ng f or Fun and Pr of i t " , go t o www. St ev eSi pr es s . c om/ magaz i ne]
Howar di nvi t es you t o exper i ence a FREE Vi deo t r ai ni ng,wher e you wi l l l ear nhow t oeasi l ydoubl eyourr eadi ng speed and i ncr ease yourcompr ehensi onsoyoucan. . . •T ak ec ont r ol of“ i nf or mat i onov er l oad” •Br eez et hr oughev er yemai l mes s age, ar t i c l e,book–v i r t ual l yanyr eadi ng mat er i al •Rememberf ac t si nas nap •Sav et onsoft i me •Pl ust onsmor e! www. SpeedReadFr ee. c om
Howt oSt opWor r y i ngandSt ar tLi v i ng,byDal eCar ne gi BookRevi ewbySt eveSi pr ess Da l eCa r negi ei st hea ut horofoneoft hebes t s el l i ng a ndbes t k nownbook sofa l lt i me ,t hec l a s s i c“ How t o Wi nF r i endsAndI n uenc ePeopl e . ” Ihopey ou’ v er ea dt ha tbook .I t ’ shel ped mea nd mi l l i onsofot herpeopl et o be mor es uc c es s f uli n bus i nes s , a ndi ss t i l l a mongt het ops el l i ngbook st oda y . Butdi dy ouk now t ha tCa r negi ea l s owr ot ea not her bes t s el l er–onet ha tha ss ol dov er25mi l l i onc opi esa nd hel pedc ount l es speopl ef ornea r l y70y ea r s ? As uc c es s f ulbus i nes s ma nr ec ommendedt hebookt o meov er20y ea r sa gowhenIwa sgoi ngt hr ought he t oughes tt i me ofmyl i f e ,a f t erIma de s ome huge mi s t a k esa ndr a nmy r s tmul t i mi l l i ondol l a rbus i nes s i nt ot hegr ound. I nt hes a mewa y ,Ir ec ommend t hi sbookt oda yf or ent r epr eneur sa nds ma l lbus i nes sowner sc ont endi ng wi t ht hec ur r entc ha l l engi ngec onomya nda nunc er t a i n f ut ur e . T hebooki sa nea s yr ea d, bec a us eCa r negi ei sama s t er c ommuni c a t orwhowr i t esj us tl i k ehet a l k s .I t ’ sf ul lof t i met es t edwi s dom,s i mpl es t r a t egi esa ndi l l us t r a t i v e s t or i est ha twi l l hel pa ny onewho’ ss t r uggl i ngr i ghtnow,
t r y i ng k eep t hei rbus i nes saoa tdes pi t et he mos t di ffic ul t na nc i a lenv i r onmentofourl i f et i mes .F or e x a mpl e , i nt hev er yr s ts ec t i onoft hebook , Ca r negi e s ha r eswha thec a l l s“ AMa gi cF or mul af orS ol v i ngWor r y S i t ua t i ons ”–as i mpl e ,butpower f ul ,3s t ept ec hni que t ha thel ea r nedf r om Wi l l i sCa r r i er ,f ounderoft hea i r c ondi t i oni ngc ompa ny . I won’ t do Ca r negi e ’ s br i l l i a nc et he i nj us t i c e of a t t empt i ngt oe x pl a i nt hi sora nyot herofhi ss t r a t egi es i nt hi sl i mi t ed s pa c e ,butIa s s ur ey ou t ha tt hey’ v e wor k edf ormea ndmi l l i onsofot herbus i nes speopl e . I fy ou’ r e goi ng t hr ough t ough t i mes( a sa l lofus ent r epr eneur sdoa tv a r i ouspoi nt si nourc a r eer s ) ,I s t r ongl yr ec ommendpi c k i ngy our s el fupac opyoft hi s l i f ec ha ngi ngbooka ndl et t i ngi twor ki t sma gi ci ny our l i f e , j us ta si tdi di nmi newhenI wa sa tmyl owes tpoi nt . I a l s os t r ongl yr ec ommendy ouma k ei tal i f el ongha bi t t odev el opr el a t i ons hi pswi t hot herent r epr eneur swho wi l lunder s t a nda nds uppor ty oubet t ert ha na ny one el s ec a nt hr ought hei nev i t a bl et ought i mest ha ta l l ent r epr eneur sf a c e . T a k ei tf r om s omeonewhok nows : T het i t l eoft hi sbook i sr i ghton.S pendi ngy ourt i mewor r y i ngi sdeni t el yno wa yt ol i v e .
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Hi ,f ol k s !I fy ou’ r el i k eme,y ou’ l l s pend Mar c hc ount i ngdownt heday sunt i l t he s eas onopener sofMaj orLeague Bas ebal l onMar c h31s t ,Apr i l 1s tand Apr i l 2nd.
I ’ v e had a s of ts potf orThe Boy s of Summerev ers i nc e Iwasa pup,buti t was n’ taf or egonec onc l us i ont hatIwoul d appr ec i at et he s por t .Bas ebal lc an be pr et t yi nt i mi dat i ngandpol i t i c al l yi nc or r ec t f or c ani nes .A game t hat t al k s about “ s hut out s ”and“ bl oc k i ngt hepl at e” ? And t her e’ sapl ay erc al l edt heCATCHER??? Whydi dn’ tt heyj us tc r eat epos i t i onsc al l ed Bi g Long Needl e or Rol l ed Up News paper ?Ihadt ounl ear nal otoft hi ngs t oc ome t oaf ul lappr ec i at i on oft he nat i onalpas t i me.The“ 7t hi nni ngs t r et c h” waswhatmypal J ak edi dt o dol l shef oundl y i ngar ound. WhenIs awhowbi ga “ dugout ”was ,It hought s omebodymus tbe bur y i ngaTr ex bone!Theyhav e a“ di s abl ed LI ST” ?
What ,di dt heShar pi emar k ergets mear ed ors omet hi ng? AndIt houghta“ s queez e pl ay ”was whata v i s i t i ng t oddl erdoes . ( “ Cut e wi ddl e puppy ! Hi m’ sey esbul ge out ! ” )Anddi dy ouk now t hatR. B. I .means RunsBat t edI nandE. R. A.meansEar ned RunAv er age? It houghtt heyr epr es ent ed Rac i ng t o Bi t eI nt r uder s and Er as i ng Roadk i l lAddi c t i ons .Bas ebal lc an be a gameofdi s appoi nt ment s ,andnotj us tt he “ Wai tunt i lnex ty ear ”v ar i et y . Igotmy c us hi onal lc omf yf ort heALLSTAR game onTV,andwhoc ameoutont hef i el d?
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Abunc hofbas ebal l pl ay er s !It houghtt he al l s t ar swoul dbeChefBoy ar dee,Bet t y Cr oc k er ,AuntJ emi ma,Os c arMay er …
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Igotex c i t edwhenIhear dt hat al l t het eamshav eFARM TEAMS.Butappar ent l y t hey ’ r enot hi ngl i k ea r eas onabl yi nt el l i gent per s on( ordog)woul d i magi ne.I fy ou’ r es i t t i ng t her ei nt heupperdec k hopi ngt os eet r ac t or sand pi t c hf or k sandc hi c k ens ,y ou’ l l bewai t i ngunt i l t hec ows DON’ Tc omehome.
s por t .I ti ns pi r edSt ev et oc omeupwi t ha wayt oc utdownonnoi s ei nt henei ghbor hood. Hepos t edas i gni nt hef r onty ar d t hats ay s ,“ Thi sbar kmaynotbe r epr oduc edwi t houtt heex pr es swr i t t enc ons ent oft he c ommi s s i oner ofMaj or League Bas ebal l . ” Ev en when my adv i c e i s i gnor ed,Il i k egi v i ngpoi nt er sf ori mpr ov i ng t hegame. It ol dt hef i r s tbas ec oac hhe c oul d gett he r unner st o go f as t eri fhe woul dputl i t t l ewoodenr abbi t sonat r ac k . asi nt er es t i ngast heac t ual games .Il i k et o k eepupwi t hal lt het r ades .Oneoft hem I r eadabouti nt hes por t ss ec t i onment i oned “ a pl ay ert o be named l at er . ” Wow! I wonderi ft hef answi l lgett ohel pname hi m? I ’ m par t i alt ot hename“ Spot . ” Or may be we c oul dc al lhi m “ Sc out ” or “ Rov er ” ? I ’ l ll eaveyout hi smont hwi t haf est i vesong: Takemeoutt ot hebal l game Takemeoutwi t ht hecr owd Buymesomepeanut sandcr acker j ack That ’ smyf r i endBut ch Hewast r ai nedt oATTACK…
Cl i e ntSpot l i ght
Mel ani eJaneNi col asi st hatr ar eandval uabl ef i nd:anexper t i nherf i el dwhoi st r ul ypassi onat eabouthel pi ngot her s.Asa busi nesscoach,i t ’ sapl easur et ohavesomeoneappr oachme f ormyhel pt hatIt r ul yadmi r eandenj oywor ki ngwi t h.The r i ppl i ngef f ect sofwhoMel ani eJanei sandwhatshet eaches wi l lbef el tf orgener at i onst ocome. Her e’ sMel ani eJane’ sst or y ,i nherownwor ds…
WhenIwast woyear sol d,mypar ent sabandonedmy br ot herandmei nt hePhi l i ppi nest ober ai sedbya t went yyear ol dnannysot heycoul dwor ki nt heUni t ed St at eswi t houtt hewor r i esoff i ndi ngababysi t t er .I We’ r e goi ng t o t ake a guessyoucansayt heypr ovi dedf orusi nsomeconvoj our neyt oget herand want l ut ed way ,butt he t r ut hi s,t heyl ef tus. When my t o shar e wi t h you about ent sbr oughtusbackt ot heU. S.f i veyear sl at er ,I Iconf i r medt hatpassi onof par whati s pr obabl yTHEmost eal i zed t hei rsacr i f i ces came wi t h consequences, mi ne by becomi ng a r i mpor t antt opi ct hatdet er mi nest hef ut ur eofourwor l d: her ol emodel sandment or sI “ mompr eneur ” of f our becauseIneverhadt ourchi l dr en.Doyouknowwhati si mpor t antandof t en odevel opt hemi ndsett obecomesuccessf ul . chi l dr en. My daught er , neededt over l ookedbecausewear esobusyever ydayt omake JaydenMi cael a,wasbor n endsmeet ?I nst i l l i ngi nourchi l dr enear l yonasense Mymom wasanur sewhowor kedl onghour sandj ust on7707andmyson, ofr esponsi bi l i t yandl eader shi pandofhow weal t hi s aughtmet ogetagoodeducat i onandast abl ej ob.My DeanMi chael ,wasbor non8808. Ihavet wover y t r eal l ycr eat ed. Tot eacht hem moneymanagement , nessman,abui l der ,whomadeal otof l uckybabi es.Mydaught er ,Jar del ezaMae,wr ot eher dadwasabusi busi nessski l l s,andr uggedi ndi vi dual i sm.Andt omake money ,butdi dn' tr eal l yknowhowt omanageandkeep f i r stbookatageseven,cal l ed i tf unaswepl antseedssot heywi l lhaveaheadst ar t . t .I ' veseent hehar dt i mesmypar ent swentt hr ough, MywI nnerSel f :How t oBeaWi nnerFr om t heI nsi de i Ther e’ snoneedf ort hem t obel i keot herchi l dr enwho hei rf i ght saboutmoney ,t hebankr upt ci es,andf i nal l y Out( www. MywI nner Sel f . com) .Aspar ent s,youknow t t hi nkt heyar eent i t l edt osomet hi ng. Thesechi l dr en shear tat t ackf r om al lt hef i nanci alst r ess.We t hatpr oudf eel i ngIhave.She' l l havet hi sachi evement mydad’ whounder st andweal t hwi l lt ur ni nt oadul t st hatcan had a ver y unst abl ef i nanci alhousehol d. Ican f ort her estofherl i f e. r eal l ymaket hi ngshappenandchanget hewor l d. r ememberat t endi ngt endi f f er entschool sbecauseof lt hemovi ngduet ot hef i nanci alr ol l ercoast err i de. Ial sodedi cat emyl i f et oempower i ngt hechi l dr enof al I ' m ont hi smi ssi on,andIhopeyou' l lj oi nmebecause hi st hough,Idevel opedapassi ont ot each mycommuni t ybybecomi ngi nvol vedi nor gani zat i ons Becauseoft weal lknowhowi mpor t anti ti st ogi veourchi l dr ent he dsaboutmoneysot heydon' thavet oexper i encet he t hatar econgr uentwi t hmymi ssi on.Ast het r easur erof ki bestchance.That ' sal lwer eal l ywantaspar ent s. . . al l dshi psIdi d. t heNaper vi l l eSaf et yTownCommi ssi on,It akepr i dei n har ofus.However ,eveni fwewoul dl ovet ohavet hebest bui l di ng t he f i nanci al f oundat i on f or a gr eat f orourki ds,we' r esobusymaki ngendsmeetdayt oor gani zat i ont hati nst i l l sl i f eval uesi nt hechi l dr enofour Iwasdet er mi nedt ol ear nf r om onet hi ng.Iwant edt o dayt hatwedon' thavet het i me.Orwej ustdon' thave communi t y . l ear nf r om mypar ent s’ mi st akes.Weal lknowt hati t ' s t heknowl edgebase. Orwesi mpl ydon' tknowwher et o h u ma n n a t u r e t o b e l i k e o u r p a r e n t s o r t o r e b e l a g a i n s t st ar t .Andt hat ' swhyIf oundedKi dsWeal t hI nt er nat hem.AndsoIr ebel l edt ochanget hecour seofour t i onal Cl ub( KWI C®) ,t ocr eat ecampsandpr ogr amst o
MYPASSI ON, MYPURPOSE
ofwhatwewant edt obe. . . whet heri twasaf i r eman, bal l er i naordoct or ,andsomeofusbecamet hat .We don' tknow wher et hesepassi onscamef r om;wej ust knew i nourhear t st heywer eourt r uestdr eams.The passi oni nmyhear twast ohel pchi l dr enandIwant ed t obeapedi at r i ci an.
hel ppar ent sgetast ar t .Wewi l l gi veyouandyourki ds ast ar tt oo.
MYROUTETO BECOMI NGAN ENTREPRENEUR I nt er est i ngl yenough,Ist ar t edmycar eerasanoper at i ngr oom nur se.Yes,I ' veseent hei nsi deofyou,soI guessyoucansayIknowyouf r om t hei nsi deout . And becauseofmypassi onf orhel pi ngpeopl e,I ' veal so hadt hepr i vi l egeofwor ki ngwi t hpat i ent si nourhome car e.Li ke many peopl e who l ove i nvest i ng i nr eal est at e,Igotmyr ealest at el i censeandI ' vei nvest edi n over100pr oper t i eswi t hmyt eam,per sonal l yr ai seda mi l l i on dol l ar si nt hr ee mont hs,and hel ped many f ami l i eswi t ht hei rr ealest at eneeds.
Myt r ai ni ngwi t hmanymi l l i onai r ement or st hesepast f i f t eenyear sr eal l ychangedmywayoft hi nki ng,andI want ed t o shar e myknowl edge wi t h ki dsand t hei r par ent s. SoIf oundedt henumberoneor gani zat i on t hatt eacheski dsaboutmoney ,ent r epr eneur shi pand weal t h: Ki ds Weal t hI nt er nat i onalCl ub ( KWI C®) , wher ewehel pyourki dsgetr i chi naf unway .And becauseweunder st andhowcr uci ali ti sf orpar ent st o bei nvol vedi nt hei rki ds' educat i on,Iam sogr at ef ul f or f oundi ngt heassoci at i ont hatt eachespar ent sandki ds aboutweal t h cal l ed APPEAR – t he Associ at i on of I ' veshar edt hest agewi t h Pr oud Par ent s Educat i ng AboutRi ches™,wher eI l eadi ng mot i vat i onal par t nerwi t hpar ent st oCl eart heFOG –t heFi nanci al coaches.Il i ket osayt hat Over whel m Gener at i on™.Let ' sf acei t .Wear ei na Br i an Tr acy “ opened”f or FOG™.Andwi t ht heWEAL THYTM Bl uepr i nt ,par ent s mebecausehespoker i ght cannowcr eat eaf oundat i oni nt hei rhomet ocl eart he bef or e me atone ofmy FOGTM and r ai se weal t hyki ds.Looksl i ke a gr eat speaki ng engagement s. r esume,r i ght ? Butl i kemostent r epr eneur s,success As ki ds,when we wer e di dn' tcomenat ur al l y .Igr ewupi nacommon,mi ddl egr owi ng up,we al lhad a cl assf ami l y
gener at i on,t hepover t ymi ndset .Ibeganmyj our neyof becomi nganent r epr eneuri nhi ghschool .Ist ar t edby l ear ni ngf r om mypar ent s'mi st akes.I nst eadofgoi ng outwi t h my f r i ends,Ir ead per sonaland busi ness devel opmentbooks.Mybi ggestchal l engecamef r om
t hosear oundme. Mybestf r i endsst ar t edt ot hi nkI di dn' thaveanor mal l i f e.Iwentagai nstt henor m.Thi s wasver yl onel y .Peopl et houghtIwascr azybecauseI hadbi ggoal sandvi si on.Theyal wayst ol dmewhatI coul dandcoul dn’ tdo.I ' m sur eyouhavepeopl el i ke t hati nyourl i f e. Andwhat ' sevenhar deri si ft hese peopl ear eof t eni nyourf ami l y .Mycounsel or si nhi gh schoolandcol l eget ol dmet ogi veuponmydr eams becauseIwasn' tsmar tenough.Theywant edmet o getaj obanddowhatever yoneel sedi dsot hatIcoul d l i vea“ happy”l i f e. Theywant edt oputmei nabox. AndIknew Iwoul dn' thaveahappyl i f ei ft hat ' swhatI di d.SoIwasn' tget t i nganyment or shi p,butIdi dwhat agoodki dwoul ddo. If i ni shedcol l eget omakemy par ent spr oud,st ar t edl i vi ngadomest i cl i f e,andhad f ourbeaut i f ulchi l dr enwhom Il ovesomuch.Theyar e suchabl essi ngt ome. Thenmor epeopl egaveme mor ewr ongadvi ce:you' r et ooambi t i ous.
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You need t o st ay home andbewi t hyourchi l dr en. Evenmyhusband,whoi s now my exhusband, bel i eved t hi s. So t her eI was,r ai si ng f ourchi l dr en onmyown. Iwasf eel i ng st uck.Andwhenanent r epr eneurf eel s st uck,t hey ar e not pur sui ng t hei r dr eams.Butper si st ence
wasoneofmygr eat estst r engt hs.Noonewasgoi ngt o st ealmydr eam. Isetmymi ndonpushi ngt hr ough dur i ngt het i mesIf el tIwasf ai l i ng.Wi nst onChur chi l l sai di tbest :“ Successi sgoi ngf r om f ai l ur et of ai l ur e wi t houtl osi ngent husi asm. ”Ihadadeephungerand desi r ef orment or shi p. Li ke many ent r epr eneur s,I soughtoutl eader sand aspi r ed t o be l i ke peopl eI admi r ed.Il ear nedl at ert hati twasn' tj ustt hei deaof successt hatwasdr i vi ngme;Iwant edal i f eofsi gni f i cance. MYTURNI NG POI NT ThenImetsomeonewhosawsomet hi ngi nmeIdi dn' t . Whobel i evedi nmeatt hel owestpoi nti nmyl i f e.And doyouknow whatwaswonder f ul ? Hement or edme. Wi t hhi sgui dance,Ir ecr eat edt hechapt er sofmyl i f e andbr oket hecycl eIcal lgener at i onalpover t y . Our pastandpar ent s' past sdonotdef i neus.AndnowIam l i vi ngmyl i f epur poseasagr eatser vantofGod,gr eat mom andgr eatment or . Despi t et hear r ayofchal l engesi nmychi l dhood,my passi oni smygr eat estst r engt h.Ial wayscomef r om a pl aceofhear t .Ibel i evewhenIcont r i but et ot hewor l d, t heuni ver sewi l lgi vei tbackt enf ol d.Andbecauseof my passi on f orki ds,It ook al lt he exper i ence and knowl edgeIhadandf or medKi dsWeal t hI nt er nat i onal Cl ub ( KWI C®) . It houghthow f un and r ewar di ng i t woul d be t ot each ki dsaboutweal t h cr eat i on atan ear l yagesot heywoul dn’ thavet ogot hr oughwhatI di d.If eelso bl essed wi t ht he abundance God has gi venme.AndIam evenmor ef or t unat et hatIhavet he honort or ai semyf ourbeaut i f ulki dsundert hesame weal t h pr i nci pl es It each many ki ds i n ourKWI C® MoneySmar tCampsandBusi nessBui l di ngCamps andt hr oughmyWEAL THY™ Bl uepr i nt .Event hough I ’ ve bui l t a mul t i si xf i gur e passi ve i ncome doi ng exact l ywhatIt eachi nmypr ogr ams,andIl i veacomf or t abl el i f e wi t h my chi l dr en,Iwi l lnevergi ve up t eachi ngandbei ngagr eatr ol emodelf ormychi l dr en andt hechi l dr enIment or .Tochanget hel i vesofso manyandi mpactt hef ut ur ei smyl i f e’ spassi on,andI ' m l i vi ngmypassi onwi t hmychi l dr en. WHYTEACHKI DSFI NANCI ALLI TERACY? Doyouwantyourki dst ogetexci t edaboutmanagi ng t hei rmoney? Doyouwantyourki dst ogr ow upand l i vet hel i vest heydr eam of ? Ofcour se!Weal ldo!So why shoul d we t each ourki ds aboutmoney and weal t h? I ' ve ment i oned t hatwe ar ei n a FOG™ epi demi c– t he Fi nanci alOver whel m Gener at i onTM epi demi c.Nooneel sewi l l hel pourki dsavoi dt heFOG ™. Ourschool swon' t ,and ourki ds'f r i endswon' t . Theyar et aughtal otoft hi ngs,butt heyar enott aught f i nanci ali ndependenceandent r epr eneur shi p.Soi ti s upt ousaspar ent sandeducat or s!
Let ' sl ookats omedi s t ur bi ngs t at i s t i c s : •75% ofAmer i c ansgetnof i nanc i al l i t er ac y educ at i onwhat s oev er •Les st han10% ofhi ghs c hool s t udent sar e t aughtaboutmoneybef or et heygr aduat e •Mor es t udent sar ef i l i ngf orbank r upt c y t hangr aduat i ngf r om c ol l ege •Fours t at esr equi r emoneyeduc at i on,whi l e 21 s t at esr equi r es exeduc at i on( Thi s s howswher e ours c hool s ' pr i or i t i esar e. ) •61% ofpar ent spayanal l owanc e,butonl y 1% s ayt heys eet hei rk i dss av i ngt hemoney •35% oft eenss ur v ey eds ai dt heywantt o l ear naboutmoneyf r om t hei rpar ent s ,but 89% ofpar ent sar enotpr epar edt ot al kt o t hei rk i dsaboutmoney Woul dn’ tyour at hert heyl ear nnowr at hert hanbyt r i al ander r orl at eroni nl i f e?AtKi dsWeal t hI nt er nat i onal Cl ub( KWI C®) ,ourmi ssi oni st oempowerchi l dr ent o cr eat eaheal t hi erf i nanci alf ut ur ebygi vi ngt hem t he t ool ssot hatt heycanl i veal i f eofabundantweal t h.We wantyourki dst ocomeoutf eel i ngl i ket heycanuse moneyasat oolt ounl ockt heunl i mi t edpot ent i alavai l abl et ot hem. Wewantt hem t of eell i keanyt hi ngi s possi bl enow.
Andbecauseweunder st andt hatki dsl ear nwhent hey ar e havi ng f un,we do al lt hi st hr ough accel er at ed l ear ni ngt echni quessuchasf ungames,r i t ual sandst or yt el l i ng t o expl ai n f i nanci al and ent r epr eneur i al concept s. KWI C® ki dsdon' tevenknow how much t heyar el ear ni ngbecauset heyar ehavi ngsomuch f un.
Anyonecangetaf r eeaccountatwww. Dr opBox. com andst ar toutwi t hj ustt hef r ee2GB ofst or age-orpayasmal lf eef oral ar geamountofaddi t i onalspace.