Volume V • Number 5 • May 2017 • $97
SOUND MIND, SOUND BODY, SOUND THE DINNER BELL
THE RIGHT AND WRONG WAY
TO SELL – OR BUY expert interview with
ADVICE FOR ENTREPRENEURS
Urvi Mehta
Social Media Queen
May 2017
ABOUT STEVE
About the Publisher, Steve Sipress If you want to grow your business slowly – or just maintain it as is, you’ll have to do that all on your own. But if you want dramatic growth in your income and lifestyle, then Steve’s out-of-the-box and time-tested strategies and tactics could be the keys to your dreams. You can benefit from Steve’s coaching experience and expertise to revolutionize your business – yes, even in this challenging economy – at one of the many in-person entrepreneur events he hosts, OR from the comfort of your own home anywhere in the world. You can also learn basic and advanced direct response marketing strategies and tactics from 150+ hours of video instruction, plus use any or all of Steve’s multi-million-dollar, proven “done-for-you” marketing materials at SSSMarketingUniversity.com. That website has been called The Single Most Powerful Client Attraction Program Available Anywhere, and you could be using it to skyrocket your income anytime you want, 24/7, along with hundreds of other sharp, successful business leaders. If you’re just starting up your new business, you’ll want to take advantage of all of Steve’s training, guidance and resources at NewBusinessAcademy.org. Steve is a successful and award-winning serial entrepreneur, who has created and built nearly a dozen successful companies of his own, and he can help you do the same – more quickly and easily than you’ve ever imagined. In fact, you can immediately use plenty of his simple and powerful strategies and tactics that work especially well in this current frustrating economy. You can discover the basics of Steve’s powerful “The WOW! Strategy™: How To Solve All Of Your Marketing Problems” by watching a short video at www.SteveSipress.com. Steve is a celebrated author, speaker and business coach who has established profitable businesses and helped thousands of ambitious and aggressive business owners, entrepreneurs, executives and sales professionals all around the world. He has written numerous newsletters and articles on sales and marketing for a wide range of publications and has appeared on radio and television, helping millions of people along the way. For over five years, Steve was the #1 “Dan Kennedy Certified No B.S. Business Advisor,” and was Runner-Up out of 25,000 members for 2010 GKIC Marketer Of The Year. If you want the very best, hard-hitting, no-nonsense, caring advice and help you can get, then “Straight-Talk Steve” could be exactly what you and your business need most. Whether you’re a current or future business superstar, Steve can help you get exactly where you want to go as quickly, easily and powerfully as YOU want – with massive results both short-term and long-term.
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www.SteveSipress.com www.SSSMarketingUniversity.com www.NewBusinessAcademy.org www.Facebook.com/SmallBizHelp www.Twitter.com/SteveSipress
When we first started, I was terribly in debt and we were just a few months away from bankruptcy. We started seeing a boost right away in our business, we took what Steve’s given me and we just started implementing and implementing, and it’s just totally transformed my business. Steve has helped me with my laser focus, he helps me implement, he’s taken my business to a whole new level. We went from a half a million dollars to a million dollars in two years. It’s just an incredible experience to know that where you think you’re just dead and things are horrible, to now anything is possible. I can see taking this to a whole new three or four types of businesses -- it’s going to be huge. Steve is all business, he is an unbelievably smart, brilliant man. I can’t say enough about him. Everything he’s told me, I’ve made so much money it doesn’t matter what it costs. They don’t make enough money in this world that somebody could pay me so I would stop listening to Steve. Steve is the exact reason why I have a retirement fund now. It’s probably illegal how much fun I’m having!”
Jon Bockman
Owner, Bockman’s Auto Care Sycamore, Illinois
The Right And Wrong Way
To Sell – Or Buy
By Steve Sipress I recently attended a conference along with eight members of my Results Group. Four were sponsors of the event (two of those were also speakers), and four more simply attended for the networking and deal-making opportunities. I was extremely busy all three days, constantly jumping back and forth among all of my Results Group members, helping them get new clients, make profitable deals, and get the most possible benefit and enjoyment out of the event. Many people saw me helping my group members, and asked me to tell them all about my group. Some asked me, “Why aren’t I in your group?” Most of them weren’t a good fit for me and my group, and I told them so. But a few of them were worth having a conversation with so I could figure out if I wanted to risk accepting them into the group. As usual, for the most part, people couldn’t bring themselves to focus on what the group is all about – RESULTS – and got stuck on asking about all of what I call the “process,” because that’s just how we’ve been conditioned to buy by ineffective sellers, who focus on how many hours of work you’ll get from them, or other basically meaningless features. This is the worst way you could sell or buy anything. For example: Let’s say you are a Plumber. People call you because they have a problem that they want you to solve. They care that you achieve the results they want – and they really couldn’t care less about how you get those results. Would they ever ask, “How many different wrenches will you use?” or “How many new washers will you install into my pipes?” No. Of course they wouldn’t – because they are focused on what truly matters to them – RESULTS instead of mere process. Whenever you are selling anything, do whatever you have to do to not get stuck in the process-oriented area of anything. Make sure to focus on the RESULTS your prospect wants. (The same goes for when you are buying.) In my Results Group, every member is guaranteed to get at least three times as much as their investment to get into the group. Therefore, I have to be extremely careful about who
I do or do not allow to join the group. If I don’t think they have an excellent enough product or service, or that they will take enough action to at least triple their investment, then I would end up having to refund their money and I would have a dissatisfied client. Both of those things are definitely something I never want to have happen. That’s why I stay focused in any conversation with a prospective new member for my group on what really matters: the RESULTS they will get. I refuse to get caught in the trap of talking all about process, even when that’s all that someone can bring themselves to think about. Ineffective buyers always ask me questions like, “How often does your group meet?” or “How many calls do I get?” Smart buyers focus on the RESULTS they want to achieve – regardless of the details of how I will help them achieve them. You decide which type of seller – or buyer – you want to be. Do you focus on the RESULTS that you guarantee, or do you get all hung up on the process you would use to achieve them for your buyer? One way leads to stress-free selling and happy, satisfied clients. The other often leads to complaints, frustration, and miserable clients.
To find out more about Steve Sipress and how he can help you have more fun and make more money with your business, see the Inside Cover Page. To get new money-making strategies and tips from Steve and other top business-building experts from around the world, go to:
RhinoDaily.com or LessonsLearnedFromDonaldTrump.com
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Steve Sipress The WOW Strategy™ Creator
To find out if The WOW! Strategy™ Results Group could be right for you, go to:
www.SteveSipress.com/results
Jon Bockman Sycamore, IL
“Steve is all business. He is an unbelievably smart, brilliant, brilliant man. I can't say enough about him. Steve has put probably more, I would say, thousands, and thousands, and thousands of dollars... I mean, I probably can't even put a true figure on it, because it keeps coming back, and keeps coming back, just more and more money all the time.”
“One suggestion that Steve gave me, well, without question, put $300,000 more in my bank account. And we are going to be using it forever. This is not a one-time deal. We’re going to be using this idea that Steve helped us with... and we’ll be using it until it doesn't keep working like it is. And so, the value over time could literally be way over even the $300,000 number.”
Mary Forte Bensenville, IL
Keith Lee Seattle, WA
“He's helped me learn how to market my business, and today I can say that we're more successful than we've ever been… I needed to learn how to market the business better to create more revenue, and that's what Steve has helped me with. The financial difference is considerable. We've probably close to doubled our revenues. We're on track now to do another close to $500,000 more than we did last year. So that's awesome. I do owe all of that to Steve.”
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MANNY’S BLOG
May 2017
Sound Mind, Sound Body, Sound the Dinner Bell Please, folks – don’t get all bent out of shape eagerly wondering what I’m writing about this month. I’ll tell you upfront: I’m now taking yoga classes. In the interest of full disclosure, I must admit that I was a bit confused when Steve and Michele first suggested yoga classes. I misheard “yoga lessons” as something else entirely. I thought I would have to brandish a light saber and recite phrases such as, “Powerful you have; the Dark Side I sense in you.” I was resistant to taking classes at first, but I viewed it as an omen when a game of Twister toppled out of the family closet. Good thing Candy Land or Chutes And Ladders didn’t tumble out. Or Jenga! If I saw a sign like that, I would probably have shifted toward Mixed Martial Arts and be missing a few pieces of myself by now. Yoga comes rather naturally to my family. My cousin Melvin is a contortionist. No, wait, that’s not the word. He had those compromising photos of me dozing off on the sofa with a cat. EXTORTIONIST! That’s the word! My bad. You can reap the health benefits of Hatha yoga without learning the religious principles that are part of the broader category of yoga; but sometimes you can’t help but think of religious ideas. I heard the instructor rattling off asanas (physical postures) such as “cat,” “cow,” “sunbird,” “caterpillar,” “modified cobra,” “downward dog,” and “camel,” and started looking for my galoshes, because I thought it was going to rain for 40 days and 40 nights. Health benefits of yoga include better sleep, increased energy
levels, muscle tone, relief from muscle pain and stiffness, and improved heart rate and blood pressure. The instructor also promises “improved circulation,” but I still keep running into that doggone invisible fence at home. I have excelled at pranayama (subtle energy control). My human classmates often grimace, point fingers, and say, “The dog subtly controlled his energy!” Oh, don’t get me started on shatkarma (purification). I love to get me some shatkarma and go home to a nice cool toilet bowl to quench my thirst. I eagerly anticipate seeing my human friends at the meetings, but some of the poses really mess with my dedication. “Table” and “plank” make me mope about having chewed up Steve and Michele’s IKEA catalog. “Low warrior” makes me think the Pentagon is violating the Geneva Convention. When I see “modified corpse,” it makes my mind drift to being at home watching “Chicago PD.” On the other paw, yoga meditation helps me go to my happy place. I said MY happy place! GRRRRRR! (Okay, I’ve got to work on the territoriality.) I work hard on my exercises, but sometimes I take a shortcut. Instead of the “bound butterfly” pose, I settle for the “peststrip” pose. Yoga helps me forget my worries, my anxieties, my jealousies, my deadline… Deadline? Yikes! Call my patent attorney and watch me improvise a brand new pose: “Dog Frantically Pummeling Keyboard!”
Manny (full name Emanuel or “Dog With Us”) brought non-stop joy, affection, and energy into the lives of Steve and Michele Sipress for over 13 years. He also shared his wit, humor and insights with readers here every month. Thankfully, as he got on in years and knew that his time on this Earth was growing short, he poured himself into his writing, leaving many, many columns behind, so that his fans can have the continued pleasure of being entertained and enlightened by him for a long time to come. He is no longer physically with us, but his memory lives on…
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expert interview with
URVI MEHTA Social Media Queen Steve Sipress: Welcome to the Rhino Daily podcast, Urvi Mehta. It’s great to have you here! Urvi Mehta: Hey, thanks Steve. I’m very happy and excited to be here with you. Steve: And I’m happy, and I’m excited. And our loyal listeners will recognize the last name. Yes, we have had another expert here on The Rhino Daily Podcast, Janak Mehta, and that’s your wonderful husband. Urvi: That he is. I like to say I’m the better half.
Steve: And I’ll bet he would say that too. And I’ll bet so would everybody, and I agree. But, don’t tell him I said that. Ah, you can tell him I said that. Anyway, here’s the good news… Janak, we talked all about Facebook advertising, and he’s an amazing encyclopedic reference on that. And you are an expert also in Facebook. However, we’re going to talk here about how people can generate leads without doing Facebook advertising. I love anything where you’re not actually giving Facebook any money for all the crap that they always pull all the time, but I’ve heard, and I’ve experienced
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that… I have thousands of people connected to me on Facebook. No matter what I put up, though, very few people see it. And I also get shown only very little stuff from people. So, how can I get leads without paying them money? Urvi: Well Steve, that’s a great question. And it’s true that Facebook definitely has made quite a few changes – especially in the last couple of years – in regards to how they’ll show content organically to your likes. And we’re going to be specifically talking about business pages, when
EXPERT INTERVIEW
you have a business page and you’re promoting information regarding your business specifically on Facebook. What Facebook says, and what’s basically been the typical ratio, is that they’ll show about 3% of your content... Well actually, 3% of your “Likes” will actually see the content that’s been posted out on an organic basis – meaning you’re not paying for any boosted posts, you’re not running any ads – which is a really small number. It’s very insignificant, if you think about how many “Likes” you probably have on your Facebook pages.
sure that you have content ready. And you can actually schedule it out, so you don’t have to worry about it on a day-to-day basis. So I love the fact of putting together a social media calendar.
So what I’ve done is… Janak and I are a good balance at this, because he’s all about paying for the ads and getting the results quickly, and I’m more about building your brand and your relationships on social to do the organic list building. So one of the things that you have to keep in mind is: What is the content that’s really exciting, your folks want to see, that they are expecting, that they can learn from, that’s engaging, essentially, to them? If you start putting content out that’s helpful, it’s contributing to their experience when they’re on Facebook, they’re more apt to actually comment or “Like,” and they’ll see the content that’s being posted out. And you can start to get some more folks looking at your information more than just that 3%.
Urvi: I was just going to say, “Haven’t you seen those cat videos?” It’s very easy to get distracted.
Steve: That does sound great, because you’ve mentioned this concept about being distracted by something on Facebook. I’ve never heard of that. You could actually get distracted by something on Facebook, and end up watching some stupid cat video or something?
Steve: Again, the loyal followers of me know that we had our beloved, rambunctious, crazy cocker spaniel, Emanuel, and I’ve always been a dog person – not really a cat person. So I’m happy to say that I have not yet watched cat videos on Facebook. But it’s the same. That’s not to say that I haven’t gotten distracted on Facebook, because I’ll watch what I want to watch. All someone has to do is put up something that has interest to me, and there I go.
May 2017
So that’s the big deal. Aren’t we wading into dangerous waters to suggest to people that they even go onto Facebook at all? I love what you’re saying, they really gotta have a calendar. That’s got to help, especially for an entrepreneur. If you’re a highlevel entrepreneur, you have ADD, you’re likely jumping all over the place, you’ve got a million ideas at any one time. So that sounds really helpful. If I have a calendar, and it says I’ve got to do this, I’m going on with a purpose. And then maybe I can reward myself after I get that done to go watch a stupid video or two or something, right? Urvi: Absolutely. And it’s not even the distraction or the ADD, from an entrepreneur standpoint. It’s also we’re wearing multiple hats in our business. So in order to be effective with getting social media marketing done… Because your clients, your customers, they’re hanging out. So you want to be able to pull them from social back into your blog, your website, your podcast. Whatever it is where they can get to know, like, and trust you, and join your list, you need to bring them there. But, in order to do that, you have to catch them where they’re already hanging
So one thing that I always recommend for folks, is that you need to have a social media calendar, in that you need to know what are you going to be posting out on the different days. Now if you wake up in the morning and you think, “Okay, I need to post something out on my Facebook page,” you’re more likely either going to forget to do it, because you’re going to get distracted by something else that’s been posted, or you’re going to be at a loss of, “What should I post?” But if you have that calendar ready, and you know exactly the type of content that you need to be posting out, it’s easier to be consistent – consistency is definitely key – as well as being
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May 2017
EXPERT INTERVIEW
different, other podcasts or videos? Where do they go to find content? So that way, when you’re sourcing from around the web, you source from the sources that they’re already looking at. To give you an example: We like to share business quotes on our Facebook page for our business. And when we were doing that, we would share quotes from Henry Ford or some of the popular ones out there. And when we did a search on Facebook… Anyone can actually do this search. What you put in the search bar is, “Pages liked by people who like _______.” Then you put in some of your competitors, or you can even put in your own Facebook page there. And Facebook will then give you results of what are the other pages your “Likes” have already liked.
out. So a good thing to keep in mind also when you’re putting together the calendar, is for it to not be all about you. I like to keep that 80-20 rule. So 80% helpful content, whether it’s content you have created yourself, or you’ve sourced it from the web, other blogs, articles, videos… Just content other people have created, you can share it out as well. And then 20% would be the promotional hype or about your business. And it’s not going to be promotional in the standpoint of, “Come and make a purchase decision,” “Come buy my product or my service,” but it’s: “Come to my free webinar” or “Download my free report.” Something where they’re coming into what I call your “hub.” That’s how you want to convert on social, bringing them back to where you can then actually market to them what it is that you have to offer. But build that “know, like, and trust factor” initially as they’re coming to you.
words, how do I choose… How do I know what content to put on there? Urvi: That’s a great question. One of the things I like to recommend is, if you already have a list of some clients and customers, you can just simply survey them. Ask them about what are their interests, what would they like to see more of from you, what are some of the struggles, challenges that they have in their business. That can help you in regards to creating the content that’s going to be relevant to their needs, as well as ask them what are some of their areas of interest, like: Do they like sports? Who do they like to listen to, if it’s certain
Steve: That makes sense. So in other
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What we found was Abraham Lincoln was pretty top on that list, but we actually were not sharing any quotes from Abraham Lincoln. So we shifted our content strategy in regards to our quotes, and we started to incorporate some quotes from Abraham Lincoln. And we started to see the engagement on those quotes be higher than some of the other quotes that we were sharing. Because that was an interest our folks already had, so we were building on top of that interest. Steve: That makes so much sense. Because at first you said, “We’re going to source quotes from places they’re already going”, but that sounds like why would we need to do that if they’re already going there? But from what you just said, now it makes total sense. I want more of what I want.
If you already have a list of some clients and customers, you can just simply survey them. Ask them about what are their interests, what would they like to see more of from you, what are some of the struggles, challenges that they have in their business.
EXPERT INTERVIEW
If we’re making it easier for our folks to consume content that they want to already consume. So it’s not content we’ve created ourselves, but we know that they have an interest in this type of content.
Urvi: Yeah. And you’re making it easy for them, because you’re going through… Gary Vaynerchuk is someone else that our following definitely follows. So someone may not have time to go through all the different videos, and all the content that Gary Vaynerchuk puts out. But we can go in and we can say, “These are the top five videos that we have found,” and we start to share them on our page. So we’re making it easier for our folks to consume content that they want to already consume. So it’s not content we’ve created ourselves, but we know that they have an interest in this type of content. So they can just come to our page and find it all, versus having to then go to another site to then see what do they want to read from there. We’re taking out that stuff for them, so we’re making it more timeeffective for them when they’re hanging out on Facebook. Steve: I like this. So, you’re kind of functioning as an editor for your followers. They’re trusting you to pick out the very best stuff for them, so they can get whatever they want quickly in one place, and then they’re going to look at you as a trusted advisor. Urvi: Exactly. That’s exactly the idea.
to… Does this get Facebook to put you more often onto people’s stream, or does it get people to come look for you more often? Both? Or neither? Urvi: Facebook will actually start to show you more into the newsfeed of your “Likes,” because your “Likes” are starting to engage with your content. They may be liking or commenting what you’re putting out there, so then Facebook then realizes, “Okay, this person likes to see content from this page, because they’re interacting with it, so we need to show them more information from this page.” So that’s how you can increase. Now I’m not saying that this happens overnight, so that’s why you need to have a balance. If you have a budget to do ads, you need to have some of that budget be allocated to ads. But if you’re someone who’s just getting started, or maybe you don’t have that ad budget at this point in time, this is the way to work around Facebook to start generating leads coming into your list – by giving them this content so they start to engage with it. So then when you do that 20% of
May 2017
inviting them to a free webinar you have going on, or maybe an event that you have locally that you want to bring more local exposure to, or if you have a brick and mortar store, maybe you’re giving them some discount for coming in, or you have an open house. When you post things out like this, they’ll actually see it, because they’ve been interacting with the other content that you’ve been posting out. So that will definitely help. Steve: This is fantastic stuff. We’re at the end of today’s episode, but I’d love to continue tomorrow. Unless, has that exhausted every single thing you could possibly do to generate leads on Facebook? Urvi: No. There’s still a few more strategies that we can definitely present. Steve: Awesome! So we have something to talk about tomorrow. Urvi: Absolutely! To listen to the full interview, go to: SteveSipress.com/magazine
Urvi Mehta is passionate about social media marketing, and thrives on teaching business owners and organizations to use social media marketing strategies and tools like Facebook, Twitter and LinkedIn to create buzz and build influence online. She is a master at teaching entrepreneurs how to build authority using social media, which drives big bottom line results. She helps business owners and organizations create a client attractive social media presence that attracts followers, fans and valuable business connections, all within a few months. A skilled teacher, Urvi reveals techniques that work as well for the newbie as a seasoned internet marketer. Discover how Urvi can help you grow your business by going to:
ClientsOnline.com
Steve: Well, this is great. So what you’re saying is that this will get people
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ADVICE FOR ENTREPRENEURS By Peter Diamandis
Your mentor can offer you “a seat at the table,” where you can learn from real-world experiences at the highest level.
I’m often asked: “What advice do you wish someone gave you when you were just starting out?” I have two pieces of advice to offer entrepreneurs who are just getting going.
1 Find a Mentor First, find a mentor – someone you admire in the field you’re most excited about – and offer to work for them for free. Think of it as a graduate education. Your mentor can offer you “a seat at the table,” where you can learn from realworld experiences at the highest level. Going back a few centuries, apprenticeship was critical to one’s success, and I believe the concept of apprenticeship is valid once more.
2 Follow Your Passion… And Don’t Settle for Anything Else Second, be clear about your passion and don’t settle for anything else.
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ADVICE FOR ENTREPRENEURS
Don’t do something for the money, or to make your parents or your teachers happy. Pursue a startup business because it’s your personal passion, your highest aspiration. If you do something you are passionate about, you will work harder than ever before and outshine anyone. Doing anything big and bold is difficult, and if you’re not totally in love with what you’re doing, you’ll give up before you succeed. For me, my passion for space has motivated me since childhood.
Mistakes Entrepreneurs Make I see two common mistakes entrepreneurs make when getting started. First, they tend to go with the crowd and chase startup ideas based largely on the past successes of other popular entrepreneurs, rather than pursuing their own personal passion. There’s no need to add another photo sharing app (unless, of course, you are deeply passionate about doing so). Second, I see many entrepreneurs focusing on making money rather than pursuing their passions or their dreams. They’ll pursue a business concept that they think has great potential for making money, even though they don’t love the field they’re in. What almost everyone finds at the end is that creating a massively successful business is hard, and, again, if you don’t love what you’re doing, you’ll give up before you succeed.
May 2017
Pursue a startup business because it’s your personal passion, your highest aspiration. If you do something you are passionate about, you will work harder than ever before and outshine anyone.
So where do you get your idea for a startup?
Singularity University. And The Man Who Sold the Moon by Robert Heinlein gave me the idea for the Google Lunar XPRIZE and the work we’re doing with Planetary Resources to prospect and mine asteroids.
Historically, I’ve come up with my best ideas when reading a book. I view reading a book as engaging in a conversation with the author. For me, three books made the biggest impact: The Spirit of St. Louis by Charles Lindbergh gave me the idea to start the XPRIZE Foundation. The Singularity is Near by Ray Kurzweil gave me the idea to co-found
In addition to reading books, I’ve also come up with my best ideas when brainstorming with friends and colleagues who I respect, and who bring different perspectives (or areas of expertise) to the table.
Recently named one of the “Top 50 World Leaders” by Fortune Magazine, Dr. Peter H. Diamandis is an international pioneer in the fields of innovation, incentive competitions and commercial space. In the field of Innovation, Diamandis is Chairman and CEO of the X PRIZE Foundation, best known for its $10 million Ansari X PRIZE for private spaceflight. Today the X PRIZE leads the world in designing and operating large-scale global competitions to solve market failures. Diamandis is the New York Times Bestselling author of Abundance – The Future Is Better Than You Think.Abundance was #1 on Amazon and #2 on New York Times. Sign up for Peter’s video and email blogs at:
www.Diamandis.com
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RHINO MONTHLY Volume V Number 5 | May 2017
CONTENTS:
1 3
The Right And Wrong Way To Sell – Or Buy
www.SteveSipress.com/magazine
8
Advice For Entrepreneurs By Peter Diamandis
By Steve Sipress
Sound Mind, Sound Body, Sound the Dinner Bell Manny’s Blog
4
INTERVIEW WITH
Urvi Mehta Social Media Queen
Publisher Steve Sipress Successful Selling Systems, Inc. 20701 N Sco�sdale Rd Ste 107-509 Sco�sdale AZ 85255 (p) 773-236-8134 (f ) 847-232-1535 Ques�ons? Comments? Sugges�ons?
w w w.AskSteveSipress.com
Layout & Design Bobbie Miltcheva www.33graffics.com
Publisher’s No�ce: Copyright 2017 Successful Selling Systems, Inc. All rights reserved. Reproduc�on of any part of this work beyond that permi�ed by Sec�on 107 or 108 of the 1976 U.S. Copyright Act without permission of the copyright owner is unlawful. Neither the author nor the publisher make any express or implied warran�es concerning the legal or ethical appropriateness of any of the marke�ng documents, materials or instruc�ons in or enclosed with the magazine and/or your use of the same. If in doubt about the appropriateness or legality of any materials or instruc�ons, you should obtain competent guidance, just as you would with any marke�ng documents, materials or marke�ng plans you have develop ed or would develop on your own. In the interests of disclosure, we want to b e op en ab out how we may, from time to time, make money from this mag azine. Certain third-party links contained in this magazine may be affiliate links for which we get paid a commission if you buy the product or service through the affiliate link.