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Table of Contents Summary
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‘Runway’ MCRFW OFFICIAL FASHION SHOW
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MANCHESTER FASHION WEEK 2012
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Summary Manchester Fashion Week is a multi-day branded entertainment event, providing activities and opportunities for fashion designers and sponsors to come face-to-face with the principal tastemakers, celebrities, musical talent, media, and consumers across Manchester. Economically, the aim is to make Manchester Fashion Week a collective, and an exceptional annual event for the city, and for the people. Activities throughout the week will include:
* Five days of fashion shows, and six nights of exclusive after-parties * Top designer fashion shows, designer after-parties and publicity events * Press conferences, private cocktail parties for sponsors, designers and celebrities * Live performances by top musical talent & DJs * Gift bags and other consumer-facing opportunities * Mass media coverage of sponsors in Trinity Mirror Group (2.9 million MCR) and Fashion TV (340 Million Global) and corresponding websites, online promotions, and supporting PR campaigns.
Each spring, Manchester Fashion Week will be a high-end, full service event, which is strategically executed to create an unprecedented amount of media buzz and daily traffic. Located in Avenue North, Spinningfields - in the heart of the city centre - MCRFW is easily accessible and offers a viable and cost-saving venue for designers, fashion labels and international media, with the ability to host full-featured fashion shows, after-parties and press junkets.
MANCHESTER FASHION WEEK 2012
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Event dates:
Manchester Fashion Week – Monday 9th – Saturday 14th April 2012
Manchester Fashion Week has an initial focus to reach out into the various aspects of the city in a variety of venues; one in particular shall be the art world of the city.
SHOW SPONSOR Manchester Fashion Week is your opportunity to show your brand on the world stage. Collectively we plan with you the theme, the set, the music, the models, and your very own look. Each show sponsor will get a blank canvas that can be tuned to your individual presentation. With our hair & make-up teams, and management at your disposal, this is your opportunity to lead your brand to the next level.
MANCHESTER FASHION WEEK 2012
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‘Runway’ MCRFW OFFICIAL FASHION SHOW • In association with rights “XXXXXXX in association with MCRFW” • Logo placement on all flyers, posters, website, social media posts, and all exclusive promotional items throughout MCRFW2012 • Media board definitions throughout your scheduled day • Company logo on the MCRFW website • Branding on all visual merchandising platforms within the networking Fashion Week Hub • Advertisement in Manchester Evening News Fashion Week Special • Fashion TV exposure - 340 million global audience • 5 minute branded show-reel for promotional use • Twitter/Facebook social media posts all including your company details regarding your inclusion within Manchester Fashion Week 2012 • 4 x complimentary tickets to one day within Manchester Fashion Week • Guest list to your clients and associates to your show • Entrance to all after-show parties. • Brand promotion with MCRFW bloggers team who will be endorsing all brands within MCRFW privately. These bloggers have national status and amount to 35 in total. These have a collective reach of 2.8 million. • Onsite Event Manager • Onsite Choreographer • 4 x hair & make-up staff • 4 x runners • A minimum of 4 dressers • 8 models • 1 x Visual Engineer providing visual solutions • 1 x DJ for audio solutions
£1900+VAT “The runway symbolizes something in society that’s very intimidating to women” TYRA BANKS
MANCHESTER FASHION WEEK 2012
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