inpress

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Sadie Thompson Module:

OUGD301

Brief:

Inpress; Promotion

Working in collaboration with Francesca Pecqueur to create a range of design material to promote the next Inpress design event. All designs needed to reflect the Inpress brand, designed by Niall CruickshankSutton and Kirsty Fruin; whilst fully communicating details and information about the event. The use of the same fluorescent spot colours as the business cards and other brand material keeps the Inpress brand consistent, whilst the use of a new font and photographic style gives the event a new identity in its own right. The use of the ‘Matilda’ font designed by Form and Writing, both promotes them as guest designers and adds a feel of exclusivity to the designs. Recycled and re-used materials being the main focus of the brief, to reinforce Inpress’ sustainable and ethical approach to design. The use of old newspapers for bags and packaging ties together with the black and white photography included in the posters and flyers.

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