06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name
Sadie Thompson
Blog.
http://s-thompson1013.blogspot.co.uk
Date
OUGD301tut01
6/10/2012
Dissertation Title
Is it possible to run a sustainable print company in Britain during the digital age?
Dissertation Tutor
Jenny Hutton
Rationale (200 words) This semester I am going to concentrate on skills driven briefs, both for development and to display my main areas of skill in final portfolio work. A number of my self-written briefs are based on illustration and image, as this is something I want to focus on. I am going to be working with a range of different print and production methods, because I intend to have print as my main area of focus in my professional design practice. Sustainability is also something that I feel should be thought about when I produce design work, especially when considering print. I have chosen a sustainability themed competition brief to work on to enforce my design ethic, it will also allow me to work on something live and compete with other designers. InPress is taking up a large part of my efforts this term, as it is something I am passionate abut and want to carry on past graduation. It also displays my organisational skills, and ability to manage and direct a project. The InPress brief in particular tests my people skills, both from a networking perspective, but also from the point of working in a small group, which will prepare me for working in a studio environment. Statement of Intent (SOI) - (400 words) I am going to begin my first week with primary research. I intend to visit the museum archives to study human and animal anatomy for my collaborative brief with Will. I am also going to go to the Royal Armouries to study mechanical parts first hand and also study Japanese armour and Samurai for the Matsuri brief. A venue and date must also be decided for the next InPress event. I will then research, find and visit scrap yards to aid my primary research into machine parts, in relation to the brief I am working on with Will. I will start sketching and creating imagery for this brief early, to allow for time to experiment with different print and production methods. InPress will also start discussing ideas and initial designs for our branding and website. I think it will be necessary to visit Vernon street for a book binding induction. I intend to make an illustration based book for Matsuri, so would like to experiment with different ways to produce this. I will probably want to revisit the museum archives by week four, as there is a lot to look at in relation to the briefs that I am working on. Also as my designs progress and develop, I may find that there are more things that I would like to view that now have more relevance. This week I will also concentrate on researching Japanese art and culture and producing designs in relation to this. In week five I will make a start on the competition brief, Valuing Water. I will treat this as a short running brief, only lasting three weeks, this week beginning with research and collection of facts. I will leave time to tweak for competition submission after Christmas. Printing for Matsuri will also commence this week. The sixth week will concentrate on creating design work for Valuing Water. I will also start experimenting with different print and production methods with Will, and book binding for Matsuri.
Week seven will hopefully see the final resolutions to the InPress brand and website. With the event looming, this week I will also start to produce prints and make arrangements for the following week. The final resolutions for Valuing Water will also come together. Week eight marks the InPress event, so my main focus will be to make any arrangements concerning the weekend. Week nine I will polish off all designs produced with Will and put them into the context of retail graphics. I will also produce boards for submission. Final designs and boards to be nearing a finish on Matsuri brief. In the final week, I will finalise all boards ready for submission, evaluate and go to print.
1
Brief 1 Japan Matsuri
An illustration based investigation of Japanese arts and culture with a focus on the Japan Matsuri festival. I am going to create a range of promotional material and pitch to potential clients, because it will allow me to make a self written brief live, giving me industry experience. Product Promotional material. Range Posters, hand crafted book, mail outs, flyers, prints, website, app. Distribution Web, print, billboard, mail.
3.
Brief 2 Retail/ Illustration/ Anatomy
An illustration and surface pattern based investigation of both human and animal anatomy with a focus on retail graphics and interiors. I am going to collaborate with Will and use a mix of different medias and printing methods because it will allow us to develop and improve on our skills. Product Designs for retail graphics and interiors. Range Wallpapers, illustrations, point of sales, window displays, repeat patterns, wall installations. Distribution Displayed in shops, exhibitions.
4.
Brief 3 InPress
A print based investigation of branding with a focus on InPress design studio. I am going to collaborate with InPress to create a visual identity and organise events, because it will give us more exposure and promote us as a design studio. Product Branding and promotional material. Range Logo, website, letterheads, business cards, posters, flyers, mail outs, publication, prints. Distribution Web, print, events.
5.
Brief 4 Valuing Water
An illustration based investigation of sustainability in design in relation to the value of water with a focus on displaying design both for print and screen. I am going to produce all material in the most sustainable way possible to enforce the point of the brief. Product Promotional/educational material. Range Posters, mail outs, publication, web, events, flyers. Distribution Web, print, mail, events.
ADDITIONAL BRIEFS SPUR magazine- InPress interview and poster design. Pitch for prospectus. Designs and prints to be sold at InPress event. Creative Networks- shop. TUTOR’S Signature STUDENT’S Signature