06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Sadie Thompson Blog Address: http://s-thompson1013-fmp.blogspot.co.uk/
Rationale During my final major project, I am going to focus on designing for sustainable print. I am going to explore the relation between traditional and commercial printing processes, and attempt to define my role as a designer by exploring the different levels and definitions of sustainability in relation to print. I intend to focus on fewer, more substantial briefs and push them to their limits by creating and proposing an extensive range. My work will be heavily image and illustration based as this is where my strengths lie. However I am also going to apply these skills across branding and publication design projects to diversify the work within my final major project and portfolio. Subjects / Themes Sustainability and the environment Japanese culture and the Shinto faith The Zodiac Commercial and traditional print Design Disciplines / Creative Development Traditional print Illustration Branding and promotion Surface pattern Publication design Sustainable design and print
Practical Skills / Workshops – what, why and when? Software skills. Applying image and illustration in the context of commercial graphic design. Print and illustration and making it commercially viable. Traditional printing techniques, such as intaglio and screen print. Publication design, prepared for commercial print.
Brief 1: Branding India Rose Bird
Deadline
May 29th
Rationale: Brand and promote surface pattern designer India Rose Bird in preparation for her end of year show exhibition. A print based design brief focusing on preparing the client for working in the industry. Product Brand and range of promotional material. Range Logo, catalogue/look book, business cards, mail-out packaging, compliments slips, stationary.
Brief 2: Change Makers (continued)
Deadline
March 22nd
Rationale: Create a range of posters to encourage designers and printers to run a more sustainable practice. Focusing on commercial printing process I am going to explore the most environmentally friendly methods to produce print. Product A range of commercially printed posters. Range Mail-outs, packaging, compliments slips, postcards, calendar.
Brief 3: UK Greetings
Deadline
March 14th
Rationale: Design a range of greetings cards that stand out from the crowd. I am going to focus on illustration and specific subject matter to create a series of aesthetically pleasing card designs intended to be commercially printed. Product A minimum of four greetings cards. Range Cards, envelopes, packaging, wrapping paper, prints, gift bags.
Brief 4: Japanese Surface Pattern
Deadline
May 29th
Rationale: Create a range of prints influenced by Japanese art and culture and the Shinto faith. I am going to explore different traditional printing techniques, such as intaglio and screen print. Product Series of illustrations and prints. Range Prints, wallpapers, calendar, packaging, compliments slips. Brief 5: Art and Design Yearbook
Deadline
TBC
Rationale: Design a yearbook for Art and Design in a PDF and A1 fold out print format. A screen and print based design brief intended for commercial use, an insight into working with a real life client. Product PDF and A1 fold out print. Range Digital and printed yearbook, possible event, promotion, end of year exhibition branding.
Contextual references / Designers / Studios / Companies (specific) Generation Press, Build, The Beautiful Meme, Tigerprint, Hallmark, Paperchase.
RESEARCH ACTIVITY: British Museum
Deadline
March 17th
Details Visit the Asian art section at The British Museum, London for contextual influence on my Japanese surface pattern brief.
RESEARCH ACTIVITY: Generation Press
Deadline
March 3rd
Details Contact Generation Press with queries about environmentally friendly lithograph printing, examples such as using left over spot inks and leftover prints.
RESEARCH ACTIVITY: Gift cards
Deadline
February 24th
Details Find and visit gift card shops, such as Paperchase, Clintons and John Lewis to explore the range of products stocked in relation to UK Greetings brief.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) McArthur, M. (2005) The Arts of Asia. London, Thames and Hudson Reeve, J. (2005) Japanese Art in Detail. London, The British Museum Press
ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) www.britishmuseum.org www.creativereview.co.uk www.behance.net www.staceyrozich.com www.abbeyseymour.com www.graphic-exchange.com www.audrey-kawasaki.com www.lovehawk.com
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Japan in Colour: The Wonderful World of Albert Kahn The British Museum: Asia The Royal Armouries: Japan
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do?
Deadline
1
Photograph and scan India’s work
Feb 10th
2
Produce logo for India and begin range
Feb 19th
3
Begin designing for Change Makers
Feb 24th
4
Illustrate UK Greetings Talk to Generation Press concerning Change Makers
Mar 3rd
5
Design A1 print for yearbook
Mar 10th
6
Illustrate for Japanese surface pattern Finalise and print UK Greetings Go to the British Museum
Mar 15th
7
Finalise and print Japanese surface pattern
Mar 22nd
8
Finalise Changer Makers Finalise yearbook
Apr 23rd
9
Finalise business cards, stationary and packaging for India Print Change Makers posters
May 5th
10
Design booklet for India and print remaining products
May 15th