Bachelor of Business Administration
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Stamford International University
Bachelor of
Business Administration (B.B.A.) Stamford International University is one of Thailand’s leading educational institutions when it comes to preparing students for careers in Business Administration, especially in light of the increasingly globalized economy which demands a workforce with international knowledge and skills. The imminent ASEAN Economic Community (AEC), set to open in 2015, will open up even more opportunities as well as competition for local and international students who are interested in a career in business administration.
Students have the option of selecting one of the B.B.A. programs that best meets their needs, abilities and career goals: The B.B.A. International or Bilingual Program at the Bangkok Campus, or the Thai or Bilingual Program at Stamford’s Hua Hin Campus.
Stamford International University
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STAMFORD INTERNATIONAL UNIVERSITY
Truly Global Network
As a partner of Laureate International Universities, Stamford is connected with 65 universities in 29 countries and more than 750,000 students around the world. Students have access to: Global Teaching and Learning Resources. More Study Aboard and Dual Degree Opportunities. World-class programs such as Laureate English Program & Laureate Hospitality Programs.
Diverse
International Community Every day is a truly cross-cultural experience, using real English in speaking, playing and learning. 30% of our students are international students from over 60 countries at the Bangkok campus. Our faculty members come from all corners of the world.
Real World Experience
At Stamford, students develop both academic and practical skills. Many courses are taught by professional experts who know what it takes to prosper in the industry. A 480-hour program of corporate internship is provided to prepare students to be ready for the real world.
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Stamford International University
The Stamford Family
With small class sizes, individualized attention is given to each student in a student-centered learning environment. Stamford emphasizes student leadership, giving every student a chance to shine.
Fast-Track
Program with Affordable Fees Stamford offers a fast-track program with affordable fees. Bachelor Degree: 3 - year program + 1 semester of internship. Master Degree: 1.5 - year program (one day per week) or 1- year full-time MBA program.
• 29 COUNTRIES • 65 INSTITUTIONS • MORE THAN 750,000 STUDENTS
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Curriculum Structure Bachelor of Business Administration Structure and Components
International Program Credits
1) General Education - Humanities - Social Science - Science and Mathematics - Language
35 8 6 12 9
2) Professional Courses - Basic Core - Major - Concentration
96 30 30 36
2) Free Electives
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Total Credits
137
*Stamford also offers bilingual option. For details, please refer to Stamford’s brochure about our bilingual program.
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Stamford International University
Professional Courses
All students enrolled in the Faculty of Business Administration are required to take the following basic core courses and major core courses. This ensures that students are prepared and have a solid foundation and understanding of business administration. Stamford B.B.A. students graduate with a well-rounded understanding of all aspects of real-world business.
Basic Core Courses
Major Core Courses
Principles of Accounting I Principles of Accounting II Information Technology Business Statistics Law Business Law Business Economics Principles of Marketing Business Finance Academic Writing
Introduction to International Business Communications Managerial Accounting Taxation Operations Management Leadership Business Research Strategic Management Business Intelligence Management Business Report Writing
Concentration Courses Based on students’choice of specialization, Stamford offers many career-based courses to meet your needs in either our International, Bilingual or Thai language programs. Students can select from courses in their areas of concentration, based on their interests, needs and abilities.
Bangkok Campus International Program
Bilingual Program
Hua Hin Campus Bilingual Program
Thai Program
Bachelor of Business Administration in International Business Administration • Airline Business Management • Finance and Banking Management • International Business Management • Logistics Management • Management • Marketing
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Airline Business Management
Program Highlights This program aims to develop graduates who will be able to perform effectively as airline industry professionals and gives students comprehensive knowledge about the international airline business and all of its myriad functions.
The Curriculum combines a strong foundation of business management principles with an in-depth understanding of airline functions. Faculty and lecturers are highly experienced instructors with a background in the international airline industry and all have extensive airline industry management experience. Guest lecturers from the airline industry provide students with insights into the actual business environment. Industry visits and ďŹ eld trips provide students with exposure to operational airline environments.
Faculty Highlights Ms. Rungkaew Katekaew Head of Department Airline Business Management Ms. Rungkaew Katekaew has over 10 years of experience in Airline Business Management, including coaching airline staff, operation control and in customer service management. With a Master’s Degree in Science in Organization Management and Managerial Communication from Dominican University, in River Forest, Illinois, U.S.A., she brings passion and a depth of knowledge to the learning environment.
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Stamford International University
Hear first-hand
about the experiences
of our Airline Business Management Faculty Members and Students In the Airline Business Management program, we are preparing students for the AEC by expanding their opportunities and skill set. We have industry connections and bring experts into the classroom. Students also go on many field trips to experience the industry first-hand – all aspects - from top to bottom. This program is a marvelous opportunity for people who are passionate about travel to peruse their dreams. Here they get an unmatched foundation for success. Ms. Rungkaew Katekaew Head of Department Airline Business Management
Stamford uniquely prepared me to go into the airline business because we saw how companies worked. We did 480 hours of internship. Some of the most useful things I learned at Stamford that helped me succeed at PTT were; marketing and presentation skills, research and English. English especially – it is used around the world by people in the airline industry- actually, in all industries. The extra-curricular opportunities at Stamford also helped me a lot in my career. Mr. Peeraphat Burami Airline Business Management Student When I began as an intern at Malaysia Airlines, I felt really prepared. At Stamford, I learned skills in the classroom, I learned real-world insights from guest speakers, got hands-on experience during field trips – they allowed me to start contributing on day one of my internship. I know how to prepare fuel, communicate with the pilot and most importantly, how to handle customers. I’m really happy I am able to apply my knowledge. Ms. Alissra Mudnurak Airline Business Management Student
S ubject List for Airline Business Management Specialization • Airline Business Management • Airline Technology • Aviation Human Factors Management • Communications for Airline Business Management • Food and Beverage for Airlines • Passenger Ground Services Management • Airline Business and Law • Principles of Airlines Marketing • Airline In-Flight Services Management • Information Technology for Airlines • Principles of Air Cargo • English for Flight Attendants • Cross Cultural Communications for Airlines • Import and Export Management • Aviation Fuel Management • Personality Development for Airline Industry • Airline Seminar
Career Opportunities • Flight Attendance in area of Ground Passenger Services (check-in, ramp control, airline catering , cargo agent, lost & found ,departure & arrival gate agent) and In-Flight Passenger Services • Airline Ticket and Reservation • Flight Dispatcher • Cargo Operation Officer • Crisis Management & Emergency Response • Cargo Agent/ Customer Service Agent • Operation Control Officer • Flight operations Training
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International Business
Program Highlights Stamford’s International Business curriculum provides students with a strong foundation in international business management principles, such as; International Trade, Import and Export Management, International Alliances and Joint Ventures as well as critical thinking skills, which are especially relevant in our information rich world. Students gain valuable multicultural and international experiences through Stamford’s diverse campus community and semester abroad programs. Hence, students’ cross cultural communication skills are developed throughout the program.
Students are exposed to an actual international working environment via industry visits and internship programs with multinational companies. The program prepares students for working aboard or to continue their postgraduate studies aboard.
Faculty Highlights James Lancaster, Ph.D. Dean, Faculty of Business Administration James Lancaster joined Stamford International University in 1996. He has lectured in various undergraduate and graduate subjects in business, economics and public administration. He has served as a board member in two Ph.D. programs and participated in Master’s and Doctoral degree curriculum design committees. His research has been on topics related to microfinance and small businesses and has supervised several dissertations. He holds a Ph.D. in Development Administration from The National Institute of Development Administration, and was a visiting scholar at The Workshop in Political Theory and Policy Analysis, Indiana University at Bloomington.
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Stamford International University
Hear first-hand
about the experiences of our International Business Faculty Members and Students Most students choose the IBM program because Stamford has a powerful edge – our strength is being internationalized in all areas; from our students, the case studies we use, to the multinational companies we place students in for internships. They’ve also got access to professors – the faculty is available to guide students, which is especially relevant in our information rich world– in our program, we teach students how to find solutions to problems.
For students who are looking for careers with a multi-national organization, who are happy, who are independent – for those who want direct business experience, Stamford’s IBM program will open doors to any industry. We’re continually engaging students and helping them to bring local knowledge to the international level because, with the AEC right around the corner, we know that for our students to be competitive, they need international knowledge.
Mr. James Lancaster Dean, Faculty of Business Administration
Mr. Paradon Limwattanaqura Head of Department of International Business
Stamford is a place where students can truly enjoy international learning experiences, programs, faculty, students and activities. Stamford prepares you to be ready for the global community & the AEC. Mr. Fernando Parrella, Student
S ubject List for International Business Specialization • International Trade • International Finance • International Economics • Import and Export Management • International Marketing • International Business Law • International Alliances and Joint Ventures • International Business Management • Asian Business • E–Commerce • Cross Cultural Management • Economic Integration • Current Issues in International Business
Career Opportunities • Foreign trade (exports, imports) management • Trade Development Officer • Projects and Strategy Manager • Logistics Manager • International Marketing Executive • International Account Executive • International Management Consultant • Business Analyst • Overseas Coordinator • Import Merchandiser or Buyer • International real estate agent/Broker
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Management
Program Highlights Stamford’s Management Curriculum provides students with a strong foundation in management principles such as Organization Analysis and Development, Human Resource Management, and Business Relationship Management as well as critical thinking skills, which are especially relevant in our information rich world.
Leadership, teamwork and analytical skills are stressed throughout the program to ensure that in addition to technical proficiencies, graduates have highly developed soft-skills as well.
Students gain invaluable multicultural and international management experience through Stamford’s diverse campus community and semester abroad programs. The Management Program prepares students for jobs aboard, domestically with multi-national organizations, or to continue their postgraduate studies aboard.
Hear first-hand from our faculty members There are many projects students can choose to participate in. For example, writing business plans and learning how to apply them in real-life settings. Everything is real. The more work experience you get during your University study, the more ready you’ll be to face future challenges in the business world. Ms. Wilasinee Yonwikai Lecturer
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Stamford International University
Faculty Highlights Mr. Adam Thompson Lecturer With over 8 years of experience in change and knowledge management in a number of countries such as Japan, USA, and South Korea, Mr. Thompson is committed to developing not only students’ theoretical understanding, but also how to put theory into practice. He has an MBA from the United States and his goal is to prepare students to face dynamic challenges in the global economy.
Ms. Loïse Jeannin Lecturer Ms. Loïse Jeannin graduated from the Paris School of Economics, she is “Agrégée“in Economics and Management in France, and she was ranked first at the national level in 2008. She has taught Economics at two major French Universities: the Ecole Normale Superieure (Cachan) and University Paris-Descartes for several years. Currently studying doctoral studies with Walden University, Ms. Loïse Jeannin is conducting research on class diversity management. She is strongly committed to students’ deep learning and self-confidence development.
S ubject List for Management Specialization • Human Resource Management • Office Management • Organizational Behavior • SME Management • Project Management • Organization Analysis and Development • Business Relationship Management • Import and Export Management • Knowledge Management • E–Commerce Management • Cross Cultural Management • Current Issues in Business • Seminar in Management • Quantitative Analysis in Business
Career Opportunities • General Manager • Projects and Strategy Manager • Human Resource Manager • Business Analyst • Management Consultant • Regional operations manager/ Director • Economist • Entrepreneur
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Marketing Program Highlights Students are prepared with knowledge and skills for marketing management, such as integrated marketing communication, sales management, E-Commerce, service marketing, marketing research, product and brand management. Interactive learning methods are combined with classroom-based theory, student group projects and activities, case studies, business experience and a supervised and relevant internship.
Students learn and practice creating actual marketing plans based on real case studies. Stamford’s Marketing students have frequent opportunities to compete in Marketing Competitions, which test their skills and allows them to apply classroom knowledge in a real-world setting, while networking with marketing professionals.
Faculty Highlights Boonyarat Samphanwattanachai, Ph.D. Boonyarat Samphanwattanachai has an extensive background in analyzing company’s financial status and conducting economic analysis by assessing accounting and financial statements and is an expert in e-Commerce, e-Marketing, e-Banking, Marketing, Marketing Communication, Marketing Research, and Consumer Behavior. As senior researcher and consultant for many private companies, she has published research projects in the fields of marketing, HRM, and economics. With the doctorate from the University of Wales,UK, she’s passionate about giving students hands-on experience.
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Stamford International University
Hear first-hand from our faculty members
Optimum class sizes allow me to focus on my students. I ask my students to start writing marketing plans very early….towards the end of the three- year course they are already fluent at writing marketing plans and understanding the enire marketing concept. Students learn from many case studies and business challenges to develop their problem solving skills and creativity. I always send students to participate in marketing competitions it’s okay if they don’t win. The best thing for students is when they learn to solve real business challenges. Ms. Arunee Lertkornkitja Marketing Lecturer
S ubject List for Marketing Specialization • Consumer Behavior • Integrated Marketing Communication • Product Management and Pricing Strategy • Business to Business Marketing • Retail Management • Marketing Management • Supply Chain Management • International Marketing • Services Marketing • E–Commerce • Direct Marketing • Personal Selling • Purchasing • Advertising and Media Management • Wholesaling • Marketing Research • Sales Management • Quantitative Analysis for Marketing • Current Issues in Marketing
Career Opportunities • Assistant Brand Manager • Brand Manager/Director • Key Account Manager • Market & Business Development Manager • Sales and Marketing Manager • Market Research Analyst • Public Relations Manager • Marketing Consultant / Brand Consultant
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Logistics
Management
Program Highlights Logistics Management is a growing industry and offers amazing career opportunities; opportunity for travel and rapid professional growth and the ASEAN region is at the center of it all. With the coming ASEAN economic community set to go into effect in 2015, students in this program will develop a global perspective and understand the factors of regional and local freight transport and distribution when goods flow through among neighboring countries more freely.
The program is designed to develop graduates with skills and knowledge that are demanded by employers, e.g. quantitative assessment technology on how to optimize freight in circulation, which often plays a significant role in a company’s profit and overall success. Students learn from real world professionals, obtaining real-world insights while hearing first-hand about company needs and objectives.
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Stamford International University
Hear first-hand what employers have to say...
Logistics is here to stay. It’s a rewarding industry that will never become obsolete and will always be in demand. I have been working in logistics related industries for the past 30 years. Many people are not aware that logistics is actually part of most businesses, and part of almost every industry. In today’s modern business world, graduates need to have the skill set required by employers in order to advance in the careers - the most important qualities to develop are logical thinking skills and English. The industry is more complex today than in the past and will become more complex in the future due to the impacts of globalization -- graduates need to prepare themselves. Ms.Nanthawan Methitanpongwanit Managing Director, F.K. Aviation Co.,Ltd.
S ubject List for Logistics Management Specialization • Logistics and Supply Chain Management • Transport Industry Insurance • Legal Aspects for Logistics • Multimodal Transport • Freight Transport and Distribution • Information Systems for Logistics • Procurement and Sourcing Management • Inventory Management • Current Issues in Logistics Management • Strategic Location Decisions • International Logistics Management • Independent Study
Career Opportunities • Logistics Analyst • Logistics Manager • Supply Chain Manager • Transportation Manager • Distribution Manager • Purchasing and Materials Manager • Inventory Managers
Stamford International University
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Finance and Banking
Management
Program Highlights The Finance and Banking Management Program seeks to develop a broad understanding of managerial, financial, legal, and economic concepts that enable students to be up-to-date about current practices in finance and general management.
Students in Finance and Banking Management benefit from a business internship placement with a bank or other financial institution in this fast-growing industry.
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Stamford International University
Students have access to guest speakers and lecturers - working professionals from the finance field such as marketing, corporate and wholesale banking and in other parts of the financial sector, including capital markets and treasury management.
Hear first-hand what employers have to say...
The current job market for financial institutions requires candidates with up-to-date knowledge of new financial products as well as management skills. In Thailand, students need CFA (Certification of Financial Analyst) for positions related to the SEC. We are always looking for graduates who have problem solving and analytical skills, presentation skills, and for people who can think systematically. We pay for the brain, not for labor. Mr.Chaipant Pongtanakorn Executive Director, Finansia Syrus Securities Public Company Limited
The banking industry is moving at a fast pace. In Thailand, we need a prepared workforce that will be able to ‘think globally and act locally. This is an important quality and it’s lacking in candidates today. Mr. Somdet Chetuphon Group Chairman, SEAB (Thailand) Co., Ltd
S ubject List for Finance and Banking Management Specialization • Personal Finance • Investment • Financial Markets and Institutions • International Finance • Money and Banking • Financial Management • Credit Management • Financial Feasibility Study • Futures & Options Markets • Commercial Bank Management • International Financial Markets • Security Analysis and Portfolio Management • Securities and Stock Market • Insurance
Career Opportunities • Financial Services Officer • Business Analyst • Business Banking Manager • Funds Manager • Credit Manager • Credit Risk Analyst • Financial Controller • Quality Controller • Relationship Banker • Project Manager
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Activities As part of the Bachelor of Business Administration program, we recognize that for a well-rounded education, classroom learning alone is not sufďŹ cient. Therefore, Stamford has a strong partnership with industry and each semester students participate in exciting activities that give them a chance to experience the industry from the perspective of an insider and a customer. Field trips, both aboard and domestic, allow students exposure to the real world learning environment.
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Stamford International University
Stamford International University
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Stamford International University
Admissions
Requirements High School completion or equivalent official transcripts (GED, IGCSE)
What to submit When applying…. High School Completion Certificate Official Transcripts Stamford Application Form Three recent passport-sized photographs (taken within last 3 months) Citizen ID (Thai nationals) or Passport English Proficiency Test Score
For admissions into International Bachelor’s Degree Program, students are required to take a placement test and must pass Level 4 of the Laureate English Program exam. Alternatively, students can submit any one of the following English Proficiency Test Scores: -TOEFL - with a minimum score of 550 (Computer-based: 187) -IELTS - with a minimum score of 5.5 Students who do not achieve the required English placement test score will be required to attend the Laureate English Program prior to enrolling in Stamford’s international degree programs.
Admissions Calendar Applications may be sent in round the year. Intake occurs during 3 terms: • Term 1 - June • Term 2 - October • Term 3 - February Stamford International University
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