Bachelor of
Arts
in Communication
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Stamford International University
Bachelor of Arts In today’s increasingly globalized society, people are communicating and conducting transactions from around the globe via a variety of mediums.
The career opportunities in the communication area are limitless, varied and dynamic, ranging from journalism and broadcasting, to advertising and public relations. Stamford International University is one of Thailand’s leading educational institutions when it comes to preparing students for careers in this field with its Bachelor of Arts program in
Communication Arts, Advertising, English Language Studies, -especially in light of the increasingly globalized economy which demands a workforce with international knowledge and skills. Students have the option of selecting from one of the Bachelor of Arts (B.A.) programs that best meets their needs, abilities and career goals: The B.A. International or Bilingual Program at the Bangkok Campus, or the Thai or Bilingual Program at Stamford’s Hua-Hin Campus.
Stamford International University
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STAMFORD INTERNATIONAL UNIVERSITY
Truly Global Network
As a partner of Laureate International Universities, Stamford is connected with 65 universities in 29 countries and more than 750,000 students around the world. Students have access to: Global Teaching and Learning Resources. More Study Aboard and Dual Degree Opportunities. World-class programs such as Laureate English Program & Laureate Hospitality Programs.
Diverse
International Community Every day is a truly cross-cultural experience, using real English in speaking, playing and learning. 30% of our students are international students from over 60 countries at the Bangkok campus. Our faculty members come from all corners of the world.
Real World Experience
At Stamford, students develop both academic and practical skills. Many courses are taught by professional experts who know what it takes to prosper in the industry. A 480-hour program of corporate internship is provided to prepare students to be ready for the real world.
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Stamford International University
The Stamford Family
With small class sizes, individualized attention is given to each student in a student-centered learning environment. Stamford emphasizes student leadership, giving every student a chance to shine.
Fast-Track
Program with Affordable Fees Stamford offers a fast-track program with affordable fees. Bachelor Degree: 3 - year program + 1 semester of internship. Master Degree: 1.5 - year program (one day per week) or 1- year full-time MBA program.
• 29 COUNTRIES • 65 INSTITUTIONS • MORE THAN 750,000 STUDENTS
Stamford International University
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Curriculum Structure Bachelor of Arts Structure and Components
International Program Credits
1) General Education - Humanities - Social Science - Science and Mathematics - Language
35 11 6 9 9
2) Professional Courses - Basic Core - Major - Concentration
96 30 30 36
3) Free Electives
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Total Credits
137
*Stamford also offers bilingual option. For details, please refer to Stamford’s brochure about our bilingual program.
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Stamford International University
Communication Arts..
Tourism
Subject List
for Communication Arts Specialization Core subjects for Communication Arts Specialization* Introduction to Mass Media Principles and Theories of Communication Introduction to Photography Communication in Organization Publication Production Storyboarding Persuasive Communication Law and Ethics for Mass Communication Audio-Video Production Special Project
Electives subjects for Communication Arts Specialization** Language and Culture Writing for Mass Communication Digital Photography Film Appreciation Computer Graphics and Animation Advertising and Public Relations Planning Advanced Public Speaking Advanced Photography International Communication Computer Application in Art Mass Media and Society Media Management Business Presentation
*All 10 subjects are compulsory. ** Students select 10 elective subjects.
Career Opportunities • Broadcast Media Career (Radio, TV, Film producer) • Studio Art Career / Program Director • Public Relations / Advertising Manager / Specialist • Event Organizer • Editor, Reporter, MC, News Announcer • Translator / Interpreter • Web Designer / Script Writer • Photographer / Multi-media Specialist / Developer • Business Owner related to media field
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Subject List
for Advertising Specialization Core subjects for Advertising Specialization*
Introduction to Mass Media Principles of Advertising Principles of Marketing Photography for Advertising Consumer Behavior Advertising Creative Strategy Integrated Marketing Communication Advertising Production and Management Law and Ethics for Mass Communication Special Project
Electives subjects for Advertising Specialization**
Copy Writing Digital Advertising Graphic Animation Print media production Persuasive Communication Presentation Technique Global Advertising TVC Production Advertising and Society Customer Relationship Management Advertising Research Media Planning and Buying Exhibitions and Events
*All 10 subjects are compulsory. ** Students will need to select 10 elective subjects
Career opportunities Graduates have opportunities to work in Marketing service agencies, in advertising, digital media, direct-response and sales promotion Business, government and non-profit organizations with in-house advertising facilities. Media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media)
Careers in Advertising
• Advertising Account Executive • Advertising / Marketing Analyst • Creative Director • Copywriter • Direct Marketing Coordinator • Media Planner / Media Director • Marketing Communication Coordinator • Brand / Product Manager • Marketing / Media Analyst • Promotion Coordinator • Sponsorship Coordinator • Management Consultancies
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Subject List
for English Language Specialization Core subjects for English Language Specialization Descriptive and Narrative Writing Advanced Analytical Reading Writing about Cause and Effect Persuasive Writing International Short Stories English Usage Inter-cultural Communication Reading in Modern Viewpoints Business Presentation Social Issues in Contemporary Literature
Electives subjects for English Language Specialization Applied English Process Writing Popular Fictions Writing for Mass Communication Literature in Films Nonfiction Literature Drama as Art and Literature Advanced Public Speaking International Negotiations Advance Business Communication Readings in Business Communication Mass Media and Society Business Report Writing Creative Writing Special Project
*All 10 subjects are compulsory. ** Students will need to select 10 elective subjects
Career opportunities • English Content Writer • Translator • Copy Editor – English Literature • Writer • English Language Trainer • English Teacher/ Lecturer • Subject Matter Expert English Literature
Stamford International University
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Activities You can achieve! Stamford gives students the opportunity to shine and participate in various competitions showcasing their talents. The Bachelor of Arts Program develops students with career skills through participation in various activities, which allow them to gain real, practical experience, and show off their skills and capabilities.
A 2nd year student from the Liberal Arts Faculty, Ms. Sukanda Watnamaom, won the Princess Ubolratana Rajakanya Sirivadhana Bbarnavadi Cup on the 17th of November, 2012. She took the top prize in the Thai folk song competition called, “UMT Award 2012 Singing Contest.” Employers constantly tell us that poise and confidence are essential attributes for success, which she demonstrated beautifully.
Faculty of Liberal Arts student, Ms. Pattaramon Plinsut, participated in a KIZUNA Youth-Exchange Project with Asia-Oceania and North America. She earned the opportunity to participate in a 6-month “Study Program and Field Work Program: Human Resource Development for Peace-building and Reconstruction after the Great East Japan Earthquake and Industrial Restoration in Hiroshima Prefecture,” giving her real-world, international experience.
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Stamford International University
Communication Arts students, Ms. Natcha Tuwichien, Ms. Patchareeya Tuwichien, and Ms. Papimon Thongkam, from the Faculty of Liberal Arts, joined the Singha Sang San TV 7
Stamford 1st year students, Mr.Teejuta Prasatkeaw and Ms. Supitsara Chompoosri, supported by Dean of Faculty of Arts in Communication, Ms. Veerawan, competed in the semi-final round of the 13th Higher Education Oratorical Speech in Thai Language Contest 2012 organized by the Chulalongkorn University Alumni Association. The contest provided invaluable real-world public speaking experience and students benefited from the judge’s constructive advice on how to improve their public speaking skills deemed an essential attribute for successful future careers.
Project. The team, “I Style,” qualified for the final 16th round and received an award for their project.
They went on to join the Kantana Production Camp from August 16-18, 2012. The students gained teamwork and communication experience that was tested in a national arena.
Stamford students participated in “The 8th European Union Thailand National Inter-Varsity Debate Championship 2012”.
Creative Writing students in Mr. Declan O’Sullivan class had stories published on a New Asian Writing website: Online Asian Literary Community, which publishes stories written by people of any nationality, as long as the stories include an Asia theme. This students’ success was a huge achievement, as the ability to clearly communicate in writing is one of the most important skills one can possess in today’s globalized world.
All six students, Ms. Hataichanok Chantaluksuk; Ms. Lecticia Munguambe; Mr. Thawonsiri ThaweePira; Mr. Fernando Parrella; Mr. Gerald Uwalaka; Ms. Alexandra Rose were recognized for their performance. The competition provided valuable experience to demonstrate their job-ready English language, debate, rules of conduct, presentation and body language skills and techniques. Stamford International University
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Director of Faculty of Communication Arts
I actually just joined Stamford as a Communication Arts student. At first, I was nervous about the English test, nervous about the new environment and so many other things as a new student…but it’s not as difficult as I thought! Here, with the smaller class sizes you get participation as well as support from your lecturers and classmates. I strongly believe that Stamford can provide me with a good basis for further continuing my studies in an international program aboard.
I have decided to come to Thailand because I’m looking for new challenges and I love the Thai culture, Stamford International University is my choice of University because it is not too big and the environment here is very friendly and supportive. I like studying Introduction to Communication Arts subject because it provided me a strong foundation in Communication Arts. I am inspired to work for media relating to sports in the future. Mr. Shayan Soltani, Student, Sweden
Ms. Mod, Student Communication Arts
English is so important today. This is one of the reasons I choose to join Stamford. Then, once I began studying here I came to love it a lot - I love the supportive environment, the friendship, the lecturers’ continuous support. I learned to develop more confidence speaking English and contributing to class discussions, which helped to further develop my personal skills. This is so important no matter what kind of career you might end up with in the future. Ms. Keaw, Student Communication Arts
I am so impressed with the learning environment and the program here you learn so much while enjoying what you do best. In the years I spent at Stamford, I had invaluable experiences making friends in my classes from France, England, Australia and Madagascar. It’s like WOW! In the Communication Arts program, I enjoy learning about Photography, Film as well as Public Speaking. Everything I learn here, from the classrooms or my internship program, it’s all so useful for my future career. Ms. Joyze, Student Communication Arts
Stamford International University
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Admissions
Requirements High School completion or equivalent official transcripts (GED, IGCSE)
What to submit
When applying…. High School Completion Certificate Official Transcripts Stamford Application Form Three recent passport-sized photographs (taken within last 3 months) Citizen ID (Thai nationals) or Passport English Proficiency Test Score
For admissions into International Bachelor’s Degree Program, students are required to take a placement test and must pass Level 4 of the Laureate English Program exam. Alternatively, students can submit any one of the following English Proficiency Test Scores: -TOEFL - with a minimum score of 550 (Computer-based: 187) -IELTS - with a minimum score of 5.5 Students who do not achieve the required English placement test score will be required to attend the Laureate English Program prior to enrolling in Stamford’s international degree programs.
Admissions Calendar Applications may be sent in round the year. Intake occurs during 3 terms: • Term 1 - June • Term 2 - October • Term 3 - February Stamford International University
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