Cohort Exploration Report

5. In the ‘Tab Settings’ column, choose a ‘Calculation’. This is how user activity across the exploration period contributes to the metric calculation in each cell.

You can choose:

Standard - each cell includes all cohort users who meet the return criteria regardless of what they do in other periods. The metric displayed in the cell is the total for that individual period.

Rolling - each cell includes all cohort users who meet the return criteria for that period as well as all previous periods. The metric displayed in the cell is the total for that individual period.

Cumulative - each cell includes all cohort users who meet the return criteria in any period in the exploration. The metric displays the cumulative total value for each period.