Creating Audiences

Step 8: Membership duration: Max 540 days/18 months from the time user is added to audience last.

Reset on new activity: When enabled, the membership audience duration is limited to 14 months.When disabled, it overrides max audience duration to 14 months (or 2 months in future when user data TTL rolls out and customer explicitly selects 2 months).

Each time you engage in behavior that meets the criteria for being included in the audience, your membership duration is reset to the full value of this option.

For audiences exported to other products, GA retention settings no longer have control. The receiving product will apply their own policies.

Step 9: Click Save to save your conditions and create the audience.

Explorations: Custom Report Building