Shopping Funnel

5. Continue to define steps in your funnel.

You can use the top row to specify if the next step must directly or indirectly follow the previous one and how much time can elapse between completed steps. This allows you to have a strictly defined or loosely funnel.

To create a Shopping Funnel follow these steps:

6. Add additional steps as required. You can make a funnel that is larger than the default of 5 steps. Click the ‘Add step’ button at the bottom of the list of steps to add a step at the end. You can also add a step in between existing steps using the 3 dots button on an existing step.

Play around with strictly and loosely defined funnels and timing to see how the results change. ‘Directly followed by…’ is generally only appropriate for very specific analysis where you want to analyse very specific user behaviour.