is Not Available When Color Printing

In applications where color printing is not possible, the logo should appear in either solid black, 50% black, 30% black or reversed out.

Christel is available in Poster, Display and Text faces. Characteristics of each face are optimized for specific uses. Text should be used for body copy and small type. Display for headers and larger type and Poster for very large type that you might find on a sign or poster.

The specimens to the right are enlarged to show the differences. The Text face appears clunky at larger sizes so should never be used for large type. The Display and Poster versions have thin places in the letterforms which would not print well at small sizes.

Within each face, Christel is available in 18 weights (each with a matching italic). This provides a lot of flexibility for the future to give different marketing campaigns their own flavor or to evolve the brand to prevent it from getting stale. In 2020 for the launch, the brand primarily uses the weights called out in red, the light, ultra light and thin weights are not used.

Christel

The following are the most common uses of Christel within the Vow’d brand.

Examples Of Unacceptable Use

HEADERS, CALL OUTS, SPECIAL TREATMENTS

Christel Display Black (or Poster Black for large scale)

Bridal Gowns

Bridal Gowns

SMALL HEADERS, CAPTIONS, SMALL CALLOUTS OR BITS OF TEXT

Christel Text Bold

BRIDAL GOWNS

BODY COPY

Christel Text Regular

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Never use Christel Text for headers or large type .

Lorem Ipsum

Never use Christel Display or Poster for small text .

LOREM IPSUM

Never use Christel Text Bold, Display or Poster for body copy .

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Christel

Old style numbers should be used in body copy. For headers and all caps type, tabular lining should be used.

Old style for body copy

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OLD

Tabular lining for headers and all caps type

Tel. 555-1234

TYPOGRAPHY

Trenda is available in 8 weights (each with a matching italic). As with Christel, in 2020 for the launch, the brand primarily uses the weights called out in red, the light, extra light and thin are not used.