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Unacceptable Use Examples of
from Vow'd Brand Book
While the placement of the confetti is intentionally random, the rotation of the diamonds and hearts is always consistent. The hearts may be rotated 45°, 90° and 180°. The diamonds should never be rotated.
Never rotate the diamonds .
Never slightly angle the hearts . Only rotate them at 45°, 90° and 180° .
Zigzag
The zigzag may be used to divide sections of copy, emphasize headers or as a decorative element. The zigzag can be lengthened by duplicating the pattern. It should never be stretched.
Bridal
Correct Lengthening
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Dingbats
The diamond and heart may also be used small as dingbats or decorative elements. The ring from the logo may also be used, but this should be reserved for very special cases. Never use the ring more than once on the same piece or simultaneously with the full logo.
Bridal
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If a decorative element is needed to divide information, the diamond (Christel middle dot) is preferred, rather than a slash or vertical line .