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Unacceptable Use Examples of
from Vow'd Brand Book
The same rules of proportion and resizing that apply to the logo apply to the graphics. The graphics must be resized proportionally.
Never stretch the graphics .
Examples of
Unacceptable Use
While the confetti can be used at various scales, please be mindful of the scale of the zigzag, dingbats and decorative corner. The following show examples where these elements are out of proportion relative to the text size.
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT FUSCE SUSCIPIT, LOREM SED GRAVA DIGNISSIM, ELIT NUNC LACINIA ELIT
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
The graphics here overpower the text and appear clunky .
Photography Style
Vow’d photography should reflect the spirit of the brand: fun, vibrant, youthful, happy, approachable.
