2 minute read
Love Love Love Love Love Love Love Love
from Vow'd Brand Book
The following are the most common uses of Trenda within the Vow’d brand.
Examples Of Unacceptable Use
HEADERS, CALL OUTS, SPECIAL TREATMENTS
Trenda Bold, Black or Heavy
Bridal Gowns
Bridal Gowns
SMALL HEADERS, CAPTIONS, SMALL CALLOUTS OR BITS OF TEXT
Trenda Bold, Black or Heavy
BRIDAL GOWNS
SMALL AMOUNTS OF COPY
Trenda Regular, Semibold or Bold
Lorem ipsum dolor sit amet, consectetur adipiscing elit . Fusce suscipit, lorem sed grava dignissim, elit nunc lacinia elit, mattis con sequat dolor massa velit .
Never use Trenda for text longer than a few sentences .
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit, lorem sed grava dignissim, elit nunc lacinia elit, mattis con sequat dolor massa velit. Quisque male suada consequat est, in porta elit porttitor nec. Nam quis risus sit amet ante molestie facilisis vel eu eros. Duis nisl justo, imperdiet nec. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit, lorem sed grava dignissim, elit nunc lacinia elit, mattis con sequat.
Missing a character?
The full alphabet, numbers and punctation have been provided, but if a character is needed, for example a letter with an accent mark, please contact Robin Easter Design and the character will be provided.
Blackletter should be used sparingly and only for a few words at a time.
CALL OUTS, SPECIAL TREATMENTS
Examples Of Unacceptable Use
Never use Blackletter for text longer than a few words .
Avoid red and wine against each other with Blackletter . The effect is too harsh and off brand . It might be acceptable for Halloween .
Never use the typeface Saschenwald . Certain characters are too harsh .
Letter Spacing
Certain type treatments require additional space between letters.
CHRISTEL in all caps should be tracked 100 to 300 .
Upper and lower case headers should be tracked 75 .
TRENDA in all caps should be tracked 100 to 300 .
Upper and lower case headers should be tracked 50 .
BLACKLETTER should have space between each letter optically similar to the lower case L .
Paragraph
Alignment
The Vow’d brand should primarily use left aligned or centered type.
Left Alignment
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit, lorem sed grava dignissim, elit nunc lacinia elit, mattis con sequat dolor massa velit. Quisque male suada consequat est, in porta elit porttitor nec. Nam quis risus sit amet ante molestie facilisis vel eu eros.
Center Alignment
Centered text should only be used for smaller bits of copy . If you are typesetting more than a few paragraphs, left alignment should be used .
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit, lorem sed grava dignissim, elit nunc lacinia elit, mattis con sequat dolor massa velit. Quisque male suada consequat est, in porta elit porttitor nec. Nam quis risus sit amet ante mol estie facilisis vel eu eros.
Examples Of Unacceptable Use
The Vow’d brand should never use justified type . The effect is too rigid and feels uptight .
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit, lorem in sed gravas dignissim, elit nunc lacinia elit, mattis con sequat dolor massa velit. Quisque male suada consequat est, ind porta elit porttitor nec. Nam quis risus sit amet ante molestie facilisis.
Dancing
Letters that jump above and below the baseline may be used as a special treatment. It may be used in upper or lowercase. Trenda should be used primarily.
Drop Caps
Drop caps may be used in the brand as a stylistic treatment for paragraphs of text. Blackletter should be used primarily.
uis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam.
