Peace of Mind Printing Print Peacefully Peace of Cake Printing Bu-zen-ess Cards Enlightened Business Cards Built to Build Harmony Pass Along Tranquility Handing Out Harmony Hand Out Harmony Show Your Oneness Relax, We Got This
Hand Out Harmony
The Vision: Automate the Capture, Sale and Fulfillment of New Business
Need to print something? print peacefully, friend.
ZenPrint is primarily business to business oriented. Our goal is to ramp up the customer facing side of the business. When the proper digital tools are in place and the marketing push begins, ZenPrint will generate substantial income with minimal demand on resources. As brand awareness increases, ZenPrint will have revenue with high margins because of how automated the capture, conversion, and fulfillment of new business is. Critical to the roll out of this ZenPrint progression is the launch of ZenCards. With high margins on business cards, ZenCards is a chance to quickly develop a platform for customers to order cards from the ZenPrint infrastructure. It’s also an excellent way to spread the ZenPrint brand.
The Plan: Stage 1: Launch and Promote ZenCards
Turn focus toward business to consumer marketing with ZenCards roll out. The automated capture, conversion, and fulfillment of new business will become a core component of ZenPrint revenues.
Stage 2: Establish ZenClub for customer loyalty.
ZenClub is for the wisest of all businesspeople, with discounts on shipping and other printing services. ZenClub will orient customers to future business card orders, and also to ZenPrint for other printing needs.
Stage 3: The Progression of ZenPrint
Integrate Business to Consumer marketing into the main ZenPrint platform.
Relax, We Got This
Hi, I’m Sar ah
Show Your Oneness Enlightened Business Cards Built to Build Harmony Pass Along Tranquility Hand Out Harmony
ZenCards
ZenCards are for everyone. An emphasis on business cards will increase revenues for three reasons:
Cheap printing, high margins
Automated ordering means fewer overhead costs
ZenCards will push the ZenPrint name to a broader audience, increasing revenues company-wide
Welcome to business card zendo. Need to start handing out some powerful statements? Be tranquil and print peacefully, friend. Design and order your cards in minutes, and have them delivered to your door.
Why people will choose ZenCards: •
Higher quality paper (premium 14pt velvet cover stock).
•
Interesting card types, including triple thick and wood veneer.
Logo Design Develop a new logo for ZenCards that communicates ease, convenience and peaceful printing.
ZENPRINT ZenPrint
ZenPrint
Zensquare
Enlightened Cards
Zentriple
Hum
Triplezen
Mantra
Sleekzen
Dojo Karmacard
Peace
Maha (great)
Tranquility
Brahman
Solitude
Lotus
Placid
Bonsai
Feng Shui Harmony Chi Oneness
Mindfulness Zendo
Welcome to Busin
ness Card Zendo!
ZenCard (Standard)
Find tranquility with these beautifully printed, professional business cards. This is a typically sized 3.5� x 2.0� card, but printed on our higher quality, sturdy paper.
SumoCard (Triple Thick)
These enlightened cards add your personal flavor with color on the edges. The cards have excellent substance as well, meaning whoever you hand it to will take a second glance, and won’t toss it.
Zendo (Square)
If you want to ditch the typical, we support you. The Zendo card is 2.56� x 2.56�, and is totally personalizable.
Dojo (Folded Business Cards)
Show both sides of your business with a folding business card.
Maha (3.3” x 2.16”)
The Maha is also different from your typical card, with dimensions of 3.3” x 2.16” (meaning it’s taller). They’ll really ring your gong.
Customized Designs Design your own card, by choosing shape and thickness, and then place your own design and wording. Also pick your edges, if you want rounded or square corners. And pick an edge color too!
Paper Stocks ZenCard TripleZen
Karmacard
Sizes ZenCard Dojo Maha *with both square & rounded corners
Paper finishes Uncoated Matte
Soft Touch Gloss Wood Veneer
Design accents Gold Foil Spot Gloss Raised Spot Gloss
Website Development
Using the software already in place at ZenPrint, we can quickly create a platform for people to order their cards online. The aesthetics of the website will revolve around the “Zen� theme.
ZenCards Marketing Building Brand Awareness:
ZenCards Are
Everywhere A key strategy for the ZenCard brand will be to put the logo everywhere.
Packaging
Google Display/ Remarketing
Social Media Promotion
“Hand Out Harmony” Mass messaging will include printing the ZenCards logo on each delivery. An insert with each delivery will make mention of ZenCards and ZenPrint. • You’ve Made a Wise Choice. You May Now Hand Out Harmony • Thanks for choosing ZenCards as the platform to represent you and your business. • If you have any other printing needs, check out ZenPrint. Print Peacefully.
Engage a Broad Consumer Base With Social Media Advertising & Google Adwords Immediate results are a fantasy, except when it comes to Google Adwords and social media marketing on platforms like Facebook and Instagram. Implementing a creative campaign for Google Display ads, Google Search ads, and social media outlets will provide immediate orders and instant brand awareness. Remarketing will be essential to making the brand commonly known. We’ll capture any visitor to the website as a future customer, and market to them with beautiful display ads distributed by Google.
Implement Social Media Strategies Business cards are so ubiquitous that social media makes a great platform for engaging relevant potential customers. We’ll develop a fun social media presence that is then boosted to wide audience.
Team Up With Power Personalities Social media power is greatest when personality comes into play. We will team up with power influencers, offering them affiliate incentives to promote the ZenCard to their followers, helping brand awareness become exponential.
Implement Groupon Marketing We’ll run campaigns through the ZenPrint Groupon store to further attract small business owners. Planned campaigns include high-end business cards and peeland-place photoprints.
Geography The first step will be to market to the many booming business up and down I-15. ZenCards will eventually be marketing across the country and internationally, but the Utah marketing launch will help us nail down our marketing approach for a larger launch.
The Progression of ZenPrint With the brand recognition gained through ZenCards, ZenPrint is set up to be an easy choice for consumers wanting to purchase printing of all varieties.
Utilizing what we learn from the ZenCards roll out, we’ll transition ZenPrint into a customer facing platform, while maintaining the B2B element that will continue to be a critical part of the company.
For Consumers As we direct consumers to broader web to print services, we start with the printing services with the highest margins and greatest volume.
For Businesses We maintain emphasis on web to print storefronts. Part of the progression of ZenPrint will involve co-branding with current clients, to spread the ZenPrint brand, so even if individuals are no longer associated with the client, they’ll return to the ZenPrint brand.
ZenClub For The Wisest of All Businesspeople ZenClub members pay a small annual fee for several excellent benefits: • Discounts on other printing services, photoprints. • Free shipping.
This will be an excellent way to gain customer loyalty.