Healthy Idaho Media Kit | 2017

How to get new patients for your practice.

Healthy IDAHO

®

HEALTHY-IDAHO.COM 208.371.4533 | 208.850.4983 FACEBOOK.COM/HEALTHYIDAHO MARKETING@HEALTHY-IDAHO.COM

SINCE 1998

#1

E EXCLUSIV

R E I M E R P IDER PROV PROGRAM

How to get

NEW PATIENTS

for your practice.

Are people finding you when they search for your specialty, products and services?

Does your website compare favorably to your top competitors?

Are you the recognized expert in your specialty?

THE SOLUTION IS EASY AS 1-2-3…

Healthy IDAHO

®

Top Search Engine

RANKINGS. Are you ranked in the top 5 for all your target keywords in Google’s organic, local and payper-click sections?

Through specific, unique on-site and off-site techniques, we maximize your search engine position to generate qualified leads and direct them to your website.

#2

An Engaging,

IMPECCABLE

Website.

Your website is the center of your marketing strategy and a reflection of the professional quality of your practice.

IS YOUR WEBSITE AMAZING? HOW DOES IT STACK UP AGAINST THE COMPETITION? Fresh, relevant content, cool design, optimized pages and a site that converts leads into new patients… it’s what we do.

#3

Local Media

PROMOTION. The secret sauce in our formula is a powerful content platform that portrays you as the prominent provider in your field. As a featured expert with content, events and practice profiles in Healthy Idaho Magazine, Healthy-Idaho.com and other local media affilations you will build credibility, tell your story, and attract new patients.

TARGET YOUR LOCAL MARKET AND BECOME THE PREMIER PROVIDER IN YOUR SPECIALTY.

suite of services DIGITAL, MOBILE WEB,

8 Ways We Help You Win

1

Custom Content Creation & Marketing.

Ours is a formula for success as high quality, high-trust content will always be in demand, and will always be rewarded by search engines.

IDAHO

2 Local Healthy Idaho Magazine.

High profile, high-class, high-demand, long shelf-life, directmailed, targeted distribution local print magazine.

3

INERACTIVE CONTENT

IDAHO

Websites That Work. Period.

Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform. Call for a custom quote.

4 Masterful Online Marketing.

Evolved, motivating content, in your hand, in your head, in your heart.

Our online marketing strategy is highly effective, with immediate PPC results and a stealth content strategy.

5 Prominent Media Affiliations.

Our affiliation with Google and the local online affiliates give you credibility and visibility.

6 Powerful Directory / Advisory Board.

If qualified you may join our exclusive health advisory board, being featured as one of the key providers in your field. You will sit at the top of our specialty directory for further prominence.

7 Award Winning Graphic Design.

Let our world-class designers make you stand out, from mailers, ads, logos, and any other design needs. Call us.

8 Web Analytics & Reports.

We don’t just do it. We can prove it.

Our results speak loudly.

EXCLUSIVE

CALL TODAY AND LEARN HOW YOU CAN BECOME THE MOST RECOGNIZED NAME IN YOUR FIELD.

HE ALT H Y- I DAH O.CO M

RECOGNIZTED EXPER P R O G R AM

BE OUR ADVISOR IN YOUR SPECIALTY AND STAND OUT AS THE COMMUNITY VOICE .

MARKETIN G@ HEALTHY- IDAHO.CO M

GET RESULTS... ...qualified leads and new patients.

Prominent search engine rankings, an exceptional, engaging website incorporating a proven, best-practices approach and powerful local media promotion… that’s the success formula to growing your practice.

GET STARTED TODAY WITH THE ONLY MARKETING AGENCY IN IDAHO THAT WORKS EXCLUSIVELY WITH HEALTH-BASED BUSINESSES .

Healthy IDAHO

H E A LT H Y - I DA H O. CO M

208.371.4533 | 208.850.4983 marketing@healthy-idaho.com

®

Healthy + IDAHO

Healthy-Idaho.com

®

O N L I N E PAC K AG E I N C LU D E S :

Direct Mailed to High-Income Homes

Professional Profile To Showcase Your Expertise

3 ROTATIONS OF 5,000 MAGAZINES EACH ISSUE

ARTICLES, VIDEOS, EVENTS, BIO, SPECIALS, ETC.

12,000 Print Run

Publish Articles

EACH LOCATION MAIL & BUSINESS DELIVERY

PUBLISH AN ARTICLE EVERY TWO MONTHS

5,000 Waiting Rooms

Banner Ads

HOSPITALS, DOCTORS OFFICES, BUSINESSES

200+ Pickup Locations

RESTAURANTS, FITNESS CENTERS, SPAS, ETC.

SECURE CLICK-THROUGHS TO YOUR SITE

Health Directory

TOP-TIER PLACEMENT FOR YOUR SPECIALTY

Over 189,000 Readers Per Area

PRINT & ONLINE

BUSINESS MAILER

EVENTS

PER AREA

PICKUP SPOTS

DISTRIBUTION 12,000 COPIES HIGH INCOME HOMES

READERSHIP DEMOGRAPHICS

18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 46% of readers 55+, 63% women | median age 61 | 13% of readers

IDAHO

IDAHO

ONLINE PROFILE

Practice Profile Health Directory Listing Article Placement Banner Ad

EDITORIAL CALENDAR JANUARY

JULY

ART DEADLINE: Dec 1

ART DEADLINE: June 1

FEBRUARY

AUGUST

ART DEADLINE: Jan 1

ART DEADLINE: July 1

MARCH

SEPTEMBER

ART DEADLINE: Feb 1

ART DEADLINE: Aug 1

APRIL

OCTOBER

ART DEADLINE: Mar 1

ART DEADLINE: Sept 1

MAY

NOVEMBER

ART DEADLINE: Apr 1

ART DEADLINE: Oct 1

JUNE

DECEMBER

ART DEADLINE: May 1

ART DEADLINE: Nov 1

THEME Transformation

THEME Destination

THEME Ambitious

THEME All Heart

THEME Mind Over Matter

THEME Vigor

THEME Prevention

THEME Organize

THEME Happiness

THEME The Guy Guide

THEME Gratitude

THEME Serenity

design &content AWARD-WINNING

Welcome to our award-winning Healthy Idaho magazine, in print and online, with a complete health portal on Healthy-Idaho.com. Our highprofile, high-class magazine and content platform gives you an aire of expertise and dominance in your field. Call today to become one of our exclusive health advisory board members in your field.

UP.

Magazine readership is UP, and readers spend an average of 43 minutes per issue on magazines.

43

These 43 minutes of attention are typically undivided.

Readers are less likely to engage in other activities while reading, compared with other media options.

57% of us are overweight or obese.

62%

of us want to lose weight, and 82% say exercise and physical activity are important to them.

75%

of readers are women, 25 – 65 years old, with an active, health-conscience lifestyle.

208.371.4533 | 208.850.4983

YOUR COMPLETE MARKETING SOLUTION Healthy Idaho Social Media Engagement

Search Engine Optimization

Local/Mobile Search

Content Marketing

Your Website Goal...

NE

S

S

GR

OW

YO U R B USI

Pay-per-Click Ads

Email Marketing

www.

HealthyIdaho.com

Reporting & Analytics

Keyword Strategy

PR/Media Promotion

GRADE YOUR MARKETING STRATEGY (rate 1-5 for each question… 5 being best) NN How does your website stack up against your top competitors?

NN Do your pay-per-click campaigns generate new business?

NN Is your website mobile-ready for smart phones and tablets?

NN Do you have a solid on-site and off-site SEO strategy?

NN Do you publish fresh, relevant blog posts each week?

NN Are you active on Facebook, Twitter, Instagram and Pinterest?

NN Does your website offer compelling videos?

NN Do you have a loyal following on various social media channels?

NN Does your website convert leads into new business?

NN Do you have an active YouTube video channel?

NN Are you ranked in Google’s top 5 for your target keywords?

NN Are you recognized as a thought leader in your field?

NN Do you have a comprehensive keyword strategy?

NN Do you get quoted and published by local news and magazines?

NN Do you show up in Google Maps for local searches?

Total score: 65-75 Excellent, 50-64 Good, 49 and below…

Healthy IDAHO

®

CALL TODAY FOR A CONSULTATION:

1 1 208.371.4533

| 208.850.4983

marketing@healthy-idaho.com

Websites That Work. Period.

AWARD WINNING WEB DESIGN—

ALL OF OUR WEBSITES ARE CONTENT DRIVEN & MOBILE READY

STARTING AT $1,500

Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.

Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform.

BUILD A BETTER BRAND

As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company. Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, Bing, etc.

HIGHLY EFFECTIVE WEBSITES

Our websites are designed by experienced marketers focused on driving sales at the highest possible rate with unmatched results.

• Mobile Ready

• Interactive Blog

• Homepage Slideshow

• Social Media Events

• Google Optimized

• Calendar Google

• Professional Design

• Maps Photo Galleries

• Content Marketing

• Video Galleries Client

• Conversion Centered

• Testimonials Office

• WordPress Platform

• Tours Forms Processing

CALL FOR A FREE QUOTE. 801.369.6139 SINCE 1998

CALL TODAY FOR A WEBSITE CONSULTATION:

1 1 801.369.6139

marketing@healthy-idaho.com

Healthy IDAHO

208.371.4533 | 208.850.4983 Facebook.com/HealthyIdaho

LONG-TERM RELATIONSHIPS. LONG-TERM SUCCESS. I’ve been utilizing Healthy Magazine services for over 10 years now and couldn’t be happier with the results. I love it. I The business model is sound, the management team excellent, and my potential for growth and success is unlimited.

®

~ Scott Adelman, MD The SMART Clinic

When I started a new practice Healthy Magazine helped me establish my brand, built a compelling web presence and a successful marketing strategy. Soon I was at the top of the search rankings for all of my key words. I’m very impressed with the results and professionalism.” ~Darrin Hansen, MD

HEALTHY-IDAHO.COM marketing@healthy-Idaho.com

The Healthy Magazine program is excellent. Since 2001 we’ve flourished with their unique marketing angle, solidifying our position as the #1 Lasik service in the West! I highly recommend these guys.” ~Phillip C. Hoopes, MD Hoopes Vision Center

IDAHO

“Healthy Magazine has helped me become the dominant allergiest online. I have used this powerful program to generate a steady stream of new clients.”

IDAHO

~Douglas H. Jones, MD Rocky Mountain Allergy

CUSTOM WEB DESIGN—STARTING AT $1,500 VIDEO PRODUCTION—STARTING AT $500 TOP GRAPHIC DESIGN—CALL FOR PRICING.

magazine + online (per area) —OR— popular bundled pricing 1x

3x

6x

Back Cover + Online Package

$2900

$2700

$2500

Magazine Full Page

2-Page Spread + Online Package

$2500

$2300

$2100

Online Marketing Package

Inside Covers + Online Package

$2150

$1950

$1750

Ongoing Website Updates

Premium Spots + Online Package

$1900

$1700

$1500

SEO 2.0 / Content Mktg

Full Page + Online Package

$1550

$1400

$1250

Google+ Local

1/2 Page + Online Package

$950

$850

$750

Google AdWords

1/3 Page + Online Package

$ 750

$650

$550

Social Media

1/6 Page + Online Package

$550

$450

$350

Per-Month Pricing

4x6” Insert Card

$2050

$1950

$1850

MAGAZINE AD RATES

PACKAGE

BASIC

PREMIUM

ELITE

P P

P P P P

P P P P P P P

$625

$1000

$1500

(Each marketing module is $250/mo)

Ad-Specs — W X H (ad 1/4” for a bleed) 1/6 4.75 x 2.175 17 x 11.125

2-Pg Spread : 16.75 x 10.875 2-Pg Spread : 17 x 11.125 (with bleed)

8.625 x 11.125

8.375 x 10.875

1-Pg Spread : 8.375 x 10.875 1-Pg Spread : 8.625 x 11.125 (with bleed)

3.10 x 11.125

1/3

1/2 1/3

4.75 x 4.75

1/3-Pg Vertical : 2.8 x 10.875 1/3-Pg Vertical : 3.10 x 11.125 (with bleed) 1/3-Pg Square : 4.75 x 4.75

4.75 x 7.25

1/2 7.5 x 4.75

1/6-Pg Horiz : 4.75 x 2.175 1/2-Pg Vertical : 4.375 x 7.25 1/2-Pg Horiz : 7.50 x 4.75