The Junction Market | Marketing Plan 2015

Market

MARKETING FOCUS • Consistent, Powerful Signage and Branding • BRANDING: Implement a feel-good, driving, retro-road-trip, Route-66, Carsland-esque theme. • POP: Window Clings, Sneeze Guards & Table Tents •

INTERNAL: Uniforms, Menu Boards, Dispensers, take-out menus, cups, bags, Employee Operations Poster, Stickers, Gift Certificates, Miscellaneous clings, calendar, etc.

•

EXTERNAL: Business Cards, Flyers, Ad/Mailer Designs, Window Wraps, A-frames Slide Shows, Banners, Kiosk Materials, Car Magnets, Apparel, etc.

• Social Media Findings • Customer Identification • Customer Demographics • Website • Social media integration • Loyalty program

Market

AGENCY EXPECTATIONS

Market

• Develop company-wide marketing strategies and promotions. • Creating tactics for every way that the company ”speaks” to our guests. • Knows the markets that we operate in and is aware of customer demographics, competitive, activities, and intrusions. • Organize a system to gather customer feedback about the brand and identify with the Junction customers as well as potential customers. • Promote our businesses through effective communication pieces. • Provide graphic design support, and develop a consistent brand look. • Develop a brand marketing calendar of events and promotions. • Work with managers to develop and pursue local marketing opportunities. • Manage the company website to ensure it is current, accurate, and promotes the company effectively. • Manage the promotion of our businesses within budgets. Track promotion spending and results. • Earn the confidence and trust of others; show consistency between words and actions; deliver on commitments; produce high-quality work; demstrate high standards of ethical conduct; protect confidential information; do not omit controversial information or change information to suit others. • Demonstrate an expertise in supporting brands within the convenience industry with past and current successes.

Market

AGENCY GOALS FOR JUNCTION MARKETS • • • • • • •

Increase same store volumes Grow awareness of The Junction to target audiences Increase top-of-mind recognition Develop brand loyalty Brand-building & reinforcement of Value Proposition Promote social media Increase The Junction involvement in the community

Market

INCREASE STORE VOLUME • Try & Repeat Get new customers to try The Junction & then encourage repeat behavior. • Benefit Nights: Invite organizations, schools to hold fundraising events at the restaurants. • Sports: Be present at sports games & other events • Cross promotion: Combine marketing efforts with neighboring businesses and schools.

Market

INCREASE STORE VOLUMES (2)

Market

• Reminders & Rewards Social Media: Join the text club and log in to Twitter and Facebook to get exclusive offers. Increase visitor frequency & create loyalty through in-store & online promotions. Facebook - Games and contests for particpants. Text & tweets – leveraging – FB - Loyalty program - Promote special events at area restaurants - Promote daily meal specials Phone apps: FourSquare / Groupon - Promotes top-of-mind recognition - Rewards loyalty for participants © 2014 STARDOCS MARKETING. All Rights Reserved 2014.

Market

PROMOTIONS • • •

Star Student Rewards Program Benefit Nights New store items & promotions - Healthy options - In-store restaurant features

GROW AWARENESS (2)

Market

• Sponsorship & Event Marketing Ideas • Sponsor an existing event – ski/surf competitions, local sports tournaments, etc. •

Sponsor an athlete – ski/surf competitions, local sports tournaments. Logo placement all gear and apparel.

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Junction vehicle (Hip Wrapped Truck or Bus or Minis) tours cities and attends major events with a snack bar on site at the major local events.

GROW AWARENESS (3) • Public • Direct Mail • Guerilla marketing • Press Releases • Merchandise • Apparel • Social Media

BRAND-BUILDING & LOYALTY

Market

• Online • Backend website updates • Leverage Social Media component • Introduce and leverage Restaurants - Restaurant TV appearances - New menu items features • Text/Smart Phones • Text-based handset messaging - The Junction viral brand ambassadors - Tweets - Time-of-day specific offers through texting (i.e. Before lunch rush) - Phone Apps

BRAND-BUILDING & LOYALTY(2) • In-Store • The Junction branded In-Store signage • Benefit Night Fliers • Drive to web POP • Promotional Window Signage - Item-Specific - Promotional • Four Walls Strategy planning & implementation • In-store Junction Shots and To-go art

BRAND-BUILDING & LOYALTY(3) • • • •

Updated Portal with new promotional materials The Junction Apparel Book The Junction 2015 Calendar Assess Exterior signage and identify street level awareness opportunities - Outdoor Window Wraps - Window Clings - A-Frames - Banners

Market

JUNCTION SLOGANS “The Stop That Keeps You Going.”

Market “Rollin’ Down the Highway.”

“Stop Here.”

“Quality. Speed. Satisfaction.”

“Come Together.” “Your Favorite Pit Stop.”(Your Pit Stop.)

“Let the Good “Meet Us There.” Times Roll.”

“Where Quality and Satisfaction Meet.”

“Life is a Highway.” Get Your Motor Runnin’ Lookin’ For Adventure

Head Out On The Highway

And Whatever Comes Your Way.

CUP SLOGANS Market

The Tank Turbo Chug

The Big Sipper

The Spark Plug Premium Mix

J THEMED SODAS The Big J The Super J The Model J

(The Tanker)

The Great Guzzle (The Guzzler)

Max-Torque

N20 Pop The Overdrive

The 44 Magnum The Gun Slinger James Dean Steve McQueen

SODA STATION SLOGANS

High Octane Soda. Market

Highly Carbonated. Full Flavor.

The Faucet.

et k r a M

Market

Social Media Marketing

Turn static files into dynamic content formats.

Create a flipbook