Media Kit | Healthy Utah

How to get new patients for your practice.

Healthy with

UTAH

(801) 369-6139 HEALTHY-UTAH.COM FACEBOOK.COM/HEALTHYUTAH MARKETING@HEALTHY-UTAH.COM

SINCE 1998

®

EXCLUSIV

#1

E

R E I M E R P IDER PROV PROGRAM

How to get

NEW PATIENTS

for your practice.

Are people finding you when they search for your specialty, products and services?

Does your website compare favorably to your top competitors?

Are you the recognized expert in your specialty?

THE SOLUTION IS EASY AS 1-2-3…

Healthy UTAH

®

Top Search Engine

RANKINGS. Are you ranked in the top 5 for all your target keywords in Google’s organic, local and payper-click sections?

Through specific, unique on-site and off-site techniques, we maximize your search engine position to generate qualified leads and direct them to your website.

#2

An Engaging,

IMPECCABLE

Website.

Your website is the center of your marketing strategy and a reflection of the professional quality of your practice.

IS YOUR WEBSITE AMAZING? HOW DOES IT STACK UP AGAINST THE COMPETITION? Fresh, relevant content, cool design, optimized pages and a site that converts leads into new patients… it’s what we do.

#3

Local Media

PROMOTION. The secret sauce in our formula is a powerful content platform that portrays you as the prominent provider in your field. As a featured expert with content, events and practice profiles in Healthy Utah Magazine, Healthy-Utah.com and other local media affiliations you will build credibility, tell your story, and attract new patients.

TARGET YOUR LOCAL MARKET AND BECOME THE PREMIER PROVIDER IN YOUR SPECIALTY.

suite of services DIGITAL, MOBILE WEB,

8 Ways We Help You Win

INERACTIVE CONTENT

1 Custom Content Creation & Marketing.

Ours is a formula for success as high quality, high-trust content will always be in demand, and will always be rewarded by search engines.

2 Local Healthy Utah Magazine.

UTAH

High profile, high-class, high-demand, long shelf-life, directmailed, targeted distribution local print magazine.

UTAH

3 Websites That Work. Period.

Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform. Call for a custom quote.

4 Masterful Online Marketing.

Evolved, motivating content, in your hand, in your head, in your heart.

Our online marketing strategy is highly effective, with immediate PPC results and a stealth content strategy.

5 Prominent News Media Affiliation.

Our affiliation with the local news affiliate gives you credibility and visibility.

6 Powerful Directory / Advisory Board.

If qualified you may join our exclusive health advisory board, being featured as one of the key providers in your field. You will sit at the top of our specialty directory for further prominence.

7 Award Winning Graphic Design.

Let our world-class designers make you stand out, from mailers, ads, logos, and any other design needs. Call us.

8 Web Analytics & Reports.

We don’t just do it. We can prove it.

Our results speak loudly.

EXCLUSIVE

CALL TODAY AND LEARN HOW YOU CAN BECOME THE MOST RECOGNIZED NAME IN YOUR FIELD.

H E ALT H Y- U TA H .CO M

RECOGNIZTED EXPER P R O G R AM

BE OUR ADVISOR IN YOUR SPECIALTY AND STAND OUT AS THE COMMUNITY VOICE .

MARKETIN G@ HEALTHY- U TAH.CO M

GET RESULTS... ...qualified leads and new patients.

Prominent search engine rankings, an exceptional, engaging website incorporating a proven, best-practices approach and powerful local media promotion… that’s the success formula to growing your practice.

GET STARTED TODAY WITH THE ONLY MARKETING AGENCY IN UTAH THAT WORKS EXCLUSIVELY WITH HEALTH-BASED BUSINESSES .

Healthy with

UTAH

(801) 369-6139

marketing@healthy-utah.com HEALTHY-UTAH.COM

®

Healthy + UTAH

with

®

Direct Mail to Businesses & High-Income Homes

O N L I N E PAC K AG E I N C LU D E S :

Professional Profile To Showcase Your Expertise

BUSINESS MAILER HAS A SHELF-LIFE OF 7 MONTHS

ARTICLES, VIDEOS, EVENTS, BIO, SPECIALS, ETC.

70,000 Total Print Run

Publish Articles

20K-UTAH CO, 20K UTAH NORTH, 30K TO SLC

PUBLISH AN ARTICLE EVERY TWO MONTHS

5,000 Waiting Rooms

Banner Ads

HOSPITALS, DOCTORS OFFICES, BUSINESSES

700+ Pickup Locations

RESTAURANTS, FITNESS CENTERS, SPAS, ETC.

SECURE CLICK-THROUGHS TO YOUR SITE

Health Directory

TOP-TIER PLACEMENT FOR YOUR SPECIALTY

Over 189,000 Readers Per Area

PRINT & ONLINE

BUSINESS MAILER

EVENTS

PER AREA

HIGH INCOME HOMES

DISTRIBUTION ALLOCATION

DIRECT BUSINESS DISTRIBUTION

READERSHIP DEMOGRAPHICS

18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 46% of readers 55+, 63% women | median age 61 | 13% of readers

UTAH

ONLINE PROFILE

Practice Profile Health Directory Listing Article Placement Banner Ad

20K COPIES

30K COPIES

20K COPIES

NORTH U TA H EDITION

S A LT LAKE EDITION

U TA H COUNTY EDITION

3 Local Editions

EDITORIAL CALENDAR

JAN/FEB

ROCK IT! Fitness, Your Body, Healthy Habits, Alternative Exercises, Resolutions.

JULY/AUG

FUEL

Stuff to do & places to go, Great Outdoors, Travel, Nature, etc.

ART DEADLINE:

December 5

ART DEADLINE:

June 5

MAR/APR

RHYTHM

SEPT/OCT

TOUGH

Best Providers Issue, Men’s Issue, Stress, Sports, Money, Style, etc.

Better parenting, skincare, stuff pesticides, healthy treats.

ART DEADLINE:

ART DEADLINE:

August 5

MAY/JUNE

February 5

NOV/DEC

STYLE / BEAUTY

How attitude affects work, home, relationships, fake it till you make it.

Best of Beauty, Skincare, Relax & Renew, Holiday Fun, etc.

ART DEADLINE:

ART DEADLINE:

October 5

GET HAPPY

April 5

design &content AWARD-WINNING

Welcome to our award-winning Healthy Utah magazine, in print and online, with a complete health portal on Healthy-Utah.com. Our highprofile, high-class magazine and content platform gives you an aire of expertise and dominance in your field. Call today to become one of our exclusive health advisory board members in your field.

UP.

Magazine readership is UP, and readers spend an average of 43 minutes per issue on magazines.

43

These 43 minutes of attention are typically undivided.

Readers are less likely to engage in other activities while reading, compared with other media options.

57% of us are overweight or obese.

62%

of us want to lose weight, and 82% say exercise and physical activity are important to them.

75%

of readers are women, 25 – 65 years old, with an active, health-conscience lifestyle.

YOUR COMPLETE MARKETING SOLUTION Healthy Utah Magazine Social Media Engagement

Search Engine Optimization

Local/Mobile Search

Content Marketing

Your Website Goal...

NE

S

S

GR

OW

YO U R B USI

Pay-per-Click Ads

Email Marketing

abc

Reporting & Analytics

Keyword Strategy

UTAH PR/Media Promotion

GRADE YOUR MARKETING STRATEGY (rate 1-5 for each question… 5 being best) NN How does your website stack up against your top competitors?

NN Do your pay-per-click campaigns generate new business?

NN Is your website mobile-ready for smart phones and tablets?

NN Do you have a solid on-site and off-site SEO strategy?

NN Do you publish fresh, relevant blog posts each week?

NN Are you active on Facebook, Twitter, Instagram and Pinterest?

NN Does your website offer compelling videos?

NN Do you have a loyal following on various social media channels?

NN Does your website convert leads into new business?

NN Do you have an active YouTube video channel?

NN Are you ranked in Google’s top 5 for your target keywords?

NN Are you recognized as a thought leader in your field?

NN Do you have a comprehensive keyword strategy?

NN Do you get quoted and published by local news and magazines?

NN Do you show up in Google Maps for local searches?

Total score: 65-75 Excellent, 50-64 Good, 49 and below…

Healthy UTAH

®

CALL TODAY FOR A CONSULTATION: 801-369-6139 SALES@STARDOCS.COM

Websites That Work. Period.

AWARD WINNING WEB DESIGN—

ALL OF OUR WEBSITES ARE CONTENT DRIVEN & MOBILE READY

STARTING AT $1,500

Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.

Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform.

BUILD A BETTER BRAND

As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company. Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, Bing, etc.

HIGHLY EFFECTIVE WEBSITES

Our websites are designed by experienced marketers focused on driving sales at the highest possible rate with unmatched results.

• Mobile Ready

• Interactive Blog

• Homepage Slideshow

• Social Media Events

• Google Optimized

• Calendar Google

• Professional Design

• Maps Photo Galleries

• Content Marketing

• Video Galleries Client

• Conversion Centered

• Testimonials Office

• WordPress Platform

• Tours Forms Processing

CALL FOR A FREE QUOTE. 801.369.6139 SINCE 1998

CALL TODAY FOR A CONSULTATION: 801-369-6139 SALES@STARDOCS.COM

Healthy UTAH

with

(801) 369-6139 Facebook.com/HealthyUtah

LONG-TERM RELATIONSHIPS. LONG-TERM SUCCESS. I’ve been utilizing Healthy Magazine services for over 10 years now and couldn’t be happier with the results. I love it. I The business model is sound, the management team excellent, and my potential for growth and success is unlimited.

®

~ Scott Adelman, MD The SMART Clinic

When I started a new practice Healthy Magazine helped me establish my brand, built a compelling web presence and a successful marketing strategy. Soon I was at the top of the search rankings for all of my key words. I’m very impressed with the results and professionalism.” ~Darrin Hansen, MD

HEALTHY-UTAH.COM marketing@healthy-utah.com

The Healthy Magazine program is excellent. Since 2001 we’ve flourished with their unique marketing angle, solidifying our position as the #1 Lasik service in the West! I highly recommend these guys.” ~Phillip C. Hoopes, MD Hoopes Vision Center

UTAH

“Healthy Magazine has helped me become the dominant allergiest online. I have used this powerful program to generate a steady stream of new clients.”

UTAH

~Douglas H. Jones, MD Rocky Mountain Allergy

CUSTOM WEB DESIGN—STARTING AT $1,500 VIDEO PRODUCTION—STARTING AT $500 TOP GRAPHIC DESIGN—CALL FOR PRICING.

magazine + online (per area) —OR— popular bundled pricing 1x

3x

6x

Back Cover + Online Package

$2900

$2700

$2500

Magazine Full Page

2-Page Spread + Online Package

$2500

$2300

$2100

ABC4 Online Package

Inside Covers + Online Package

$2150

$1950

$1750

Ongoing Website Updates

Premium Spots + Online Package

$1900

$1700

$1500

SEO 2.0 / Content Mktg

Full Page + Online Package

$1550

$1400

$1250

Google+ Local

1/2 Page + Online Package

$950

$850

$750

Google AdWords

1/3 Page + Online Package

$ 750

$650

$550

Social Media

1/6 Page + Online Package

$550

$450

$350

Per-Month Pricing

4x6” Insert Card

$2050

$1950

$1850

MAGAZINE AD RATES

PACKAGE

BASIC

PREMIUM

ELITE

P P

P P P P

P P P P P P P

$625

$1000

$1500

(Each marketing module is $250/mo)

Ad-Specs — W X H (ad 1/4” for a bleed) 1/6 4.75 x 2.175 17 x 11.125

2-Pg Spread : 16.75 x 10.875 2-Pg Spread : 17 x 11.125 (with bleed)

8.625 x 11.125

8.375 x 10.875

1-Pg Spread : 8.375 x 10.875 1-Pg Spread : 8.625 x 11.125 (with bleed) SINCE 1998

3.10 x 11.125

1/3

1/2 1/3

4.75 x 4.75

1/3-Pg Vertical : 2.8 x 10.875 1/3-Pg Vertical : 3.10 x 11.125 (with bleed) 1/3-Pg Square : 4.75 x 4.75

4.75 x 7.25

1/2 7.5 x 4.75

1/6-Pg Horiz : 4.75 x 2.175 1/2-Pg Vertical : 4.375 x 7.25 1/2-Pg Horiz : 7.50 x 4.75