Plan It Magazine Fall 2023 Edition

REIMAGINED EVENT SPACES MENU DESIGN COCKTAIL TRENDS

AND MORE

LETTER FROM THE PRESIDENT

I’m thrilled that Plan it! Magazine continually allows us to captivate an audience of individuals planning events, meetings, and celebrations, while fostering a connection between locally talented vendors. This publication (our 24th edition) serves as a testament to the dedication and creativity of our local event planning “family” who consistently work together to escalate their products and services available to those planning events. It gives me great pride to see our team bringing people together and contributing to the growth of our local event industry.

Choosing the right venue is key to a successful event. The pages ahead are filled with insight into choosing, decorating, and transforming spaces into captivating backdrops that complement the occasion, purpose, and budget.

Menu selection is another essential part of the event planning process. In this edition, you will gain valuable insight into how menus are curated to resonate with the atmosphere and tastes of your attendees. Everyone remembers the foodit can provide both a visual and social element as well as significantly elevate the overall event experience.

Perhaps the most important part of planning an event is maintaining a transparent budget. Successful events stem from an understanding of how funds should be allocated efficiently to create the maximum impact. An event planner plays a significant role in managing your budget without compromising quality.

Social media is a powerful communication medium and is now the best way to promote, experience, and document events. This issue highlights the role of social media in expanding reach and engaging attendees while generating excitement.

Special thanks to Julie Glenn (Rock Events), John Breelan (Chowhound Gourmet), Jeff Jacobs (Batch 154/The Treasury), and Colin John (Continental Catering) for continuing to allow us to bring valuable content from extraordinary local talent. I encourage you to embrace the knowledge shared by these experts.

If you would like to join us as an advertiser or content contributor, please feel free to reach out.

We look forward to a tremendous Fall 2023 and Winter 2024. It would be our pleasure to help you celebrate!

CONTRIBUTORS

Publisher Star Trax Events

President Geoff Kretchmer

Creative Director Becca Schlussel

Graphic Designer Michael Hnatiuk

PHOTOGRAPHERS

Abby Rose Photo

Brett Mountain Photography

Dianne Scafone Photography

Justin Munter Photography

Kate Saler Photography

Melanie Reyes Photography

Nicole Haley Photography

Star Trax Events

Cover photo by Abby Rose Photo from Annie & Mitchell's Wedding

STAR TRAX TEAM

President Geoff Kretchmer

Partner Brian Siegel

Senior Event Director Jen Ajlouny

Senior Event Director Shannon McConnell

Event Manager Jacquelyn Dorris

Event Coordinator Robin Wheeler

Production Director Jimmy Lees

Production Technician Alex Radatz

Valet Director Todd Duggins

Valet Director Blaine Tikey

Marketing Director Becca Schlussel

Social Media Director Olga Hnatiuk

Graphic Designer Michael Hnatiuk

Office Manager Loren Stone

Controller Cindy Timoff

Accountant Amy Dunlap

Maintenance Director Brian Cafmeyer

Geoff Kretchmer President, Star Trax Events

FURNISHED VS. UNFURNISHED EVENT SPACES

WRITTEN BY JULIE GLENN

vent spaces set the scene and are the foundation for any great event. When you begin planning and are on the hunt for a venue, part of the process may include deciding between a furnished versus unfurnished space. A furnished venue often includes existing tables, chairs, linen, bars, and audio-visual equipment. Unfurnished or nontraditional venues are often blank spaces that may not have been created with events as the primary purpose, such as building lobbies, airport hangars, historic banks, and more. Here are five pro tips to help you decide which might be the right fit for your next event!

DETERMINE YOUR GOALS AND OBJECTIVES FOR THE EVENT.

If the purpose of the event is to create a one-of-a-kind experience unlike anything else, you may want to consider an unfurnished space that can be tailored to your own design and theme. Alternatively, if the purpose is less about the uniqueness of the space and more about the content that’s being shared, you may prefer a traditional space with great acoustics, existing furniture, and built-in AV equipment. A great starting point is to think about what you’re looking to accomplish and go from there.

ALLOCATE YOUR BUDGET DOLLARS BASED ON YOUR GOALS AND OBJECTIVES.

When it comes to budget, it’s best to start with essential items such as venue, food and beverage, audio-visual, event planner, etc. and then allocate remaining dollars based on your must-haves. Furnished venues can often save you time and money when it comes to event rentals and décor, provided the included furnishings match your desired theme and event setup. Unfurnished venues often appeal to those who want a fully customizable space where they can let their creativity run wild. If your vision is to have a branded mega bar in the center of the room surrounded by soft seating vignettes that your guests are posting, tagging, and sharing on social media, you might lean more towards an unfurnished space. In this case, much of your budget will be allocated to furniture and décor rentals, but you may find the value add of creating a post-worthy event to be worth the extra spend.

THINK ABOUT THE FLOW OF YOUR EVENT.

Can your desired event flow be accomplished with a furnished venue? Or do you need the unobstructed square footage that an unfurnished space can offer for collaboration, meeting breakouts, elaborate stage sets, vehicle showcases, tradeshows, and more? Furnished venues may not always have available storage options onsite to accommodate furniture removal needs which could lead to unexpected costs. Checking in with your venue on the feasibility and cost of moving existing furnishings early on may help to limit any surprises down the road.

CONSIDER YOUR VENUE LOCATION AND EVENT DATE.

Is your event taking place on the same date as a large concert or sporting event nearby? Is there a large conference in town that could impact the availability and delivery of event rentals?

If so, you may want to consider a fully or partially furnished venue to cut down on fees and potential challenges with load-in on your event day. If you have your heart set on an unfurnished venue, you may want to work with your venue on alternative options for load-in and load-out so that you and your vendors are set up for success.

REQUEST AN INVENTORY OF EXISTING FURNITURE FROM YOUR VENUE.

Your definition of a furnished space may differ from your venue’s explanation, so it’s great to have a full inventory list available to review. For example, a furnished venue complete with soft seating and high-top cocktail tables may not entirely meet your needs if you’re seeking an environment that places focus on your program with theater style seating. Nothing clarifies like clarity!

When choosing your event venue, there are many benefits to both furnished and unfurnished spaces. Ensuring your vision for the day is top of mind and considering budget, event flow, and other logistics will allow you to choose the venue that’s right for you. If you’re still unsure which would be best for your next event, you can lean on your event planner, if applicable, for their expert opinion. They would be happy to talk through your vision and goals and recommend a space that would best fit your needs.

HAPPY PLANNING!

JULIE GLENN Vice President

Rock Events is a premiere team of event professionals who provide event services to Rocket Companies and venue sales for some of the most sought-after event venues in the city of Detroit. Their venues are spotted throughout Detroit’s central business district and include airy lofts and rooftop patios, a ballroom overlooking the city, a historic bank, large outdoor riverfront space, and more. For additional information visit rockevents.com

Event Venues at Rock Events

STATE SAVINGS BANK

STATE SAVINGS BANK

MADISON ROOFTOP

In the digital age, social media has become an indispensable tool for businesses, organizations, and individuals to connect with their audiences. Whether it’s a corporate conference, a music festival, a sports match, or a charitable fundraiser, social media coverage has revolutionized the way events are experienced, promoted, and remembered.

R EA L-TIME ENGA GEM ENT

Social media platforms offer a real-time connection between event organizers, participants, and attendees. From live updates, event highlights, and behind-thescenes moments, social media enables people to stay connected and engaged with the event, even if they are not physically present.

With the click of a button, event updates, photos, and videos can go viral, capturing the attention of thousands of people. Hashtags and social media handles associated with the event can trend, further amplifying its visibility.

BUILDING COMMUNITY + NETWORKING

Events serve as a hub for like-minded individuals to come together, and social media extends that sense of community beyond the event’s physical space. Attendees can interact, share experiences, and build relationships with others who share their interests or passions. This virtual networking can lead to collaborations, partnerships, and valuable connections that extend far beyond the event’s duration.

MAR KETING + PROMOTION

Social media is a powerful marketing tool that can be leveraged to promote an event long before it takes place. Pre-event announcements, teasers, and sneak peeks build anticipation and excitement. Event updates and engaging content in the lead-up to the big day can encourage last-minute registrations and ticket sales. After the event, social media allows for post-event coverage, showcasing highlights and testimonials, further reinforcing the event’s success and boosting future event attendance.

INSTANT CRISIS MA NAGEMENT

Despite meticulous planning, unexpected challenges can arise during events. Social media coverage enables organizers to address issues promptly. Whether it’s handling complaints, providing updates, or addressing safety concerns, social media acts as a direct communication channel between the organizers and attendees. Swift and transparent responses demonstrate professionalism and care, leading to a positive perception of the event and its organizers.

In today’s fast-paced digital landscape, social media coverage has revolutionized the way events are experienced, shared, and remembered. It has become an indispensable tool for organizers to engage their audiences, expand their reach, gather valuable feedback, and promote their events effectively. By harnessing the power of social media during an event, organizers can create a more immersive and rewarding experience for attendees while leaving a lasting impact that extends far beyond the event itself.

BY OLGA HNATIUK Social Media Director, Star Trax Events

TRAILER EVENTS

Planning an event at a venue with no kitchen – NO PROBLEM! Meet Kristin Falconer and her event coordination team from Tailer Events (TE). MOBILE KITCHENS and MOBILE BATHROOMS are a welcome addition to any private event space. Now, you can literally have a full-service food and beverage event anywhere!

You cannot imagine how popular their bathroom trailers are. We are impressed by both the beauty and functionality of these units. With separate entrances for men and women, the restrooms have private stalls, stainless trim mirrored vanities, hand sinks with warm water, LED lighting, and ventilation complete with heating and cooling systems in place. NO matter the size of your function, their beautiful bathroom trailers are available in 2, 4, 6 and 10 stall options! Yes, genders are separated.

If you are looking to create the ultimate experience at your favorite sporting event – one call and Trailer Events will not only have a parking lot reserved by the appropriate stadium, but also a fully outfitted state-of-the-art tailgating experience. These TAILGATING TRAILERS are designed and equipped with a stainless-steel refrigerator, microwave, gas grill, generator, and a private restroom, along with an HDTV monitor with Bluetooth capabilities. When you arrive, the tent, tables, chairs, beverage coolers, and disposables will all be in place and ready to go. Trailer Events is a one stop shop – GO TEAM!

Kristin and her staff have taken the stumbling blocks out of hosting events. Their mobile kitchens, specialty trailers, and executive restroom trailers can be used for any event, whether it’s a sophisticated corporate gathering or a backyard BBQ.

Trailer Events is not only the leader in Metro Detroit for every high-end event trailer, but it has also morphed into a full-service event coordination and design firm – handling all aspects of event planning. As the needs of their clients grew, so did their arsenal of rentals. From catering supplies and linens to tents and functional furniture (couches, chairs, coffee tables and more), they have everything you need to transform any space.

Trailer Events is fun to work with and is passionate about customer service and client satisfaction. No matter the size or location – Kristin and her team can handle everything.

Kristin Falconer Owner, Trailer Events trailerevents.com (855) 388-8300

COFFEETIME CART

At CoffeeTime Cart, we believe that every event deserves a touch of elegance and a taste of perfection. We invite you to indulge in the finest coffee experience through our luxury mobile expresso bar. Since 2005, we have been passionate about providing exceptional gourmet espresso drinks to elevate your special occasions.

Unforgettable Experiences: When you choose CoffeeTime Cart, you can expect an unforgettable experience that blends exquisite flavors, refined presentation, and impeccable service. Our coffee cart, with its sleek design and attention to detail, adds a touch of sophistication to any event. Whether it's a wedding, corporate gathering, or social celebration, our presence enhances the ambiance and creates lasting memories for you and your guests.

Gourmet Excellence: We take great pride in serving only the finest gourmet espresso drinks. Our expert baristas are highly skilled in crafting a wide range of specialty beverages, from classic cappuccinos and lattes to indulgent mochas and specialty drinks. We source the highest quality coffee beans, ensuring rich and flavorful cups that captivate the senses and satisfy even the most discerning coffee connoisseurs.

Personalized Touch: At CoffeeTime Cart, we understand that each event is unique. That's why we offer a personalized touch to match your specific preferences and requirements. From customizing the menu with signature drinks and latte art to coordinating with your event theme, we strive to tailor our services to your vision. Our art is printed with food grade, non-GMO, gluten free, and Kosher ingredients. Your satisfaction is our top priority, and we are committed to going above and beyond to make your event extraordinary.

Book Our Services: Ready to elevate your next event?

Contact us today to reserve our luxury coffee cart and provide your guests with an unforgettable gourmet experience. Whether it's a wedding, corporate event, or private gathering, let us bring the taste of luxury to your special day.

Michelle and Lawrence Semma instagram.com/coffeetimecart

(586)

610-9429

coffeetimecart@gmail.com

Photos by Shantel Sheeka Photography

M STREET BAKING COMPANY

M Street Baking Company specializes in creating custom cakes, cupcakes, cookies, and more for any special occasion. Established in 2015, the family business is extremely focused on creating an exceptional experience – from the creation of their products through the delivery. They are committed to ensuring that all their products are not only appealing to the eye, but that the flavor and quality exceed their expectations!

The company started with gourmet cupcakes and elaborate cakes, and quickly grew into a full-service bakery with one of the most popular items being the “over-the-top hand-dipped, hand-crafted milkshakes” loaded with in-house baked goods, including cookies, brownies, and cupcakes! Check out their social media, you will be amazed!

M Street Baking Company is extremely family-focused and customer-service oriented. The owner, Emily, her sister, Stephanie, and her mom, Nancy, enjoy working together in the bakery. Stephanie is a talented artist, Nancy is a skilled and amazing baker, and Emily loves to teach, making her an excellent team leader.

Creating a personal experience for every client is important to their team. Making sure that what clients see in advertised photos is exactly the same product they will receive at the bakery and for their online orders. Being a small business makes it possible for M Street Baking Company to be the “house of yes” – opening opportunities for creative license and responding to last minute orders and events.

M Street Baking Company helps couples elevate their wedding day, parents “wow” their children with birthday cakes, and business professionals impress their staff or clients with custom desserts. In addition, the company routinely builds fantastic dessert displays for special events of any size. From intimate gatherings to grand events like weddings, corporate functions, birthdays, mitzvahs, and more, M Street Baking Company works to leave a lasting impression on your guests with personalized dessert tables, expertly crafted to elevate any occasion.

Emily Mazaris Owner, M Street Baking Company mstreetbaking.com

(517) 376-6797

PARADISE PARK

Welcome to Paradise Park, where dreams turn into reality! Since its grand opening in August of 2005, this magical wonderland has been delighting guests of all ages. Inspired by the dreams of their two young sons, aged 9 and 11 at the time, the owners set out to create a fun-filled haven for everyone to enjoy.

Nestled on a sprawling 10-acre expanse, Paradise Park debuted with an array of exhilarating attractions, including a captivating mini golf course, a thrilling formula go-kart track, Olympic-grade trampolines, an exciting 26-foot climbing wall, heart-pounding laser tag, and an arcade filled with endless amusement. But the magic didn't stop there.

Over the years, Paradise Park has undergone remarkable transformations, introducing enticing new upgrades to delight its visitors. The addition of spectacular new attractions, a full-service bar, and the creation of a breathtaking pavilion banquet center elevated the experience to new heights.

The crown jewel of Paradise Park is its breathtaking 5,000 square foot pavilion banquet center. Imagine celebrating your special occasions surrounded by sheer elegance and convenience. The event space comes equipped with a full-service bar, top-notch audio and video systems, and programmable lighting to set the mood just right. For comfort and versatility, the center features cathedral-style drop-down walls and large industrial-grade ceiling fans. Guests can also revel in the inviting outdoor patio, complete with two natural gas fireplaces that add a touch of warmth and coziness to any gathering.

Paradise Park has become a renowned venue, hosting an impressive average of 400-500 events each year. From field trips and community events with local non-profits to summer concerts, graduation parties, simchas, mitzvahs, wedding receptions, and beyond - this venue has become the go-to destination for unforgettable moments. Their experience in event planning has taught them exactly what clients need and deserve – a highly skilled culinary team to tantalize taste buds, professional hosts and bartenders to elevate the event experience, and an attentive event manager to guide families every step of the way.

When it comes to creating cherished memories, Paradise Park knows no bounds. Discover the perfect venue for an unforgettable event and celebrate your special occasion in style. Let the magic of Paradise Park turn dreams into reality!

Kristina Valentine Paradise Park paradiseparknovi.com

(248) 735-1050

CREATING A BUDGET

BY JEN AJLOUNY + SHANNON MCCONNELL, SENIOR EVENT DIRECTORS, STAR TRAX EVENTS

hen a prospective client comes to me with plans for an event, the first thing I always ask is, “what is your budget?” More often than not, the client has no idea. As a general rule, those planning their own event know very little about food and beverage costs, venue and furniture rentals, entertainment pricing, floral and décor expenses, and all the other “add-ons” that come along with creating and producing an event. Events should be fun! And planning events should be enjoyable and stress-free.

As an event planner, one of the most critical aspects of my job description is advising my clients on how much things will cost and helping them create a budget. Whether one is planning a corporate event, life cycle celebration, or even a fundraiser, having a budget in place is essential for keeping costs in check and ensuring the event is a success. Here are some best practices to keep in mind as you prepare to create a budget of your own.

CREATE THE BUDGET FIRST

Do not make one call or send one email to a perspective vendor until you know what you are able to spend. Come up with your maximum budget allowance and be sure to stick to your plan. Things add up quickly and it’s very easy to get side-tracked and mesmerized by all the “might as wells” or “this would be great” extra add-ons!

CHOOSE AN EVENT PLANNER

While it may seem like an added expense, an event planner can save you time and money by helping you make informed decisions and communicate your needs with vendors. A seasoned planner will help you spread your dollars farther and keep you on budget, while getting you the wow moments and extraordinary details.

CREATE A GUEST LIST

Your guest count and event location will play a big role in getting the number just right. The size of the event will directly impact the overall cost… of everything. Be sure to keep in mind if you’re having all adults, all kids, or a combination of the two.

START WITH A DETAILED LIST OF EXPENSES

Once your overall budget is established, begin detailing all of the costs. This should include everything from the venue rental fee and catering to the price of rentals and décor. Don’t forget a photographer, videographer, entertainment, and giveaways. Some of our clients even detail the expenses to dress their family, including hair and make-up. Be as specific as possible and try to factor in everything, even the unexpected. This list will take days to create and may be longer than you think!

PRIORITIZE EXPENSES

Now that you have everything on paper, prioritize based on importance. There will be things on this list that can be streamlined, scaled back or removed entirely. Some of the items are necessary for the event’s success and some will be “nice-to-haves.” This will help you make decisions when you need to cut costs.

KEEP TRACK

This is a must. This is the only way to stay within your budget and compare where you should be, want to be, and if you have saved money! Use a spreadsheet or budgeting software to track every single expense and be sure to update it regularly.

BE PREPARED TO ADJUST

Unexpected costs may arise, and you may make the decision to cut back in certain areas to stay within your overall budget. Being flexible and willing to make changes as necessary will help ensure there are no surprises. Creating a budget may seem like a daunting task, but it is an essential one. By following these tips and being realistic about what you can comfortably spend, you can ensure your event is memorable and financially manageable.

NICOLE HALEY PHOTOGRAPHY

DETAILS

CULTURE ACADEMY GALA

DIGITAL DETROIT MEDIA

Event Planning + Design: Star Trax Events

Photography: Star Trax Events

Décor: Designs by Debbie LeClaire

Rentals: Band Ayd Events Group, Pruett Custom Events, Fabulous Events, Modernly Events, Event Theory, UDesign Event Rental

Registration + Media: The Bee Agency

Entertainment: AJ & Free, Stevie Mackey, Avery Wilson, Lanar Brantley, DJ Rue, Nicole Jarecz Illustration, Q11 Photography

Venue: Sound Board Detroit

DETAILS

ANNIE + MITCHELL WEDDING

Event Planning + Design: Star Trax Events

Photography: Abby Rose Photo

Décor: Designs by Debbie LeClaire

Floral + Chuppah: Breath of Spring

Rentals: Band Ayd Events Group, Gigi & Laclede, Pruett Custom Events, Table Wraps,

UDesign Event Rentals

Band: Jerry Ross Band

Videography: Blue Racer Productions

Photo Booth: Masserman Photography

Day of Management: The Red Coat Ladies

Venue: Detroit Athletic Club

DETAILS

CASEY

BAR MITZVAH

Event Planning + Design: Star Trax Events

Photography: Brett Mountain Photography

Décor + Floral: Designs by Debbie LeClaire

Catering + Bar: Celebrity Catering, Gypsy Tails Traveling Bar

Rentals: Band Ayd Events Group, Detroit Vinyl Wraps, Events and Beyond, Fabulous Events, Pruett Custom Events, UDesign Event Rentals

Entertainment: Star Trax Events

Day of Management: The Red Coat Ladies

Videography: Blue Puffin Media

Venue: Temple Israel

DETAILS

QUINN BAT MITZVAH

Event Planning + Design: Star Trax Events

Photography: Dianne Scafone Photography

Décor + Floral: Designs by Debbie LeClaire

Catering: Forte Belanger

Desserts: Bombshell Treat Bar, Spun Sugar Detroit

Rentals: Band Ayd Events Group, Fabulous Events, Linen Hero, Pruett Custom Events,

UDesign Event Rentals

Entertainment: Star Trax Events

Day of Management: The Red Coat Ladies

Venue: Temple Israel

uilding the perfect menu and delivering a presentation that is beautiful and delicious takes creativity and innovation. In addition, the following considerations should be addressed when thinking about your next event:

1. START WITH THE OCCASION

If it’s an Alice in Wonderland theme, you can bet there’s going to be inventive, visually alluring, fun fare. Alternatively, a black-tie wedding will most likely offer a menu that is as formal and elegant as the attire.

2. WHAT DOES THE VENUE AND SCHEDULE SUPPORT?

A five-course meal isn’t going to work at a 90-minute event. A seafood plated dinner for 500 probably isn’t feasible. Beyond the actual dishes, ensure the menu’s execution matches the event’s logistics.

food &

modern menu design

When it comes to events, one of the things guests remember most is what they’re served. From the craft cocktails that greet guests to the late-night bites after the dance floor winds down, culinary design sets the tone for an event, complements its theme, and enhances the experience to wow attendees at every turn.

A successful caterer or culinary team approaches each event with a fresh perspective, highlighting what makes the event unique and personalizing the menu to reflect a particular style and taste. Attention to local food trends, client requests, and event theme can help the team turn familiar favorites into unforgettable meals.

3. HOW DOES CUISINE SET THE TONE?

Chef stations and passed hors d'oeuvres facilitate mixing, mingling, and creating connections. Regional cuisine transports guests to a specific locale. Don’t make décor single-handedly shoulder the weight of creating your event’s atmosphere.

4. LET’S DRINK TO THAT

An outstanding food menu needs equally impactful drinks to shine. How do your signature cocktails, curated beer and wine list, and non-alcoholic alternatives bring out the flavors of your food? Oh, and if you’re hosting a cocktail hour, always include snacking options.

5. DIETARY CONSIDERATIONS

At every event, there’s typically a variety of palates at play, so it is recommended to plan for different dietary needs. As a rule, always create menus that offer vegetarian, gluten-free and nut-free options.

Colin John

Vice President & Executive Chef Continental Catering • The MINT at Michigan First Conference Center www.eventsatthemint.com

We asked the pros how to break out from the ordinary Everyone remembers the food!

eople love food! A perfect menu can add a lot of appreciation and enjoyment to your event. Choosing the ideal menu for your event can be stressful, but it can also be one of the most enjoyable and easiest parts of the event planning process.

WHAT TYPE OF SERVICE DO YOU WISH TO PROVIDE FOR YOUR EVENT?

Will it be a formal dinner service that features a plated presentation or a traditional buffet? Or are you looking for something unique, like a family-style dinner, a leisurely strolling hors d’oeuvre reception, or individual food stations?

WHAT IS YOUR CATERING BUDGET?

The type of food your select, the variety of options you offer, and the food presentation and service all play into the final catering budget. Be honest and upfront with your caterer about your food budget so both you and your caterer are on the same page when planning your menu.

SCHEDULE A CONSULTATION WITH YOUR PROSPECTIVE CATERER.

Your culinary team will take into account a number of factors when helping you design a menu. The number of guests, access to kitchen facilities, menu cohesiveness, and seasonal appropriateness are just a few details that go into the planning process. Make sure to give your caterer as much information as possible and allow them to give you their professional feedback regarding your wishes. Try to be flexible and allow your food service provider to steer you in the right direction. Ask questions like, “What menu items get the best guest reviews from guests?” or “What would you choose if this was your event?” Work together with your culinary team to knock the menu and dinner service out of the park.

PLANNING THE MENU SHOULD BE FUN! Choose items that you are excited to eat. Are you and your guests adventurous eaters? If the answer is yes, feel free to add some options that are a little more original, exotic, or creative. Be cautious about going overboard in an effort to be unique. Often the best menus are created starting with familiar favorites and adding a signature twist or a bit of seasonal flare.

Typically, you will have an opportunity to attend a “food tasting” before committing to a menu and planning your event – try and sample as many things as you can from your caterer. You may find that something you hadn’t previously considered could be a perfect fit. Caterers often like to showcase and present some of their most popular dishes for tastings. While you may not be able to try everything on the menu, you will get a good idea of the quality, presentation, and execution by attending a tasting.

Jeff Jacobs

Catering Director

From Scratch, The Treasury and Batch 154 www.cateredfromscratch.com

hand-crafted wedding menu can often showcase the personality of a couple, taking into consideration their individual tastes, wishes, and vision. The bride and groom should give themselves permission to be creative with their menu without worrying about logistics or dietary restrictions. It is the caterers’ job to take the couple’s list of ideas and “food wants” and create a menu that will fulfill the couple’s desires as well as stay within budget.

When thinking about and planning a wedding menu, there are a number of elements that go into creating the end result.

WHAT TYPE OF SERVICE DO YOU WANT?

The type of menu is often related to the type of food service you prefer at your wedding. Do you want plated, family-style, stations, or buffet? Consider your guests – do you have guests who are unable to move around easily and need to be served at their seat? This can be accomplished by offering individual plated menus or family-style, which allows guests to remain at their table while enjoying several entrees and side dishes. If your guests are more inclined to get up and stroll around the room, food stations or a buffet might be your better option.

WHAT FOODS ARE ON YOUR WISH LIST?

Once you have settled on the type of food service, ideas for specific dishes will start rushing in. Start by asking yourselves what type of dishes you both love – think about your favorite foods, your cultural heritage, or the season of your wedding. Do you want traditional, contemporary, plant-based, trendy, or adventurous food options? Remember – it’s your wedding and the menu should reflect YOU!

LET YOUR CATERERS DO THEIR JOB!

When you have finally decided on food choices and the type of food service you want, it’s now up to your caterer to plan your menu. A creative caterer should help craft and design a menu that matches your desires and wishes. The caterer can address everything from food allergies to seasonal food availability and create a well-balance and varied menu – within your budget.

John Breeland

Owner/Chef Chowhound Gourmet www.chowhoundgourmet.com

DIANNE SCAFONE PHOTOGRAPHY

toasting to the present

EXPLORING COCKTAILS AT EVENTS

Events have always been a vibrant space for socializing, networking, and celebrating life’s special moments. Whether it’s a corporate gala, a wedding reception, a music festival, or a casual get-together, cocktails play an important role in setting the tone and ambiance.

ARTISANAL CRAFT COCKTAILS

A craft cocktail is an upscale version of a classic cocktail that takes more skill, or craft, to make. These drinks feature curated ingredients, go the extra mile with garnishes, and take a few extra minutes to prepare compared to a standard cocktail. Locally sourced ingredients, homemade syrups and handcrafted bitters create cocktails that cater to individual tastes and preferences. A crafted drink elevates the bar experience, making it more personal and intimate.

LOW-ABV + MOCKTAILS

As health-consciousness continues to grow, so does the demand for low-alcohol or alcohol-free options at events. Low-ABV (Alcohol By Volume) cocktails strike the perfect balance between enjoying a drink without the heavy buzz, while mocktails offer flavorful concoctions to those who choose not to consume alcohol. With fresh fruit infusions, botanicals, and herbal blends, these alternatives are anything but boring, ensuring everyone can partake in the celebration without compromising taste or experience.

SUSTAINABILITY

In a world increasingly conscious of its environmental impact, sustainability has found its way into the world of mixology. Event organizers and mixologists are focusing on eco-friendly practices by using biodegradable straws, reusable glassware, and locally-sourced ingredients to reduce carbon footprints.

RETRO REVIVAL

Nostalgia often makes a grand entrance at events through the revival of classic cocktails from bygone eras. The ‘Mad Men’ era has sparked renewed interest in mid-century cocktails like Old Fashioneds, Martinis, and Negronis. These timeless libations bring a touch of sophistication and elegance to any gathering, appealing to both seasoned cocktail enthusiasts and newcomers alike.

negroni

INGREDIENTS

• 1 Ounce Gin

• 1 Ounce Campari

• 1 Ounce Sweet Vermouth

• Orange Peel

INSTRUCTIONS

Add the gin, Campari and sweet vermouth to a mixing glass filled with ice and stir until well-chilled

Strain into a rocks glass over a large ice cube

Garnish with an orange peel

Cocktails at events have come a long way. Whether it’s an artfully-crafted cocktail, an eco-friendly creation, or a mocktail with vibrant flavors, events are now serving a diverse array of beverages. As we toast to the present, we look forward to the future of cocktails, where creativity knows no bounds and the perfect blend awaits at every event.

BY JACQUELYN DORRIS Event Manager, Star Trax Events

ALPHA AMUSEMENTS (248) 583-1000 alpha-amusements.com

ANNABEL’S & CO. CATERING (248) 766-5980 annabelscatering.com

BATCH NO. 154 (248) 535-1434 batchmi.com

BLUE PUFFIN MEDIA (248) 613-8942 blue-puffin-media.com

BOS STRUCTURES AND EVENTS (248) 926-0296 bosstructuresandevents.com

CAFE CORTINA (248) 474-3033 cafecortina.com

CARNIVAL BOUNCE RENTALS (248) 231-5421 carnivalbounce.com

CHOWHOUND GOURMET (734) 837-3668 chowhoundgourmet.com

COFFEETIME CART (586) 610-9429 instagram.com/coffeetimecart

DEBBIE LECLAIRE DESIGNS (248) 379-0935 debbieleclairedesigns.com

DIAMOND CENTER AT THE SUBURBAN COLLECTION SHOWPLACE (248) 348-5600 x 227 diamondbanquetcenter.com

DISPLAY GROUP / MANDELL DISPLAY DESIGN (313) 965-3344 displaygroup.com

DISTRICT 5 DETROIT (313) 989-0105 district5detroit.com

ESCAPE ROOM NOVI (248) 308-2500 escaperoomnovi.com

EVENTS AND BEYOND (586) 822-3332 eventsandbeyondmi.com

GARDEN THEATER DETROIT (313) 832-0888 thegardendetroit.com

GREAT LAKES CULINARY CENTER (248) 286-3100 glculinarycenter.com

HIGH VELOCITY SPORTS (734) 487-7678 hvsports.com

JUSTIN MUNTER PHOTOGRAPHY (248) 245-5925 justinmunter.com

LIEBERMAN PHOTOGRAPHY (248) 706-0100 liebermanphotography.com

LINEN HERO (855) 269-4376 linenhero.com

M STREET BAKING CO. (517) 376-6797 mstreetbaking.com

M1 CONCOURSE (248) 326-9999 m1concourse.com

MELANIE REYES PHOTOGRAPHY (734) 355-1899 melaniereyes.co

THE PAPER PRESS (248) 568-1739 thepaperpress.net

PARADISE PARK NOVI (248) 735-1050 paradiseparknovi.com

THE RED COAT LADIES (248) 496-4572 redcoatladies.com

SIDECAR BARTENDING (248) 703-8865 sidecarbartending.com

SPUN SUGAR DETROIT (248) 506-7265 spunsugardetroit.com

STAR TRAX EVENTS (248) 263-6300 startrax.com

STEM EVENT DESIGN (586) 321-7431 stemeventdesign.com

TOTCERCISE (248) 930-7049 totcercise.com

TRAILER EVENTS (855) 388-8300 trailerevents.com

THE TREASURY (248) 535-1434 treasurymi.com

VISUAL FANTASIES BALLOONS (313) 737-5607 vfballoons.com

WINNING IMPRINTS AND CUSTOM TROPHIES (248) 681-3191 winningimprints.com

THE YARD AT CORKTOWN (313) 285-8080 theyardatcorktown.com

Interactive experiences allow your guests to be a part of your event rather than just an attendee. Photo opportunities, sports, technology, live acts, personalized swag, beauty, and specialty desserts are all great ways to get your guests out of their seats and keep them engaged. Fully staffed and managed, we are always ready to go!

FIREFLY

+ DIGITAL PHOTOS

• Unlimited High-Quality Color (or B&W) 4" x 6” photos against a green screen with cardboard frames

photo INTERACTIVE EXPERIENCES

• Incorporate your logo and customize digital backgrounds for your guests

• Instantly print, email, text or share photos to social media

VOGUE BOOTH

• Strike a pose in this Light Tunnel Photo Booth

• Guests choose between a photo, GIF or Boomerang

• Instantly print, email, text or share photos to social media

ROAMING PHOTO EXPERIENCE

• Add custom logo or artwork

• Guests text or email photos instantly

360 VIDEO BOOTH

• Guests hop onto a platform and the slow motion camera arm circles them, recording their moment in the spotlight

• Instantly email, text or share photos to social media

i SIGN GUESTBOOK

• A photo is taken of each guest, who then creates a personal, digital message

• Digital messages are combined to create a hardcover keepsake

• Kiosk graphics are customized to event theme

VIDEO MAPPING

Utilize projectors to fill large spaces with custom video FX

LED WALL

Make a visual impact with custom video content built for the occasion

GAMING STATION

Includes (2) 65" TVs on Truss Towers and (2) consoles with games

Tech

GIANT ARCADE GAMES

World's largest Pac Man and Space Invaders Frenzy with bright LED billboard technology (accommodates 2 players at the same time)

JUSTIN MUNTER PHOTOGRAPHY

GIANT LED FOOSBALL

This 16' foosball table accommodates up to 16 players

PLUNK IT!

Ping Pong meets basketball in this fast-paced, competitive game

GIANT JENGA

Includes 45 timbers, where some contain actions that the players must complete

GIANT BAGGO

Includes 2 units and 8 bean bags

HOOPS

Dual LED leaderboard that accommodates 2 players at once

THE VAULT

Test your hand/eye coordination as you try to stop the light in the designated spots

STRIKE-A-LIGHT

Test your speed and accuracy by tapping the light as it appears

ROLLERBALL

Players roll the ball into holes, which makes their character move across the screen

CHEXX HOCKEY

Battle your opponents in this fun, fast-paced game

GIANT INFLATABLE TWISTER

Place your hands and feet on the designated colored dots (accommodates up to 10 players)

BATTLE LIGHT BEATS

Hit the colored lights on this large inflatable drum set as fast as possible

BODY GLITZ

Choose from a variety of glitter shapes and colors, and artist will apply it to the hair, face or body

FABU-FEATHERS

Games Beauty

Add colorful feathers to a strand of hair (easy and painless to remove)

MASSAGES

Professional hand, neck and foot massages on-site

TATTOOS

AIRBRUSH Hundreds of stencils available

HENNA Authentic designs

INK Black airbrush half sleeve tattoos in modern and intricate designs

FLASH Colorful, metallic tattoo designs

GLITTER Waterproof and dermatologist tested

ABBY ROSE PHOTO

MINI DONUTS

Available with cinnamon sugar and powdered sugar toppings

CARNIVAL CLASSICS

A variety of carts, trailers or carts are available with your choice of: popcorn, cotton candy, sno cones, corned dogs, seasoned fries, nachos, hot pretzels, elephant ears, fresh-squeezed lemonade, ice cream, caramel apples, candy apples, chicken + waffles, burgers, and more

ESPRESSO + LATTE BAR

Drinks are made to order with personalized menus and toppings

COOKIE TRUCK

Choose from a variety of cookies and other products, such as cookie dough shot glasses, scoops of cookie dough, ice cream and sweet beverages

CREPE STATION

Multiple flavors available, including: Chocoshawarma, S'mores, Caramel Apple and Oreo

CUSTOM SOCK STATION

Choose 10 full color designs from our library, then work with our graphic designer to come up with 4 additional custom designs

AIRBRUSH GRAFFITI

Guests can customize a product with their name or grahic in graffiti style

CAMP CORDING

Choose from a variety of colorful climbing rope and nylon cording, then customize your bracelet with color and letter beads

BRACELET STATION

Choose from a variety of colorful silicone adjustable bands, then add rhinestone letter beads to personalize

SCREEN PRINTING

On-site screen printing comes with 4 custom screens and 4 different color options

CUSTOM PATCH STATION

Adhere full color patches onto giveaway items (custom designs available)

Sweets Swag

VINYL LETTERING

Pick 3 vinyl colors and 4 font options, then personalize your giveaway item on-site with guest names or nicknames

STICKER BOMB

Guests choose from an assortment of pre-made stickers along with additional on-site customization

LiveActs

LIVE ACTS

BEATBOXER

Stevie Soul is an award-winning Beatboxer and vocal entertainer who is known for his ability to perform the sounds of hundreds of musical instruments in perfect harmony. He has achieved national acclaim for his appearance in H&R Block’s “Never Settle Campaign” as well as his featured story in “USA Today.”

BEATBOXER + GUITARIST DUO

Their performance combines the smooth vocals and acoustic rhythm of Omar Aragones with the vocal drum beatboxing, skat and instrument effects of Stevie Soul, performing renditions of classic songs mixed with today’s hits and original records.

SILENT DISCO

A wireless sound system broadcasts audio to hundreds of attendees via LED headphones

CARICATURES

Artists draw guests, either on card stock or 4" x 4" coasters

NUCLASSICA

An electro-pop violin and DJ show, perfect for cocktail hour or a special feature during a reception. Packages include electro-pop violinists, classical string soloists, duets and trios, as well as piano soloists, solo guitarists, and solo vocalists.

KARAOKE

Choose from a huge selection of songs and sing your heart out

STROLLING VARIETY PERFORMER

Acts include stilt walking, juggling and many others

STROLLING MAGICIAN

Interactive close-up magic filled with comedy

FORTUNE TELLER

Seated at a table, the reader provides 5-7 minute readings for event guests. Options include: Tarot Card Readings, Palmistry and Astrology

AMBIENT FIRE PERFORMER

Multiple fire acts include: fire eating, poi, fire staff, and others

All year, our events team is researching to find the most unique interactive experiences to add to our arsenal of activities. If it's not on our list, challenge us to find it for you. This list is constantly evolving - please reach out for the most up-to-date Activity Guide.

MELANIE REYES PHOTOGRAPHY

Check out our full line of concession machines, including popcorn, cotton candy, snow cones, pucker powder, nachos, margarita machines (slushies), and hot dog grills. Our huge selection of professionally built carnival games will provide that true carnival experience for any event. Our selection of tents, tables and chairs make us your “One Stop Party Shop.”

Photo : Ines & Marie