2013 Programming

2013 PARTNERSHIPS Entrepreneurship Empowers Everyone

Entrepreneurship Empowers Everyone

STARTUP CANADA PROGRAMMING OVERVIEW

Our Organisation!

About Us! Startup Canada is a national, grassroots, entrepreneur-­‐led, non-­‐profit organization to celebrate, inspire and accelerate Canadian entrepreneurship.

Mission | Advance entrepreneurial success to create healthy, sustainable communities and a more competitive and prosperous Canada.

Approach | We do this by:

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Facilitating a national network of strong startup communities; Connecting entrepreneurs into these communities to accelerate their growth; Celebrating Canadian entrepreneurs to promote a strong entrepreneurial culture; and, Providing a strong, independent national voice for Canadian entrepreneurs.

Our Drive !

We believe that entrepreneurship and innovation are at the heart of Canadian culture.

As a non-­‐profit committed to building an entrepreneur country, we believe that Canada needs a new generation of citizen-­‐leaders who are crystal-­‐clear about their purpose, who are powered by the passion of a big vision, and who transform the status quo by mobilizing communities of people to build systems that create profit and prosperity for us all.

Background !

• Launched in May 2012 • Entrepreneur-­‐led & volunteer-­‐run grassroots • • •

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effort +400 partners across Canada Significant online and social media activity engaging +55,000 Canadians Completed a 6-­‐month national tour across 40 communities, engaging more than 20,000 Canadians in more than 200 events, resulting in the largest consultation of entrepreneurs in Canada: www.startupblueprints.ca Representation of entrepreneur voice to government, industry and academia.

Official Canadian Partner of the Startup Nations

Governance Team !

Board

National Advisors

2012 National Sponsors & Partners!

Testimonials !

“At Ernst & Young, we’re big believers in the power of entrepreneurs. Because when they succeed, we all reap the rewards. That’s why we celebrate their achievements, and why we’re so proud to support Startup Canada’s work to empower entrepreneurs.”

Colleen McMorrow, Entrepreneurial Services Leader, Ernst & Young LLP, Toronto, ON

“Entrepreneurs are critical drivers of Canada’s future prosperity. Startup Canada’s engagement and celebration of entrepreneurs over the past year has highlighted the incredible momentum and capacity of this movement across the country. The work ahead is to build a new generation of Canadian businesses that can scale and succeed in increasingly competitive global markets. This needs a national team effort!”

“There are many bright, innovative business people in Canada who just need a bit of help with resources and guidance to get their ideas off the ground. But the biggest thing we need to do as a country is to inspire and encourage innovation.

That’s why I am delighted to lend my support to Startup Canada as it celebrates and fosters a renewed spirit of entrepreneurship across the country.”

“Heroic acts sometimes begin in heated debate and the road there is never easy.

And although a team of dedicated people will come forward to help and support, there is always an emotional centre, a rock. Such cases are seen in people like Elizabeth Cromwell of Birchtown and the Black Loyalist Heritage Society. We are seeing this now with Startup Canada and the movement it has generated. This vision has never been more urgent, more innovative, and more forward looking than it is right now.”

W. Brett Wilson, C.M. Host of Ilse Treurnicht, CEO of MaRS, Toronto, ON RiskyBusinessTV, Dragon, Entrepreneur &

Philanthropist, Calgary, AB Rustum Southwell, Founding CEO of Black Business Initiative, Halifax, NS

Canada’s Leaders Step Up! !

“The Startup Canada movement is an evolution of something very special and I am impressed with what has been achieved to date. This is grassroots. It is entrepreneur led.

“Startup Canada is empowering entrepreneurs to take risks, create change, and ignite a national community. This will not only diversify Canada’s workforce, but also attract new investment across multiple I would like to thank, applaud and encourage Startup Canada. sectors, and inspire the next generation of Canadian We look forward to the startups.” important that you will do to support entrepreneurs of John Baird, Minister of Foreign tomorrow.”

Affairs at the launch of Startup Canada on May 2, 2012 at the Tony Clement, President of University of Ottawa the Treasury Board at the Startup Canada Blueprints PopUp Press Conference in Ottawa, Nov 27, 2012 at Shopify

“Startup Canada will be a unifying force which will help build a stronger community of business leaders working together to drive forward a new model for entrepreneurial success in Canada.”

Maxime Bernier, Minister of State for Small Business, Ottawa, ON at the release of Startup Canada Blueprints in Montreal on Nov 27, 2012 at Notman House

“I think that Startup Canada will elevate our standing on the global stage. I am proud of Startup Canada and I want to be supportive as a Mayor and as a Canadian.”

“I encourage Canadians to support Startup Canada in their efforts. This is a grassroots movement to build our entrepreneurs to create jobs for the future. If we can instill an entrepreneurial spirit in the next Brenda Halloran, Mayor of generation, we will be really Waterloo at the Launch of well placed in the next Startup Connect Crowd Funding efforts on Dec 4, 2012 generation economy.” at the Waterloo Accelerator Brad Duguid, Minister of Centre Economic Development and Innovation, Ontario on Dec 11, 2012 in Toronto

Startup Canada’s USP !

• We make things happen, fast. We have generated a grassroots

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entrepreneurship movement across Canada that has taken on momentum of its own and has had a significant and measurable impact in a very short period of time.

We put entrepreneurs first, every time. Entrepreneurs are at the helm. They lead and set the strategy and we hustle to make it happen.

We match experience with passion, every day. We have the support of seasoned and experienced board members and advisors to guide our passionate and dynamic cross-­‐Canada team.

We collaborate, always. We have positioned ourselves as cross-­‐ sector collaborators with an unparalleled partnership network.

We fill gaps and elevate the tide. Our partners work with us because we never duplicate efforts and we act as an elevating force for the entire entrepreneurship agenda and community.

We work at the grassroots, and then scale. To implement change we work locally, linking local networks to make national waves.

We serve all entrepreneurs at every startup stage. We are the only national entrepreneurship organization that is completely industry, geography, generation and demographic agnostic! We support and celebrate the diversity of Canadian entrepreneurs.

We are entrepreneurs ourselves. We think big, start small and move fast. We listen closely and operate lean. We focus on impact and iterate daily to achieve real results. We are proud Canadian entrepreneurs.

Our 2013 Programs: !

Connect, Communities & Campaign!

2013 Programs !

Startup Canada’s 2013 Programming is derived from the findings coming out of its 2012 National Tour. The focus of the 2013 program is to:

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Facilitate a national network of strong startup communities; Connect entrepreneurs into these communities to accelerate their growth; Celebrate Canadian entrepreneurs to promote a strong entrepreneurial culture; and, Provide a strong, independent national voice for Canadian entrepreneurs.

To do this, Startup Canada will focus its attention on three national initiatives: Startup Connect, Startup Communities, and Startup Campaign

Startup Connect!

Startup Connect!

Entrepreneurs Start Here. !

At a fundamental level, starting a business, sole proprietorship, non-profit or social enterprise requires much of the same knowledge, skills and understanding. However, Canadian entrepreneurs continue to struggle with navigating the ecosystem and finding the support they need.

StartupConnect.ca will be Canada’s central online place for entrepreneurs to plug into support to take their venture to the next level at any stage of their entrepreneurial journey – e.g. funding, mentorship, training, networks, space, events, etc. It will be free, highly social, comprehensive, personalized and underpinned by living startup communities on the group – built by entrepreneurs for entrepreneurs. Startup Connect will be a critical tool in every Canadian entrepreneurs’ toolkit.

This initiative is a response to the call-to-action from more than 20,000 entrepreneurs in 40 communities who made their voices heard during the Startup Canada National Tour last year, calling for a single doorway to access support and other entrepreneurs to accelerate their growth and success.

The Beta Site is due to launch later in 2013 / early 2014.

Confirmed sponsors so far:

Startup Communities !

Startup Communities !

Join or build a startup community in your city.!

Startup Canada Communities is a pan-Canadian network to provide entrepreneurs with a single doorway to enter their local entrepreneur community to access mentors, space, funding and support to start and grow their businesses and to connect with other startup founders online and on the ground.

• 15 Pilot Communities across Canada (2013) – 30 new communities will be added in 2014 • Communities run grassroots (e.g. Startup Drinks, Startup Weekends, Demo Camps) events as well as a community websites (e.g.

StartupPrinceGeorge.ca, StartupLondon.ca) to connect entrepreneurs into the startup community.

• Startup Canada serves as the national hub of these communities to support their growth through sharing, learning and impact measurement.

Pilot Communities

Langford | Prince George | Lethbridge | Smithers | Winnipeg | London | York | Kingston | Ottawa | Montreal | Quebec City | Charlottetown | St. John’s | Fredericton with participation from Calgary and Edmonton

Confirmed sponsors so far:

2013 Startup !

Communities Summit October 4-6, 2013 Startup Edmonton - 10363 104 St NW, Edmonton, AB T5J 1B9 The Startup Canada Communities Summit is a first-of-its-kind gathering focused on the entrepreneurs, policymakers, financiers, and mentors who create and sustain startup communities across Canada.

From technology and medicine to farming and transportation, from Halifax and Vancouver to Waterloo and Quebec City, these hubs of business innovation have similarities we can build on and difference we can learn from. The Startup Communities Summit is where we’ll do that.

Over the 3 days, delegates will hear from some of the leaders in the Canadian entrepreneurship ecosystem, learn cutting edge best practices and models from across Canada and the world, and build a national network of grassroots startup communities from coast to coast.

Confirmed Sponsors so Far:

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Startup Campaign!

Social Media Network!

Canada’s Startup Network!

Since launching in 2012, Startup Canada receives more than 6,000 website visitors a day, has a mailing list of more than 55,000 Canadian entrepreneurs and a social media community of more than 27,000 on Twitter, Facebook and LinkedIn with a steady growth of more than 500 new follower each week.

Online Programming • • • • • •

Monthly Community eNewsletters One-Off Sponsor Announcements (Occasionally) Monthly Google Hangouts Bi-Weekly #StartupChats on Twitter Freebie Campaigns on Facebook Weekly Discussions on LinkedIn

Sponsors so far:

PIVOTMAGAZINE!

Canada’s Entrepreneurship Magazine!

PIVOTmagazine.ca is Startup Canada’s online magazine that showcases the latest trends, innovations and approaches to building better businesses, more entrepreneurial communities and advancing economic development from coast to coast through entrepreneurship and innovation.

Since launching July 2013, PIVOT has a mailing list of more than 15,000 Canadian entrepreneurs.

Confirmed sponsors so far:

1000 Startups!

Spotlighting 1000 entrepreneurs!

1000Startups.ca celebrates and showcases 1000 Canadian entrepreneurs. Each week we share the stories of 25 new awesome founders from across the country. We share how they got started, the lessons they’ve learned, the killer advice they’ve never forgotten, and more.

We also loop them into Startup Canada’s cross-Canada network for peer-mentorship and knowledge exchange.

Everyone featured in 1000 Startups has the opportunity leverage our communications network to amplify their message.

From healthcare, mobile apps and manufacturing to education, energy and retail, there is tons of entrepreneurial talent budding on Canadian soil – we are digging it up and showing it off!

The Beta launched in July 2013 and the full version will be unveiled this Autumn.

Canadian Mentorship Challenge!

Mentoring 10,000 Entrepreneurs!

For the second year, Startup Canada is hosting the Canadian Mentorship Challenge 2013 from November 18-24 during Global Entrepreneurship Week. During this week we challenge our network to collectively mentor more than 10,000 Canadian entrepreneurs over the course of the week to vie for the Canadian Mentorship Challenge Award. We also recognize 10 Mentor Rock Stars and celebrate them throughout our network.

In our first year, we blasted passed our goal and the winner was the BC Women’s Enterprise Centre. We can’t wait to launch the Challenge for the second year.

Startup Canada Day on the Hill!

Entrepreneurial Invasion of Parliament Hill !

A National Celebration of Canadian Entrepreneurship November 21, 2013 – ALL DAY Parliament of Canada, Ottawa Hosted by Minister of State for Small Business, Maxime Bernier Canada has a truly entrepreneurial past; in fact, it was a startup business that prompted the discovery and settlement of much of Canada. Certainly Northern and Western Canada owes much to the Hudson Bay Company and their early business venture.

Startup Canada Day on the Hill is an important step in reaching decision makers to discuss the importance of ensuring Canada’s policies support startups and entrepreneurs.

From Entrepreneur Showcases and Panel Discussions to Exhibitions, Keynotes and Receptions, this full-day entrepreneurial invasion of Parliament Hill will be a true national celebration of Canadian innovation and entrepreneurship.

Confirmed sponsors are so far:

Canadian Entrepreneurship Network !

Uniting the Canadian Entrepreneurship Ecosystem!

The Canadian Entrepreneurship Network will bring together all independent stakeholders representing the Canadian Entrepreneurship Ecosystem to specifically align and advance the Canadian entrepreneurship and innovation agenda.

It will bring together key organizations that represent the Canadian entrepreneurship ecosystem to focus specifically on the needs of the entrepreneur community in Canada from a systems and ecosystem perspective.

There are five Founding Members in 2013 – Startup Canada, Canadian Venture Capital Association, National Angel Capital Organization and Association of University Research Parks, and the Canadian Association of Business Incubators.

2013 Programming Includes: • • • •

Launch November 21st during special reception on the Hill Website Monthly Government eNewsletters Quarterly meetings

Startup NextGen! Fueling youth entrepreneurship!

StartupNextGen.ca is a Startup Canada Campaign to fuel the next generation of Canadian entrepreneurs. Our programs and services: • Support the growth of entrepreneurial campuses; • Inspire, connect and train enterprising students; • Connect entrepreneurs to classrooms; and, • Represent and celebrate Canada’s young entrepreneurs

Startup Campaign!

Startup Awards !

Communities - Best Entrepreneurial Community - Most Global Entrepreneurial Community Organizations - Most Entrepreneurial Campus - Best Entrepreneurial Anchor Company Individuals - Young Entrepreneur - Student Entrepreneur - Late Blooming Entrepreneur - Aboriginal Entrepreneur - Best Reporting of Entrepreneurial Achievements in Canada - Best Research Work in Entrepreneurship in Canada - Mentor These awards will take place in February / March 2014 both online and through a VIP red carpet Gala in Toronto.

Thought Book!

Advancing Canadian Entrepreneurship!

Both creative and practical, the Startup Canada Thought Book is our flagship communications piece. It seeks help to fuel the national conversation about advancing Canadian entrepreneurship. It aims to inform and inspire stakeholders of the Canadian entrepreneurship community and help them to move from ideas into action.

This publication will be distributed to MPs, MLAs, Senators, Ministers and the Startup Canada community of partners, members and startups.

Contact victoria@startupcan.ca or call 613 316 6203 for more information!