Policy Debrief

2013 PARTNERSHIPS Entrepreneurship Empowers Everyone

Entrepreneurship Empowers Everyone

POLICY DEBRIEF AUGUST 2013

Overview!

Our Priority! http://www.youtube.com/watch?v=4s5Qg2qKkO4

Our Organisation!

About Us! Startup Canada is a national, grassroots, entrepreneur-­‐led, non-­‐profit organization to celebrate, inspire and accelerate Canadian entrepreneurship.

Mission | Advance entrepreneurial success to create healthy, sustainable communities and a more competitive and prosperous Canada.

Approach | We do this by:

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Facilitating a national network of strong startup communities; Connecting entrepreneurs into these communities to accelerate their growth; Celebrating Canadian entrepreneurs to promote a strong entrepreneurial culture; and, Providing a strong, independent national voice for Canadian entrepreneurs.

Our Drive !

We believe that entrepreneurship and innovation are at the heart of Canadian culture.

As a non-­‐profit committed to building an entrepreneur country, we believe that Canada needs a new generation of citizen-­‐leaders who are crystal-­‐clear about their purpose, who are powered by the passion of a big vision, and who transform the status quo by mobilizing communities of people to build systems that create profit and prosperity for us all.

Background !

• Launched in May 2012 • Entrepreneur-­‐led & volunteer-­‐run grassroots • • •

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effort +400 partners across Canada Significant online and social media activity engaging +50,000 Canadians Completed a 6-­‐month national tour across 40 communities, engaging more than 20,000 Canadians in more than 200 events, resulting in the largest consultation of entrepreneurs in Canada: www.startupblueprints.ca Representation of entrepreneur voice through: ACCT Canada, IPAC, CABI, CIVICUS, UNCTAD Official Canadian Partner of the Startup Nations

Governance Team !

Board | Doers

National Advisors (NAC) | Leaders

2012 National Sponsors & Partners!

Testimonials !

“At Ernst & Young, we’re big believers in the power of entrepreneurs. Because when they succeed, we all reap the rewards. That’s why we celebrate their achievements, and why we’re so proud to support Startup Canada’s work to empower entrepreneurs.”

Colleen McMorrow, Entrepreneurial Services Leader, Ernst & Young LLP, Toronto, ON

“Entrepreneurs are critical drivers of Canada’s future prosperity. Startup Canada’s engagement and celebration of entrepreneurs over the past year has highlighted the incredible momentum and capacity of this movement across the country. The work ahead is to build a new generation of Canadian businesses that can scale and succeed in increasingly competitive global markets. This needs a national team effort!”

“There are many bright, innovative business people in Canada who just need a bit of help with resources and guidance to get their ideas off the ground. But the biggest thing we need to do as a country is to inspire and encourage innovation.

That’s why I am delighted to lend my support to Startup Canada as it celebrates and fosters a renewed spirit of entrepreneurship across the country.”

“Heroic acts sometimes begin in heated debate and the road there is never easy.

And although a team of dedicated people will come forward to help and support, there is always an emotional centre, a rock. Such cases are seen in people like Elizabeth Cromwell of Birchtown and the Black Loyalist Heritage Society. We are seeing this now with Startup Canada and the movement it has generated. This vision has never been more urgent, more innovative, and more forward looking than it is right now.”

W. Brett Wilson, C.M. Host of Ilse Treurnicht, CEO of MaRS, Toronto, ON RiskyBusinessTV, Dragon, Entrepreneur &

Philanthropist, Calgary, AB Rustum Southwell, Founding CEO of Black Business Initiative, Halifax, NS

Canada’s Leaders Step Up! !

“The Startup Canada movement is an evolution of something very special and I am impressed with what has been achieved to date. This is grassroots. It is entrepreneur led.

“Startup Canada is empowering entrepreneurs to take risks, create change, and ignite a national community. This will not only diversify Canada’s workforce, but also attract new investment across multiple I would like to thank, applaud and encourage Startup Canada. sectors, and inspire the next generation of Canadian We look forward to the startups.” important that you will do to support entrepreneurs of John Baird, Minister of Foreign tomorrow.”

Affairs at the launch of Startup Canada on May 2, 2012 at the Tony Clement, President of University of Ottawa the Treasury Board at the Startup Canada Blueprints PopUp Press Conference in Ottawa, Nov 27, 2012 at Shopify

“Startup Canada will be a unifying force which will help build a stronger community of business leaders working together to drive forward a new model for entrepreneurial success in Canada.”

Maxime Bernier, Minister of State for Small Business, Ottawa, ON at the release of Startup Canada Blueprints in Montreal on Nov 27, 2012 at Notman House

“I think that Startup Canada will elevate our standing on the global stage. I am proud of Startup Canada and I want to be supportive as a Mayor and as a Canadian.”

“I encourage Canadians to support Startup Canada in their efforts. This is a grassroots movement to build our entrepreneurs to create jobs for the future. If we can instill an entrepreneurial spirit in the next Brenda Halloran, Mayor of generation, we will be really Waterloo at the Launch of well placed in the next Startup Connect Crowd Funding efforts on Dec 4, 2012 generation economy.” at the Waterloo Accelerator Brad Duguid, Minister of Centre Economic Development and Innovation, Ontario on Dec 11, 2012 in Toronto

Startup Canada’s USP !

• We make things happen, fast. We have generated a grassroots

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entrepreneurship movement across Canada that has taken on momentum of its own and has had a significant and measurable impact in a very short period of time.

We put entrepreneurs first, every time. Entrepreneurs are at the helm. They lead and set the strategy and we hustle to make it happen.

We match experience with passion, every day. We have the support of seasoned and experienced board members and advisors to guide our passionate and dynamic cross-­‐Canada team.

We collaborate, always. We have positioned ourselves as cross-­‐ sector collaborators with an unparalleled partnership network.

We fill gaps and elevate the tide. Our partners work with us because we never duplicate efforts and we act as an elevating force for the entire entrepreneurship agenda and community.

We work at the grassroots, and then scale. To implement change we work locally, linking local networks to make national waves.

We serve all entrepreneurs at every startup stage. We are the only national entrepreneurship organization that is completely industry, geography, generation and demographic agnostic! We support and celebrate the diversity of Canadian entrepreneurs.

We are entrepreneurs ourselves. We think big, start small and move fast. We listen closely and operate lean. We focus on impact and iterate daily to achieve real results. We are proud Canadian entrepreneurs.

Our Community Speaks !

Testimonials http://www.youtube.com/watch? v=4oKALFATsf8&feature=share&list=PLL_4sRnRkERmNbDONQBFsT5njmFMt0Mht

Startup Blueprints!

Startup Blueprints!

Overview!

• Startup Canada National Tour • 40 communities, 300 partners, 200 events and 20,000 Canadians • Startup Blueprints: • The call-to-action for ushering in a new era of prosperity for Canada through entrepreneurship

Overview !

• Entrepreneurship: Canada’s engine

of growth • Lack of awareness, understanding,

and appreciation for entrepreneurship in Canada

1. Culture & Education !

• Canada is a nation built by

entrepreneurial immigrants • Yet entrepreneurial endeavors are

often met with skepticism • Cultural shift is required to build a

strong, prosperous nation abound with opportunities

1. Culture & Education !

Proposed Initiatives: • Unified brand for Canadian

entrepreneurship • Celebrating the entrepreneurial mindset • Showcasing entrepreneurial role models • Supporting newcomer and boomer entrepreneurship • Fostering youth entrepreneurship • Building entrepreneurial higher-education • Re-designing K-12 education

2. Bigger & Better Business!

• Decline of major, high-growth

companies in Canada – lack of new entrants to replace losses • Need to cultivate more early-stage

startups in order to produce major high-growth companies • Canada needs sustainable companies

that create real economical, social and environmental impact

2. Bigger & Better Businesses!

Proposed Initiatives: • Creating a one-stop online shop to share

resources • Developing business-in-a-box solutions, standardized hands-on training programs and community-based support frameworks • Championing mentorship as a critical element of entrepreneurship • Resolving the shortage of risk capital • Securing discounted services and products through collective bargaining

2. Bigger & Better Businesses!

Proposed Initiatives: • Providing offline and online networking

opportunities for entrepreneurs • Making more human capital available to startups • Equipping entrepreneurs to do business globally • Augmenting government innovation and commercialization programs • Reducing red tape in government services • Building local entrepreneurship hubs • Enhancing support for social entrepreneurship

3. Communities & Networks!

• The Canadian entrepreneurship

support community is highly fragmented • Need to consolidate the support

tools, programs, services and talents in the ecosystem • Canada needs to fuel

entrepreneurship from the bottom up through a national entrepreneurship network

3. Communities & Networks!

Proposed Initiatives: • Creating a unified national network that

reduces fragmentation • Engaging the government across multiple departments • Investing in the capacity of key national associations • Building entrepreneurial communities at the local level • Developing a unified research base • Establishing a philanthropic foundation endowed by successful Canadian entrepreneurs

Final Words!

• Canada needs to unite behind a common

vision and strategy to empower its entrepreneurs • We need to create a grass-root, entrepreneur-led national entrepreneurial network • Welcome to the next era of Canadian nation building – welcome to Startup Canada

Our 2013 Programs !

2013 Programs !

Startup Canada’s 2013 Programming is derived from the findings coming out of its 2012 National Tour. The focus of the 2013 program is to:

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Facilitate a national network of strong startup communities; Connect entrepreneurs into these communities to accelerate their growth; Celebrate Canadian entrepreneurs to promote a strong entrepreneurial culture; and, Provide a strong, independent national voice for Canadian entrepreneurs.

To do this, Startup Canada will focus its attention on three national initiatives: Startup Connect, Startup Communities, and Startup Campaign

Our Community Speaks !

Connectivity http://www.youtube.com/watch? v=B0WFai9aJiw&feature=share&list=PLL_4sRnRkERmNbDONQBFsT5njmFMt0Mht

Our Community Speaks !

Communities http://www.youtube.com/watch?v=HJU8WCTinqo&feature=c4-­‐ overview&list=UUeZeIWVcA0LYAC6EmA4pRUg

Startup Communities !

Join or build a startup community in your city.!

It’s time for Canada to redefine itself as a Startup Nation – A nimble, networked country where communities are startup laboratories that create innovative new businesses, employ people and make Canada and the world a better place.

To do this, we need to build startup communities that balance the needs of entrepreneurs, investors, universities, mentors, services providers, government and communities themselves.

• Startup Canada is building a national network of startup communities – led by entrepreneurs for entrepreneurs – to provide the foundation of an intensely connected and collaborative nation-­‐ wide network, wherein entrepreneurs can plug into the network to access events, support, space, mentors, funding and much more.

• In doing so, Startup Canada will work closely with entrepreneurs in a collaborative pilot project 15 Startup Communities at diverse levels of maturation capable of demonstrating early tangible results.

• This pilot aims to measurably increase the number, activity-­‐level and effectiveness of 15 Startup Communities and to build the framework and infrastructure to support the roll out of Startup Communities across Canada in 2014.

Pilot Communities

Langford | Prince George | Lethbridge | Smithers | Winnipeg | London | York | Kingston | Ottawa | Montreal | Quebec City | Charlottetown | St. John’s | Fredericton with participation from Calgary and Edmonton

Startup Communities !

Join or build a startup community in your city.!

Startup Communities !

Join or build a startup community in your city.!

Startup Communities !

Join or build a startup community in your city.!

Our Community Speaks ! http://www.youtube.com/watch?v=zhdqrzmhb6k

Startup Communities !

Join or build a startup community in your city.!

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Learning Program Intra-Net and Best Practice Library Monthly Working Group Meetings Access to World Leading Advisors White Labeled Website & Web Support PR, Communications and Social Media Promotions National 7. Annual Startup Communities Summit (October 4-6 in Edmonton) 8. Quarterly Report Cards and Impact Dashboards 9. Annual Flag Tour 10. Annual Awards 11. Optional Delegation

Startup Campaign!

Spotlight on Canadian entrepreneurs.!

Celebrating and fuelling the conversation on Canadian entrepreneurship to cultivate a more entrepreneurial culture.

• Entrepreneur Engagement • Targeted - Women, Youth, Aboriginals, Social Entrepreneurs, French • • • •

speaking Canadians Global Engagement Government Relations Engagement Public Engagement Media Engagement

Startup Campaign!

CULTURE !

http://www.youtube.com/watch?v=7-gQVXuXeHU#at=35

Startup Campaign!

PIVOT MAGAZINE & Thought Book !

Startup Campaign!

1000 Startups !

http://www.youtube.com/watch?v=L-EcQwv0lqo#at=37

Startup Campaign!

1000 Startups !

Startup Campaign!

Canadian Mentorship Challenge !

Startup Campaign!

Startup NextGen!

Startup Campaign!

Startup Awards !

Communities - Best Entrepreneurial Community - Most Global Entrepreneurial Community Organizations - Most Entrepreneurial Campus - Best Entrepreneurial Anchor Company Individuals - Young Entrepreneur - Student Entrepreneur - Late Blooming Entrepreneur - Aboriginal Entrepreneur - Best Reporting of Entrepreneurial Achievements in Canada - Best Research Work in Entrepreneurship in Canada - Mentor

Startup Campaign!

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PIVOTmagazine.ca (Launches in 2 weeks)

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1000Startups.ca (Launches in 2 weeks)

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Thought Book (Release during GEW)

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Startup Canada Day on the Hill (Nov 19th)

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Canadian Mentorship Challenge (Nov 18-22)

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Global Entrepreneurship Week Flag Tour (Nov 18-22)

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Canadian Alliance for Entrepreneurship

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Government Outreach – Quarterly Briefings & eNewsletter

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NextGen Outreach – Campus Champion Network, Startup Career LaunchPads, Students & Startups Tool

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Upcoming Campaigns for Women, Youth, Social Entrepreneurs

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Bi-Weekly eNewsletters to our Community / Monthly Communities, Members, Partners and Funders Update

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Special Campaigns & Research – e.g. Financial Literacy / Hiring

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Global engagement – Learning, Liaison, Secretariat for Startup Nations & Startup Generation

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Sponsors

French Communications efforts (Translate all websites, French #StartupChats, Blogs

Partners

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Members

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Academics

Public

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Media

Communities

Social Media Campaigns through #StartupChats, Facebook & Linkedin and Blogs

Programs

Government

Entrepreneurs

Spotlight on Canadian entrepreneurs.!

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Government Engagement !

Government Engagement!

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Quarterly Policy Briefings Political and public service one-on-one meetings Participation in key consultations Monthly Policy Surveys, Quarterly Policy Forums and eNewsletters Startup Canada Day on the Hill (November 21st) Representing Canada Abroad Research, Data Collection & Reporting Canadian Entrepreneurship Network Shaking up the Ecosystem

Leveraging Startup Canada!

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Critical Mass Network that gets things done Data, Research and Network to render insights Promotional Partner Programming Partner Advisory Partner Gateway to the Canadian entrepreneur community

Discussion / Q& A!

Contact hello@startupcan.ca or call 613 316 6203 for more information!