S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y
A D V A N T A G E
SOUTH ROUTT HOME 29600 C HO KEC HERRY LANE for Sue Gallion
A DRIENNE S TRO O C K 970.846.3590 | adrienne.stroock@steamboatsir.com
B ARB S HIPLEY 970.846.5151 | barb.shipley@steamboatsir.com
BARB SHIPLEY & ADRIENNE STROOCK
PRO FES S IO NA L ACHIEVEMENTS • 2015–2020 SSIR’s Global Summit Award – Top 0.5% of Realtors Sales Volume Nationwide • 2019 2nd highest Residential Sale in history of Steamboat Springs MLS • 2018 Top Residential Sale in Steamboat Springs • 2018 Top 10 of Steamboat Springs MLS Realtors for Sales Volume • 2014 SSIR’s Pinnacle Award – Top 1% of Realtors Sales Volume Nationwide • 2013 Prudential President’s Circle Award – top 5% of agents in Prudential network • 2012 Prudential Leading Edge Society Award – top 10% of agents in Prudential network • 2009–2011 Prudential Honor Society Award – top 20% of agents in Prudential network • 2006–2007 Prudential President’s Circle Award – top 5% of agents in Prudential network • 2005 Prudential Honor Society – top 20% of agents in Prudential network • Involved in over 330 real estate transactions • Member of the Steamboat Springs Board of Realtors Board of Directors, (2007–2010) • Member of Steamboat Sotheby’s Marketing Committee, (2007– Present) C O M M U N IT Y ACTIVITIES • Top Contributor to Steamboat Sotheby’s International Realty Community Fund (2017, 2018) • Member of Rotary International Club of Steamboat Springs (2019–Present) • Sotheby’s International Realty Next Generation Affinity Group. (2019–Present) • Board member of Emerald Mountain School (2012–2018) • Board member of STARS (Steamboat Adaptive Recreational Spor ts) (2010–2014) • Volunteer for Horizons Specialized Services for the Developmentally Disabled (1996–2007) • Team captain for Relay for Life Cancer Walk in Steamboat Springs (2006–2008) • Member of Impact 100, philanthropy – Yampa Valley Community Foundation (2007–2008) B U S INES S PHIL OSOP HY We are 100% committed to providing clients with our best in terms of professional knowledge, experience, connections, and skills. We are determined to providing a level of service so exceptional that they will not only consider hiring us in the future but also referring us to their friends, family, and colleagues. WHER E I N TE GRITY, PE RS ISTE NCE & C R E AT IV IT Y U N IT E , G R E AT T H IN G S C A N H AP P E N .
ABOUT ADRIENNE & BARB
Adrienne Stroock and Barb Shipley helped us sell our Ski Condo. They were very helpful. We were kept informed of the status of things throughout the process. We would recommend them to anyone. — JO HN A ND R U T H LO U GHLIN
Adrienne & Barb listed my condo in Steamboat on a Sunday and I signed a contract with the buyer on Wednesday. Adrienne kept me informed every step of the closing process and made the sale almost painless. They’re great real estate agents. — HA R RY WEISMA N
Adrienne & Barb were very professional and knowledgeable when they recently sold our condo in Colorado. They are very efficient and promptly answered all our questions or concerns and they made the whole experience easy for us. It was a pleasure to deal with them and we can highly recommend their services. — MA R GR IT VET SCH
Adrienne & Barb assisted us with the purchase of a vacation proper ty in Steamboat Springs. They were very professional, respected our time and helped us with understanding and navigating the local market in Steamboat Springs. They also provided valuable local contacts to assist us in the evaluation of the unit we purchased. — JACK & KA R EN SINCLA IR
BRAND
EXPOSURE
ONLINE
LO C A L
PROCESS
A D VA N TA G E
BRAND
ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our par ts.
BRAND
WE ARE CONNECTED
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SIR AFFILIATE NETWORK
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY
ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local exper tise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.
BRAND
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y I N T E R N AT I O N A L R E A L T Y
In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.
With over 22,500 sales associates in approximately 990 offices and 72 countries and territories, the Sotheby’s International Realty brand has the additive framework and infrastructure to unite extraordinar y homes with extraordinar y people no matter what their location.
BRAND
SSIR–WHO WE ARE
M O U N TA I N O F F I C E
MAIN OFFICE
D OW N TOW N O F F I C E
1855 Ski Time Square Drive
610 Marketplace Plaza
56 Ninth Street
3
OFFICES
Strategically located on the Ski Mountain, in the hear t of downtown and at the gateway to Mt Werner and Steamboat Ski Area
11
Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.
90+
Full-time real estate professionals who network together within a culture of high standards for excellency.
+
SUPPORT STAFF
AGENTS
OPEN
7
DAYS/WK
A real estate professional is available 7 days a week to field inquiries and answer questions or to show your proper ty to prospective buyers.
BRAND
S S I R R E G I O N A L A F F I L I AT E S Sotheby’s International Realty has earned a dominant presence in Colorado with 28 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.
STEAMBOAT SPRINGS
d 40
25 d
40 d
EDWARDS
GLENWOOD SPRINGS 70
d
VAIL
CARBONDALE BASALT 70 d
SNOWMASS VILLAGE
ASPEN
BOULDER
70 d
DENVER
EVERGREEN
BRECKENRIDGE
GREENWOOD VILLAGE
CASTLE ROCK 25 d
CRESTED BUTTE
TELLURIDE DURANGO
We can connect individually and personally to ever y regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.
BRAND
MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.
% VOLUME SOLD IN 2020
UNITS SOLD IN 2020
25%
500
20%
400
15%
300
10%
200
5%
100
0%
0
IN 2020 SSIR PARTICIPATED IN
62% SAL ES $1M–$2M
50%
64%
SAL ES UNDER $750K
SA LE S $750K –$1M
68%
67%
100%
S A LE S $ 2 M–$4M
S A LE S OVE R $4M
S A LE S OV E R $6M
AGENCY E
600
AGENCY B
30%
AGENCY E
700
AGENCY D
35%
AGENCY C
800
AGENCY B
40%
AGENCY D
TOP REAL ESTATE FIRMS IN STEAMBOAT
AGENCY C
TOP REAL ESTATE FIRMS IN STEAMBOAT
BRAND SOTHEBY’S INTERNATIONAL REALTY®
L U X U RY L E A D E R
PR Share of Voice PUBLIC RELATIONS SHARE OF VOICE
PUBLIC RELATIONS SHARE OF VOICE
REACH
VOLUME
SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman
Coldwell Banker
Engel & Volkers
Compass
Berkshire Hathaway Home Services Leading RE
Knight Frank
Keller Williams Realty
Christies International Real Estate
JANUARY 1, 2020 – DECEMBER 31, 2020
JANUARY 1, 2019 - NOVEMBER 25, 2019
Source: Meltwater, January 2018 – June 2018
THE VOICE OF LUXURY REAL ESTATE
The Voice of Luxury Real Estate When it comes to high-quality real estate, we drive the When conversation. it comes to high-quality real estate, drive the conversation. Our public relations team we fosters relationships Our public relations team fosters relationships with leading with leading media outlets who generate awareness of media and position our outlets the whoSotheby’s generateInternational awarenessRealty of thebrand Sotheby’s International Realty global as theglobal voice network of luxury as realthe estate. brandproprietary and position ournetwork proprietary voice of luxury real estate.
EXPOSURE
N OB ODY D O E S MO R E T H A N STEA MBOAT S OT H E BY ’ S IN TERN AT I O NA L R E A LT Y TO P ROM OT E YO U R P RO P E RT Y. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your proper ty.
EXPOSURE
MARKETING PLAN TIMELINE Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print adver tising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effor t to sell your proper ty as quickly as possible and for the highest price possible. WITHIN O NE WEEK • Install in-unit “For Sale” sign • Assist you in the staging of your proper ty • Have professional photos taken • Enter into Multiple Listing Service and SSIR’s DASH System • Present proper ty at weekly SSIR’s sales staff meeting • Proper ty information sent to SteamboatSIR.com • Proper ty sent to many other syndication par tners websites • Email blast to 300+ brokers in Steamboat announcing the new listing • High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations • Work with proper ty manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial repor ts
W ITHIN O NE MO NTH • Adver tise proper ty in the Steamboat Pilot and Today • Send reminder email blast to 300+ brokers in Steamboat • Put proper ty on MLS Tour (Broker open tour) • Submit proper ty to magazines for publication and distribution in the next available issue of Steamboat Homefinder and The Collection • Prepare and send a postcard mailing campaign • Create a vir tual/video tour of the proper ty for internet syndication
O NGO ING • Set up all showings • Follow up on all showings and provide any additional information or resources requested by potential buyers • Marketing materials updated – current photos and information • Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity
EXPOSURE
G L O B A L B R A N D A DV E RT I S I N G Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.
Sotheby’s International Realty’s Global Media Plan generates over one billion impressions through hand-selected media powerhouses.
EXPOSURE
G L O B A L P RO P E RT Y A DV E RT I S I N G Through the SIR brand we have the oppor tunity to par ticipate in a print and digital listing adver tising program that leverages high-profile, global media par tners to offer a targeted reach to qualified buyers.
The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.
EXPOSURE
L O C A L B R A N D A DV E RT I S I N G Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices. Only Only
Only
Only
For your For your solitude. mountain escape
A home is not just about bedrooms, bathrooms, fi fin nishes or acreage. It’s about your family, your fr iends and your memor ies. AAhhoom bo rowohmesr,ebyaotuhrcoroem fin ear gleif.e. meeiissnyootujruhstapap y uptlabceed— ates, tfi hneissh toersyoorfaycoru
For your happy place
DAKOTA RIDGE HOME • #9282416
It’s aW boeuat ryeohuerrfeatmoih lye, lypoyuorufrwiernitdesyaonudr ynoeuxrt cmheam ptoerri.es. A home is your happy place—where you create the stor y of your life. We are here to help you w r ite your nex t chapter.
A home is not just about bedrooms, bathrooms, finishes or acreage. It’s about your family, your friends and your memories. A home is your happy place—where you create the story of your life.
970.879.8100 | steamboatsir.com
We are here to help you write your next chapter.
970.879.8100 | steamboatsir.com
For your happy place Only
A home is not just about bedrooms, bathrooms, fi fin nishes or acreage. It’s about your fa mily, your fr iends a nd your memor ies. A home is your happy place—where you create the stor y of your life. We a re here to help you w r ite your nex t chapter.
970.879.8100 | steamboatsir.com
Only
Only
For your best seat in the house 26015 VISTA VALLEY COURT • #7142067
A home is not just about bedrooms, bathrooms, fi fin nishes or acreage.
VIEW FROM 33700 RUSHING WATER LANE • #2315257
For a breath of fresh air A home is not just about bedrooms, bathrooms, finishes or acreage.
It’s about your fa mily, your fr iends a nd your memor ies. A home is your happy place—where you create the stor y of your life. We a re here to help you w r ite your nex t chapter.
Only
970.879.8100 | steamboatsir.com
For your next adventure
It’s about your family, your friends and your memories. A home is your happy place—where you create the story of your life. We are here to help you write your next chapter.
A home is not just about bedrooms, bathrooms, fi fin nishes or acreage. It’s about your fa mily, your fr iends a nd your memor ies.
970.879.8100 | steamboatsir.com
A home is your happy place—where you create the stor y of your life. We a re here to help you w r ite your nex t chapter.
55916 HANNAHS WAY, CLARK • #4010874
970.879.8100 | steamboatsir.com
For your breath of fresh air A home is not just about bedrooms, bathrooms, finishes or acreage. It’s about your family, your friends and your memories. A home is your happy place—where you create the story of your life. We are here to help you write your next chapter.
High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s International Realty brand and its understanding of the local lifestlye which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.
EXPOSURE
L O C A L P RO P E RT Y A DV E RT I S I N G Every real estate firm adver tises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.
NEW LISTING
D Y
p t– 5 P
A
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O
1
Y AP M D1
g 5PM auP M –
O
T
T
ME TOUR OME TOUR
S t e a m b o at
3
31
M
Saturday September 3, 2016
Steamboat Springs, Colorado 2
Vol. 28, No. 213
LA CASA #8 3
today COU NT Y ’ S
DA ILY
OPEN HOUSE
FREE S T E A M B O AT C A N Y O N V I E W
$4,695,000
®
ROU T T
2
T ODAY 2 – 4 pm
#726 4251
Canyon View represents a very special 6BD/5+BA home nestled in the mountains of Catamount Ranch & Golf Club on 6+ acres with unbelievable views of Walton Creek Canyon.
SteamboatToday.com
NEW S PA P ER
7 0 3 L I N C O L N AV E N U E B 3 0 3
$7 10,000
#16 1 0 6 9
L on Ski Trail Ln,
3
NE #16 1 4 6 5
22001169
R LOOP #14 11 3 0
R on Bangtail Way, on the R.
K AT H Y S T E I N B E R G
n Cattle Kate p on the R.
PENTHOUSE
970.846.8418
$609,000
7 0 + A C R E S I N S T O R M M O U N TA I N R A N C H
$6,750,000
5
6
#14 0 8 2 9
2+ B E D R O O M S 2 B AT H
SQ FT
580 LARIMER STREET
1
R LOOP
# 1419 8 6
1,450
Howlesen Pl—corner of 7th & Lincoln, elevator on 7th St by Zirkel Trading
LABOR DAY HOME LABOR HOME TOUR TOUR
4
L on Ski Trail
MAIN HOME PLUS GUEST CABINS
# 1418 6 5
996
# S162073
4+BD/4.5BA ranch-style luxury home located in a secluded paradise with cascading waterfalls and lush green pastures. 5 minutes from skiing and 10 minutes to downtown.
4
SQ FT
2 BEDROOMS 1 B AT H 0.15 A C R E L O T
Downtown– Lincoln Ave to 6th St, R on Logan, corner of Larimer & Logan
T
PA M VA N AT TA
970.291.8100
#16 0 9 0 7
d, R on Chinook, R
7
418 5 0 D O U B L E B U C K T R A I L
8
K
11 #14 1 7 7 0
10
12
Rd, S Entrance –R reek, on the L.
14
#16 0 6 4 9
13
$3,750,000
15
#16 0773
5
9
6, 364
9 13
$5, 200,000
15
8
11
18
#16 0 1 6 9
17
16
4, L on Emerald to the L.
1918
$489,000
DARLINDA BALDINGER & CH LO E L AWRENCE
ST E A M B O AT ’ S R E S I D E N T I A L SA L E S G U I D E
21
19
3 42 BLUE SAGE CI RCLE
POST & BEAM
17
ADOWS DR
S T E A M B O AT L O C A L B R O K E R S . C O M
O:
#13 7 6 0 6
NO HOA
SQ FT
970.846.3261
105 5 A NGLERS DR I V E
MARKET SNAPSHOT
REAL ESTATE TRENDS OVER THE PAST 19 YEARS
26
Number of Listings, Units Sold and Dollar Volume
27 28
25
M A R K ET STATISTIC
1,750
IN FOR M ATION
1,500 1,250 1,000 750 500
#8873551
Hwy to Alpine Mtn Ranch &I Club, U N TA I N 40 970.879.7800 | MA N O FLF I C E on Meadow Creek, R on Panorama, on R
27 3 2 1 2 0 C O U N T Y R O A D 1 4 C S T E A M B O AT S I R . C O M $5,200,000
970.879.8100 W N TCatamount, O W N 970.870.8885 131 South, L on| 18DtoOLake R on 14C, 1st driveway on the R
U N I TS SOLD
2017
2015
2016
2018
2011
2013
2014
2012
2010
2007
2009
2005
2008
2006
2001
2003
2002
LI STI N GS
T O D AY
$ VOLU M E
FREE SELF-GUIDED TOUR.
september 3
Like any market, the real estate market is largely driven by supply and demand. For only the 2nd time
Visit any or all properties at your leisure!
since 1996, transactions decreased while sales volume increased in 2018, and average sales price was up
1PM – 5PM
13%, signaling that demand outpaced supply. For a complete 2018 market report, or to find out about your current property value and what the market trends mean to you, give one of our professionals a call.
S T E A M B O AT S I R . C O M
970.879.8100
T O D AY
FREE SELF-GUIDED TOUR
1PM – 5PM
Visit any or all properties at your leisure!
august 31
Whistler Twnhm 2BD/1.5BA renovated kitchen, hrdwd f lrs. LISA O LSO N
970.846.0713
$345,000
#2565488
970.846.4429
Superb ski-in/ski-out location. Remodeled 3BD/3BA. Great views! CI N DY RO G ERS
970.846.3671
7.6 acres with 2BD caretaker and ready to build main residence. CA M BOY D
970.846.8100
$895,000
43+ acres bordering national MARC SMALL forest with amazing lake views. DARLINDA BALDINGER
SQ FT
4+ B E D R O O M S 5+ B AT H 4 CAR GAR AGE
Hwy 40 to Anglers Dr, House is on R (across from Rita Valentine Park)
#S170944
970.846.8815
970.819.7192
18 4 8 H U NTE RS D R I V E
$799,000 #16 0551
2,831
TED HOFFMAN
$930,000
#1696062
Majestic 4BD/4.5BA home w/ best location in the neighborhood. D O UG L A BO R
970.846.0661
$1,150,000
#9952037
Private 3BD home with 2-car garage bordering open space. CA M BOY D
970.846.8100
$1,470,000
#2640693
Luxury 4BD/3BA in Strawberry Park on 3.3 acres with live water. A D RI EN N E STRO O C K
SQ FT
5 BEDROOMS 3.5 B AT H 2 CAR GAR AGE
970.846.3590
$1,595,000
#7539619
6BD home with Rita Valentine Park directly in your backyard. DAVID BALDINGER JR.
970.846.2560
$1,695,000
970.846.1031
#5846115
3 3 5 6 0 C ATA M O U N T D R I V E
4BD/3.5BA equestrian home on 25 ac w/outbuilding & loafing shed. CA M BOY D
$5, 275,000 # 1419 6 2
970.846.8100
9,792
SQ FT
6 BEDROOMS 10 B AT H 4 CAR GAR AGE
East on Hwy 40, L into Catamount, first house on the R past clubhouse
PA M VA N AT TA
$2,150,000
#2427095
Contemporary 5BD home on 35 ac w/spectacular vistas in a serene mtn setting. Open f loor plan, family room, office & RV garage/workshop.
970.291.8100
$2,495,000
#8725787
Spectacular Wildhorse Meadows home w/mtn views and amenities. CO LLEEN D E J O N G
970.846.5569
$2,650,000
970.291.8100
#6491870
Custom 6BD home with stunning views of the Ski Area & valley f loor. Open, bright and great f loor plan for families with beautiful finishes. PA M VA N AT TA
970.291.8100
it means to be International. After
a price point.
$389,000
2BD/2BA Close to skiing, fully furnished turnkey & pet friendly. K I YA H RO E
Golf course membership! Valley views, 3BD/2.5BA, Low HOA dues. PEN N Y FLE TCH ER
#6456409
We know what
luxury is an experience, not #2342562
970.846.8418
$800,000
Hwy 40 to Walton Creek, R on Village, Dr, R on Meadow Ln, L on Hunters Dr
PA M VA N AT TA
We believe that
$315,000
K ATH Y STEI N B ERG
#3178480
$415,000
#8553996
Updated 2BD/2BA with open living space, views & large garage.
303.842.1142
BA R K LE Y RO BI N SO N
#000000
all, it is our middle name.
Spacious 1+BD Pines at Orehouse condo with bonus storage room.
970.819.6950
CH A R LI E D R ES EN
970.846.6435
OUTDOOR FIREPLACE WITH INCREDIBLE OUTDOOR SPACES
$2,700,000
#8029880
6BD Montana Log Twnhm. Trails Edge. VIDEO: bit.ly/vikinglodgesb STE V E D OW N S
970.846.1709
$2,995,000
#7029749
Stunning views & private. 4BD Fish Creek home 5 min to town. A N N E M AY B ER RY
970.846.1425
$4,100,000
#9415113
Situated next to Thunderhead Lift, this 6BD/4.5BA home is located in one of Steamboat’s best and most sought after ski-in/ski-out locations! A N D R E W ZO PF
970.846.8969
Your best life starts with a home that $528,500
#9944631
Steps from gondola w/excellent amenities & great income potential. CO LLEEN D E J O N G
970.846.5569
$545,000
#8497095
Walk to ski from The Lodge! 3BD, furnished, great rental returns. CH A R LI E D R ES EN
970.846.6435
$649,000
#2398312
Ski-in/out at Bear Claw, Recently updated true 3 bed 2 bath. DARLINDA BALDINGER
970.846.7192
$699,000
#3248869
FROM
Bright end unit 4BD/4BA new f lrs, lighting, furnishings & more. LISA O LSO N
$729,000
#8938686
4BD/3.5BA/2,000+sf New construction homes. June 2019.
970.846.0713
CI N DY M ACG R AY
970.846.0342
$6,595,000
#S162073
Your own private 70 acre national park in a premier gated community . Surrounded on three sides by Walton Creek and your own private lake. DARLINDA BALDINGER
970.846.7192
inspires you.
$10,000,000
#5933983
$4,195,000
26 3 4 8 1 5 PA N O R A M A D R I V E
2000
0
2004
250
26
Rare top f loor, ski-in/ski-out unit with amazing mtn views.
$800,000
Extremely rare ski-in/out development opportunity. The Thunderhead parcel is 2.24 ac & is zone G-2 w/allows for high-density development. DAVID BALDINGER JR.
970.846.2560
Impeccably buIlt to last
MAIN OFFICE
LIVE BRILLIANT The lo cat io n, t he sty le, t he fe e ling yo u get w he n yo u walk t hro u g h t he d o o r – eve ry as p e ct of yo u r ho m e s ho u ld b e a ref le ct io n of w ho yo u are, w he re yo u ’ve b e e n, and t he life yo u as p ire to live. Yo u r b est life b eg ins w it h a ho m e t hat ins p ires yo u .
970.879.8100
|
M O U N TA I N
970.879.7800
DOWNTOWN
970.870.8885 |
S T E A M B O AT S I R . C O M
Behind the gate in Stonebridge Park and nestled in the woods of one of Steamboats premier neighborhoods lies a refuge of privacy and luxury. Guarded by the mountains and trees, this “Waterfront Castle in the Woods” is surrounded by forests on both sides and hugged by Fish Creek in the back creating an enchanting oasis with gardens, stone patios, and outdoor kitchen area. There are 2 master suites, including a main floor master and a charming carriage house, all included in this 5+ bedroom manor.
27
2,000
$ V O L U ME
24
$1.1B $1.0B $900M $800M $700M $600M $500M $400M $300M $200M $100M $0
#8753296
1058 Graystone Court • Gated Community steamboat sprinGs
23
L IS T IN G S / U N IT S S O L D
2,250
$759,000
Darlinda Baldinger & ChLoe Lawrence
25
#3789597
• On 1.09 acres bordering Fish Creek • 5+ Bedrooms with carriage house • 2 master suites including main floor master • Gourmet kitchen with side room & fireplace • Temperature & humidity controlled wine room
24 22
$750,000
1855 Ski Time Square Drive Steamboat Springs, CO 80487
21
#16 0 079
6,541 $127,000 $170,000 $190,000 $205,000 $269,000 $275,000 $275,000 $275,000 $285,000 $310,000 $345,000 $350,000 $352,500 $380,000 $405,000 $420,000 $425,000 $450,000 $515,000 $539,000 $550,000 $565,000 $584,000 $615,000 $625,000 $660,000 $690,000 $710,000 $730,000 $817,500 $825,000 $835,000 $925,000 $1,140,000 $1,225,000 $1,260,000 $1,435,000 $1,689,000 $1,700,000
c 970.846.7192 o 970.879.7800 x118 SteamboatLocalBrokers.com
DRIVE
mount Ranch, the lubhouse.
$5,700,000
1/1/19 – 1/31/19
1360 Indian Trail #46 1300 Athens Plaza #5 1625 Shadow Run Frtg #104 1800 Burgess Creek Rd #101 2915 Chinook Lane #B12 15 Cypress Court 2235 Storm Meadows Dr #332 380 Ore House Plaza #2046 1175 Bangtail Way #5108 2955 Columbine Drive #213 1200 Sparta Plaza #8 3150 Chinook Lane #5 2955 Columbine Drive #211 2545 Cattle Kate Cir #3206 3370 Columbine Drive #108 1995 Storm Meadows Dr #204 3305 Columbine Dr #1508 1805 River Queen Lane #104 3388 Covey Circle 40570 Anchor Way 1125 Redwoods Dr #7010 1882 Hunters Drive 550 Wyatt Way 2745 Timber Court #2 544 Parkview Drive 444 Blue Sage Circle #2B 2650 Medicine Springs Dr #16 27494 Brandon Circle 889 Majestic Circle 3445 Stone Lane 1164 Blue Sage Drive 44900 Diamondback Way 703 Lincoln Ave #B204 33810 Sky Valley Drive 3264 Snowflake Snowflake Court 2300 Apres Ski Way #5 3290 Aspen Wood Lane 569 Retreat Place 1847 Hunters Court
sotheby’s international realty and the sotheby’s international realty logo are registered (or unregistered) service marks used with permission. sotheby’s international realty affiliates llC fully supports the principles of the fair housing act and the equal opportunity act. each office is independently owned and operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
#16 0 9 5 9
$4,995,000
3 BEDROOMS 2.5 B AT H
1,568
JACK & DIANE CARTER
solds
STEAMBOAT SPRINGS
D 14C
#14 0 2 0 7
# 16 1517
Fish Creek Falls Rd, L on Blue Sage Dr, L on Blue Sage Circle, on the R
970. 846.7 192
20 20
unt Horse–Sidney Ridge, on the L.23
mount Ranch, nt Dr, on the R.
C:
e a c h o f f i c e i s i n d e p e n d e n t l y o w n e d a n d o p e ra t e d
Lake Catamount, R
#14 1 9 6 2
970. 879.780 0
D A R L I N D A . B A L D I N G E R @ S T E A M B O AT S I R . C O M
IDGE RD
DRIVE
970.846.6435
# S16 0 95 9
6+ bedroom home and guest home nestled above Lake Catamount with stunning views from every window. The ultimate balance of nature and luxury.
16 12
CHARLIE DRESEN
5 0 + A C O V E R L O O K I N G L A K E C ATA M O U N T L U X U R Y
14
7
22
#16 1 5 9 2
6+ B E D R O O M S 5+ B AT H 5 CAR GAR AGE
6
n Elk Lane into e R at 2nd R turn.
n Elk Lane, L on rsection).
SQ FT
Fish Creek Falls Rd, L on Amethyst to 36, R on 38, 1.6mi, L on Double Buck Trl
10
Constructed to the highest quality and standard, this home also features a two-story library and an incredible kitchen with a sitting room and fireplace for entertaining. Enjoying its private setting, this one-of-a-kind home in the heart of the Yampa Valley is close to everything and lies perfectly in the between the Ski Area and downtown Steamboat Springs.
Colleen de Jong
970.846.5569 colleen.dejong@steamboatsir.com Michael de Jong 970.846.3661 michael.dejong@steamboatsir.com
Steamboat Sotheby’s International Realty 610 Marketplace Plaza Steamboat Springs, CO 80487 dejongteamsteamboat.com
Luxury Ski Chalet $2,495,000
We just listed a new luxury home in one of the best neighborhoods around. Yours! If you or someone you know would like more information on this beautiful home give us a call. 4 en-suite bedrooms, 2 powder rooms, 5,144 sf, theater room and access to all of the amenities of Wildhorse.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Just Listed in WiLdhorse MeadoWs $2,495,000
WATERFRONT LUXURY THE WOODS Waterfront Luxury in the IN Woods Steamboat Springs
No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.
EXPOSURE
THE COLLECTION Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the proper ties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.
N O I T C E L L CO THE COLLECT
THE
2 0/ 2 1 WINTER 20
ION SUMMER
2020
Exclusive placement in the arrivals and departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties and high traffic locations throughout Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers who are interested in the Steamboat lifestyle.
EXPOSURE
OPEN HOUSE EVENTS On-going open house events are promoted by Steamboat SIR. Brokers leverage this effor t through customized adver tising campaigns, press releases, the Steamboat SIR website and social media. 2019
LABOR DAY HOME TOUR
See tomorrow’s paper for details!
GET A SNEAK PEAK OF THE TOUR
Visit us on Facebook or at bit.ly/hometour2019
970.8 79.810 0
TOMORROW
august 31 1PM – 5PM
FREE SELF-GUIDED TOUR Visit any or all properties at your leisure!
Our open house events are promoted across many media channels, resulting in excellent attendance at the events.
EXPOSURE
S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.
No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and ser vice.
2021 Marketing Calendar EXPOSURE
2021 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES
JAN
FEB
MAR
APR
MAY
JUN
X
X
JUL
AUG
SEP
OCT
NOV
DEC
Architectural Digest Print Ad Real Estate Landing Page Sponsorship (100% SOV)
X
X
X
X
X
X
X
X
X
X
X
X
Celebrity Newsletter Sponsorship (Wednesdays)
X
X
X
X
X
X
X
X
X
X
X
X
Architecture Landing Page Sponsorship (1st week of every month)
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
AD Mexico
Bloomberg X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Homepage Hero Featured Home
X
X
X
X
X
X
X
X
X
X
X
X
Featured Properties on Dwell’s Homes, Real Estate, Home Tours, and Kitchen Landing Pages
X
X
X
X
X
X
X
X
X
X
X
X
Featured Properties on Dwell Real Estate Articles
X
X
X
X
X
X
X
X
X
X
X
X
Featured Property Instagram Story Posts
X
X
X
X
X
X
X
X
X
X
X
X
Featured Property Facebook Posts
X
X
X
X
X
X
X
X
X
X
X
X
“Daily Dose” Email Newsletter Property Feature
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Masterclass Guide Sponsorship Property Listings Syndication
Dwell
Quarterly Instagram Post
X
X
X
X
Quarterly Email Newsletter Feature
X
X
X
X
Expansión X
X
X
X
X
X
X
X
X
X
X
X
Property Listings Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing and Video Syndication
X
X
X
X
X
X
X
X
X
X
X
X
Lifestyle Section Sponsorship
X
X
X
X
X
X
X
X
X
X
X
X
$1M+Featured Listing Showcase
X
X
X
X
X
X
X
X
X
X
X
X
Exclusive E-Alert Sponsorship
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
House & Home Section Sponsorship
X
X
X
X
X
X
X
X
X
X
X
X
House & Home Unlocked Newsletter Sponsorship
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Targeted Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Facebook Ads
X
X
X
X
X
X
X
X
X
X
X
X
Property Listings Syndication
Financial Times
X
Co-Branded Print Ad
X
ImmoScout
2021 Marketing Calendar EXPOSURE
2021 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES
C O N T. . .
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Property Listing and Video Syndication (Bloomberg & Expansión Partnership)
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Property Listings Syndication
X
X
X
X
X
X
X
X
X
X
X
X
Luxe Listings Promotion
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Featured Brand Editorial (translation included)
X
X
X
X
X
X
X
X
X
X
X
X
Social Media Promotion (Weibo, WeChat, Toutia)
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing and Video Syndication
X
X
X
X
X
X
X
X
X
X
X
X
Featured Property Homepage Showcase
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
JamesEdition
Juwai
Luxury Estate
X
Featured Brand Editorial
X
X
X
Mansion Global Homepage Promotion (20% SOV)
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing Syndication (Barrons, MarketWatch)
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing Search Unit
X
X
X
X
X
X
X
X
X
X
X
X
Real Estate The High End Property Video Showcase
X
X
X
X
X
X
X
X
X
X
X
X
Real Estate Slideshow Sponsorship (100% SOV)
X
X
X
X
X
X
X
X
X
X
X
X
Real Estate Landing Page Sponsorship (100% SOV)
X
X
X
X
X
X
X
X
X
X
X
X
Real Estate High End Landing Page Sponsorship (100% SOV)
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing and Video Syndication
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Featured Brand Editorial (translation included)
X
X
X
X
X
X
X
X
X
X
X
X
X
X
New York Times
X
Sunday Business Print Ad
X
X
X
Nikkei
X
Co-Branded Print Ad
X
Featured Listings Showcase
X
X
X
X
X
X
X
X
X
X
X
X
E-Newsletters
X
X
X
X
X
X
X
X
X
X
X
X
2021 Marketing Calendar EXPOSURE
2021 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES
C O N T. . .
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Home Page Featured Listings Showcase
X
X
X
X
X
X
X
X
X
X
X
X
Cross Platform Banner Ads
X
X
X
X
X
X
X
X
X
X
X
X
Featured Brand Editorial
X
X
X
X
X
X
X
X
X
X
X
X
Featured Property Social Media Promotion
X
X
X
X
X
X
X
X
X
X
X
X
E-Newsletter
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing Syndication (PropGo, ZaoBao, cn.NYTimes Partnership)
X
X
X
X
X
X
X
X
X
X
X
X
Thursday Real Estate Article Buyout
X
X
X
X
X
X
X
X
X
X
X
X
Property Listing Syndication (Barrons, MarketWatch)
X
X
X
X
X
X
X
X
X
X
X
X
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
X
X
X
X
X
X
X
X
X
X
X
X
Trade Desk
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
PropGoLuxury
The Wall Strret Journal
CONSUMER TARGETED ADVERTISING
YouTube, Facebook, Instagram
SOCIAL MEDIA
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Extraordinary Property of the Day
X
X
X
X
X
X
X
X
X
X
X
X
RESIDE® Blog
X
X
X
X
X
X
X
X
X
X
X
X
YouTube: Daily Featured Videos
X
X
X
X
X
X
X
X
X
X
X
X
Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest
X
X
X
X
X
X
X
X
X
X
X
X
*Exclusive placements in gold. **Marketing calendar subject to change. © MMXXI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
ONLINE
SOTH E BY S R E A LT Y. C O M A ND STE A MBOAT S I R . C O M are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified proper ty inquiries.
ONLINE
P R O P E R T Y S TO R Y Your proper ty isn’t simply a collection of bedrooms, bathrooms and features. Every proper ty has a story. Through the use of high resolution photography, photo descriptions, video and 3D vir tual tours, we tell the story of your proper ty in a captivating and inspiring way.
Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquir y.
ONLINE
M AT T E R P O R T 3 D PA R T N E R S H I P 3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.
3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquir y.
ONLINE
V I R T U A L S TA G I N G Using groundbreaking and innovative technology, Steamboat Sotheby’s International Realty has the oppor tunity to vir tually stage a vacant home, helping buyers see the potential within a space in a highly visual and professionally designed way. Fur ther, Sotheby’s International Realty has introduced a revolutionary augmented reality (AR) app: Curate by Sotheby’s International Realty, the first app of its kind with groundbreaking features that benefit both sellers and buyers.
Utilization of technological breakthroughs such as virtual staging and augmented reality help a buyer envision a space with curated furnishings, helping them to see themselves within that space and overcoming potential objections about design, layout and functionality.
ONLINE
S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website, with over 30 million visitors to the website in 2020.
• Available in 14 languages • High-resolution photography/videography • 3D vir tual reality tours • Mobile friendly
SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquir y ratio than any other online distribution source.
ONLINE
Y O U R
S E A R C H
STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com is content par t of while Sotheby’s functionality, with accurate users International can customizeRealty’s and save“cascading searches. network”,
so your listing will be distributed to local websites around the world, translated into 14 languages and currencies and searchable by location or lifestyle.
• Over 400,000 pageviews • Over 2.5 minutes engagement per visit • Over 100,000 New Users in 2020 • Monthly and Annual Market and Resor t Repor ts • Robust and Versatile Search Functionality
SteamboatSIR.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).
ONLINE
LIFESTYLE WEBSITES Because may times a lifestyle is the most impor tant aspect to a proper ty, Sotheby’s International Realty has developed a series of websites specifically designed to attract qualified lifestyle-focused home buyers from all over the world.
Almost half of the people searching on SothebysRealty.com add a lifestyle component to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.
ONLINE
PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apar t from the rest of the industry. Our global proper ty marketing par tners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.
SIR proper ties are viewed 90,000,000 times across all of our par tner sites annually.
It’s not just where your property is displayed online that is important, but how it is displayed and to whom. With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but that create inquiries, we dramatically increase the likelihood of an inquir y that will ultimately lead to a sale.
ONLINE
Y O U R
S E A R C H
STEAMBOATSIR.COM S T E A M B O AT TO D AY. C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive New listings are content featuredwhile dailyusers on the home page, functionality, with accurate canSteamboatToday.com customize and save searches.
with high resolution photography and a trackable link to the proper ty details, photos and video at SteamboatSIR.com.
• 1,440,000 impressions per year • Displayed to audience already engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)
Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.
ONLINE
SOCIAL MEDIA We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and our blogs. Facebook is the top referring source of traffic to both steamboatsir.com and sothebysrealty.com, and the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.
More than ever it is crucial to reach consumers through channels that they actively engage with on a daily basis.
ONLINE
VIDEO DISTRIBUTION Now more than ever, video is playing a significant role in successfully marketing proper ty for sale. Our video channel, YouTube channel and Sotheby’s International Realty video and YouTube channels offer consumers something that transcends the ordinary and that sets the new standard in proper ty video marketing. The SIR YouTube channel is the first, and only, real estate company channel to have over 100,000 subscribers, generating almost 60,000,000 video views
CHANNEL COMPARISON SUBSCRIBERS
VIDEO VIEWS
200K
60M
175K
50M
150K 40M
125K 100K
30M
75K
20M
50K 10M
25K 0
Engaging clients with relevant online video content is more important than ever, as demonstrated by the more than 4 billion daily views and 60 hours of video uploaded each minute on YouTube.
TRULIA
ZILLOW
KELLER WILLIAMS
RE/MAX
CENTURY 20
DOUGLAS ELLIMAN
COMPASS
KNIGHT FRANK
CHRISTIE INTERNATIONAL REAL ESTATE
SAVILLS
ENGEL & VOLKERS
COLDWELL BANKER
SOTHEBY’S INTERNAIONAL REALTY
TRULIA
ZILLOW
KELLER WILLIAMS
RE/MAX
CENTURY 20
DOUGLAS ELLIMAN
COMPASS
KNIGHT FRANK
CHRISTIE INTERNATIONAL REAL ESTATE
SAVILLS
ENGEL & VOLKERS
COLDWELL BANKER
SOTHEBY’S INTERNAIONAL REALTY
0
ONLINE
SIR MOBILE APP Today more than 55% of internet searches are conducted from a mobile device.
THE DISTINCTION
D E S T I N AT I O N / U S A / S T E A M B O AT S P R I N G S
Steamboat Springs Ski-in Ski Out
Downtown
Downtown Steamboat Springs
• GPS search, find the closest home • Search globally in 70 countries • Driving directions to the home of interest Social sharing on facebook and twitter SIR• Mobile
Tap to connect, call or Realty email mobile app is the only luxury The •Sotheby’s International Points-of-interest toolbar real • estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new G E T T Haugmented E S I R M Oreality B I L E "shop A P P the room" functionality. Customize the app to your local currency, unit of measure, andbrowser one of the available Visit app.sir.com/siradriennestroock in your from your phone/tablet 18 languages.
SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.
ONLINE
APPLE TV With SIR’s innovative Apple TV app, families can share the experience of discovering Sotheby’s International Realty®️ brand proper ties from the comfor t of their couch or home theater room. AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of proper ties from throughout the global SIR network in the lobbies of affiliate offices all over the world.
Our Apple TV app is one example of the inventive ways we get the properties you represent into the homes of consumers. Displaying our high-definition photography and videos in a large-screen format provides a more impactful experience and allows us to showcase our brand properties like no other company.
LO C A L
S T EA MBOAT S OT H EBY ’S I NT E RN AT I O N AL R EALT Y S TAY S CO N N ECT ED WI T H I N O UR CO MMU N I T Y. Steamboat SIR understands the people who are attracted to our very special community, and suppor ts the people and organizations in our community through many different programs.
LO C A L
IT’S A LIFESTYLE THING Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town. We know Steamboat because it’s our home. Steamboat Sotheby’s International Realty is locally owned and operated, and committed to giving back and suppor ting the needs of our community.
We love where we live, we love what we do, and we love sharing the Steamboat Springs lifestyle with our clients.
LO C A L
COMMUNITY FUND Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to suppor t Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $75,000 to local non-profits since in inception in 2017, and Steamboat Sotheby’s International Realty contributed over $70,000 to local organizations in 2020.
As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.
LO C A L
COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.
4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT
In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.
LO C A L
MARKET REPORTS Explore local market conditions, sales trends and resor t comparisons, using our monthly and end-of-year digital market repor ts.
2020 YEAR IN REVIEW
STEAMBOAT SPRINGS – DOWNTOWN, FISH CREEK AND MOUNTAIN AREAS
50 $818K
$930K
$1.07M
$1.22M
136
88
83
115
106
2017
2018
2019
2020
REAL ESTATE SNAPSHOT – PAST 19 YEARS
25 0
$520K
117
AVG DAYS ON MKT
2015
$818K
180 2015
$711K
2016
$200K
U NITS SOLD
MEDIAN PRICE SOLD
$495K
$582K
$630K
113
84
91
$644K
$746K
96
73 2020
$400K
AV G D AY S ON MKT
2017
75
2018
$600K
$800K $700K $600K $500K $400K $300K $200K $100K $0
2019
100
2016
125
M E D IA N P R IC E S O L D
150
$0
I N F O R M AT I O N B Y D O U G L A B O R , S T E A M B O AT S I R
TOWNHOMES
175
200 175 150 125 100 75 50 25 0
80 70 60 50 40 30 20 10 0
70 60 50 40 30 20 10 0
UNITS SO LD
M E D IA N P R IC E S O L D
SINGLE FAMILY HOMES
$1.2M $1.0M $800K
U N IT S SO L D
What ground was lost from the first five months of 2020 was all made up, and then some, with the last seven months, as nearly every major record was broken for the Steamboat Springs MLS. The only record that was not broken
The pandemic and ability to work remotely gave some a reason to look
Median Price Sold, Units Sold and Average Days on Market
was the total number of transactions. 2020 posted 1,655, missing the record of 1,729 in 2007, but still bettering 2019 by 33% (1,164). Total dollar volume was $1.217 billion, bettering 2007 by 21% ($1.003B) and 2019 by 50%. The amazing fact with these results is that sellers still held off placing their properties on the market, causing buyers to scramble with an offer as soon as something came available.
U N IT S S O L D
elsewhere for a healthier lifestyle and small-town living. The exodus for those wanting a change seemed to hit towns like Steamboat Springs around the end of May, and the market literally went from freeze to boil overnight.
U N IT S S O L D
Unprecedented and unpredictable. Two adjectives describing the 2020 Steamboat Springs real estate market. The year started with the announcement of a pandemic, forever changing life as we knew it. From a real estate perspective, a “COVID Freeze” fell upon the market in February. Buyers stopped buying, and sellers pulled their properties off the market.
UNITS SOLD
MEDIAN PRICE SOLD
Number of Listings, Units Sold and Dollar Volume
2017
2019
0
2020
2018
2015
52
$100K
0
$364K
$0
420
AVG DAYS ON MKT
U NITS SOLD
MEDIAN PRICE SOLD
$278K
$250K
$340K
$430K
$398K
466
337
272
290
356
UNITS SOLD
MEDIAN PRICE SOLD
SURROUNDING COMMUNITIES – SINGLE FAMILY HOMES, TOWNHOMES AND CONDOMINIUMS 35
28 10
104
Median Price Sold, Units Sold and Average Days on Market
33 68
| S T E A M B O AT S I R . C O M
$640K
$465K
$638K
214
127
174
MEDIAN PRICE SOLD
I N F O R M AT I O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S
10 0
$200K $100K $0
AVG DAYS ON MKT
UNITS SOLD
$286K
$320K
$345K
64
73
70
MEDIAN PRICE SOLD
70 60 50 40 30 20 10 0
$500K $400K $300K $200K $100K $0 AVG DAYS ON MKT
UNITS SOLD
$380K
$385K
$487K
53
108
76
MEDIAN PRICE SOLD
S T E A M B O AT S I R . C O M |
I N F O R M AT I O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S
2020
20
STAGECOACH
$300K
MEDIAN PRICE
30
2019
AV G D AY S ON MKT
$400K
40
2018
77 87
107
$500K
50
2019
148
EXCLUDES TIMESHARES/FRACTIONALS, LAND & COMMERCIAL
HAYDEN
60 MEDIAN PRICE
71
$700K $600K $500K $400K $300K $200K $100K $0
2019
35
2020
MEDIAN PRICE
170
2020
NORTH ROUTT 118
2018
$5,486,500 $26,859,475 $59,880,032 $67,024,445 $59,372,706 $56,858,840 $57,969,725 $60,505,750 $33,399,650 $144,218,129 $118,100,719 $72,481,633 $27,467,950 $128,635,000
TO TAL $ VO LUME
UNITS SO LD
PERCENT O F UNITS SO LD
$445K
73
UNITS SO LD
4% 12% 19% 17% 12% 10% 9% 8% 4% 13% 8% 4% 1% 3%
$391K
87
UNITS SO LD
UNITS SOLD
9 70.8 79.8 1 00
2020 RESORT REPORT
STEAMBOAT COMPARED TO OTHER RESORTS
STEAMBOAT SPRINGS, CO
$1.11M
$975K
$938K
$531K
$418K
SANTA FE
TAOS
$1.12M
STEAMBOAT
BIG SKY
$1.35M
SUN VALLEY
TELLURIDE
$1.54M
CRESTED BUTTE
ASPEN
$1.57M
BRECKENRIDGE
$1.63M
LAKE TAHOE
$2.31M
PARK CITY
$2.72M
VAIL VALLEY
$7.24M
2,400+ 2,200 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0
Year Over Year
2019
Average Sold Price
Lowest Sold Price
Year Over Year
2019
Average Sold Price
10.9%
Average Sold Price per Sq. Ft.
79
-21.8%
$11,500,000
$12,400,000
7.8%
Highest Sold Price
$152,000
$170,000
11.8%
Lowest Sold Price
714
Total Dollar Volume Sold
JACKSON HOLE, WY
19.4%
$408
101
Number of Properties Sold % Sold Price to Original List Price
% Change
$937,536
$368
Average Days on Market Highest Sold Price
2020
$785,409
Average Sold Price per Sq. Ft.
U N I T S SO L D
$3,000,000 $2,750,000 $2,500,000 $2,250,000 $2,000,000 $1,750,000 $1,500,000 $1,250,000 $1,000,000 $750,000 $500,000 $250,000 $0
JACKSON HOLE
2020 Average Sold Price and Units Sold • Condominiums, Towhomes & Single Family Homes M A I N O F F I C E 970.879.8100 | M O U N TA I N 970.879.7800 | D O W N T O W N 970.870.8885 | S T E A M B O AT S I R . C O M
AVER A G E PR I C E SO L D
869
21.7%
97.70%
98.30%
0.6%
$560,781,812
$814,718,810
45.3%
Town of Steamboat Springs, Elk River and South Valley
2020
$1,702,076 $782
59.8%
$937
19.8%
174
26.8%
$22,000,000
23.9%
$281,000
$331,000
17.8%
557
24.9%
Number of Properties Sold
446
% Sold Price to Original List Price Total Dollar Volume Sold
% Change
$2,720,558
137 $17,750,000
Average Days on Market
94.6%
94.2%
-0.5%
$759,126,110
$1,515,350,952
99.6%
Teton County
“With limited inventory and unprecedented demand, the Steamboat real estate market set records in 2020, with increases in volume sold and average sale
“The Jackson Hole market soared to record highs in 2020. A rapid shift towards working remotely, access to open spaces, a motivation to relocate from high-
price, but with a significant decrease in average days on market. Steamboat’s real estate market is diverse, with significant differences in the micromarkets.
tax to a low-tax state, and the resort lifestyle, contributed to a doubling in sales volume, largely in the luxury segment of the market. Single-family sales volume
Steamboat Springs continues to offer fantastic value for property owners in a genuine and family-friendly resort community.”
more than doubled, rising 119%, and condo sales rose 34%. Sales of luxury homes and limited inventory drove average prices up nearly 60%.”
Cam Boyd
Leonard Kleiman
Owner/Broker, Steamboat Sotheby’s International Realty
Regional Controller, Jackson Hole Sotheby’s International Realty
UNITS SOLD
AV E R A G E P R I C E S O L D
A B O V E I N F O R M AT I O N P R O V I D E D B Y I N D I V I D U A L R O C K Y M O U N TA I N M L S A R E A S W H E R E A S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y O F F I C E E X I S T S .
600
25%
500
20%
400
15%
300
5%
100
0%
0 AGENCY E
200
AGENCY D
10%
2019
Average Sold Price Average Sold Price per Sq. Ft. Average Days on Market Highest Sold Price
610 MARKETPLACE PLZ
Lowest Sold Price new Last year presented unexpected changes, with real estate markets across the country facing
M O U N TA I N
Number of Properties Sold
challenges and then ending the year with record-breaking results. Due to the necessary shifts caused by
% Sold Price to Original List Price
the pandemic, many people found themselves calling home their new workplace and with that, the location of Total Dollar Volume Sold
2020
% Change
PARK CITY, UT Year Over Year
$4,414,112
$7,237,713
64.0%
Average Sold Price
$1,545
$1,882
21.8%
Average Sold Price per Sq. Ft.
264
282
6.8%
$23,000,000
$32,000,000
39.1%
$345,000
$425,000
23.2%
Lowest Sold Price
228
343
50.4%
Number of Properties Sold
93.0%
94.0%
1.1%
$1,006,417,450
$2,482,535,400
146.7%
home has never been more important.
Aspen and Snowmass
2019
2020
Highest Sold Price
% Sold Price to Original List Price Total Dollar Volume Sold
% Change
$1,207,418
$1,536,913
$341
$481
100
94
-6.0%
$32,500,000
$20,000,000
-38.5%
$100,000
$98,500
-1.5%
1,825
2,426
32.9%
Average Days on Market
27.3% 41.1%
96.2%
97.2%
1.0%
$2,203,537,006
$3,728,551,137
69.2%
Greater Park City MLS Areas
Living in a resort community offers a lifestyle second to none, with breathtaking views and world-class 1855 SKI TIME SQUARE DR
AGENCY E
30%
Year Over Year
2020 YEAR IN REVIEW
AGENCY D
700
AGENCY C
35%
AGENCY C
RESORT REPORT
Units Sold in 2020 800
AGENCY B
% Volume Sold in 2020
ASPEN, CO
MAIN OFFICE
STEAMBOAT SIR MARKET SHARE 2020
40%
AGENCY B
970.879.8100
35 104 170 148 107 87 77 71 35 118 68 33 10 28
$365K
129
$ VOLUME
ROUTT COUNTY PRICE POINT SUMMARY BY UNITS SOLD
Less than $200,000 $200,001 to $300,000 $300,001 to $400,000 $400,001 to $500,000 $500,001 to $600,000 $600,001 to $700,000 $700,001 to $800,000 $800,001 to $900,000 $900,001 to $1,000,000 $1,000,001 to $1,500,000 $1,500,001 to $2,000,000 $2,000,001 to $2,500,000 $2,500,001 to $3,000,000 Over $3,000,000
$370K
148
2020
1,649
$325K
173
2019
2020
100 $305K
2017
1,241
$0
$200K
2018
2019
$100K
AV G D AY S ON MKT
$300K
2016
1,273
200
$500K $400K
2015
2018
$200K
2018
U N I TS S O L D
2016
2011
2014
2013
2012
2010
2007
2008
2009
2003
2005
2004
2006
2002
250
LI S TI N GS
2020
TOTAL UNITS SOLD
300
2020
500
400
$300K
2019
750
$1,220,808,440
$400K
2017
1,000
$810,742,595
2018
1,250
$760,864,870
2016
1,500
2018
2019
2015
1,750
U N IT S SO L D
2,000
M ED IA N PR IC E SO L D
2,250
M ED IA N PR IC E SO L D
500
2020 MARKET REPORT
Single Family Homes, Townhomes and Condominiums
PRICE RANG E
LAND
TOTAL $ VOLUME STEAMBOAT2,500 SOTHEBY’S INTERNATIONAL REALTY $500K
L IST IN G S / U N IT S SO LD
$ VO L U M E
CONDOMINIUMS
$1.2B $1.1B $1.0B $900M $800M $700M $600M $500M $400M $300M $200M $100M $0
DOWNTOWN
“The number sales attest in the Aspen at a fifteenThe year shift high in 2020 and sales dollarputting volume set a new record (by far). Contrary to years past more recreation, owners of properties in resort townsofcan to area the was benefits. of consumers
“2020 proved to be a historic year for the greater Park City real estate market. Tremendous demand, record-breaking sales volume and migration from urban areas were the
buyers have been seeking “safe haven” homes outside of downtown Aspen. The current real estate market is the epitome of a “seller’s market”, yet that
themes of this past year. Park City and its surrounding communities experienced more cash buyers than in years past, mostly from high-density cities such as Los Angeles,
a premium on their lifestyle was evident inhasn’t 2020, as resort real estate markets set new records in terms seemed to slow the interest from buyers thus far. Prices have gone up 10%-20% overof the past year depending on the neighborhood.” increases in performance.
San Francisco, New York and Chicago. The result as we enter 2021, is all-time low inventory and exponential demand for new construction and development projects.”
Andrew Ernemann
Thomas Wright
Owner/Broker, Aspen Snowmass Sotheby’s International Realty
President & Principal Broker, Summit Sotheby’s International Realty
Steamboat Sotheby’s International Realty produces an annual Resort Report that specifically analyzes real estate market data for homes in resort locations, including Aspen, Breckenridge, Crested Butte, Steamboat
A B O V E I N F O R M AT I O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S
Springs, Telluride, and the Vail Valley in Colorado; Park City, Utah; Sun Valley, Idaho; Jackson Hole, Wyoming;
9 7 0.8 7 9.8 10 0
| S T E A M B O AT S I R . C O M
56 NINTH STREET
Big Sky, Montana; North and South Lake Tahoe, California/Nevada; and Santa Fe, New Mexico. The results of this report made one thing clear, demand for a resort home dramatically increased last year compared to 2019. Across all locations, the total dollar volume sold increased notably, with many areas showing an increase of around 100%, year-over-year. An influx of buyers looking for their resort haven caused the average sales prices
RESORT REPORT | 2021
to increase, resulting in this rise in total dollar volume. Many areas also experienced a decrease in average days
JANUARY – DECEMBER 2020 • STEAMBOATSIR.COM
on market, showing that buyers were faced with increased competition and fewer days to make decisions. The resort market is typically best defined as a second-home market, but last year proved that many consumers were happy to call these locations their primary residence, especially given the flexibility and focus on lifestyle that was heightened by COVID-19.
Seasonality, location, and employment
The famous Colorado Rocky Mountains,
With the increasing desire
opportunities drive the inventory of affordable homes down and most pricing within resort communities up.
combined with the vast recreational offerings of the western United States, continue to position the United States as one of the leading resort
for lifestyle-inspired home purchases, the resort community market will continue to rise.
community destinations worldwide.
LEGEND 1. ASPEN, COLORADO
5. NORTH LAKE TAHOE, CA/NV
9. BRECKENRIDGE, COLORADO
2. BIG SKY, MONTANA
6. PARK CITY, UTAH
10. SUN VALLEY, IDAHO
3. CRESTED BUTTE, COLORADO
7. SANTA FE, NEW MEXICO
11. TELLURIDE, COLORADO
4. JACKSON HOLE, WYOMING
8. STEAMBOAT SPRINGS, COLORADO
12. VAIL VALLEY, COLORADO
Resort markets can differ from national or regional ones. Steamboat SIR provides specific, detailed information on the Steamboat local market.
PROCESS
W E WA L K YO U T H RO U G H EVE RY S T E P O F T H E SE L L I NG P RO C E S S . From consultation to closing and beyond, we are a team. Our communication, exper tise and resources create a selling experience that is streamlined and as stress-free as possible.
PROCESS
THE HOMESELLING PROCESS I N I T I A L C O N S U LTAT I O N • • • •
Determine your needs and priorities Review options and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN
• • • • • •
Complete home enhancement recommendations Carry out scheduled marketing activities Show the proper ty to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary
R E V I E W O F F E R A N D R E AC H AG R E E M E N T W I T H B U Y E R • • • •
Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement C O M P L E T E S E T T L E M E N T P RO C E S S
• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title repor t to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of proper ty • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller ; possession of proper ty by buyer A F T E R - S A L E S E RV I C E • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs
PROCESS
P R I C I N G S T R AT E G Y U N D E R S TA N D I N G YO U R P RO P E RT Y ’ S VA L U E The existing pool of prospective buyers determines a property’s value based on: • Location, design, amenities and condition • Availability of comparable (competing) proper ties • Economic conditions that affect real proper ty transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the proper ty • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Proper ties priced too high have a difficult time selling
DA N G E R O F OV E R P R I C I N G • Marketing timing is prolonged and initial marketing momentum is lost • The proper ty attracts “lookers” and helps competing houses look better by comparison • If a proper ty does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The proper ty may eventually sell BELOW market value
ACTIVITY
• Few buyers are attracted and fewer offers received
1
2
3
4
5
6
WEEKS
P E R C E N T O F B U Y E R S W H O W I L L V I E W P RO P E RT Y Asking Price in Relationship to Fair Market Value
% of Prospective Purchasers who will look at property
+10%
2%
+5%
30%
Fair Market Value
60%
–5%
80%
–10%
92%
PROCESS
MY JOB UPON RECEIVING AN OFFER N E G OT I AT E T H E AG R E E M E N T • Explain the offer to you and answer your questions • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you
C O M P L E T E T H E T R A N S AC T I O N • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing • Arrange for a pre-closing walkthrough of the proper ty • Assist you in handling details required for the completion of the transaction • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.
F O L L OW U P A F T E R T H E S A L E C L O S E S • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require • Offer relocation assistance, if moving to a new area • Help you locate a new home, if remaining in this area
PROCESS
W H AT YO U C A N D O A S A S E L L E R GENERAL • Maintain the property in ready-to-show condition • Ensure that the house is easily accessible to real estate professionals (lock box and key) • Try to be flexible in the scheduling of showings • When you are not at home, let me know how you can be reached in case an offer is received • If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted • Remove or lock up valuables, jewelry, cash and prescription medications • If possible, do not be present when the property is being shown • Securely pen up pets, or take them with you • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell • Collect the business cards of real estate agents who preview/show your home, pass them on to me • Let me know of any change in the property’s condition that would need to be disclosed to buyers • Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time. • Contact me at any time with questions or concerns.
P R E PA R I N G YO U R P RO P E RT Y F O R S H OW I N G S • Disassociate yourself from your home—Remember your house is a product to be sold • De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted • De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bath rooms, organize closets/cupboards, put away toys • Examine carefully how furniture is arranged and move pieces around until it makes sense • Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage • Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly and kitchen drawers that jam, replace cracked floor or counter tiles • Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean wood floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers & sinks, replace worn carpet & drapes • Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors • Consider painting walls neutral colors, especially if you have grown accustomed to purple or pink • Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road
A D VA N TA G E
B RA N D P R E S E NC E , A L U X U RY EX P ERIENC E , E X C L U S I V E ME D I A PA RTN ER S H I P S , U NPA R A L L E L E D LOC A L AND O NL I NE E XP O S U R E – THE ST E A MBOAT S OT H E BY ’ S IN TER NAT I O NA L R E A LT Y A DVA NTAG E Our unique ability to combine marketing, networking, experience, exper tise and suppor t across local, regional, national and global channels is your advantage.
MARKETING
SSIR –VS– COMPETITION At Steamboat Sotheby’s International Realty, we believe that luxury is an experience and not a price point. Every proper ty that we represent receives prominent local, national and global exposure. Other Real Estate Companies
T R A D I T I O N A L P RO P E RT Y M A R K E T I N G Proper ty Brochures Professional Photography Home Video Tour 3D Vir tual Walk Through Tour Postcards and eCards Yard Sign Broker Open House Public Open House
X ? ? ? X X X ?
X X X X X X X X
G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G New York Times The Economic Times Mansion Global James Edition The Wall Street Journal Luxury Estate Architectural Digest PropGoLuxury.com AD Mexico Google Elle Décor Juwai.com Dwell.com Nikkei Vanity Fair Vogue Financial Times Emirates RobbRepor t.com Conde Naste The Times YouTube
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MARKETING
S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies
G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G Steamboat Springs Board of Realtors MLS Sothebys.com (or International Company Website) SteamboatSIR.com (or company website) SIR Mobile App (or real estate company mobile app) Every SIR Affiliate Website in over 70 countries Agent Website Homes.com Trulia Zillow Realtor.com AppleTV Dwell.com FinancialTimes.com ZProper ty Country Life Homefinder.com Luxus Point Juwai.com RealEstate.com Nikkei Homeadver ts.com HOUSE24 JamesEdition.com LuxuryEstate.com MansionGlobal.com NewYorkTimes.com INYT.com (International New York Times) Real-Buzz.com PropGoLuxury.com WSJ.com (Wall Street Journal)
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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
SOCIAL MEDIA MARKETING Google + Twitter Instagram YouTube WeChat Pinterest Facebook
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A D VA N TA G E
S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies
N E W S PA P E R & M AG A Z I N E A DV E RT I S I N G Steamboat Pilot Denver Post Steamboat Magazine Steamboat Homefinder Homes & Land Steamboat Sotheby’s International Realty The Collection LIV Sotheby’s International Realty Magazine Reside Magazine Preferred Magazine Wall Street Journal New York Times Main News Section Financial Times New York Times International Edition New York Times International Edition Wraps Ocean Home Bloomberg Markets Boston Magazine The Sunday Times (UK) Robb Repor t Conde Nast Regional Magazines
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G L O B A L N E T WO R K SIR Sales Network (21K associates, 900 offices, 70 countries) Sotheby’s International Realty eGallery Sotheby’s International Realty Global Distribution Program Sotheby’s Auction House Events and Adver tising
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SEARCH ENGINE MARKETING Google Google Maps Yahoo YouTube Bing
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X X X X X
We encourage you to use this checklist as you inter view prospective agents to represent your home. As you’ll note, we offer exclusive marketing channels including SIR.com, wallstreetjournal.com, newyorktimes.com, propgoluxur y.com, jameslist.com, dozens of exclusive websites and publications that are available only through the SIR brand.
S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y
A D V A N T A G E BRAND PRESENCE
Sotheby’s International Realty has the greatest real estate brand recognition globally and represents reputation, value and quality. L U X U RY I S A N E X P E R I E N C E , N OT A P R I C E P O I N T
Steamboat SIR offers million dollar marketing for proper ties in any price range. L O C A L RO OT S , G L O B A L R E AC H
Steamboat SIR’s listings are aggressively marketed both locally and around the world— no other local real estate company can truly accomplish both. F O OT P R I N T
3 local offices, with a close-knit network of specialists who come together frequently to mutually promote proper ties and buyer needs. E X C L U S I V E G L O B A L M E D I A PA RT N E R S H I P S
Though exclusive par tnerships with global media powerhouses, no other company can deliver this type of media blitz to drive people to their website to search for proper ties. S OT H E B Y S R E A LT Y. C O M
With over two million visits per month, each proper ty’s online exposure begins with sothebysrealty.com and cascades through lifestyle-focused websites, to our local website and onto our media par tner websites, translated into 17 languages and currencies. S T E A M B OAT S I R . C O M
Managing a strong local online presence is crucial to generating property inquiries. We feature robust content and extraordinary visual representations of properties that tell each property’s story and encompasses living in Steamboat and in Colorado. TEAM
The Steamboat Sotheby’s International Realty Team, the most significant in Steamboat, includes agents, management and staff, and provides clients the greatest breadth of skills, knowledge and accessibility
TITLE OF THE
PROPERTY AG E N T N A M E
TITLE OF THE PROPERTY 2780 ADDRES S HERE for Client Names Here
AGENT NAME 970.846.0000 | agent.name@steamboatsir.com