WHY BARKLEY
Barkley is a professional, highly accomplished real estate broker with Steamboat’s leading brokerage and has been a consistent award winner for high sales volume. He is driven and provides his clients with exceptional customer service, communication, and availability. He is a problem solver and utilizes his strategic engineering and detail-oriented background to achieve superior results for his clients.
P rior to joining Steamboat Sotheby’s International Realty in 2007, Barkley had nine years of technical experience as a structural engineer, working on high-end residential and commercial projects throughout the Yampa Valley. He has an in-depth understanding of building design and development.
A dedicated athlete, Barkley was a member of the U.S. Ski Team for moguls and then became an accomplished pro-level cyclist. This drive and dedication carries over into his real estate business.
B arkley is a fifth generation Colorado native, engineering graduate of the University of Colorado at Boulder, and Steamboat Springs resident since 1998. The family-oriented nature of Steamboat is unique and special, and Barkley and his wife, Megan, are grateful for the opportunity to raise their three children here.
H is problem-solving nature and appreciation of the Steamboat community and lifestyle led him into the real estate business, where he commits all of his talents to ensuring his clients successfully meet their real estate objectives. When you work with Barkley, you feel great about the process and the outcome.
EDUCATION & DESIGNATIONS
• B.S. Civil Engineering, UC Boulder, 1998
• Colorado Licensed Real Estate Broker
• Graduate Realtor Institute Designation
• Colorado Licensed Professional Engineer
AWARDS
• Global Summit Award 2017–2023
– Highest-level sales award
• Pinnacle Award 2013–2016
– Second highest-level sales award
WHY OUR TEAM
JAMIE LAMBJamie is a licensed real estate broker with Steamboat Sotheby’s International Realty and has been with the company since 2014. Jamie has a multi-faceted role on the Barkley Robinson team, serving as the transaction coordinator and ensuring that all transactions are seamlessly executed. She also leads the team’s marketing and social media efforts to leverage the most exposure and interest for their listed properties. Added advantages of working with this team are the constant availability of assistance and knowing that everything is reviewed collectively to ensure the highest level of quality and execution.
Personable and outgoing, Jamie will ensure the complex process of selling or buying is smooth, easy to understand, and an excellent experience. In her spare time, Jamie enjoys camping, hiking, rock/ice climbing, skiing, yoga, and spending time with her husband and two daughters.
MANAGEMENT, MARKETING & ADMIN TEAM
Our on-site marketing department is dedicated to delivering the best marketing collateral, exposure, and reach for your property, both locally and globally through our exclusive access to the Sotheby’s International Realty network. We work closely and collaboratively with our full-time Creative Director/Designer and Marketing Coordinator to ensure that we are telling the story of your property in an engaging way, and then delivering that story directly to a targeted pool of potential buyers from all over the country and around the world.
Our management and compliance team has over 25 years of experience, serving as our direct resource in addressing even the most unique and challenging situations that may arise through the buying and selling process. Our friendly, professional front desk staff is available 7 days a week to field calls and inquiries from potential buyers, set up showings, and assist in the marketing of your property. When you hire us, you get our entire team, collectively working toward the goal of selling your property.
WHAT DISTINGUISHES US
CONSTANT AVAILABILITY
With 2 licensed brokers and a team of support staff, we prioritize your needs, ensuring they remain at the forefront of our focus. This commitment empowers us to surpass your expectations by going above and beyond.
PROFESSIONAL PHOTOGRAPHY & MEDIA
You don’t get a second chance to make a first impression. We use top-of-the-line professional photography and media to ensure that your listing shows its best and has that competitive edge.
TECHNICAL BACKGROUND
detail-oriented and laser-focused.
LOCAL ROOTS
We have strong local roots and a long history in Steamboat Springs and the Yampa Valley, giving us an intrinsic knowledge of the area and our market.
PROVEN TRACK RECORD
We have successfully closed over 375 transactions and 90% of our business comes from referrals and past clients
—a testament to the quality of service that we provide.
WHAT FURTHER DISTINGUISHES US
Barkley has great intuition for knowing what types of home modifications can give you the best return on investment so that you use your money wisely before even listing your home.
Barkley has an in-depth understanding of property values which provides for a more comprehensive market analysis of your property.
Barkley is able to provide you with realistic timelines to prepare, market, and sell your property based on the current market conditions.
Barkley’s engineering background leads to a keen eye and fine-tuned ability to focus on details to highlight your home’s stand-out features.
Homeowners may not be in the know about a zoning violation, housing code, or survey discrepancy, but Barkley researches every detail about a property to ensure that everything has been addressed.
Barkley knows how all of the listings are coded to ensure that your listing is highly visible on all websites.
The Sotheby’s International Realty marketing reach is extensive and far greater than that of any other company in Steamboat, which is one of the reasons that we maintain the majority market share among our competitors.
Barkley is well respected in the local real estate industry which means that brokers are more likely to support his open houses, want to work with him, and be more drawn to his marketing efforts.
Barkley’s marketing is first-class and widespread utilizing print advertising (newspapers, magazines, mail campaigns), social media, digital marketing (websites, eblasts), face-to-face presentations, signage, professional photos, and more.
Barkley is a trained negotiator and has an objective opinion, taking the emotional side of listing out of the equation, helping you stay focused on the issues that are important to you.
When you receive an offer, Barkley knows all the right questions to ask to help qualify the buyer and mitigate any unforeseen issues mid-contract.
Selling a home requires many forms, reports, disclosures, etc. Barkley and his assistant each review every document to ensure that you are being represented to the highest degree.
Barkley has a high standard for confidentiality and will keep all of your personal/monetary details completely private.
Steamboat Sotheby’s has collaborated with the Yampa Valley Community Foundation to create the Community Fund to support local non-profits. The Community Fund has granted over $130,000+ to local non-profits since its inception in 2017.
SSIR HAS THE MARKET SHARE
Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.
Nobody does more than Steamboat Sotheby’s International Realty to promote your property. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.
WHY SOTHEBY’S INTERNATIONAL REALTY
Only one real estate brand has it all. We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.
GLOBAL REACH
Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 83 countries and territories.
Sotheby’s International Realty has earned a dominant presence in Colorado with 40+ offices in 18+ key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.
VAIL CRESTED BUTTE TELLURIDE DURANGO EVERGREEN GLENWOOD SPRINGS ASPEN BASALT CARBONDALE BOULDER STEAMBOAT SPRINGS DENVER GREENWOOD VILLAGE BRECKENRIDGE EDWARDS SNOWMASS VILLAGE CASTLE ROCK SIR REGIONAL AFFILIATE NETWORK COLORADO SPRINGS SOTHEBY’S AUCTION HOUSE SOTHEBY’S INTERNATIONAL REALTY SIR AFFILIATE NETWORK STEAMBOAT SOTHEBY’S INTERNATIONAL REALTYGLOBAL MARKETING & EXPOSURE
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty.
GLOBAL PROPERTY DISTRIBUTION
Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression. Connection & emotive response are the most effective tools to create a property inquiry.
MARKETING PLAN TIMELINE
We offer the most comprehensive marketing exposure available. From print advertising to exposure on the internet, we reach as many potential buyers as possible to sell your property quickly and for the highest price.
WITHIN ONE WEEK
• Install Sale sign with QR code to provide instant access to property details
• Advise you on preparing your property to show it’s best
• Have professional photos taken
• Enter into Multiple Listing Service and SSIR’s DASH System
• Present property at weekly SSIR’s sales staff meeting
• Property information sent to SteamboatSIR.com
• Property sent to many other syndication partners websites
• Email blast to 300+ brokers in Steamboat announcing the new listing
• High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations
• Feature listing on New Listings section of SteamboatSIR.com
• Post about listing on social media – Facebook and Instagram
• Work with property manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial reports
• Create flier promotion to all the brokers in the area
WITHIN ONE MONTH
• Send reminder email blast to 300+ brokers in Steamboat
• Submit property to magazines for publication and distribution
• Display listing as “Property of the Day” on SteamboatToday.com
ONGOING
• Set up all showings
• Follow up on all showings and provide any additional information or resources requested by potential buyers
• Marketing materials updated – current photos and information
• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity
• Utilize opportunities for various forms of advertising
PRICING STRATEGY
UNDERSTANDING YOUR PROPERTY’S VALUE
The existing pool of prospective buyers determines a property’s value based on:
• Location, design, amenities and condition
• Availability of comparable (competing) properties
• Economic conditions that affect real property transactions
Factors that have little or no influence on the market value of a house include:
• The price the seller originally paid for the property
• The seller’s expected net proceeds
• The amount spent on improvements
The impact of accurate pricing:
• Properties priced within market range generate more showings and offers, and sell in a shorter period of time
• Properties priced too high have a difficult time selling
DANGER OF OVERPRICING
• Few buyers are attracted and fewer offers received
• Marketing timing is prolonged and initial marketing momentum is lost
• The property attracts “lookers” and helps competing houses look better by comparison
• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
• The property may eventually sell BELOW market value
PERCENT OF BUYERS WHO WILL VIEW PROPERTY
WHAT YOU CAN DO AS A SELLER
GENERAL
• Maintain the property in ready-to-show condition
• Ensure that the house is easily accessible to real estate professionals (lock box and key)
• Try to be flexible in the scheduling of showings
• When you are not at home, let me know how you can be reached in case an offer is received
• If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted
• Remove or lock up valuables, jewelry, cash and prescription medications
• If possible, do not be present when the property is being shown
• Securely pen up pets, or take them with you
• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell
• Let me know of any change in the property’s condition that would need to be disclosed to buyers
• Contact me at any time with questions or concerns
PREPARING YOUR PROPERTY FOR SHOWINGS
• Disassociate yourself from your home—Remember your house is a product to be sold
• De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted
• De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys
• Examine carefully how furniture is arranged and move pieces around until it makes sense
• Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage
• Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or counter tiles
• Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean wood floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes
• Minimize all odors—Clean and air out any musty smelling areas, get rid of pet or smoking odors
• Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink
• Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road