2024 de Jong Team Listing Presentation

Page 1

PROCESS

WE WALK YOU THROUGH EVERY STEP OF THE SELLING PROCESS.

From consultation to closing and beyond, we are a team.

Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.

The Homeselling Process

INITIAL CONSULTATION

• Determine your needs and priorities

• Review options and select appropriate working relationship

• Discuss Marketing Plan

• Establish Pricing Strategy

DESIGN & IMPLEMENT MARKETING PLAN

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary

REVIEW OFFER AND REACH AGREEMENT WITH BUYER

• Buyer’s real estate professional presents offer

• Discuss and clarify proposed terms and conditions

• Negotiation; possible counter offers

• Reach final agreement

COMPLETE SETTLEMENT PROCESS

• Deposit of buyer’s earnest money

• Sign documents

• Title search; preliminary title report to buyer

• Inspections

• Removal of remaining contingencies

• Buyer’s final walk-through of property

• Loan funding/balance of funds from buyer

• Recording of title

• Relocation of seller; possession of property by buyer

AFTER-SALE SERVICE

• Help you find your next home, as needed

• Assist you with relocation, as needed

• Provide resources for other after-sale homeowner needs

PROCESS

Pricing Strategy

UNDERSTANDING YOUR PROPERTY’S VALUE

The existing pool of prospective buyers determines a property’s value based on:

• Location, design, amenities and condition

• Availability of comparable (competing) properties

• Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property

• The seller’s expected net proceeds

• The amount spent on improvements

The impact of accurate pricing:

• Properties priced within market range generate more showings & o ers, & sell in a shorter period of time

• Properties priced too high have a difficult time selling

DANGER OF OVERPRICING

• Few buyers are attracted and fewer offers received

• Marketing timing is prolonged and initial marketing momentum is lost

• The property attracts “lookers” and helps competing houses look better by comparison

• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan

• The property may eventually sell BELOW market value

PROCESS
PERCENT OF BUYERS WHO WILL VIEW PROPERTY
WEEKS 1 2 3 4 5 6 Asking price in relationship to fair market value % of prospective purchasers who will look at property +10% 2% +5% 30% 60% –5% 80% –10% 92% Fair Market Value
ACTIVITY

My Job Upon Receiving An Offer

NEGOTIATE THE AGREEMENT

• Explain the offer to you and answer your questions

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you

• Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

COMPLETE THE TRANSACTION

• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have

• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing

• Arrange for a pre-closing walkthrough of the property

• Assist you in handling details required for the completion of the transaction

• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

FOLLOW UP AFTER THE SALE CLOSES

• Confirm that all your real estate-related needs have been met, and provide information on service providers you may require

• Offer relocation assistance, if moving to a new area

• Help you locate a new home, if remaining in this area

PROCESS

What You Can Do As a Seller

GENERAL

• Maintain the property in ready-to-show condition

• Ensure that the house is easily accessible to real estate professionals (lock box and key)

• Try to be flexible in the scheduling of showings

• When you are not at home, let me know how you can be reached in case an offer is received

• If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted

• Remove or lock up valuables, jewelry, cash and prescription medications

• If possible, do not be present when the property is being shown

• Securely pen up pets, or take them with you

• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell

• Collect the business cards of real estate agents who preview your home, pass them on to me

• Let me know of any change in the property’s condition that would need to be disclosed to buyers

• Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time

• Contact me at any time with questions or concerns

PREPARING YOUR PROPERTY FOR SHOWINGS

• Disassociate yourself from your home—Remember your house is a product to be sold

• De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted

• De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys

• Examine carefully how furniture is arranged and move pieces around until it makes sense

• Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage

• Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or tiles

• Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes

• Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors

• Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink

• Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road

PROCESS

BRAND

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.

BRAND EXPOSURE ONLINE PROCESS LOCAL

We Are Connected

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

BRAND
SOTHEBY’S AUCTION HOUSE SOTHEBY’S INTERNATIONAL REALTY SIR AFFILIATE NETWORK STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

Global Connections of Sotheby’s International Realty

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

Sotheby’s International Realty is the only truly global luxury real estate company with 26,500 advisors working in 1,115 local offices across 84 countries and territories.

Our unparalleled network works together to meet your needs and expectations.

BRAND

SSIR – Who We Are

Strategically located on the Ski Mountain, in the heart of downtown and at the gateway to Mt Werner and Steamboat Ski Area

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty

Full-time real estate professionals who network together within a culture of high standards for excellency

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your property to prospective buyers

BRAND
MOUNTAIN OFFICE 1855 Ski Time Square Drive MAIN OFFICE 610 Marketplace Plaza DOWNTOWN OFFICE 56 Ninth Street
+
+ SUPPORT STAFF DAYS/WK OFFICES AGENTS OPEN
3 7 10
80

SIR’s Colorado Presence

Sotheby’s International Realty has earned a dominant presence in Colorado with 40+ offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

COLORADO SPRINGS

We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

BRAND
d 40 d 40 d 70 d 70 d 70 d 25 d 25 VAIL
DURANGO
CRESTED BUTTE TELLURIDE
EVERGREEN GLENWOOD SPRINGS ASPEN BASALT CARBONDALE BOULDER STEAMBOAT SPRINGS DENVER GREENWOOD VILLAGE BRECKENRIDGE EDWARDS SNOWMASS CASTLE ROCK

Market Share

Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

BRAND
Top Real Estate Firms in Steamboat
SOLD IN 2023 % VOLUME SOLD IN 2023 35% 30% 25% 20% 15% 10% 5% 0% AGENCY B AGENCY C AGENCY D AGENCY E AGENCY B AGENCY C AGENCY D AGENCY E 225 200 175 150 125 100 75 50 25 0
Top Real Estate Firms in Steamboat LISTINGS *Info from Steamboat Springs MLS, based on residential sales

Luxury Leader

PUBLIC RELATIONS SHARE OF VOICE

SOTHEBY’S INTERNATIONAL REALTY

Our reputation is your advantage.

As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties.

O ur press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.

BRAND
SOURCE: MELTWATER, JANUARY 1, 2023 – DECEMBER 31, 2023

EXPOSURE

NOBODY DOES MORE THAN STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY TO PROMOTE YOUR PROPERTY.

The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.

Marketing Plan Timeline

Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print advertising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effort to sell your property as quickly as possible and for the highest price possible.

WITHIN ONE WEEK

• Install in-unit “For Sale” sign

• Assist you in the staging of your property

• Have professional photos taken

• Enter into Multiple Listing Service and SSIR’s DASH System

• Present property at weekly SSIR’s sales staff meeting

• Property information sent to SteamboatSIR.com

• Property sent to many other syndication partners websites

• Email blast to 300+ brokers in Steamboat announcing the new listing

• High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations

• Work with property manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial reports

WITHIN ONE MONTH

• Advertise property in the Steamboat Pilot and Today

• Send reminder email blast to 300+ brokers in Steamboat

• Put property on MLS Tour (Broker open tour)

• Submit property to magazines for publication and distribution in the next available issue of Steamboat Homefinder and The Collection

• Prepare and send a postcard mailing campaign

• Create a virtual/video tour of the property for internet syndication

ONGOING

• Set up all showings

• Follow up on all showings and provide any additional information or resources requested by potential buyers

• Marketing materials updated – current photos and information

• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity

EXPOSURE

SIR Brand Advertising

We work with the best online and print publishers to drive more performance and return for our clients. Through the SIR brand we have the opportunity to participate in advertising programs that leverages high- profile, global media partners to offer a targeted reach to qualified buyers.

EXPOSURE

EXPOSURE

2024 Brand Marketing Opportunities

Exclusive Partnerships, Superior Exposure

Exclusive Global Media

NEW YORK TIMES

Real Estate Slideshow Sponsorship (100% SOV)

Property Listing Search Unit

ARCHITECTURAL DIGEST

Property of the Month

WALL STREET JOURNAL

Friday Real Estate Article Buyout

DWELL

Featured Properties on Dwell’s Homes. Real Estate

Home Tours, and Kitchen Landing Pages

FINANCIAL TIMES

Lifestyle Section Sponsorship

NIKKEI

Featured Listings Showcase

Editorial

RESIDE® Blog Article Feature

Inman Leading in Luxury Article Feature

Social Media

Extraordinary Property of the Day

YouTube Daily Featured Videos

Significant Sales Newsletter & Social Media Feature

Sotheby’s Auction House

The Collection Newsletter

(Sotheby’s Clients & Top Agent Distribution)

Extraordinary Properties Feature (Sotheby’s Magazine)

Property Syndication

Property Syndication Partners

Cascading Websites (100+ Website Distribution)

SIR Mobile App

sothebysrealty.com Homepage

Property Display Feed

For all property syndication opportunities. submit for consideration via dash.

Apple TV/Top Tier e-Gallery

Global Property Search Ad Unit

Public Relations

Leverage our award-winning public relations team to determine if your upcoming listing or significant sale is a fit for national press efforts.

Cooperative Advertising

Leverage media planning services for print and digital advertising opportunities.

Brand marketing opportunities subject to change.

Local Brand Advertising

Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

EXPOSURE
550 HUCKLEBERRY LANE STEAMBOAT SPRINGS, CO #S171579 Breathe in what’s next. steamboatsir.com 970.879.8100 1206 CLUBHOUSE CIRCLE STEAMBOAT SPRINGS, CO #4670565 Envision what’s next. steamboatsir.com 970.879.8100 STEAMBOATSIR.COM 87 2410 SKI TRAIL LANE #2406 STEAMBOAT SPRINGS, CO #9384596 Imagine what’s next. steamboatsir.com 970.879.8100 2845 LITTLEFISH TRAIL STEAMBOAT SPRINGS, CO #5628932 Nothing compares to getting more than expected. steamboatsir.com 970.879.8100

Local Property Advertising

Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

EXPOSURE
TAYLORASHBY.STEAMBOATSIR.COM TAYLOR ASHBY 970.846.9888 @ Build your dream home with huge panoramic views of the Steamboat Ski Area, Howelsen Hill, Sleeping Giant and the DOWNTOWN BUILDING SITE $395,000 Recently complete BD/5.5 BA with 3,186 sf, modern finishes rental income—in green zone allowing for short-term rentals. $3,452,250 6.69 acre building site with stunning 360° views, approx. 2,400 acres of open space. Remodeled 2,061 sf home with stunning views in the picturesque community of Clark. Top floor BD/3 BA condominium with panoramic views of the Steamboat Ski Resort. $375,000 $890,000 $1,550,000 LABOR DAY WEEKEND OPEN HOUSE TOUR SATURDAY 2–4 DOWNTOWN SKI AREA HOWELSEN HILL 40 40 2 3 4 5 6 7 1 N 700 DEERFOOT ARTS PARK DRIVE 330 & 332 CHERRY DRIVE 2607 SKI TRAIL LANE 39 BALSAM COURT $2,875,000 4 BD 4 BA 3,257 SF $2,950,000 4 5 3,325 $1,385,000 2,218 $1,649,000 2,840 $5,495,000 / 7,029 $407,000 $1,185,000 1,838 8th Street, stay on Pawintah, R on Deerfoot Arts Pk Dr, end of rd 7th St, on Laurel to Park Ave, on Broad St, L on Park Place 6th Street, on Hill Street, home at the end of Hill on the L 3rd St to Fish Creek Falls Rd, R on Tamarack, R on Cherry DrMt Werner, on Apres Ski Way, L on Ski Trl Ln, side duplexWalton Creek, R on Whistler, on Skyview, on Balsam, at end A unique downtown property ering privacy by towering pine trees, and tranquil sounds of Soda Creek. steamboathome.info Luxury Row House in the heart of downtown with big views and lots of outdoor living space. Estimated completion – end of 2021. Investment opportunity with 2 homes, located in coveted old town neighborhood, charming and unique. A gardener’s delight. Rare opportunity for two-unit home in prime location in the Fish Creek area o ering bedrooms, baths, and 2,840 SF. Incredible mountainside retreat with 360° views, luxury finishes, elevator, wine room and less than block to world-class skiing. Well-maintained and beautifully updated end unit. A perfect opportunity to get into the Steamboat Springs market. 970.819.3730 LORI THOMPSON 870.846.6350 BOBBY ALDIGHIERI 970.846.1918 DARLINDA BALDINGER 970.846.7192 ALEX LONG 970.291.8559 1 2 3 5th Street, continue on Short Street, home is on the L Rarely available, up and down duplex in the heart of downtown Steamboat, walking distance to shopping, dining and more. ANDREW ZOPF 970.846.8969 4 5 6 7 POST & BEAM STEAMBOAT’S RESIDENTIAL SALES GUIDE MAIN OFFICE 970.879.8100 MOUNTAIN 970.879.7800 DOWNTOWN 970.870.8885 STEAMBOATSIR.COM 970 879 8 00 970 879 7800 970 870 8885 970.870.8885 $3,600,000 Own 720 ac surrounded by BLM Land. Between Vail & Steamboat Springs. $4,990,000 Stunning 5BD/5BA home in the green zone. High-end appliances & great rental income. $3,000,000 Prime lot with stunning views. Call to view design concept for 4 luxury condos. $3,000,000 Remodeled Storm Mountain Reserve 4BD home w/panoramic views of the ski area. $2,800,000 Restaurant building with high visibility, mtn views, professional kitchen in 7,289sf. $195,000 2BD/3BA Steamboat Grand 1/8 ownership with mountain views & great rental value. $500,000 Updated, top-floor, open layout Shadow Run unit near Ski Area w/great amenities. $895,000 Fish Creek Area half acre lot that backs to open space and has utilities to the lot line. BARKLEY ROBINSON 2BD/2BA top-floor end-unit at Howelsen Place with views, privacy, allows STRs. 970.819.2150 $2,495,000 #9322758 Spacious 4BD/4BA duplex in a prime location with A/C and high-end finishes. 970.846.8418 $1,950,000 #4126638 Spacious updated unit offers views, walking distance to ski area and in the green zone. $975,000 Rare opportunity to build your dream home walking distance to the gondola base. DARLINDA BALDINGER 970.846.7192 $1,850,000 6.48 ac at Catamount Ranch with gorgeous views and infrastructure in place. COLLEEN DE JONG 970.846.5569 $8,799,000 New construction, contemporary 5BD home Exceptional views and close to town. Your best life starts with a home that inspires you. We believe that luxury is an experience, not a price point. $2,640,000 Bright and spacious 2BD/2BA ski-in/ski-out Edgemont condo with high end appliances, private deck overlooking the South Valley & upper mountain, and five-star amenities. 970.291.8100 $2,500,000 #3007329 Pearl Lake Haven is a recreational paradise with Pearl Lake .5 miles away & borders Nat’l Forest. Set on 36 ac, the well-maintained 3,142 sf home offers views, privacy & workshop. PAM VANATTA 970.291.8100 $10,000,000 Very rarely offered & one of only remaining homesites at Storm Mountain Ranch. 35acre parcel with elevated building envelope, amazing valley views & exclusive amenities. On 6.35 pristine acres, this is spectacular building site in the world-class Marabou Ranch, offering endless amenities, including a ski locker at the Steamboat Ski Area. STEAMBOAT SPRINGS DOWNTOWN, FISH CREEK AND MOUNTAIN AREAS Median Price Sold, Units Sold and Average Days on Market 150 100 50 UNITS SOLD 2019 2021 70106604850 115 $1.86M $935K $1.22M $1.07M $1.71M $1.70M MEDIAN PRICE SOLD 100 75 50 25 $1.6M $1.0M $800K $600K $400K $200K $0 $2.0M $1.8M $1.6M $1.4M $1.2M $1.0M $800K $600K $400K $200K $0 2019 2021 2022 84 73 62 4144 96 $625K$644K$746K $1.44M$1.25M $889K 2019 2021 500 400 300 200 100 $600K $500K $400K $300K $200K $1.2M $800K $600K $400K $200K 50 40 30 MEDIAN PRICE SOLD 2019 2021 2022 TODAY 1–3 OPEN HOUSE LORI THOMPSON 9 7 0 8 4 6 6 3 5 0 MEG FIRESTONE 9 7 0 8 4 6 5 6 4 3 3371 SUNBURST COURT #18 Walton Creek Rd, past Village Dr. Timbers Run on R, Blding 300 Walton Creek Rd, R on Village to Sunburst Condos, 1st Blding on R Hwy 40 up Rabbit Ears, L on Runaway Pl, bear L to Timbers $1,250,000 #6843381 1,448 $650,000 866 SQ FT $625,000 1,224 3 BEDROOM 2 1 BATH remodeled 2 BEDROOM 2 SUNNY BRSTINA 9 7 0 8 4 6 1 5 7 4 SARAH PETERSON 9 7 0 8 1 9 5 5 8 1 T O D A Y 1 2 – 3 P M OPEN HOUSE 2700 VILLAGE DRIVE THE LODGE #207 $835,000 8982240 2 2 1,041 SQ FT Mt Werner Rd to Apres Ski Way, R on Village Dr, on L The home welcomes you with stunning living room that connects to the dining area and the gourmet kitchen. The main floor primary has en-suite bath, an o fireplace. Upstairs you will find guest quarters, additional bedrooms, library, and an ce. Downstairs where the entertainment takes place with an additional living area, 5+ BD 6.5 BA 9,099 SF 38.78 AC The View is Everything ENTERTAINMENT AREA W/BAR SPACIOUS CAR GARAGE MAIN FLOOR PRIMARY W/OFFICE GUEST QUARTERS W/PRIVATE DECK Darlinda Baldinger 970.846.7192 o 970.879.7800 x104 darlinda.baldinger@steamboatsir.com Luxury Lake Living LAKE CATAMOUNT STEAMBOAT SPRINGS, COLORADO This modern farmhouse style home boasts cathedral ceilings, a custom steel surrounded fireplace, main level primary bedroom and tons of natural light with wallto-wall windows and a covered deck the main living area that spans the length of the home. The home is conveniently located in a premier mtn neighborhood. We are experiencing a shift from the unbalanced inventory and demand scenario to a more normal and sustainable market. While demand remains solid and home equity has seen incredible gains, this market calls for experience to help you successfully navigate the ever-changing environment. The Vanatta Group is a team of experienced real estate experts that have endured many market shifts and adjusted proactively to each one. If you are thinking about selling and want to discuss the value of your home, give us call, let our experience work for you. PAM VANATTA, GRI, CRS Broker Associate- The Vanatta Group c: 970.291.8100 o: 970.879.8100 pam.vanatta@steamboatsir.com www.TheVanattaGroup.com 610 Marketplace Plaza Steamboat Springs, CO 80487 TheVanattaGroup.com 2022 Sotheby’s International Realty. Rights Reserved. Sotheby’s International Realty registered trademark and used with permission. Each Sotheby’s International Realty office independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material listed with real estate broker, please disregard. not our intention solicit the offerings other real estate brokers. happy to work with them and cooperate fully. Equal Housing Opportunity. GORGEOUS VIEWS & STYLISH DESIGN $3,495,000 4 BD/ 4.5 BA/ 3,496 SQ FT #4821926 Just Listed 1223 Clubhouse Circle, Steamboat Springs, CO

The Collection

Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

THE COLLECTION

Exclusive placement in the arrivals & departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties & high traffic locations in Steamboat, as well as digital distribution, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

EXPOSURE

Open House Events

On-going open house events are promoted by Steamboat SIR. Brokers leverage this effort through customized advertising campaigns, press releases, the Steamboat SIR website and social media.

OPEN HOUSE TOUR

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.

EXPOSURE
DOWNTOWN SKI AREA HOWELSEN HILL EMERALD MOUNTAIN 40 40 2 3 4 5 6 7 1 700 DEERFOOT ARTS PARK DRIVE 100 PARK PLACE 124 & 126 HILL STREET 330 & 332 CHERRY DRIVE 2607 SKI TRAIL LANE 39 BALSAM COURT $2,875,000 4 BD / 4 BA / 3,257 SF $2,950,000 4 BD / 5 BA / 3,325 SF $1,385,000 5 BD / 2.5 BA / 2,218 SF $1,649,000 5 BD / 5 BA / 2,840 SF $5,495,000 5 BD / 8 BA / 7,029 SF $407,000 2 BD / 1 BA / 920 SF $1,185,000 4 BD / 2 BA / 1,838 SF 8th Street, stay on Pawintah, R on Deerfoot Arts Pk Dr, end of rd 7th St, L on Laurel to Park Ave, L on Broad St, L on Park Place 6th Street, R on Hill Street, home at the end of Hill on the L 3rd St to Fish Creek Falls Rd, R on Tamarack, R on Cherry DrMt Werner, R on Apres Ski Way, L on Ski Trl Ln, S side duplexWalton Creek, R on Whistler, R on Skyview, L on Balsam, at end A unique downtown property o ering privacy by towering pine trees, and tranquil sounds of Soda Creek. steamboathome.info Luxury Row House in the heart of downtown with big views and lots of outdoor living space. Estimated completion – end of 2021. Investment opportunity with 2 homes, located in coveted old town neighborhood, charming and unique. A gardener’s delight. Rare opportunity for a two-unit home in a prime location in the Fish Creek area o ering 5 bedrooms, 5 baths, and 2,840 SF. Incredible mountainside retreat with 360° views, luxury finishes, elevator, wine room and less than a block to world-class skiing. Well-maintained and beautifully updated end unit. A perfect opportunity to get into the Steamboat Springs market. BEN BEREND 970.819.3730 CINDY MACGRAY 970.846.0342 LORI THOMPSON 870.846.6350 BOBBY ALDIGHIERI 970.846.1918 DARLINDA BALDINGER 970.846.7192 ALEX LONG 970.291.8559 1 2 3 335 SHORT STREET 5th Street, continue on Short Street, home is on the L Rarely available, up and down duplex in the heart of downtown Steamboat, walking distance to shopping, dining and more. ANDREW ZOPF 970.846.8969 4 5 6 7 SATURDAY 3–5 OPEN HOUSE PENNY FLETCHER 9 7 0 8 4 6 4 4 2 9 MARC SMALL 9 7 0 8 4 6 8 8 1 5 2350 SKI TRAIL LN #133 580 CHEYENNE COURT 2350 GLACIER RIDGE Mt. Werner to Apres Ski Way, L on Ski Trl Ln to Ski Inn Condos, bldg 100 Fish Crk Falls d, R on Stmbt Blvd to R on Cheyenne Ct, home on L Steamboat Blvd to Clubhouse, R on Overlook, L on Glacier Rdge, at end $629,900 #5052022 565 SQ FT $2,735,000 #3628404 3,046 SQ FT $4,800,000 #6513184 4,364 SQ FT 1 BEDROOM 1 BATH SKI-IN/OUT 4 BEDROOM 3 BATH 2 CAR GARAGE 5 BEDROOM 4.5 BATH 2 CAR GARAGE KATHY STEINBERG 9 7 0 8 4 6 8 4 1 8 MEG FIRESTONE 9 7 0 8 4 6 5 6 4 3 T O D A Y 1 2 – 2 OPEN HOUSE 31500 RUNAWAY PLACE #409 • SOUTH VALLEY $625,000 # 5606062 2 BEDROOMS 2 BATHS 1,224 SQ FT VIEWS Hwy 40 up Rabbit Ears, L on Runaway Pl, Bear L to complex

EXPOSURE

Signage

Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.

ONLINE

SOTHEBYSREALTY.COM

& STEAMBOATSIR.COM

are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile.

Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified property inquiries.

Property Story

Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.

ONLINE

Matterport 3 D Tours

3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquiry.

ONLINE

Virtual Staging

Virtual staging is the transformation of photos into virtually staged scenes to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can improve marketing exposure of properties across sothebysrealty.com, Apple TV, SIRMobile, and the brand’s syndication partner websites.

ONLINE
At Sotheby’s International Realty, we are proud to work with the best virtual staging experts in the industry.

We make your listing easy to find online with our Webby Awardwinning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

ONLINE
M sothebysrealty.com visits in 2023 15 languages 49 % Visitors from outside the U.S. 41 % Organic traffic search 88 M Videos played in 2023
sothebysrealty.com 52

STEAMBOATSIR.COM

steamboatsir.com

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

Steamboatsir.com is part of Sotheby’s International Realty’s “cascading network,” so your listing will be distributed to local websites around the world, translated into 15 languages and currencies and searchable by location or lifestyle.

Reports

M onthly and Annual Market and Resort Reports

Searches

Robust and versatile search functionality including lifestyle

Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites.

ONLINE
SEARCH
YOUR

Property Distribution

Top media partners drive traffic to your listing

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

ONLINE

STEAMBOATSIR.COM

steamboattoday.com

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

New listings are featured daily on the steamboattoday.com home page, with high resolution photography and a trackable link to the property details, photos and video at steamboatsir.com.

• 1,800,000 impressions per year

• Displayed to audience already engaging in Steamboat

• Average click-though rate of 1.5%

(Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

ONLINE
YOUR SEARCH

1 M engaged social media followers

Our connections become your connections

Social Media

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

ONLINE
OVER

ONLINE

SIR Mobile

Our mobile app — now in 15 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

$4,150,000

GET THE SIR MOBILE APP

Visit app.sir.com in your browser from your phone or tablet Steamboat Springs

Mountain Area 1823 Clubhouse Drive Steamboat Springs, CO

Apple TV

Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, and view property videos.

ONLINE

LOCAL

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY STAYS CONNECTED WITHIN OUR COMMUNITY.

Steamboat SIR understands the people who are attracted to our very special community, and supports the people and organizations in our community through many different programs.

Community Fund

Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $130,000 to local non-profits since its inception in 2017, and Steamboat Sotheby’s International Realty contributed $10,000 to local organizations in 2023.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

LOCAL

Community Support

Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 65 local and global opportunities to support the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER

SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY

NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL

SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS

EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE,

STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS

HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE

RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS,

VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY

FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL

FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.

LOCAL

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