S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y
A D V A N T A G E
LA S T R E S O RT
RANCH P A M V A N AT T A
LAST RESORT RANCH 26425 H ENDERS O N PARK ROAD for Gary and Susan Wilson
PAM VANATTA 970.291.8100 | pam.vanatta@steamboatsir.com
PA M VA N AT TA Pam is a real estate mogul in this land of moguls, as well as a powerful Ski Town USA® business leader. She is a top-performing agent on a national level, and an example of success for thousands. With a caring spirit and an unwavering commitment to excellence, Pam Vanatta is truly the leader in premier real estate. Since her move to the Yampa Valley 30 years ago, she has worked her way to the top of the Steamboat real estate market and has been co-owner of her real estate company since the year 2000. For the past 15+ years, Pam has consistently ranked as one of the top agents in Colorado and has continually been one of the top producing agents in the nation.
S O M E T H IN G S YOU M IGHT LIKE TO KNOW ABO U T AB O U T PAM Pam’s work might be focused on premier real estate, but her involvement in the Steamboat community is exemplary. She is a: • Past Board Member of the Yampa Valley Medical Foundation • Board Member of the Yampa Valley Foundation • Board of Director Member of the S.S.W.S.C. Foundation • Past Steamboat Chamber & Resort Assoc Board Member • Past Vice President of the Steamboat Board of REALTORS®
• Past Board Member for “Strings in the Mountains” • Board of Directors member for the Yampa Valley Bank • Board of Advisors member for Catamount Ranch & Club • Prominent Resident of Steamboat Springs since 1979 • Has a Bachelor of Arts degree in Social Work from UNC
Pam enjoys skiing (of course!), biking and golf (she is currently the club champion at Catamount Ranch & Club).
RE C E N T R EA L ESTAT E AWA R DS 2011 - 1st quarter, #1 GCI in Colorado 2011 - 2nd quarter, #1 GCI in Colorado 2011 - 3rd quarter, #2 CGI in Colorado 2011 - 4th quarter #1 GCI in Colorado, #2 in units sold 2012 - 1st quarter, #2 GCI in Colorado 2012 - 2nd quarter, #3 in units sold in Colorado 2012 - 4th quarter, #2 GCI in Colorado 2012 - Chairman Circle; Diamond Award 2012 - Legend Award–Chairman’s Circle Award for 20th yr 2013 - 1st quarter, #1 GCI in Colorado 2013 - 2nd quarter, #1 GCI in Colorado, #1 in units sold 2013 - 3rd quarter, #1 GCI in Colorado 2014 - Global Summit (top 0.5% of Realtors nationwide) 2015 - Global Summit (top 0.5% of Realtors nationwide)
REAL ES TATE B AC KGRO UN D • Colorado native • Selling NW CO real estate for over 30 years • Owner of Steamboat Sotheby’s International Realty • High-end real estate specialist with extensive network for Residential & Ranch • Top agent in market for well over 2 decades • Top 0.5% of all brokers nationwide • Represented highest sale ever in our mkt ($24.6MM – in 07) • Currently lists the 2 highest farm/ranch properties in our mkt • Sold ½ Billion+ in volume (more than next 2 agents combined) • Represented 10% of all properties sold over $1MM (127) • Sold the Warren Ranch for $8.75MM – 1,200+ ac on Elk River • Sold Harrington Elk Ranch for $9.8MM • Top residential sale 2015 $7MM Eagles Landing on Elk River
T H E VA N AT TA G R O U P & IN- HO U S E MARKETING TE AM
PAM VANATTA VANATTA GROUP BROKER/OWNER
HEIDI FLINT
ANNE MAYBERRY
VANATTA GROUP BROKER ASSOCIATE/ TRANSACTION MANAGER
VANATTA GROUP BROKER ASSOCIATE
LYNNA BROYLES VANATTA GROUP BROKER ASSOCIATE/ MARKETING DIRECTOR
TRACI SMITH
GRETCHEN COLEMAN
OPERATIONS AND SSIR COMPANY MARKETING
SSIR COMPANY ART DIRECTOR
BRAND
EXPOSURE
ONLINE
VISIBILITY
MARKETING
LO C A L
TA B L E O F
C O N T E N T S
BRAND
VISIBILITY
Signage Open House Events Multiple Office Locations Sales Meetings
We Are Connected Sotheby’s Auction House Regional Affiliates SSIR – Who We Are SSIR Suppor t Staff SSIR Market Share SIR Luxury Leader Char t
EXPOSURE
SIR Global Media Par tners SIR Proper ty Adver tising Listing Distribution Grid SIR YouTube/Video Distribution SIR Mobile Apple TV Matterpor t 3D Par tnership
ONLINE
SothebysRealty.com SIR Lifestyles Websites SteamboatSIR.com SSIR Proper ty Search
MARKETING
Adver tising Your Proper ty Proper ty Storytelling Proper ty Adver tising Local Brand Adver tising 2017 Marketing Plan The Collection
LOCAL
Blog & Newsletter Market Repor ts Community Suppor t Training The Homeselling Process Pricing Strategy My Job Upon Receiving an Offer What You Can Do as a Seller
R E C A P / OV E RV I E W
BRAND
BRAND
WE ARE CONNECTED
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SIR AFFILIATE NETWORK
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY
O NLY O NE R E A L ES TAT E BR AN D H AS I T AL L We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are diverse, we are localized. We refer, train, market, and collaborate. We are greater than the sum of our parts
We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. WHEN YOU WORK WITH A SSIR REALTOR, YOU GET US ALL.
BRAND
S OT H E B Y ’ S A U C T I O N H O U S E
Sotheby’s Auction House has a global network of 90 locations in 40 countries and its commitment to quality has been in place since the inception of the brand over 200 years ago. Today, Sotheby’s presents auctions in 90 different salesrooms including New York, London, Hong Kong and Paris.
The collaboration between realty and auction includes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.
BRAND
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
In 1976, Sotheby’s International Realty was launched from the same passion that guides the Auction House.
With over 20,000 sales associates in approximately 850 offices and 65 countries and territories, the Sotheby’s International Realty brand has the additive framework and infrastructure to unite extraordinary homes with extraordinar y people no matter what their location
BRAND
S S I R R E G I O N A L A F F I L I AT E S Sotheby’s International Realty has earned a dominant presence in Colorado with 28 offices in 18 key markets and a team of professional brokers who collectively sell more luxury real estate in Colorado than any other brand.
STEAMBOAT SPRINGS
BOULDER
DENVER
EDWARDS
GLENWOOD SPRINGS
VAIL
CARBONDALE BASALT SNOWMASS VILLAGE
ASPEN
EVERGREEN BRECKENRIDGE
GREENWOOD VILLAGE
CASTLE ROCK
CRESTED BUTTE
TELLURIDE DURANGO
We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.
BRAND
SSIR–WHO WE ARE With 3 offices and over 90 brokers, Steamboat Sotheby’s International Realty is Steamboat’s leading real estate firm.
With an emphasis on lifestyle, our brokers are skiers who love to take meetings on the gondola during a powder day. We’re ranchers who know what it means to live with the land. We’re fisherman and hunters who appreciate the order of nature. We’re parents whose kids are being raised Steamboat-style, getting pulled behind a horse down Lincoln Avenue, a century-old Steamboat Winter Carnival tradition. Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town. We know Steamboat because it’s our home.
90+ BROKERS • 3 OFFICE LOC ATIONS 11+ SUPPORT STAFF • 2+ DEDIC ATED MARKETING PROFESSIONALS
BRAND
S S I R S U P P O R T S TA F F
JILL LIMBERG Managing Broker & Agent Development
TRACI MOON Human Resources Finance
TRACI SMITH Marketing & Operations
GRETCHEN COLEMAN Art Director
DUNTE VALREY Rental Division Leasing Broker
DOUG LABOR Downtown General Manager
MARIE ROSS MICHAEL MARCHAND NIKKI POLITTE Lead Front Desk Admin Assistant Admin Assistant Main Office Main Office Mtn & Main Office
CAROL CHAPMAN Admin Assistant Mountain Office
MADI DODSON Admin Assistant Mountain Office
When listing with an SSIR agent, you don’t just get the agent. We employ a team of dedicated, full-time professionals who are individually and collectively focused on delivering exemplary service, paying attention to details, and adhering to the higher standard of quality that is synonymous with the Sotheby’s International Realty brand.
BRAND
MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.
% VOLUME SOLD IN 2016
UNITS SOLD IN 2016
TOP REAL ESTATE FIRMS IN STEAMBOAT
TOP REAL ESTATE FIRMS IN STEAMBOAT
40%
900 800
30%
700 25% 600 20%
500
15%
400 300
10%
200 5%
100
0%
AGENCY E
AGENCY D
AGENCY C
AGENCY B
AGENCY E
AGENCY D
AGENCY C
AGENCY B
0
BRAND
L U X U RY L E A D E R WEBSITE VISITS COMPARISON JAN 2016 – DEC 2016
2,000,000
1,750,000
1,500,000
1,250,000
1,000,000
750,000
500,000
250,000
S OT H E B Y S R E A LT Y. C O M L U X U RY P O RT F O L I O. C O M
E N G E LVO E L K E R S . C O M
C H R I S T I E S R E A L E S TAT E . C O M
DEC
NOV
OCT
SEP
AUG
JUL
JUN
MAY
APR
MAR
FEB
JAN
0
L U X U RY R E A L E S TAT E . C O M S AV I L L S . C O M
KNIGHTFRANK.COM
EXPOSURE
EXPOSURE
NO B O DY DO ES MO R E T H AN S T EA MBOAT S OT H EBY ’S I NT ER NAT I O N AL R EALT Y TO P RO M OT E YO U R P RO P ERT Y.
The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your proper ty.
89% of homebuyers begin their real estate search online. Every tactic of our property exposure strategy ultimately drives traffic to our websites
EXPOSURE
ONE BILLION MEDIA IMPRESSIONS SIR’s Online Global Media Plan generates over one billion impressions through hand-selected media powerhouses.
SIR’s media plan drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.
EXPOSURE
P RO P E RT Y A DV E RT I S I N G Through the SIR brand we par ticipate in a print and digital listing adver tising program that leverages high-profile, global media par tners to offer a targeted reach to qualified buyers.
The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.
EXPOSURE
P OW E R F U L . G L O B A L . N E T WO R K . To increase the potential for your home to be found by the most qualified real estate consumers, the SIR brand has par tnered with and distributes proper ties to the most significant media companies and real estate-focused websites in the world.
SIR properties are viewed 90,000,000 times across all of our partner sites annually.
EXPOSURE R C H V I SDE EA O DISTRIBUTION
Y O U R
STEAMBOATSIR.COM
Engaging clients with relevant online video content is more impor tant demonstrated bytythe moretothan 4 billion daily viewslevel We than have ever, takenasthe online proper search an extraordinar y new anduser 60 hours of video uploaded eachmultiple minute search on YouTube. optimizing the experience by incorporating features, intuitive functionality, with accurate content while users can customize and save searches.
SIR’s YouTube channel annually achieves over 2 million views, including tours of notable listings, special profiles of individual sales associates and information on the communities we serve, reaching millions of viewers worldwide
EXPOSURE
SIR MOBILE Today’s average homebuyer is spending more time looking at proper ties on a mobile device than on a computer.
SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.
EXPOSURE
APPLE TV Apple TV is found in 24 million homes and with SIR’s innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand proper ties from the comfor t of their couch or home theater room.
Designed to immerse the consumer in the SIR brand, AppleTV allows us to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches.
EXPOSURE
M AT T E R P O R T 3 D PA R T N E R S H I P Steamboat Sotheby’s International Realty has the ability to provide 3D Photography allowing a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before.
Buyers are relying more on previewing properties online with 89% beginning their search there. 3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquir y.
ONLINE
ONLINE
ONLINE
S OT H EBY S R EALT Y.CO M & S T EAMBOAT S I R .CO M
are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile.
89% of homebuyers begin their real estate search online. Every tactic of our online strategy attracts qualified users. Qualified users relate directly to the number of qualified property inquiries.
ONLINE
S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website, with over 20 million visitors to the website in 2016.
89% of homebuyers begin their real estate search online. Every tactic of our online strategy ensures users have the best experience possible. Experience directly relates to the number of property inquiries.
ONLINE
LIFESTYLE WEBSITES Sotheby’s International Realty has developed a series of websites specifically designed to attract qualified lifestyle-focused home buyers from all over the world.
40% of people on SIR.com are adding a lifestyle to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.
ONLINE
Y O U R
S E A R C H
STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com to every othercanSotheby’s functionality, with accuratelinks content while users customize International and save searches.
Realty affiliate website which means your listing is distributed globally on yet another platform.
Steamboatsir.com has been recently updated to provide visitors with the ultimate real estate experience on any device. With fast navigation and robust search options that make it unique from other real estate websites (see following page)
ONLINE
SSIR PROPERTY SEARCH We have taken the online proper ty search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches. SEARCH BY RADIUS MAP
DRAW A CUSTOM AREA
SEARCH BY NEIGHBORHOOD SEARCH HOMES FOR LEASE SEARCH NEW LISTINGS OTHER SEARCH OPTIONS
With stunning photography and video SteamboatSIR.com creates a visual experiende for the customer, transforming your property into content that they are more likely to engage with and inquire.
VISIBILITY
VISIBILITY
NO B O DY DO ES MO R E T H AN S T EA MBOAT S OT H EBY ’S I NT ER NAT I O N AL R EALT Y TO CR E AT E V I S I BI L I T Y ARO U N D YOU R P RO P ERT Y.
The objective of visibility and exposure is to generate inquiries that lead to showings. The process at Steamboat SIR is structured and specific
VISIBILITY
S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.
No other brokerage in Steamboat has the brand recognition that Steamboat SIR does.
VISIBILITY
OPEN HOUSE EVENTS On-going open house events are promoted by Steamboat SIR. Brokers leverage this effor t through customized adver tising campaigns, press releases, the Steamboat SIR website and social media.
2016
LABOR DAY HOME TOUR
See tomorrow’s paper for details!
TO GET A SNEAK PEAK OF THE TOUR
Stop by our main office at 610 Marketplace Plaza for an early release of the properties and a map or visit us online at SteamboatSIR.com M O U N TA I N
TOMORROW
september 3 1PM – 5PM
970.879.7800
| MAIN OFFICE
970.879.8100
| DOWNTOWN
970.870.8885
FREE SELF-GUIDED TOUR Visit any or all properties at your leisure!
Our open house events are promoted across many media channels to insure the largest amount of attendees.
VISIBILITY
M U LT I P L E O F F I C E S Steamboat Sotheby’s International Realty has 3 offices, open seven days a week, strategically placed on the ski mountain, downtown and at the gateway to Mt. Werner.
MOUNTAIN OFFICE
MAIN OFFICE
DOWNTOWN OFFICE
Ease and immediate access to Steamboat SIR agents and market information is a crucial part of our client-satisfaction strategy.
VISIBILITY
SALES MEETINGS Our broker associates attend weekly sales meetings to discuss new listings, market updates, upcoming events, mor tgage and title updates, and marketing and adver tising oppor tunities .
Our agents are continually up-to-date with every aspect of the real estate market and its listings.
MARKETING
MARKETING
S T EAMBOAT S I R .CO M S H OWC AS ES P RO P ERT I ES W I T H U N MAT CH ED I M AG E RY AN D CO N T EN T.
Research shows that the longer a user stays on a real estate website the greater the chance of that user making a property inquir y.
MARKETING
A D V E R T I S I N G YO U R P R O P E R T Y WE WI L L • Provide professional, high resolution photography to showcase the beauty of your home • Create an email campaign to all local realtors with details of your property • Feature your property in a targeted email to over 1000 clients and prospects • Add photos, details, and virtual tour to PamVanatta.com, company website & SIR website distribution sphere • Create a professional glossy brochure highlighting the best features of your home • Place a For Sale sign with brochure box • Create an informational packet that we can e-mail or hand out to prospective buyers • Leverage social media with reoccurring posts to Facebook, LinkedIn, twitter, and other social networking sites • Announce the listing to all agents at the weekly MLS meeting • Advertise your property every other month in the Sotheby’s bi-weekly Wed/Sat Steamboat Pilot & Today ad • Submit your home for consideration as the featured Property of the Day to Sotheby’s International Realty for increased networking exposure • Host an MLS tour for agents to preview the property
YO U R L I S T ING W IL L A PPEA R IN • Steamboat Homefinder Magazine • Homes & Land Magazine • Steamboat Pilot & Today – Page 3, back page and Inside Scoop
AD D I TI O N A L MA R K ET ING OPPO RTU NITIES • Steamboat Magazine • Mountain Living • Denver Post • Produce a high quality, professional video • Dedicated website for your property
AD D I TI O N A L A DV ERT ISING OPPO RTU NITIES • Your property will appear on hundreds of web sites 24 hours a day • Your property will be exposed to the highest net worth individuals and the widest range of buyers • 90 percent of buyers used online resources to search for a new home • 52 percent of first time buyers started their search online • 77 percent of first time buyers drove by a home viewed online • Shoppers will perform an average of 11 searches prior to taking action on a real estate site • 78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site
MARKETING
P R O P E R T Y S TO R Y High resolution photography, photo descriptions, video, 3D vir tual tours, owner quotes and search by room options tell the story of your proper ty in a way that will inspire and captivate.
Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquir y.
MARKETING
P RO P E RT Y A DV E RT I S I N G Steamboat Sotheby’s International Realty is the preeminant leader in showcasing proper ties at the highest quality in Steamboat Springs.
today
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Saturday September 3, 2016
Steamboat Springs, Colorado
FREE
®
Vol. 28, No. 213
RO UT T
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C O UN T Y ’ S
DAI LY
N EW S PAP ER
SteamboatToday.com
3
2016
LABOR DAY HOME TOUR 1
4
SNOWYMTNRANCH.COM
$9,800,000
#138737
One-of-a-kind luxury log home overlooking Steamboat Lake. This 210 acre property features ponds, a creek, and epic views. Bordered by more than 20,000 acres of National Forest, this stunning property includes a 14,000 sf log home, separate guest house, 3 bay garage and caretaker quarters.
5
10
OPEN HOUSE
6
9
14
7 13
T ODAY 2 – 4 pm
15
8
7 0 3 L I N C O L N AV E N U E B 3 0 3
12
11
$7 10,000
16 18
# 1419 8 6
2+ B E D R O O M S 2 B AT H
1,450
PENTHOUSE
SQ FT
CONTEMPOR ARY
PROPERTIES
Howlesen Pl—corner of 7th & Lincoln, elevator on 7th St by Zirkel Trading
17
19
K AT H Y S T E I N B E R G
970.846.8418 580 LARIMER STREET
20
$609,000 # 1418 6 5
996
SQ FT
THEACANTHUSESTATE.COM
THECATAMOUNTESTATE.COM
$5,275,000 ,000
$4,900,000
#141962
Modern 9,792 sf luxury lu home on the 10th fairway at Catamount mou Ranch. 6
2 B E D R O O M S bdrms, wine cellar, infinity spa, elevator, and huge valley views. view 1 B AT H 0.15 A C R E L O T
Downtown– Lincoln Ave to 6th St, R on Logan, corner of Larimer & Logan
PA M VA N AT TA
970.291.8100
T H E A C A N T H U S E S TAT E . C O M
T H E VA N AT TA G R O U P PAMVANATTA.COM
418 5 0 D O U B L E B U C K T R A I L
21
$3,750,000 #16 0773
6, 364
22
SQ FT
#140207
Extraordinary 7 bdrm log home by the Catamount golf course, great floorplan, exquisite finishes. Privacy with the most spectacular views.
$5, 275,000
# 1419 6 2
N E W S T E A M B O AT C O N T E M P O R A R Y
S T R A W B E R R Y PA R K P E R F E C T I O N
$4,495,000
$3,750,000
PAM VANATTA c:
970.291.8100
# 1418 2 4
#16 0773
Luxurious and modern 9,792 sq ft home on the Under Construction. Top of the world views PAM.VAN A T T AWine @ S Tcellar, EAMBOATS . CArea O M and Mountain Village. 6BD, 5+BA 10th fairway at Catamount Ranch. ofI R Ski infinity spa, elevator, guest with 4 car garage. Over 7,500 sf. e a csuite, h o f f i c ehuge i s i n dviews. e p e n d e n t l y o w n e d luxury a n d o p e r ahome ted
Nestled in the aspens this stunning home is an oasis, yet only minutes to downtown. Timeless architecture and endless views unite.
PAM VANATTA 970.291.8100
STEPH AN ZITTEL 970.846.4803
CH AR LIE DR ESEN 970.846.6435
6+ B E D R O O M S 5+ B AT H 5 CAR GAR AGE
Fish Creek Falls Rd, L on Amethyst to 36, R on 38, 1.6mi, L on Double Buck Trl 23
27
CHARLIE DRESEN
28
24
970.846.6435 3 42 BLUE SAGE CI RCLE
$489,000 # 16 1517
3 BEDROOMS 2.5 B AT H
S T E A M B O AT S A N C T U A R Y. C O M
BARN V ILL AGE CONTEMPOR ARY
DEERWOODR ANCH.COM
1, 568
NO HOA
$2,600,000
$1,649,000
$1, 259,000
SQ FT
Fish Creek Falls Rd, L on Blue Sage Dr, L on Blue Sage Circle, on the R
25
JACK & DIANE CARTER
26
970.846.3261
#16 0 65 9
#16 0 4 87
#16 05 97
Sanctuary 5,486SF home w/modern architectural details & light fixtures, Savant System, theater, wine cellar, and panoramic views.
Brand new! 5 BR, 4+ BA, 4,346 sf. Mountain modern home with unobstructed views of ski area. Low HOA fees with high level of amenities.
Energy efficient 3,784SF home on 35 acres w/ Control4 System, home theater, 3-car garage, private cabin, shop, and valley views.
CAM BOY D 970.846.8100
STEPH AN ZITTEL 970.846.4803
CAM BOY D 970.846.8100
105 5 A NGLERS DR I V E
$5,700,000 #16 0 079
S T E A M B O AT S I R . C O M | MAIN OFFICE
970.879.8100
| DOWNTOWN
970.870.8885
T O D AY
FREE SELF-GUIDED TOUR.
september 3
Visit any or all MARC SMALL properties at your leisure!
1PM – 5PM
6, 541
SQ FT
4+ B E D R O O M S 5+ B AT H 4 CAR GAR AGE
Hwy 40 to Anglers Dr, House is on R (across from Rita Valentine Park)
970.846.8815 18 4 8 H U NTE RS D R I V E
$799,000 #16 0551
2,831
SQ FT
5 BEDROOMS 3.5 B AT H 2 CAR GAR AGE
Hwy 40 to Walton Creek, R on Village, Dr, R on Meadow Ln, L on Hunters Dr
TED HOFFMAN
G O R G E O U S F L AT T O P V I E W S
3 BDRM TR AILHEAD LODGE
S K I - I N / S K I - O U T AT E D G E M O N T
$835,000
$749,900
$699,000
#16 0316
Gorgeous 1 bdrm, 2 bath unit with luxury finishes, open layout and great mtn and valley views. Amenities & direct ski in/ski out access.
PAM VANATTA 970.291.8100
PAM VANATTA 970.846.8100
970.846.1031
$5, 275,000 # 1419 6 2
9,792
SQ FT
6 BEDROOMS 10 B AT H 4 CAR GAR AGE
East on Hwy 40, L into Catamount, first house on the R past clubhouse
Cam Boyd
970.291.8100
Cam Boyd
970.879.8100 / c 970.846.8100 o 970.879.8100 / co 970.846.8100 cam.boyd@steamboatsir.com cam.boyd@steamboatsir.com www.SteamboatAgent.com www.SteamboatAgent.com
Introducing 730 Yampa Introducing 730 Yampa Street #B3 Street #B3 $359,000 $359,000
Steamboat Sotheby’s International Realty Steamboat Sotheby’s International Realty 610 Marketplace Plaza 610 Marketplace Plaza Steamboat Springs,Steamboat CO 80487Springs, CO 80487 970-879-8100 970-879-8100
IntroducIng resIdences of old town #B3
Conveniently located furnished 3 bedroom, Conveniently located furnished 3 bedroom, 2 bath condo 2 bath condo Steamboat at the Residences Old Town in the heart of downtown Springs, CO at the Residences of Old Town inofthe heart of downtown Steamboat Springs. Walkfavorite to all ofshops yourand favorite shops and Steamboat Springs. Walk to all of your have all of the downtown’s amenities at your restaurants andrestaurants have all of and the downtown’s amenities at your fingertips. countless recreationalwith opportunities with fingertips. Enjoy countlessEnjoy recreational opportunities the Yampa River/Core Trail, Howelsen Hill and Emerald the Yampa River/Core Trail, Howelsen Hill and Emerald right outdoor. of your front door. Mountain rightMountain out of your front Walk across theWalk streetacross the street a world class fishing experience on theTake Yampa River. Take for a world classforfishing experience on the Yampa River. advantage thebus easy and free that advantage of the easy and of free access that bus can access take you tocan take you to the base of Ski the Area. Steamboat Ski Area. Plustonever the base of the Steamboat Plus never having look having to look for parking yourspot! own parking spot! for parking downtown withdowntown your own with parking
SteamboatAgent.com SteamboatAgent.com Sotheby’s Realty and the Sotheby’s International Realty logo are registered (or unregistered) Sotheby’s International Realty and marks theInternational Sotheby’s International Realty logo are registeredRealty (or unregistered) service used with permission. Sotheby’s International Affiliates fully supports the service marks used with permission. Sotheby’s Affiliates LLC fully supports theOfficeLLC principles theEqual Fair International Housing Act Realty and the Equal Opportunity Act. Each Is Independently Owned principles of the Fair Housing andofthe Opportunity Independently Owned AndAct Operated. If your property is Act. listedEach withOffice adisregard. realIsestate please disregard. It is not our And Operated. If your property is listed with a real estate of broker, Itbroker, isWe notare our intention to solicit the offerings other please real estate brokers. happy to work with them and intention to solicit the offerings of other cooperate fully.real estate brokers. We are happy to work with them and cooperate fully.
# 13 9 8 3 5
Beautiful living spaces with huge windows and large deck. Luxury finishes, A/C, turn-key. Amazing amenities, steps to Wildhorse Gondola.
DAVID BALDINGER JR 970.846.2560
3 3 5 6 0 C ATA M O U N T D R I V E
PA M VA N AT TA
# 14 0 0 4 3
Gorgeous and modern 3 BD/2.5 BA townhome facing Eagleridge Dr with gorgeous Flat Tops views, just 200 yards from Gondola Square.
837 Douglas street - Downtown Steamboat Springs, CO
Sellers in all price categories benefit from the highest quality of advertising design and advertising placement for their properties, both print and online.
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ASSETS
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4 BEDROOMS. 3.5 BATHS. BUILT-IN ENTERTAINMENT CENTER.
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3 BEDROOMS. 3 BATHS. GREAT LIGHT.
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3 BEDROOMS. 2 BATHS. BIG BACKYARD.
STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA Fresh turns taken by local Andrew “Biz” Bisbee down the face of Storm.
A Steamboat local’s garage with ample space for top-of-the-line gadgets.
F I N D Y O U R S T O D AY AT S T E A M B O AT S I R . C O M |
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STEAMBOAT HOMES ALWAYS COME WITH A LITTLE SOMETHING EXTRA. Steamboat residents take in a Fourth of July fireworks show at Howelsen Hill.
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Fresh turns taken by local Andrew “Biz” Bisbee down the face of Storm.
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THE
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LO C A L
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POST & BEAM ST E A M B O AT ’ S R E S I D E N T I A L SA L E S B A R O M E T E R SEP 2016
# LI STI NGS SOLD – Y TD 2016
556
1%
M E D I A N SA LES PR I CE – Y T D 2 015 6
$366K
# PEND I NG SA LES – Y TD 2016
176
-8%
C H A N G E F R O M 2 0 15
91%%
C H A N G E F R O M 2 0 15
C H A N G E F R O M 2 0 15
SA LES VOLUM E – Y TD 2016
$321M
24%
C H A N G E F R O M 2 0 15
ACTI V E R ES I D E NTI A L LI STI NGS – SE P 1, 2 016
1556
Do you know your
ASSETS from your
AMENITIES? REAL ESTATE IS COMPLICATED. But when you partner with a Steamboat Sotheby’s International Realty agent, you can focus on finding your dream property instead of trying to decode title commitments, inspection contingencies and loan terms. In other words, we’re real estate professionals so you don’t have to be.
solds 8/1/16 – 8/31/16
1625 Shadow Run C107 1340 Athens Plaza 1375 Sparta Plaza 620 Anglers Drive 31500 Runaway Place #308 2270 Storm Mdws Dr #440 **1555 Shadow Run #206 3020 Village Drive 1945 Cornice Rd #2423 520 Ore House Plz #204B 14 Balsam Court 2350 Ski Trail Lane #213 2160 Mt Werner Cir #3236 12 Cypress Court 18 Redwood Court 2025 Walton Creek Rd #309 2626 Longthong Rd 1945 Cornice Road #2323 2560 Longthong Rd #5 1221 13th Street 2657 Apres Ski Way 1855 Ski Time Square #606 1463 Flattop Circle #211 2315 Apres Ski Way #207 2545 Cattle Kate Cir #3303 18500 Canyon View Trail 31595 Buckingham Lane 2025 Walton Creek Rd #408 2025 Walton Creek Rd 832 Weiss Circle #10 532 Tamarack Dr 623 Mountain Vista Cir 3425 Covey Court 1175 Bangtail Way #5107 3005 Village Drive #8 2116 Aster Place 2720 Eagleridge Dr #204A 314 Parkview Drive 28250 County Road 14 1000 Thornburg Street 1855 Ski Time Sq Dr #705A 770 Conifer Cir 653 Clermont Circle 651 Clermont Circle 78 Maple Street 28 Missouri Ave 1750 Medicine Spgs #6103 1848 Hunters Drive 1630 Red Hawk Ct 36872 Tree Haus Drive 2265 Poma Lane 21670 Whitewood Dr W 1832 Hunters Drive 37900 Saddle Mountain Cir 1327 Overlook Drive 1725 River Queen Lane 26025 Vista Valley Ct 1275 Eagle Glen Dr #100 32625 Hudspeth Lane 2275 Golf View Way 1750 Natches Way 31095 US Highway 40
Our content is entertaining and informative, with engagement numbers more than twice the national average. Stories are shared with our connections to editors to ensure widespread exposure
$136,000 $137,500 $153,000 $160,000 $160,000 $168,000 $177,500 $180,000 $185,000 $185,000 $205,000 $208,000 $220,000 $238,500 $242,500 $255,000 $259,000 $269,000 $288,000 $300,000 $305,000 $305,000 $315,000 $315,000 $330,000 $360,000 $363,000 $375,000 $375,000 $395,000 $403,000 $415,000 $429,500 $445,000 $495,000 $560,000 $560,000 $577,000 $579,000 $590,000 $590,000 $603,000 $609,900 $614,000 $625,000 $689,000 $746,000 $755,000 $760,000 $765,000 $775,000 $825,000 $875,000 $916,000 $1,242,000 $1,355,000 $1,450,000 $1,520,000 $2,300,000 $2,950,000 $3,300,000 $3,664,350
LO C A L
MARKET REPORTS Explore local market conditions, sales trends and resor t comparisons, using our monthly and end-of-year digital market repor ts.
LOOKING BACK AT THE 2015 REAL ESTATE MARKET
Condo sales were the strongest since 2007 with 284 sales (+13%) at a median price of $298,500 (+9%).
STEAMBOAT SPRINGS – Downtown, Fish Creek and Mountain Areas Median Price Sold, Units Sold, and Average Days on Market
25%
500
20%
400
15%
300
10%
200
5%
100
0%
0
$456K
$484K
$520K
$410K
2013
158 2015
$485K
2012
182
LAND
40 30
252 2013
$377K
$202K
266
383
498 2015
$310K
186
$346K
$335K
353
2014
$610K
20
2012
AVG DAYS ON MKT
Steamboat Sotheby’S international realty
0
resort report
50
2011
0
50
Units Sold
2010
MEDIAN PRICE SOLD
215
184
2014
$565K
2011
$775K
2010
$667K 200
100
$700K $600K $500K $400K $300K $200K $100K $0
Units Sold
10
Year-End 2015
0
Units Sold
Median Price Sold
SURROUNDING COMMUNITIES – Single Family Homes, Townhomes, and Condominiums Median Price Sold, Units Sold, and Average Days on Market
50
$500K
50
$500K
50
$400K
40
$400K
40
$400K
40
$300K
30
$300K
30
$300K
30
$200K
20
$200K
20
66
AVG DAYS ON MKT
152
266 2013
242 2014
313 2015
Median Price Sold
Data Excludes Timeshares, Fractionals, Land & Commercial
Information provided by Doug Labor, Steamboat Springs MLS
0
$100K $0
AVG DAYS ON MKT
Units Sold
207 2013
146 2014
189 2015
Median Price Sold
10
$200K $100K
0
$0 AVG DAYS ON MKT
Units Sold
20
166 2013
135 2014
Median Price Sold
$300K
$0
10
$167K
$100K
$207K
83
STAGECOACH
$500K
MEDIAN PRICE
49
$225K
28
148
HAYDEN
NORTH ROUTT
29
$205K
16
$192K
34
MEDIAN PRICE
146
$299K
217
2015
198
$275K
$256K
225
2014
$250K
189
$484K
7 6 30 $21,463,675 $37,042,650 $53,386,600 $29,951,349 $46,217,575 $31,602,455 $20,835,900 $24,404,500 $15,180,850 $42,175,950 $53,177,500 $13,473,000 $2,600,000 $34,150,000
MEDIAN PRICE
TOTAL $ VOLUME
18% 19% 19% 8% 10% 6% 4% 4% 2% 4% 4% 1% 0% 1%
MEDIAN PRICE SOLD
$626K
2015
$610K
2014
$580K $240K
200
2013
$200K
2012
2015
2014
2013
2012
2011
2010
2009
2008
2007
2005
2006
PERCENT OF MARKET
UNITS SOLD
Crested Butte $482K
Breckenridge $524K
Steamboat $584K
PRICE RANGE
Big Sky $866K
Sun Valley $677K
Park City $1.01M
Vail Valley $1.12M
Telluride $1.21M
Jackson Hole $1.17M
Main Office
600
10
0 144 2015 Units Sold
resort market at a glance
970.879.8100 | S T E A M B OAT S I R . C O M
Information provided by Doug Labor, Steamboat Springs MLS
Resort communities throughout Colorado, the western United States and around the world are prone to unique, heavily saturated luxury markets. Often found in desirable, slightly less accessible locations than national mainstream markets, resort markets tend to have a greater density of luxury offerings as higher net worth individuals are often drawn to them based on their exclusivity and proximity to world class activities year round.
610 MARK ETPLAC E PLZ
Mountain
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY
Agency E
Agency B
Agency C
1855 S K I TIME S QUARE DR Agency D
Agency E
970.879.8100 | S TEAMBOATS IR.C OM
700
30%
Agency C
800
35%
146 148 152 66 83 49 28 29 16 34 30 6 1 7
216
Steamboat Sotheby’s International Realty compiles data from 12 prominent resort communities throughout the western half of the United States in order to provide you quick statistics for each resort area, keeping you up-to-date on the overall housing market in each area, and providing pertinent information in making buying and selling decisions.
2015 MARKET REPORT steamboat springs, colorado
Above information provided by Doug Labor, Steamboat Springs MLS
steamboat springs, colorado
S T E A M B OAT C O MPA RED TO OTHER RES ORTS
Average 56 NINTH S TREET
MAIN OFFICE
Sold Price and Units Sold
970.879.8100 | M O U N TA I N 970.879.7800 | D OW N TOW N 970.870.8885 | S T E A M B OAT S I R . C O M
Breckenridge $524K
Crested Butte $482K
Big Sky $866K
$0
Sun Valley $677K
500
$200,000
Steamboat $584K
750
$400,000
Park City $1.01M
1000
$600,000 Vail Valley $1.12M
1250
$800,000
Jackson Hole $1.17M
1500
$1,000,000
Telluride $1.21M
1750
$1,200,000
Lake Tahoe $1.42M
$1,400,000
Aspen $3.72M
2000
UNITS SOLD
AVERAGE PRICE SOLD
CONDOMINIUMS & SINGLE FAMILY HOMES $1,600,000
Seasonality, location, and employment opportunities drive the inventory of affordable homes down and most pricing within resort communities up.
250
Average Price per Square Foot
UNITS SOLD IN 2015
10%
200
5%
100
0%
0
January through December Average Price Average Price per Square Foot Average Days on Market
Mountain 1 8 5 5 SK I T I M E SQ UA R E D R
MAIN OFFICE
% Change
6.6%
$1,248
7.4%
278
251
-9.7%
$26,000,000
$29,500,000
13.5%
$107,000
Total Dollar Volume Sold
5 6 N I N T H ST R E E T
2015 $3,959,729
$1,161
Highest Price
% Sold Price to List Price
Downtown
2014 $3,715,308
Lowest Price Number of Properties Sold
Above information provided by Doug Labor, Steamboat Springs MLS
970.879.8100 | S TEAMBOAT SI R . C O M
RESORT REPORT
$97,973
-8.4%
264
251
-4.9%
91.8%
90.0%
-2.0%
$980,841,212
$1,164,160,314
18.7%
“The ultra-luxury end of the Aspen real estate market ($10M+) posted its strongest year ever in 2015 and there continues to be a shortage of inventory for contemporary and new construction properties at all price points. Perhaps the very early signs of the market finding some upward price resistance has manifested in the form of rising inventory for the first time since the recession, although the ratio of sale-to-list price continues to tighten and has exceeded 95% for the first time since 2008 in some segments of the market.” – Andrew Ernemann, Broker Associate at Aspen Snowmass Sotheby’s International Realty
telluride, colorado
Telluride is located in the Southwest corner of Colorado in the San Juan Mountains. Born as a mining town, Telluride eventually became notorious in the early 70’s for its white gold- the construction of its first ski lifts. This quiet resort area is famous for its world class skiing, golf, festivals, luxurious hotels and residences. Known for its natural beauty and abundance of outdoor activities Telluride has seen increased growth over the last decade, while keeping the character of its boisterous mining era nature.
“
higher end properties in the region.”
– Nels Cary, Broker/Owner of Telluride Sotheby’s International Realty
January through December Average Price Average Price per Square Foot
2014
2015
$38,500
$72,000
87.0%
623
635
94.0%
1.9%
95.0%
1.1%
$379,164,350
4.2%
“The Steamboat Springs real estate market improved in every segment of the market in 2015, with the most significant improvement in one of the categories Steamboat is best known for – land, where activity increased a substantial 25% over 2014. Equally impressive is an 11% increase in condominium transactions. With the excitement of the downtown and ski village revitalization efforts now taking shape, it is only natural to expect the real estate market in Ski Town, USA, to continue on its upward path.”
– Doug Labor, Downtown General Manager/Associate Broker at Steamboat Sotheby’s International Realty
breckenridge, colorado
“
4.3% -14.4% 50.5%
135,000
-2.0%
299
278
-7.0%
91.4%
93.4%
2.2%
360,877,401
319,526,614
-11.5%
activities, the town offers an approachable, vibrant charm in every season. Breckenridge embodies the stunning beauty and laid back atmosphere of living in a Colorado ski town. Neighboring ski towns such as Keystone, Copper and Frisco offer year-round recreation with close proximity to Denver.
Single Family homes and condos Summit county: breckenridge, Keystone, copper, Frisco, dillon, Silverthorne
“2015 continued to offer healthy growth in Summit County, with a 26% increase of total dollar volume sold compared to 2014. Our number of properties sold also grew by nearly 16% in the same time frame. Summit County offers a unique appeal to our second-home owners offering four worldclass ski areas including Breckenridge, Keystone, Copper Mountain and A-Basin – only 90 minutes from Denver.”
January through December
– Melanie Frank, VP and Managing Broker at LIV Sotheby’s International Realty
Number of Properties Sold
-4.8%
364 $14,000,000
137,700
Total Dollar Volume Sold
3.1%
Lowest Price
% Change
$567
$9,300,000
% Sold Price to List Price
$543
1,149,376
425
Highest Price Number of Properties Sold
2.2%
9.0% 22.8%
Single Family homes and condos
1,206,948
Lowest Price
Average Days on Market
“
% Change
205 $7,000,000
Breckenridge has long been celebrated, not only for its world-class All data contained within this report is based on information from Aspen Board of Realtors MLS, SAR MLS, Vail Board of Realtors, Steamboat Springs Board of Realtors MLS, Gunnison County MLS, Telluride Association of Realtors MLS, Park City MLS, Tahoe Sierra MLS, Teton Board of Realtors MLS, Sun Valley Board of Realtors MLS, Southwest Montana MLS, and Sante Fe skiing,forbut Association of Realtors MLS. This representation is based in whole or in part on data supplied by these providers, and these providers do not guarantee nor are in any way responsible its also for its friendly laid-back character. From quaint Victorian accuracy. MLS data may not reflect all real estate activity in the market. Data within this report does not include land sales. bungalows to incredible shopping, dining, concerts and outdoor
970.879.8100 | M O U N TA I N 970.879.7800 | D OW N TOW N 970.870.8885 | S T E A M B OAT S I R . C O M
“2014 was the best year on record since 2007 with the influence of a constrained supply of inventory throughout the market. We have seen a minor decrease in volume and average sold price in 2015, which is not an unusual trend to see. I am feeling positive about the increased interest in
$303
188
% Sold Price to List Price
“
Single Family homes and condos
Agency E
300
Agency D
400
15%
6 1 0 M A R K E T P L AC E P L Z
2015 $597,109
$294 $5,700,000
With the increasing desire for lifestyle-inspired home purchases, Total Dollar Volume Sold $364,037,028 the resort community market will continue to rise.
year-end 2015 | SteamboatSir.com
Main Office
Agency C
500
20%
Agency E
25%
Agency D
600
Agency C
700
Agency B
800
Agency B
% VOLUME SOLD IN 2015
30%
2014 $584,329
Highest Price Number of Properties Sold
Aspen encompasses 3.66 square miles on a relatively flat valley floor, and is surrounded on three sides by Aspen Mountain, Smuggler Mountain and Red Mountain. Located along the upper Roaring Fork River and White River National Forest, Aspen enjoys the very best of the Rocky Mountains. An internationally renowned resort, Aspen offers the ultimate in dining, shopping, cultural activities and year-round recreation of every sort.
Top 5 Real Estate Agencies in Steamboat
35%
Average Days on Market
aspen, colorado
NOW 3 LOC ATIONS Steamboat Sotheby’s now has three locations to serve clients’ needs.
40%
with the vast offerings of the western United States, continue to position the United States as one of the leading resort community destinations worldwide.
Single Family homes and condos
Average Price
Units Sold
Average Price Sold
Above information provided by individual Rocky Mountain MLS areas where a Sotheby’s office exists.
M A R K E T S H A R E 2 015
Deep in history and long in legend, the mountain community of Steamboat Springs has risen in prominence as one of the true-grit western towns of modern age. Its friendly faces, picturesque setting, world-class amenities and healthy climate provide a rewarding environment for all to enjoy. From working cattle and horse ranches to quaint downtown bungalows, or elegant slope side condominiums, residents enjoy the Steamboat Springs lifestyle in a variety The famous Colorado Rocky Mountains, combined of different ways.
January through December
0
“
Downtown
“
970.879.8100 | S TEA MBOATSIR. COM
“
Aspen $3.72M
250
191
UNITS SOLD
UNITS SOLD IN 2015
Single Family Homes, Townhomes, and Condominiums
Less than $200,0000 $200,001 to $300,000 $300,001 to $400,000 $400,001 to $500,000 $500,001 to $600,000 $600,001 to $700,000 $700,001 to $800,000 $800,001 to $900,000 N OW$900,001 3 LOC IONS toAT $1,000,000 to $1,500,000 Steamboat$1,000,001 Sotheby’s now has three to $2,000,000 locations$1,500,001 to serve clients’ needs. $2,000,001 to $2,500,000 $2,500,001 to $3,000,000 Over $3,000,000
300
AVG DAYS ON MKT
1,074
500
Median Price Sold
40%
Agency D
2015
CONDOMINIUMS
400
$0
100
225
Median Price Sold
$300K
$100K
150
UNITS SOLD
MA RK ET S HARE 2015
Top 5 Real Estate Agencies in Steamboat
Agency B
2014 1,025
200
AVG DAYS ON MKT
$400K
UNITS SOLD
Above information provided by individual Rocky Mountain MLS areas where a Sotheby’s office exists.
% VOLUME SOLD IN 2015
2013 927
ROUTT COUNTY 500 PRICE POINT SUMMARY BY UNITS SOLD
Units Sold
Average Price Sold
2004
1000
2003
2002
2000
1999
1250
TOTAL UNITS SOLD
250
“
$0
1500
750
Lake Tahoe $1.42M
$600,000
1998
$800,000
1997
0
$1,000,000
$200,000
1750
250
$1,200,000
$400,000
2000
500
$500K
$457K
750
$536,141,483
2015 $529,517,380
TOWN HO M ES
Units Sold
2011
1000
2013 MARKET REPORT 2015 2014
225
Median Price Sold
MEDIAN PRICE SOLD
1250
150
$322K
1500
2001
LISTINGS / UNITS SOLD
1750
UNITS SOLD
AVERAGE PRICE SOLD
$1,400,000
$1.0B $900M $800M $700M $600M $500M $400M $300M $200M $100M $0
173
0
$800K $700K $600K $500K $400K $300K $200K $100K $0
UNITS SOLD
CONDOMINIUMS & SINGLE FAMILY HOMES $1,600,000
195
25
UNITS SOLD
Average Sold Price and Units Sold
182
$408,213,735
$ VOLUME
STE AM BOAT COMPAR ED TO OT H ER R ESORT S
202
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY $1.1B
UNITS SOLD
$ VOLUME
2000
50
2010
LISTINGS
75
$285K
2250
100
2013
TOTAL $ VOLUME
150 125
2012
AVG DAYS ON MKT
Number of Listings, Units Sold and Dollar Volume
SINGLE FAMILY HOMES
2011
MEDIAN PRICE SOLD
REAL ESTATE SNAPSHOT – PAST 19 YEARS
$800K $700K $600K $500K $400K $300K $200K $100K $0
$778K
Listings in 2015 dropped to 1573; the lowest level the market has seen since 2007, and this lack of supply will likely increase pricing pressure. Further, with the excitement of the revitalization efforts at the mountain and downtown, it is reasonable to expect the real estate market in Ski Town, USA, to continue on its upward path.
UNITS SOLD
On the residential side, there were 103 single family home sales within Steamboat city limits (-13% from 2014), but median price increased $108K to $775K (+16%). Single family home sales increased 15% outside of Stmbt, possibly because of more affordable
options in neighboring communities.
2010
volume would follow, but it actually remained relatively flat. This is largely due to more pronounced activity in properties under $500K, and the fact that land sales, with a median price of only $179K, represented a more significant number of the transactions.
UNITS SOLD
Since 2009, when the Steamboat Springs MLS reported its lowest # of transactions in over 20 years at 467, and subsequent reduction in property values, where in 2012 the average purchase price dropped to $440K, the market has steadily and systematically climbed out of the doldrums. In 2015, the market posted the fifth best year ever in total dollar volume at $530M, and # of transactions with 1,074, for an avg price of $493,033. With a 5% increase in transactions from 2014 to 2015, one would expect that an increase in dollar
Resort markets can differ from national or regional ones. Steamboat SIR provides specific, detailed information on the Steamboat local market.
Average Price Average Price per Square Foot Average Days on Market
2014 $524,297 $326
2015 $570,900 $354
% Change 8.9% 8.6%
194
175
Highest Price
$3,640,593
$3,900,000
7.1%
Lowest Price
$60,000
$95,000
58.3%
1,636
1,895
15.8%
% Sold Price to List Price Total Dollar Volume Sold
-9.8%
96.0%
97.0%
1.0%
$858,135,960
$1,081,855,011
26.1%
LO C A L
COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.
4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOC ATES), C ASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME C ATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERIC A NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT
In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.
LO C A L
TRAINING 24 hours of CE (continuing education) is the requirement for all real estate brokers for every 3-year licensing period to maintain their license. Steamboat SIR provides on-going, additional training on a weekly basis for their agents in order to insure that they continually elevate their knowledge and subsequently be better equipped to serve their clients.
Trainings include industr y-expert guest speakers, one-on-one training with Steamboat SIR’s Managing Broker
LO C A L
THE HOMESELLING PROCESS I N I T I A L C O N S U LTAT I O N • • • •
Determine your needs and priorities Review options and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN
• • • • • •
Complete home enhancement recommendations Carry out scheduled marketing activities Show the proper ty to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary
R E V I E W O F F E R A N D R E AC H AG R E E M E N T W I T H B U Y E R • • • •
Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement C O M P L E T E S E T T L E M E N T P RO C E S S
• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title repor t to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of proper ty • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller ; possession of proper ty by buyer A F T E R - S A L E S E RV I C E • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs
LO C A L
P R I C I N G S T R AT E G Y U N D E R S TA N D I N G YO U R P RO P E RT Y ’ S VA L U E The existing pool of prospective buyers determines a property’s value, based on: • Location, design, amenities and condition • Availability of comparable (competing) proper ties • Economic conditions that affect real proper ty transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the proper ty • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Proper ties priced too high have a difficult time selling
DA N G E R O F OV E R P R I C I N G • Marketing timing is prolonged and initial marketing momentum is lost • The proper ty attracts “lookers” and helps competing houses look better by comparison • If a proper ty does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The proper ty may eventually sell BELOW market value
ACTIVITY
• Few buyers are attracted and fewer offers received
1
2
3
4
5
6
WEEKS
P E R C E N T O F B U Y E R S W H O W I L L V I E W P RO P E RT Y Asking Price in Relationship to Fair Market Value
% of Prospective Purchasers who will look at property
+10%
2%
+5%
30%
Fair Market Value
60%
–5%
80%
–10%
92%
LO C A L
MY JOB UPON RECEIVING AN OFFER N E G OT I AT E T H E AG R E E M E N T • Explain the offer to you and answer your questions. • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you. • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you.
C O M P L E T E T H E T R A N S AC T I O N • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have. • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward. • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing. • Arrange for a pre-closing walkthrough of the property. • Assist you in handling details required for the completion of the transaction. • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.
F O L L OW U P A F T E R T H E S A L E C L O S E S • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. • Offer relocation assistance, if moving to a new area. • Help you locate a new home, if remaining in this area.
LO C A L
W H AT YO U C A N D O A S A S E L L E R GENERAL • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • Remove or lock up valuables, jewelry, cash and prescription medications. • If possible, do not be present when the property is being shown. • Securely pen up pets, or take them with you. • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell. • Collect the business cards of real estate professionals who preview/show your home, and pass them on to me. • Let me know of any change in the property’s condition that would need to be disclosed to potential buyers. • Be available to review the list price/condition of your property if it has not sold in a reasonable period of time. • Contact me at any time with questions or concerns.
P R E PA R I N G YO U R P RO P E RT Y F O R S H OW I N G S • Disassociate yourself from your home – Remember your house is a product to be sold. • De-Personalize – Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted. • De-Clutter! – Pack up knickknacks, clean off everything on kitchen counters, put items away in bath rooms, organize closets/cupboards, put away toys. • Examine carefully how furniture is arranged and move pieces around until it makes sense. • Rent a storage unit if necessary – Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage. • Make minor repairs – Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly and kitchen drawers that jam, replace cracked floor or counter tiles. • Make the house sparkle – Clean up dishes, make beds, empty wastebaskets, vacuum, clean wood floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes. • Odors are a no-no – Clean and air out any musty smelling areas, get rid of pet or smoking odors. • Consider painting walls neutral colors, especially if you have grown accustomed to purple or pink. • Check Curb Appeal – Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road.
S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y
A D V A N T A G E BRAND PRESENCE
Sotheby’s International Realty has the greatest real estate brand recognition globally and represents reputation, value and quality. MILLION DOLLAR MARKETING
Steamboat SIR offers million dollar marketing for proper ties in any price range. L O C A L RO OT S , G L O B A L R E AC H
Steamboat SIR’s listings are aggressively marketed both locally and around the world— no other local real estate company can truly accomplish both. F O OT P R I N T
3 local offices, with a close-knit network of specialists who come together frequently to mutually promote proper ties and buyer needs. 1 BILLION MEDIA IMPRESSIONS
No other company can deliver this type of media blitz to drive people to their website to search for proper ties. S OT H E B Y S R E A LT Y. C O M
With over 1 million visits per month, each proper ty’s online exposure begins with sothebysrealty.com and cascades through lifestyle-focused websites, to our local website and onto our media par tner websites. S T E A M B OAT S I R . C O M
Managing a strong local online presence is crucial to generating property inquiries. We feature robust content and extraordinary visual representations of properties that tell each property’s story and encompasses living in Steamboat and in Colorado. TEAM
The Steamboat Sotheby’s International Realty Team, the most significant in Steamboat, includes agents, management and staff, and provides clients the greatest breadth of skills, knowledge and accessibility