The Cashion Home
JIM CASHION
Pam Vanatta
With 35+ years of real estate experience in Steamboat Springs, Pam has earned a reputation as a mogul in this industry, as well as a powerful Ski Town USA® business leader. With a caring spirit and an unwavering commitment to excellence, Pam is truly the leader in premier real estate. Since her move to the Yampa Valley nearly 40 years ago, she has worked her way to the top of the real estate market. In 2021, as co-owner of Steamboat Sotheby’s Realty (formerly Prudential), Pam sold the brokerage after 21 years of ownership. For the past 30+ years, Pam and her team consistently rank as one of the top agent/teams locally, statewide and nationally, selling over $1B in real estate.
SOME THINGS YOU MIGHT LIKE TO KNOW ABOUT PAM
Pam’s work might be focused on premier real estate, but her involvement in the Steamboat community is exemplary.
• Past Board Member of the YV Medical Foundation
• Past Board Member of the YV Community Foundation
• Past Board Member for “Strings in the Mountains”
• Past Vice President of the Steamboat Board of Realtors®
• Past Chairman of BOD at Catamount Ranch & Club
• Board of Directors Member for the Yampa Valley Bank
• Board of Directors Member of the SSWSC Foundation
• Board of Directors Member of Perry Mansfield
• Bachelor of Arts degree in Social Work from UNC
• Board of Directors of the Steamboat Art Museum
Pam enjoys skiing (of course!), biking and golf (several years—club champion at Catamount Ranch & Club).
RECENT REAL ESTATE AWARDS
2013 – #1 GCI and Units Sold in Colorado
2015 – Global Summit (top 0.5% of Realtors nationwide)
2016 – Global Summit (top 0.5% of Realtors nationwide)
2017 – Global Summit (top 0.5% of Realtors nationwide)
2018 – Global Summit (top 0.5% of Realtors nationwide)
2019 – Global Summit (top 0.5% of Realtors nationwide)
2020 – Global Summit (top 0.5% of Realtors nationwide)
2021 – Global Summit (top 0.5% of Realtors nationwide)
2022 – Global Summit (top 0.5% of Realtors nationwide)
2023 – Diamond Award (top 0.1% of Realtors nationwide)
• Top agent in market for well over 2 decades
• Top 0.5% of all brokers nationwide
• REAL Trends “The Thousand” rankings of top agents 2021
• REAL Trends “The Thousand” rankings of top agents 2022
REAL ESTATE BACKGROUND
• Has sold NW CO real estate for over 35 years
• Former owner of Steamboat Sotheby’s Realty
• Extensive network for Residential & Ranch Real Estate
• Sold $1B+ in volume (more than next 2 agents combined)
• Sold the Warren Ranch for $8.75M – 1,200+ ac on Elk River
• Sold Harrington Elk Ranch for $9.8M
• Sold Wildflower Meadows for $9M
• Top Ranch Sale for 2018 Grizzly Ranch $18.5M
• Past 5 yrs has sold more prop. $2M+ than any other broker
• Sold Sky River Ranch for $8.4M Summer 2018
• Sold Elk River Ranch for $11.5M Fall 2019
• Sold Graystone Canyon for $12.4M Fall 2020
• Sold Strawberry Park Ranch for $17.75M Fall 2021
• Top residential sale in Routt County history
Ranked #1 Top Producing Team by Volume in 2023, the Vanatta Group sold $115M+ and has been consistently a top producing broker/team in Steamboat and highly ranked nationwide for over 20 years.
41 UNITS SOLD $115M+ IN SALES VOLUME
AVG
The Vanatta Group
For over 40 years, Pam Vanatta has called Steamboat Springs home and for most of those years she has been actively involved in real estate. For over 30 years, Pam has ranked as one of the top real estate agents nationwide. She is highly regarded for her outstanding services and is strongly recognized for her success in marketing and selling luxury real estate in Northwest Colorado. In 2000, Pam and her business partner took advantage of the opportunity to purchase Prudential Steamboat Realty, which proved to be a very wise decision. Together, they grew the company to its #1 position as leader in Northwest Colorado’s real estate market and #1 in market share. In 2007, Prudential Steamboat Realty was named “Company of the Year” by the Steamboat Springs Chamber Resort Association and “Philanthropist of the Year” by the Yampa Valley Community Foundation—designations they are most proud of. In 2014, the company made the transition to Steamboat Sotheby’s International Realty in an effort to effectively expand their reach on a global scale. In 2021, Pam and the co-owners sold the brokerage and Steamboat Sotheby’s International Realty maintains its #1 status as market-share leader in Steamboat. This transition allows Pam and The Vanatta Group to have their sole focus on serving clients needs and expectations with exceptional service and experience.
The advantages of the Vanatta Group serving you are countless. Pam’s team is comprised of all licensed Associate Brokers that includes Heidi Flint, the team’s Transaction Manager; Lynna Broyles, the team’s Marketing Director; Kaylee Ayres, the team’s Marketing Manager; and Anne Mayberry, a Buyer’s and Seller’s Agent. This team of professionals has what it takes to give you the service that you desire and your property the exposure it deserves.
Significant Sales by Pam Vanatta
31100 Countryside Road • Steamboat Springs, CO
List Price $5,800,000 Sale Price $5,495,000
27795 County Road 14 • Steamboat Springs, CO
List Price $6,900,000 Sale Price $6,150,000
29855 Emerald Meadows Dr • Steamboat Springs, CO
List Price $7,500,000 Sale Price $7,500,000
31055 County Road 64 • Clark, CO
List Price $7,900,000 Sale Price $7,000,000
30700 Emerald Ridge • Steamboat Springs, CO
List Price $8,950,000 Sale Price $7,000,000
24620 County Road 54 • Steamboat Springs, CO
List Price $8,900,000 Sale Price $8,400,000
33855 Pine Drop Drive • Steamboat Springs, CO
List Price $11,250,000 Sale Price $9,000,000
25563 County Road 54 • Steamboat Spring, CO
List Price $12,900,000 Sale Price $11,500,000
2230 County Road 32 • Steamboat Spring, CO
List Price $12,985,000 Sale Price $11,750,000
33700 Rushing Water Ln • Steamboat Springs, CO
List Price $13,750,000 Sale Price $12,400,000
40875 County Road 36 • Steamboat Springs, CO
List Price $18,500,000 Sale Price $17,750,000
22421 Highway 14 • Walden, CO
List Price $18,500,000 Sale Price $18,500,000
In the past 5 years, Pam has represented more luxury home buyers &/or sellers in sales OVER $3M MORE THAN ANY OTHER BROKER
The Vanatta Group & in-house marketing team
PAM VANATTA VANATTA GROUP
LEAD BROKER ASSOCIATE
HEIDI FLINT
VANATTA GROUP BROKER ASSOCIATE TRANSACTION MGR
ANNE MAYBERRY
VANATTA GROUP BROKER ASSOCIATE
LYNNA BROYLES
VANATTA GROUP BROKER ASSOCIATE MARKETING DIRECTOR
KAYLEE AYRES
VANATTA GROUP BROKER ASSOCIATE MARKETING MANAGER
COLEMAN
SSIR COMPANY CREATIVE DIRECTOR
HICKEY
SSIR COMPANY MARKETING COORDINATOR
REAGAN
GRETCHEN
BRAND
ONLY ONE REAL ESTATE BRAND HAS IT ALL
We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
We Are Connected
SIR AFFILIATE NETWORK
ONLY ONE REAL ESTATE BRAND HAS IT ALL
We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.
STEAMBOAT
SOTHEBY’S INTERNATIONAL REALTY
Global Connections of Sotheby’s International Realty
In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.
Sotheby’s International Realty is the only truly global luxury real estate company with 26,500 advisors working in 1,115 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.
SSIR – Who We Are
Square
3
10 + 80 + SUPPORT STAFF DAYS/WK OFFICES AGENTS OPEN
7
Strategically located on the Ski Mountain, in the heart of downtown and at the gateway to Mt Werner and Steamboat Ski Area
Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty
Full-time real estate professionals who network together within a culture of high standards for excellency
A real estate professional is available 7 days a week to field inquiries and answer questions or to show your property to prospective buyers
SIR’s Colorado Presence
Sotheby’s International Realty has earned a dominant presence in Colorado with 40+ offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.
We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.
Market Share
Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.
Top Real Estate Firms in Steamboat
*Info from Steamboat Springs MLS, based on residential sales
INTERNATIONAL REALTY®
Luxury Leader
PUBLIC RELATIONS SHARE OF VOICE
PUBLIC RELATIONS SHARE OF VOICE
PR Share of Voice
SOURCE: MELTWATER, JANUARY 1, 2023 – DECEMBER 31, 2023
Our reputation is your advantage.
As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties.
JANUARY 1, 2019 - NOVEMBER 25, 2019
Source: Meltwater, January 2018 – June 2018
The Voice of Luxury Real Estate
O ur press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.
SOTHEBY’S
SOTHEBY’S INTERNATIONAL REALTY
EXPOSURE
NOBODY DOES MORE THAN STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY TO PROMOTE YOUR PROPERTY. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.
Advertising Your Property
WE WILL
• Provide professional, high resolution photography to showcase the beauty of your home
• Create an email campaign to over 300 local realtors with details of your property
• Feature your property in a targeted email to over 1000 clients and prospects
• Add photos, details & virtual tour to PamVanatta.com, SSIR website & SIR web distribution sphere
• Create a professional glossy brochure highlighting the best features of your home
• Place a For Sale sign at the property with brochure box
• Create an informational packet that we can e-mail or hand out to prospective buyers
• Leverage social media with reoccurring posts to Facebook, LinkedIn, twitter & other social ntwk sites
• Advertise your property every other month in the SSIR’s bi-weekly Wed/Sat Steamboat Pilot & Today ad and property feature ads
• Prepare and send a postcard mailing campaign to a qualified and targeted market segment
• Submit your home for consideration as the featured Property of the Day to Sotheby’s International Realty for increased networking exposure and placement in the SIR Icon program
• Host a MLS tour for agents to preview the property
• Produce a high quality, professional video featuring lifestyle elements of the property
• Create a Matterport 3D virtual experience
YOUR LISTING WILL APPEAR IN
• Steamboat Homefinder Magazine
• Steamboat Pilot & Today – Page 3, back page and Inside Scoop
• Steamboat Magazine
ADDITIONAL MARKETING OPPORTUNITIES
• Dedicated Website
• Mountain Living
ADVERTISING ADVANTAGES
• Wall Street Journal
• Financial Times
• Luxe Magazine
• Modern Luxury (Peak)
• Your property will appear on hundreds of websites 24 hours a day
• Your property will be exposed to the highest net worth individuals and the widest range of buyers
• 90 percent of buyers used online resources to search for a new home
• 52 percent of first time buyers started their search online
• 77 percent of first time buyers drove by a home viewed online
• Shoppers will perform an average of 11 searches prior to taking action on a real estate site
• 78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site
SIR Brand Advertising
We work with the best online and print publishers to drive more performance and return for our clients. Through the SIR brand we have the opportunity to participate in advertising programs that leverages high- profile, global media partners to offer a targeted reach to qualified buyers.
2024 Brand Marketing Opportunities
Exclusive Partnerships, Superior Exposure
Exclusive Global Media
NEW YORK TIMES
Real Estate Slideshow Sponsorship (100% SOV)
Property Listing Search Unit
ARCHITECTURAL DIGEST
Property of the Month
WALL STREET JOURNAL
Friday Real Estate Article Buyout
DWELL
Featured Properties on Dwell’s Homes. Real Estate
Home Tours, and Kitchen Landing Pages
FINANCIAL TIMES
Lifestyle Section Sponsorship
NIKKEI
Featured Listings Showcase
Editorial
RESIDE® Blog Article Feature
Inman Leading in Luxury Article Feature
Social Media
Extraordinary Property of the Day
YouTube Daily Featured Videos
Significant Sales Newsletter & Social Media Feature
Sotheby’s Auction House
The Collection Newsletter
(Sotheby’s Clients & Top Agent Distribution)
Extraordinary Properties Feature (Sotheby’s Magazine)
Property Syndication
Property Syndication Partners
Cascading Websites (100+ Website Distribution)
SIR Mobile App
sothebysrealty.com Homepage
Property Display Feed
For all property syndication opportunities. submit for consideration via dash.
Apple TV/Top Tier e-Gallery
Global Property Search Ad Unit
Public Relations
Leverage our award-winning public relations team to determine if your upcoming listing or significant sale is a fit for national press efforts.
Cooperative Advertising
Leverage media planning services for print and digital advertising opportunities.
Local Brand Advertising
Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.
High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.
Local Property Advertising
Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.
No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.
The Collection
Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.
THE COLLECTION
Exclusive placement in the arrivals & departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties & high traffic locations in Steamboat, as well as digital distribution, allow us to reach potential buyers who are interested in the Steamboat lifestyle.
Open House Events
On-going open house events are promoted by Steamboat SIR. Brokers leverage this effort through customized advertising campaigns, press releases, the Steamboat SIR website and social media.
OPEN HOUSE TOUR
Our open house events are promoted across many media channels, resulting in excellent attendance at the events.
Signage
Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.
No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.
Property Story
Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.
Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.
Matterport 3D Tours
3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.
3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquiry.
We make your listing easy to find online with our Webby Awardwinning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
52M sothebysrealty.com visits in 2023 15 languages
Videos played in 2023
STEAMBOATSIR.COM
We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.
Steamboatsir.com is part of Sotheby’s International Realty’s “cascading network,” so your listing will be distributed to local websites around the world, translated into 15 languages and currencies and searchable by location or lifestyle.
Reports
M onthly and Annual Market and Resort Reports
Searches
Robust and versatile search functionality including lifestyle
Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites.
Property Distribution
Top media partners drive traffic to your listing
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
STEAMBOATSIR.COM
steamboattoday.com
We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.
New listings are featured daily on the steamboattoday.com home page, with high resolution photography and a trackable link to the property details, photos and video at steamboatsir.com.
• 1,800,000 impressions per year
• Displayed to audience already engaging in Steamboat
• Average click-though rate of 1.5%
(Almost 20X the industry average of 0.08%)
Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.
Social Media
Our connections become your connections
The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
Our mobile app — now in 15 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
GET THE SIR MOBILE APP Visit app.sir.com in your browser from your phone or tablet
Steamboat Springs
LOCAL
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY STAYS CONNECTED WITHIN OUR COMMUNITY.
Steamboat SIR understands the people who are attracted to our very special community, and supports the people and organizations in our community through many different programs.
Community Fund
Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $130,000 to local non-profits since its inception in 2017, and Steamboat Sotheby’s International Realty contributed $10,000 to local organizations in 2023.
As the largest local real estate firm, Steamboat Sotheby’s International Realty agents and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.
Community Support
Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 65 local and global opportunities to support the community and local charities.
4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER
SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY
NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL
SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS
EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT
In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.
PROCESS
WE WALK YOU THROUGH EVERY STEP OF THE SELLING PROCESS.
From consultation to closing and beyond, we are a team. Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.
The Homeselling Process
INITIAL CONSULTATION
• Determine your needs and priorities
• Review options and select appropriate working relationship
• Discuss Marketing Plan
• Establish Pricing Strategy
DESIGN & IMPLEMENT MARKETING PLAN
• Complete home enhancement recommendations
• Carry out scheduled marketing activities
• Show the property to brokers and prospective buyers
• Communicate with you on a regular basis
• Monitor results of marketing activities
• Modify Marketing Plan and Pricing Strategy as necessary
REVIEW OFFER AND REACH AGREEMENT WITH BUYER
• Buyer’s real estate professional presents offer
• Discuss and clarify proposed terms and conditions
• Negotiation; possible counter offers
• Reach final agreement
COMPLETE SETTLEMENT PROCESS
• Deposit of buyer’s earnest money
• Sign documents
• Title search; preliminary title report to buyer
• Inspections
• Removal of remaining contingencies
• Buyer’s final walk-through of property
• Loan funding/balance of funds from buyer
• Recording of title
• Relocation of seller; possession of property by buyer
AFTER-SALE SERVICE
• Help you find your next home, as needed
• Assist you with relocation, as needed
• Provide resources for other after-sale homeowner needs
Pricing Strategy
UNDERSTANDING YOUR PROPERTY’S VALUE
The existing pool of prospective buyers determines a property’s value based on:
• Location, design, amenities and condition
• Availability of comparable (competing) properties
• Economic conditions that affect real property transactions
Factors that have little or no influence on the market value of a house include:
• The price the seller originally paid for the property
• The seller’s expected net proceeds
• The amount spent on improvements
The impact of accurate pricing:
• Properties priced within market range generate more showings & offers, & sell in a shorter period of time
• Properties priced too high have a difficult time selling
DANGER OF OVERPRICING
• Few buyers are attracted and fewer offers received
• Marketing timing is prolonged and initial marketing momentum is lost
• The property attracts “lookers” and helps competing houses look better by comparison
• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
• The property may eventually sell BELOW market value
PERCENT OF BUYERS WHO WILL VIEW PROPERTY
My Job Upon Receiving An Offer
NEGOTIATE THE AGREEMENT
• Explain the offer to you and answer your questions
• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you
• Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you
COMPLETE THE TRANSACTION
• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have
• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward
• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing
• Arrange for a pre-closing walkthrough of the property
• Assist you in handling details required for the completion of the transaction
• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.
FOLLOW UP AFTER THE SALE CLOSES
• Confirm that all your real estate-related needs have been met, and provide information on service providers you may require
• Offer relocation assistance, if moving to a new area
• Help you locate a new home, if remaining in this area
What You Can Do As a Seller
GENERAL
• Maintain the property in ready-to-show condition
• Ensure that the house is easily accessible to real estate professionals (lock box and key)
• Try to be flexible in the scheduling of showings
• When you are not at home, let me know how you can be reached in case an offer is received
• If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted
• Remove or lock up valuables, jewelry, cash and prescription medications
• If possible, do not be present when the property is being shown
• Securely pen up pets, or take them with you
• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell
• Collect the business cards of real estate agents who preview your home, pass them on to me
• Let me know of any change in the property’s condition that would need to be disclosed to buyers
• Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time
• Contact me at any time with questions or concerns
PREPARING YOUR PROPERTY FOR SHOWINGS
• Disassociate yourself from your home—Remember your house is a product to be sold
• De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted
• De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys
• Examine carefully how furniture is arranged and move pieces around until it makes sense
• Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage
• Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or tiles
• Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes
• Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors
• Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink
• Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road