prueba by cristhian serrano

THREE PROJECTS. BY CRISTHIAN SERRANO

CristhianSerrano About

About Me.

Work Experience. • Communications Vice president at AIESEC’s regional training conference ZoC (2009). • Apprenticeship at Fundacion Cardiovascular de Colombia. (2009) • Apprenticeship at Curtiembres del Valle Ltda.(2009).

Academic background.

Events & Awards.

• Technical high school graduate in Industrial Design at Instituto Tecnologico Salesiano Eloy Valenzuela ( 1998-2003).

• Poster: “NeoMed :Sistema de Perfusion Multiple Para unidades de Cuidados Intensivos” presented at V encuentro latinoamericano de diseño, Palermo University, Buenos Aires, Argentina, 2010.

• Bachelor degree on Industrial Design, Universidad Industrial de Santander (2004-2011). • Exchange participant in “sigueme” programme at Universidad Nacional de Colombia (2007).

• 1st Place in the Design Challenge at “IV Simposio Nacional de Diseño Industrial- UIS” , category: Furniture, 2010.

CristhianSerrano About

Additional.

Skills.

• Interdisciplinary work, experience working with professionals from several areas, such as, engineers, health staff, social workers, users, etc. • Project Management, ability to create tasks, assign resources, track project’s budget and progress. • Sketches and Mock-ups, communication skills trough hand made drawings and quick models.

Main work applications. 100%

100%

80%

90% 70%

60%

Rhinoceros

Alias

100%

Solidworks

Sketchbook Designer

Cinema 4D

Blender

Vray

• Computer skills, in several applications like Photoshop, Illustrator, InDesign, MS Project and mind mapping tools.

CristhianSerrano About

NEO MED PERFUSION SYSTEM

CristhianSerrano FCV Project

The FCV

The FCV (Fundacion cardiovascular de Colombia) is one of the most important clinics in Colombia, focused in Health services and Medical Product development. Founded in 1986 the FCV has several branches in cities like Bucaramanga, Santa Marta, Manizales and Ibague; Is the only clinic in Colombia who has developed several strategic business units, covering the health business from marketing to telemedicine. One of this units called Bioingenieria is focused on developing and manufacturing medical devicesâ&#x20AC;&#x2039;such as electrocardiographs, vital signs monitors, etc. This project specifically will be developed with the collaboration of the Bioingeniriaâ&#x20AC;&#x2122;s engineering team and the medical staff from the clinics due to an agreement between the FCV and the UIS (industrial university of Santander) from Bucaramanga, Colombia and will be the main project for the Design 8 project at UIS.

CristhianSerrano FCV Project

The Project • Should be developed in 4 Months • Should be made by an interdisciplinary team of engineers from the FCV and an Industrial design student from UIS. • The budget of the project will cover only the medical staff and the engineering team. • The result of the project will be a concept solution ready for prototype property of the FCV. • This project will be one on the peripheral systems in the new Mobile Intensive Care Unit for neonates which is still in development.

CristhianSerrano FCV Project

What is a Perfusion Pump? It is an electronic device used to infuse certain drugs to a very precise speed rate in a very precise amount. The way the pump works is basically the same with slight changes depending of the pumpâ&#x20AC;&#x2122;s brand. First, the syringe is manually loaded then mounted in the pump, then the nurse inputs two data values: Speed rate and volume; with this the pump start to work , pushing the syringe and infusing the drugs according to the data input. Most of this pumps have an alarm to alert the medical staff if something is wrong with the process or simply if the process has finished.

CristhianSerrano FCV Project

What is a Neonate? For the projects purposes a neonate is an infant with just a few hours or days of born with some medical complication, most of the time a premature birth. Due to her/his low corporal mass, drugs should be carefully infused into his body to accomplish this a Perfusion pump is used. The neonate spend most of her/his recovering process inside of an incubator in an intensive care unit, the incubator provides the baby with the appropriate conditions to survive.

CristhianSerrano FCV Project

Problem

多How can we infuse three different drugs into the neonate in a simple but effective system that can be taken anywhere inside the hospital?

Project Requirements:

2.The system must have

CristhianSerrano FCV Project

3 hours of electrical independency.

1. The system should receive

a maximum of three Perfusion pumps specified by the FCV.

3. The system should be controlled only by a touch screen computer.

6. The system should be easy

4. The system should be easy

to transport.

to clean.

5. The system should be able

to join to the new mobile intensive care unit for neonates ( in developing)

CristhianSerrano FCV Project

Design Process Research During this stage of the project the main concern is to recognize the state of the technology developed by the FCV as well another Perfusion solution developed worldwide by other companies, for that so, several guided visits to the intensive care unit are made, which is the main context of use of the Perfusion system. As part of this process a series of interviews must be made, with doctors and nurses who will form a fundamental part of the entire project team. The final part of the research phase will be a series of sessions with engineers to define the best components for the project.

Creative Process With the information previously gather, the next step will be to explore several topological configurations for the system, in order to find the one who adapts the best to the project needs, this stage will require a series of simple sketches focused in an overall shape rather than in technical details. The concept sketches will be discussed with doctors and engineers in order to chose a concept to work with and evolve during the project.

Prototyping Due to the projectâ&#x20AC;&#x2122;s limited time the FCV focused the project in the developing of a concept solution, although at the end of the project this solution should count with all the blueprints needed to manufacture prototypes. Only small parts would be tested through mock-ups, but just for usability purposes.

CristhianSerrano FCV Project

Research

The following information is a small sample with the most important data gathered during this process. Needles to say design is not a linear process, so this information wasnâ&#x20AC;&#x2122;t necessary available when the project began, specially because sometimes the engineers team misinterprets the medical staff needs.

CristhianSerrano FCV Project

Competitors The B.Braun Solution.

B.Braun has developed a very impressive Perfusion system, with a central control and the possibility of easy transportation, as well as power independency, remote monitoring, alarm control etc. The system allows the integration of infusors and perfusors at the same time while optimizing space.

Other Solutions. Other products offer a much simpler solution with multiple syringes pushed at the same time (not very convenient), others limited to merge two pumps in one single device and other imitate the B.Brown model of stackable pumps but without all the functionality offered by brown.

CristhianSerrano FCV Project

Our Situation Engineers

Nurses & Doctors

• We have been developing an integrated mobile intensive care unit for neonates (IMICUN), so far it has been applied in some clinics, but the actual product need some big improvements in two main aspects quality and integration.

• The actual product its very erratic, and hard to use for us, we are used to control the Perfusion pump from the pump itself and not from a touchscreen computer with a complete new interface to us.

• We need an entire new system composed by subsystems allowing us to configure every IMICUN, been the Perfusion system an independent element with his own control and energy system. • To make this project we modified a series of Perfusion pumps in order to control the from the touchscreen computer and the FCV already have 200 of this modified pumps, so you have to create a system that suits to this.

• The actual product uses the same screen for the pumps and for the vital signs data which is quiet confusing... Specially in situations of emergency where every second makes a difference, it is life or death. • Constantly we are sending reports to the engineering team, about all the things that need improvements...but we feel ignored by them, every time the show something new to us, we can see the same old mistakes that we put in our reports.

CristhianSerrano FCV Project

The Context. Characteristics

• Nurses are always in surveillance paying attention to something irregular or alarms from the devices.

• Intensive care Units are very stressful places, but at the same time very quiets at times.

• Space is very important and should be optimized to ease the job and allow as many devices as possible, depending of the situation of every neonate.

• There are medical equipment everywhere, lots of cables an columns to put pumps and several other devices. • Cleanness is extremely important, everything must stay clean to avoid bacteries and viruses.

• All the devices are constantly in use by nurses and doctors and when something it’s not working properly they need to call technical assistance.

CristhianSerrano FCV Project

Creative Process

The creative phase of the project starts with a series of sketches with the aim of find a topological solution which integrates the different elements in one conceptual system, therefore details such us the electrical connectivity and independency wont be addressed at this point. This series of sketches representing very general ideas will be presented to the medical and engineering team, in order to receive their impressions, and detect the most appropriate configuration for the Perfusion system.

CristhianSerrano FCV Project Bidirectional assembly

Perfusor compartments

Storage

5 Compact Mode

Compact Mode

Touchscreen computer

Storage

3 Data Cables

Compact Mode Working Area

Perfusor compartments

CristhianSerrano FCV Project

6 5

Perfusor compartments

Protective case Compact Mode

Rotary drawers

Compact Mode

8 Storage

CristhianSerrano FCV Project

Concept Refinement After evaluate the concepts and decide which are the most convenient elements in every one, the next step is to make a 3d model who gathers this elements in a single concept. Still not every detail is solved, this pretend to be a more 3 dimensional solution, real measures of the touch screen computer and the perfusors are now taken into account. The result of this process is a vertical configuration of rotative shelves (concept 5) , with a touchscreen computer in one side to control the system. In the main module there are a couple of compartments for the battery system and storage. This system has two extra rotative drawers to add a couple of perfusors in case of emergency. This concepts along with the ten previous concept sketches will be presented to the medical staff and the engineering team, where they will give their professional opinions and feedbacks.

CristhianSerrano FCV Project

The feedback meeting. Engineers

Doctors & Nurses

• Maybe to put the perfusors on those rotative drawers will unstable, and send data an electricity to every pup will be a engineering challenge and we don`t have time for that right now.

• We don’t need more storage, and if we needed it wont be a good idea to put it in the Perfusion system it represents a salubrity risk.

• All the ideas are great, and very creative, we prefer those ideas with vertical configuration,it will be the best for the project.

• Doctors and nurses can be very closed minded we have been dealing with this issue since we develop products for them, we try to not too much attention to them. • Let’s take the medical’s staff word, and make much simpler system without working areas and medical supplies storage.

• All you concepts look very nice...but non of them seem to fulfill our real needs, they’re all too complicated to use, and we need a much simpler solution.

• Same for working areas, we still don’t know anything about how the system integrates with a column or the IMICUN, so it will be unstable and can cause accidents. • Its simple we just need three perfusors and the control system, if we need an extra perfusor we will put it directly on the column, focus in ease of use and salubrity.

CristhianSerrano FCV Project

Redesign Process. The redesign process focuses on much simpler system, enhancing fabrication and functionality, the system is tough to be used mainly on a column, hoping to ad one to the new ICUM. This concept is presented again to the medical staff and the engineering team having the acceptance of both, this idea will be evolved in later phases of the project.

Perfusors

Plastic shelves

Touchscreen computer Data Cable Main column

Power Cable

Battery Column

Removable column support

CristhianSerrano FCV Project

The Final Concept The final concept is more elegant solution and a natural expansion of the past concept, improving details such as the cable handling and the adjust of every perfusor. Transportation and technical support are integrated into the final concept.

Handle

Main Column

Touchscreen computer

USB hub protective door

Adaptor

Perfusor shelves

Cable grommet

Data Cable

Power cable Wheels

Battery storage

CristhianSerrano FCV Project

Characteristics • By giving inclination to every shelf every Perfusor is locked into its position by gravity, but also this inclination gives a more dynamic aspect to the entire system, every perfusor seems to look upwards to the user. • The battery storage drawer is a space to be used only by the technical support staff, this drawer also covers the wheels at front. • The main column is also use as a conduct for the power an data cables. • The side handles are used to hold the system to mount it or dismount it . • The adaptor is the connection between system structure and the stand, it uses the same principle than the perfusors locking itself by gravity. • The system has an only power cable coming out from the battery drawer. • The top handle is used only to transportation purposes.

CristhianSerrano FCV Project

The system is controlled by the touchscreen computer on top, the only contact with the syringes is to install them on the pump.

The whole system is transported using the top handle and the wheels, the structure must be inclined to roll properly.

The system is designed to be used only with the modified perfusors property of the FCV, any other pump wont fix properly in the shelves.

The main structure is made of aluminium while the rest of the panels are made of laminated wood with melamine resin to ease the clean up.

CristhianSerrano FCV Project

Due to the system own weight the union with the adaptor is strong and stable avoiding accidents and even little unstable movements. This union was tested in a series of activities where proved to be the most firm and quick to make. On the other hand the junction between the stand and the adaptor is made by a screw who press holding firmly the stand, a very common solution in this type of stands.

Accessing the USB hub trough the window on the main column, this should be preferably by an expert technician.

CristhianSerrano FCV Project

Checking the electrical elements in the bottom drawer for possible reparations, this element should be manipulated also by an expert technician.

CristhianSerrano FCV Project

1. Easy to clean System

2. The system receive three

Perfusion pumps specified by the FCV.

3.The system has 3 hours of electrical independency.

4. The system is able to join to the new mobile intensive care unit for neonates ( in developing)

5. The system is easy to transport.

6. The system is controlled only by a touch screen computer.

Key learning Points • To work with an interdisciplinary team is a challenging task, every team has his own vision of the project and schedule, it is the designer’s responsibility to assemble all this different talents in a way that gives the best result for the users. • It was evident how during the creative part extra functions of the system where added, like medical supply storage or flat working areas. It’s important solve the main issues of the problem before thinking in expand the system • Due to his nature,Medical projects tends to be focused on functionality, but all that functionality should come with usability characteristics that allows the user to take advantage of the system. • Listening but no blindly obey, is key. In a project where every team has a very different approach, is important to take decisions based in what is best for the user and the company. Is this the kind of product we want to be associated with? Is this the best for the user? Are we able to manufacture this? Are we promising something we can’t fulfill?, Are the kind of questions that should guide the direction of a project, independently of a certain a approach in every team. • Adjust to the project’s timeline an schedule is as important as the delivery of quality concept solutions, in this case 4 months should be enough to cover the entire project, otherwise it wouldn’t be possible. • To work on a company is important for many reasons, in this project was very interesting to see how everything has his own procedure, from a request to make a visit or to make a meeting, to approve a budget or have access to medical equipment. This are the kind of things

CristhianSerrano FCV Project

CristhianSerrano Miau! Ironing Board

M I A U ! IRONING BOARD

CristhianSerrano Miau! Ironing Board

CristhianSerrano Miau! Ironing Board The first step in the project is to evaluate the existing solutions, understand the different ways to approach the

Now, we talk to the users to find out how they use iron-

problem and learn from their weaknesses and strengths

ing boards, what problems do they have with this kind of

but also to find an unattended niche of the market

products? How is their relationship with the product? What features they would like to find in the next ironing board? Which will be the best approach to develop this product?

Finally, manufacture processes are chosen along with materials, for this, every part of the final product must have the corresponding blueprints.

Design Process

With the information gathered in the previous phases, the creative process will begin, trying different types of approaches to the project, to evaluate which is the one that better fits to our users.

At this point the selected concept is taken to be improved in aspects like aesthetics , functionality, costs, etc. Every concept from the previous phase can add something to improve the final concept.

CristhianSerrano Miau! Ironing Board

Research

The following information is a resume of the information obtained in the phases 1 and 2 of the previous chart. The state of the art was made from the information obtained in E-commerce stores like Amazon or Ebay, where users can share their experiences with the products. The last part is the result of a poll made for this project , surveying 39 people (men and women) with an average age of 29 years old.

CristhianSerrano Miau! Ironing Board

State of the Art

Two main trends are found in the market of ironing boards, one trend approach ironing boards as a stand alone product while the other try to mimic into decorative objects or other pieces of furniture. The following are the best products in every trend, selected for obtain the highest points in a comparison chart which evaluate aspects such as aesthetics, durability, ease of use, space consumption, manufacturability, etc.

Wall Mounted Ironing Board This product can be found with some variations including some shelves for storage, a source of light, rotative movement, etc. This solutions cost an average of $300 and its main strengths are the quick use and the use of space. The main negative aspect is the mounting which requires the use of specialized tools.

Revolution 360 This Ironing Board tries to improve the overall user experience, proposing a new way to iron clothes, putting shirts around the table and rotating it, moving the table instead of the garment. The fold system as well as the iron support has been enhance to ease the ironing. This product cost an average of 100 and for that price can be considered a good purchase.

User’s needs The project requirements are for the most part taken from the needs detected in a poll to the users. The main purpose of this poll was to know how the people relate to the activity (ironing), do they love ironing?? Do the hate it?? Why?? If they could change something in the way they usually iron their clothes, what will it be? What king of new features would they like to find in their next ironing board?. It must be said, that this needs are not written in stone, they will be guidelines for the project development, but it’s not a full list of requirements, this needs will help to create the concept as a proposal for an Ironing Board.

CristhianSerrano Miau! Ironing Board

3.The ironing table must be wider.

I have found that most of my clothes don’t fit on the table, obviously the table is to narrow, iron on this kind of surface only makes everything more difficult!

1.The ironing table must ease the process of ironing

4.It will be nice if...

sides you have to spend time pulling out the table and setting it!!

-The table had music, maybe a radio or music player!

Ironing is such a complicated task, the garments seem to never fit right in the table, be-

-The table had his own power source

-The table had some sort of fan, it can be very handy when you are ironing

2.The ironing table must be stable

I don’t like ironing cause the table is always so unstable, the whole table moves during the ironing which could be dangerous, once my iron fell down a cause of this...

CristhianSerrano Miau! Ironing Board

Concept Development

During this phase several concepts are developed, every concept tries to explore a different solution without much detail; details will be covered later when the concept is refined. The overall focus of this ideas are space optimization and quick access.

CristhianSerrano Miau! Ironing Board

Surface in cabinet

Articulated segments Scale

Limited Pivot

Double Articulation

Segmented surface

Chest of drawers

Surface shaped as a shirt Floor cabinet

Articulation

Rotation axis

CristhianSerrano Miau! Ironing Board

Concept rethink

As the previous sketches shown, the initial approach tries to create most of the time a furniture pice which contains the ironing surface, the problem with the previously presented ideas is its complexity and in the near future its costs of fabrication. This ideas were trying to justify the ironing board adding more functions or even camouflaging the actual ironing board into another thing. The project should focus in a way to make the ironing board as simple as possible, providing a solution to the main user needs; but soon it become obvious that the previous userâ&#x20AC;&#x2122;s bad experiences will be a very important factor to the way the product is perceived, is not enough to enhanced those factors marked by users as important, it is necessary to propose a way to break the userâ&#x20AC;&#x2122;s bad predisposition and to generate a positive emotion will be the main strategy.

Current Reaction

Desired Reaction

Oh, an ironing board....

Oh, a piece of art....

(...i burnt myself once ironing

(...i used to paint when i was little

...i drop once my iron and it get ruined

...how much color and energy

...ironing takes so much time)

...i love the way i feel when i look at it)

i really hate ironing, but i have to do it...

i really love to have this in my room...

Base Concept

CristhianSerrano Miau! Ironing Board

The new concept consists in a simpler wall mounted structure, this structure has a graphic artwork in the back of the ironing surface, this artwork is what the user is going to see when the ironing board is lifted. The surface is able to rotate for a better adaptation to small spaces, notice how the leg is embedded into the surface

CristhianSerrano Miau! Ironing Board

Aesthetic approach With the aim of make the product more dynamic the surface is turned into a cartoon character, also the wall support is simplified to use the tableâ&#x20AC;&#x2122;s own weight to lock itself into position when it is up Cartoon character

Accessory to iron jackets shoulders

Locked by gravity Rotative surface

CristhianSerrano Miau! Ironing Board

In this pictures is shown preliminary view of every component scale, notice the increment in the wide of the ironing surface. Also, inspired in the Revolution 360 model, an accessory in the front part is added, this piece allows the under to iron shoulders more comfortably.

CristhianSerrano Miau! Ironing Board

ConceptTest

The concept is refined for this test, the shape of the board is now more narrow at front, this will ease the ironing of pants. Also the artwork is simplified removing the motorbike shown in previous versions; notice how the catâ&#x20AC;&#x2122;s snout is now a new component, used to lock the leg of the table in a certain position, this is a solution with functional an aesthetic characteristics. This concept will be presented to a small group (16 people) of users who will give their opinions about the product, the main goal of this is to find out which aspects of the product need some improvement, which are the best; but also to know the potential purchase intention on this product and a tentative price for it.

ConceptTest Results Aesthetics

Needs Improvement

It’s best of the product

56% 31% Vs

The cat is fun an dynamic for certain users, but some think it is too much and should be modified to be more subtle

CristhianSerrano Miau! Ironing Board

Possible Price

$40

This is approximately the double price of a regular ironing board in Colombia

56%

The people remarks the way how the product rotates, its wide surface and how easy they can start to using it

Functionality It’s best of the product

Purchase Intention i wont Buy it

i cant decide yet

25% 25%

43% i think i’ll buy it

i am going to buy it

CristhianSerrano Miau! Ironing Board

Concept adjust

After evaluate the information gathered in the concept test, some attributes are modified, the iron support was simplified and the overall design of the illustration character is less aggressive now, this will be the final changes to the product, previous to manufacture.

Bilateral iron

More natural resting position Leg Hinge

Lock by gravity

Locked position (in use)

Resting position (not in use)

CristhianSerrano Miau! Ironing Board

The Cat

The new cartoon character design is much less aggressive, the white color will made a less intrusive intervention os space, notice how the snout has a much more geometric shape that the previous concept having in that way a much more balanced design in conjunction to the overall shape of the product. Accessory

Leg hinge Double axis joint

Ironing Surface

Clothes hanger an Iron support Leg

CristhianSerrano Miau! Ironing Board

Manufacturability

The different adjustments made to the concept lead now to the manufacturability phase, where materials and fabrication processes are defined, the following is an explosive view showing the products components and describing its materials. Due to its extension the cost analysis wont be included, at the end 150 units should be produced at a price of $50 approximately to be profitable business.

CristhianSerrano Miau! Ironing Board

Covering: Fabric and foam Accessory: Foam covered wood

Legâ&#x20AC;&#x2122;s Hinge: Solid Molded Plastic

Main Surface: Laminated wood

Main articulation : Solid Molded Plastic

Backing Surface: Laminated wood (2 halves)

Exterior surface: Printed Laminated wood (2

Rotation Axis: Steel pipe Iron insulator: Painted steel

Iron Support : Laminated Wood

Leg: Metal Pipe

CristhianSerrano Miau! Ironing Board

Funny cartoon character design

2. Quick access, just pull down the board

The Final Concept:Miau! The final concept gathers the entire process of this project an its final proposal, the main attempt of the product is to offer more comfortable conditions to the user, increasing stability, a wider space to iron, a better support for the iron and a quick and ease way to use, offering a decorative design that has no other intention than put a smile on the face of those who look or use the final product.

3. The leg will come down by itself

CristhianSerrano Miau! Ironing Board

6. Inclined Iron Support Wider ironing surface in the middle for

4. shirts and narrower at the front for pants

Removable accessory to

5. iron jacketâ&#x20AC;&#x2122;s shoulders

7. 45 degrees rotation

CristhianSerrano Miau! Ironing Board

Project Accomplishments

Ease the process. The ironing table can be easily folded/un-

folded to use, also the support can store the iron with space for the clothes hangers.

Wider Surface. By having a wall mounted ironing board, the

need to have a light weight product is not such a relevant factor anymore, this allows the product to have a larger ironing surface, able to contain a shirt that can be ironed much more quickly.

Stability. With a wall mounted ironing board, the possibility of

an accident related with the movements of the board while the ironing is reduced, even to rotate the board is necessary an intentional movement by the user but also is noticeable how the iron support never moves reducing the possibility of accidentally drop the iron.

Key Learning Points • Keep it simple. It is important to enhance the main functions of a product before to try to add new ones, new functions wont make disappear the already existing issues within a product, this just will add an inconvenient complexity that increase the things to improve. • Design should address prejudice. Understanding the historical relationship between the user and the previous products of the same type is vital, sometimes functional improvements are not enough to make a product accepted, in this case a sort of reconciliation between the user and the product was needed, the product should find a way to gain an opportunity to be seen with more unprejudiced eyes, in this case humor and art were the main strategy to face this issue. • User’s opinions are important, but it is equally important that they are not in charge of the project, their opinions or suggestions will always need and interpretation from the project makers, it is not about give the users all they ask, it is about study their relationship with the product and find the real variables which affects this relationship to have real design arguments.

CristhianSerrano Miau! Ironing Board

CristhianSerrano Endal

ENDAL:

DOG’S ACCESsORIES

CristhianSerrano Endal

Curtiembres del Valle Curtiembres del valle is a company from Santander, its main activity is focused on leather tannery, being the company a family business now in its third generation. The tannery is located at The San Jose valley a small town 3 hours from Bucaramanga where the main office and companyâ&#x20AC;&#x2122;s warehouse is located. The company focused its production in vegetable leather and all its process are eco friendly what has made the company in one of the most important tanneries of Santander. This project will be made as graduation project in a collaboration between the Industrial University of Santander and Cuertiembres del Valle ltd. The company will provide all the source materials and most important, the necessary knowledge about the material to make a right application of this.

CristhianSerrano Endal

The Project • Should be developed in 4 Months • Should be designed using the product development methodology described in “Product design and development” by Karl T. Ulrich and Steven D. Eppinger • Every phase of the project development will be discussed with the Project`s director and the company. • The project should use vegetable leather in the different presentation that the company offers. • Phases such as the requirement creation or concept test must be made gathering the experts opinions, pet owners but most important vets. • The main goal of the project is to develop a Dog’s accessories line, from concept to prototypes including the package and the branding. • The project’s budget is $1500 plus all the leather for the prototypes that may be needed.

CristhianSerrano Endal

What is Vegetable Leather? Is the leather tanned using vegetable components instead of mineral ones (chrome), the vegetable leather is characterized for being less pollutant in its fabrication process and having a great old texture on the final product. The vegetable leather uses a component called Tanin, which may be found in several barks, like chestnut, oak, quebracho among others. About the material characteristics , it behaves in a very similar way than the chrome tanned leather, but with some differences , vegetable leather may discolor if is over exposed to water or sometimes it may shrink, also the variety of colors can be limited; in the other hand vegetable leather is known for having a much better aging and flexibility than chrome tanned ones.

CristhianSerrano Endal

• Production Process • Facilities recognition

• Needs filtering

• Survey to expert users: Vets

• General Specifications

• Survey to Pet Owners • Relevant competitors

• Components Blueprints

• Mind Map

• Materials selection

• Referenced Sketches

• Production diagram

• 3D models

• Costs analysis

• Low Fidelity Prototypes • High Fidelity Prototypes

• Concept Test

• Scaled low fidelity prototypes test.

• Concept adjustments

• Scaled prototypes adjustments

• Scaling

• Brand and packaging design

CristhianSerrano Endal

Research

The following information is a resume of the information obtained during the first phase of the project, which include a survey to 14 veterinaries of Bucaramanga, a survey to 31 pet owners in order to find the most relevant factors for this project, also a study about the different kinds of products in the market analyzing its strengths and weaknesses to find new product opportunities.

CristhianSerrano Endal

Competitors Customized collar

This problem offers a very attractive and flexible way in which the user is allowed to select different components on the final product, from color to accessories, but more specifically the opportunity to have a collar with the exact name of his pet. The product is sold mainly on e-stores an very low price (an average of $9) which increase his appeal. The main weakness of this product are the lack of bigger sizes and the very feminine design of all components, limiting the product to female dogs.

Julius K9 Harness On the harnesses segment we have the K9, a very sporty harness, made with very advanced materials. The design allows several functions like carrying a lantern or carry the dog for climbing. With a price of almost $30 is a very competitive product having into account the materials and fabrication processes in this product. His main weakness and strength is being a product very focused on performance and outdoor activities like hunting or sports.

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Experts said: Star Product: Harnesses 7/14 Recommend this product to clients

Most Popular Races

13%

61.3%

Prefers collars for their dogs

9.7%

Schnauzer

Price

71%

Star Product:Collars

36%

Comfort

12.9%

45.1%

Poodle

Other

12.9%

Labrador

Purchase Intention

Dogâ&#x20AC;&#x2122;s accessories made of leather Quality

71%

9.7%

Beagle

32.3%

9.7%

Pinscher

67.7%

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User’s needs.

1.Ergonomics

4.Genders

The pet’s ergonomics should be the main design factor to have into account

The product line must have products an textures for both genders.

2.Harnesses

5.Races

The products line must have dog’s harnesses.

The products must try to be as versatile as possible, fitting in different races.

3.Collars

6.Sizes

The products line must have dog’s collars.

Even when the most popular races are small, within a race there are several sizes.

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Mind Map Referenced sketches 3d Models

Filtering Mock-ups & Prototypes

Concept Development

In this phase, the creative development will be different from the other projects, it will begin with a mind map as a sort of brainstorming (this mind map wont be included, is too big) to create general ideas; later, the sketch part will be made using reference images, this technique will speed up the process in order to have more time for prototypes. After the referenced sketches, every concept will be modeled in 3d to refine its adaptation and check the overall look. This concepts will be filtered and later prototyped to start doing adaptability tests in dogs.

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4 3

Harnesses.

Collars.

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10 9

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Concepts Selection.

After analyzing every concept in a comparative matrix with the strongest market competitors, having into account the userâ&#x20AC;&#x2122;s needs, three collar models ( 9-1011) and two harness models ( 1-and the result of merge 4-5) are selected to keep in development and go to the next phase.

Tie Collar

Harness Cover

Punching Collar

V Collar

Harness Suspenders

Mock-ups. CristhianSerrano Endal

The following is a series of pictures of some mock-ups and prototypes for every concept, all were tested with the same dog (a small Schnauzer) at a veterinary. In this way we can check the adjustment of every product and the changes that need to be made to improve the design concepts.

V collar.

Fix ring

Sewing

Put leather belt

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Tie collar.

Lengthen tie

Reduce leather ring diameter

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Punching collar.

Add internal support

Add rivets

Junction by sewing

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Harness Cover. Remove Handle.

Put nylon belt. Sewing.

Adjust distance

Strengthen. Add tag label.

Adjust distance

Increase distance.

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Harness Suspenders. Sewing

Improve assembly

Put nylon belt Adjust distance

Increase Opening

Move to front

Put nylon belt

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Concept tests results. The prototypes were shown to the six most important veterinaries in the city to catch their opinions and suggestions, the following is a summary of the data gathered.

Things to improve:

Strengths:

• Overall product finishes.

• Overall design concepts

• Ergonomics

• Mix of materials

• Security

• Add nylon belts where needed.

Purchase Intention: • All the veterinaries will be interested in sell this products to their clients.

Average price: • For harnesses $10.

• For Collars $7

Scaling. CristhianSerrano Endal

Size M

In order to have the right measures for every size, several mock-ups are made for every product, this ones will be tested in several dogs with different proportions in order to find a set of sizes that adjust to many dogs as possible, this mock-ups will be the last step before define the final concept for every product. Notice how the harnesses models were the only ones to be modeled, the measures for the collar will be extracted from the results of the harnesses.

Size L

Size S

Concept Refinement. Harness Suspenders.

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After complete the scaling mock-ups, all the features and components of every product are defined, as well the way it should be used on the dog,

The junction point works also as a rotation pivot allowing the dog a more natural movement, every time it change his direction.

The main stress is located over the dog’s shoulders, keeping his throat free avoiding choking.

Put the belt around the dog’s chest

Put the owner’s contact information on the tag, located on the belt’s buckle

2. The second junction point is located under the dog’s belly, but unlike the first one, it can moves trough the belt.

Put the suspenders and adjust the length

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Harness Cover. 1.

Pass the dogâ&#x20AC;&#x2122;s head trough the harness.

The anchorage point on the back, prevents the front part to go up an choke the dog, locating the effort in his chest.

Put the ownerâ&#x20AC;&#x2122;s contact information on the tag, located on the beltâ&#x20AC;&#x2122;s buckle

The chest has a larger contact area to make a better load distribution.

The junction on the lower part is able to move freely trough the belt, giving a better adaptation.

Fasten the plastic buckle and adjust the nylon belt.

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Punching Collar.

V Collar.

The ring slides freely to keep the col-

Like any martingale collar it closes to a

lar into position.

certain point when the dog pulls The owner’s must be

Put the owner’s

the collar must be loose to

contact informa-

avoid choking.

tion on the tag,

The ring slides freely to keep the col-

written behind the ring

lar into position.

support

Put the owner’s contact information on the tag, located on the

located on the

belt’s buckle

The v shape moves The collar must be loose to

down the main stress

avoid choking.

point under de dog’s throat

Take into account that the dog shouldn’t drag the tie when is up

Tie Collar.

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Packaging & Branding.

The package development will be focused in create a solution that allows the buyer see the textures in the product, see the size and know the model contained in it. The visual concept express the fashion sense in this products and the big importance of materials textures in them. In the other hand the brand will be called â&#x20AC;&#x153;Endalâ&#x20AC;?, name of a very famous dog, known for his work as a service dog, Dogs Today named him dog of the millennium, and his image will represent the bound between a dog and his owner, a relationship determined by loyalty, friendship and companionship.

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Brand Development. The brand concept, focus its language on the positive feelings surrounding the relationship between the pet and his owner and the design proposal of the products.

Endal Endal

® 4

Negative Vertical

Negative Bello Script

Tracking -50 (Consistency)

® ®

Shaking Tail (Dog’s

Contour (Volume)

Positive Positive Horizontal.

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Package Development. Large Size

The package is a simple solution to show the product and make it stand out while communicates the unique design approach and quality of the product. Hanging Hole

28 Hole for closing

Small Size

28 7

Display window

20 5

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Unfolded packaging M

Suspenders Harness

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Final packaging. The final packaging concept is finished in laminated cardboard for the main body and acetate for the display window.

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Final line of products.

The final result of this project is a line of dogâ&#x20AC;&#x2122;s accessories, which focus on offer functional and comfortable products for dogs with an aesthetic proposal that allows the users choose from several textures and mix of materials. At the end the final result is a versatile solution for the pet owners, but also a product focuses on quality and manufacturability.

Cover Harness.

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Suspenders Harness.

Tie Collar.

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V Collar.

Punching Collar.

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Project Accomplishments

Style. The final line of products, mix leather and fabrics tex-

tures to create a more versatile look, allowing the manufacturer change textures according to the fashion trend; this also allows most of the products to be suitable for a male or female pet.

Ergonomics. The entire line of products cover this aspect,

every product has his own way to take care of the pet, some more than others, giving to the owner the possibility of a traditional collar, like the tie collar, or a suspenders harness which is a more focused solution.

Manufacture. All the products were manufactured by the

local labor, optimizing processes and material, cost could be successfully reduced, having at the end a very competitive product.

Key Learning Points • Prototyping is crucial to this kind of projects, every mock-up provides useful information to the project, the time invested in prototypes will be one of success factors in the future. • Manufacturing limitations are real, to know this limitations will give the designer the ability to focus in what can be done, but is important not to sacrifice creativity to early in the process, in order to find solutions changes will be made, this is the nature of every product development. • Is important to accept that many dogs, or breeds will be unable to use this products, due to his anatomical proportions or even habits, to know this fact will allow the designer to focus in those dogs or breeds which can use the product. • This is the kind of project where a project management approach is very useful, due to the large amount of activities to make and the short time available to accomplish them.

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