Vol. 1
STEPHANIE
CONTENTS RESEARCH PROBLEM
2
MARSLOW HIERACHY OF NEEDS
8
MATERIAL CULTURE
12
10 CASE STUDY
14
NEEDS AND WANTS
15
CULT OBJECTS
18
VISUALIZATIONS AND PICTOGRAPHS
22
LAYOUT EXPLORATIONS
30
WHY INFOGRAPHIC?
52
OBJECTIVE
55
SOMETHING TO PONDER
56
REFERENCES
58
RESEARCH RESEARCH Problem problem Money is the source of trouble and happiness. People cannot live without money and mankind is blinded by the physical appearance of money.
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Even though, ancient scholars discussed the fundamental of earliest economics is to study the value in the objects that was simply introduced under the hierarchy of needs. Along the world development, value also being developed in more complex way and globalization system has continuously reshaping the world in politics, economics, technology, social and culture. However, the world resources are not divided equally, particularly in social justice and economics. Money is used to purchase the objects when mankind is overpowered by the physical appearance of money to purchase happiness. It is called material culture. This culture invites consumerism to happen. Consumerism, perhaps, is something that society unable to avoid particularly in material culture however there is still a room to change by showing an appreciation to objects.
Thus, for the identified design issue in this research is modern society seems to lose the appreciation value in everyday objects and they purchased merely for consumerism aesthetic that is created by creative industry.
In order to address the identified design issue, the design hypothesis of this design research is reintroducing the appreciation on the value of everyday objects using comparative studies based on the varying standards of needs and wants in Info-graphic to break down and communicate different levels of value from the objects.
FREAKONOMICS
ECONOMICS is, at root , the study of incentives: how people get what they want, or need, especially when other people want or need the same thing.
An incentive is a bullet, a lever, a key: an often tiny object with astonishing power to change a situation.
There are 3 basic flavors of incentive : Economic, social and moral
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MIND MAPPING KEYWORDS
economy laws Economics Investment
Diagrams MARKET DESIGN
SUPPLY & DEMAND VALUE MATERIAL CULTURE
Recession GlOBALIZATION
The Hierarchy of needs as the foundation of needs and wants
The pyramid of needs
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Marslow Hierachy of needs
physiological needs
Security needs
belongingness and love needs Esteem needs
Selfactualization needs
The essence in Maslow’s needs hierarchy theory is that an individual is motivated to satisfy the most basic needs (physiological and security needs) first and then, would be able Psychological needs
to concentrate in order to satisfy the higher level needs.
Basic needs
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Self-fulfillment needs
Material Culture
‘Material culture is a study through artefacts of the beliefs - values, ideas, attitudes, and assumptions of a particular community or society at a given time’ (Prown, 2009 pp.220).
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THE TH E T HE CASE STU ST UDY O BJECT BJE C TS B JECT These are 10 attempt case study for information graphic study.
WANTS
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Breaking down the value of needs and wants
STARBUCKS
TWG
COKE
DAVIDOFF
DIAMOND
NEEDS
-Social -Brand -Cool -Caffeine -Coffee
- Thirst
-Social -Brand -Cool -Caffeine -Tea
- Thirst
-Social -Brand -Cool -Soda -Satisfaction
- Thirst
-Social -Brand -Cool -Tobacco -Satisfaction -Taste -Stress Release -Sexy
- Nothing
-Social -Shiny Stone -Confident -Satisfaction -Love
- Nothing
WANTS
VODKA
CHANEL PERFUME
GUCCI BAG
IPHONE
MACBOOK
NEEDS
-Social -Brand -Cool -Alcohol -Satisfaction -Taste -Stress Release -Sexy
- Warm
-Social -Brand -Confident -Satisfaction -Fragrance -Woman
- Nothing
-Social -Brand -Confident -Satisfaction -Bag
- Security
-Social -Brand -Technology -Phone -Advanced
- Communicate
-Social -Brand -Technology
- Communicate
The role of ownership in cult object, a social stratum of artefact that brings out an excessive power with mysterious fascination
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In view of the manipulation of human wants, this result developed into a more serious trouble by generating the vague idea of value inside human being.
This falsehood value towards the objects grows and is believed inside the room of culture and turned out to be a cult culture.
(Woodward, 2007)
The unseen role of ownership of the object is being played for the objects because of the values that is created by human its
r a long period of time. Human nowadays are so devoted to self.
Object Object Visualization Visualization an an Pictograph Pictograph
ts ts nd nd hs hs
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The development of Human mindset has experienced the theory of philosophy knowledge and the practical manipulation about the consumerism to reach out the ideal picture of this knowledge. In the opinion of one of three great German Idealist, Hegel (2005) a human being is a mind. A mind essentially knows itself to a degree of self-consciousness. However a mind were not able to grasp this self-consciousness itself without the existence of the external world. With the evidence of how this mindset evolves, it is also crucial to know that there is another way of seeing how objectification of objects works.
Project Made in THANKYOU
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I want I need I see I feel I think Respect need and want Want love need Need and want Wanted Love your need & want Buying nation buying we trust National buying day
National spent In
Subject buy Personification Object nation hood You nation Object motherland Republic object Object Republic The Grace republic Value Public The Credit Republic
The goodwill Republic
The Republic of Credits The Republic of Belief Belief Republic & Belief I believe in Republic Incept Republic Re-pub-lic Re- value Re-validate Re-worth
Re-ward
Thank
Republic
Made in ThankYOU
Re-public of Re-public
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Prown (2009) wrote in his article called mind in matter, he also agreed the study of cultural interpretation can be investigate through the artefacts, engaging the other culture in the first instance using more on human senses instead of mind that projects the treatment of bias culture.
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PICTOGRAPHS
COOL
COMMUNICATE
TEA
BRANDS
SATISFACTION
SOCIAL
COFFEE
WARMTH
TECHNOLOGY
SEXY
CAFFEINE
THIRST
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With that said, mankind perceived the idealism that is attached to the objects of wants, for that reason, manipulation of desire is conducted to accommodate the understanding of self-consciousness. Even so, it is very coherent that human is stimulated by some motivation inside their head before they purchase certain objects. Either it is for the functional or aesthetical value to satisfy their needs, or the desire to own an object is turned into material possession.
In the matter of managing the information field, journalism field are what most people always search for compare to the existence of information graphic. Information graphic is a field where information is transform into visual information that is easier to absorb by the viewer.
LAYOUTS EXPLORATIONS 1
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031
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LAYOUTS EXPLORATIONS 2
Values that made you purchased <WANT>
<NEED> BRANDS
COOL
SOCIAL
COFFEE
CAFFEINE
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
THIRST
Values that made you purchased <WANT> COOL
<NEED>
BRANDS THIRST
SATISFACTION
SOCIAL
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased <WANT> COOL
<NEED> BRANDS
TEA
SOCIAL
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased <NEED>
<WANT> COOL
BRANDS
WARM
SEXY
SOCIAL
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased <WANT> SATISFACTION
COOL
<NEED> BRANDS
Nothing
SEXY
SOCIAL
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased <NEED>
<WANT> SATISFACTION
SEXY
COOL
BRANDS
SOCIAL
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
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LAYOUTS EXPLORATIONS 3
T
h
l gy
Values that made you purchased WANT Social
Satisfaction
NEED Brands
ec no o
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
ommun cat
C
i
e
Values that made you purchased NEED
WANT Social
Satisfaction
Bag
Brands
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that that made made Values you purchased purchased you NEED
WANT Social
Satisfaction
Cool
Brands
Technology
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Communicate
Values that made you purchased NEED
WANT Coffee
Cool
Social
Satisfaction
Thirst
Brands
Caffeine
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased WANT Social
Tea
Cool
NEED Thirst
Brands
Satisfaction
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased NEED
WANT Social
Satisfaction
Sexy
Warmth
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased NEED
WANT Social
Brands
Satisfaction
Nothing
Sexy
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values that made you purchased NEED
WANT Social
Brands
Fragrance
Satisfaction
Nothing
Sexy
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
Values Valuesthat that made made you you purchased purchased NEED
WANT Social
Satisfaction
Thirst
Brands
Cool
This is project about breaking down the different values in everyday objects that are purchased and comparing the values in Needs and Wants
WHY INFO-GRAPHIC ?
Wilbur, P. and Burke, M. (1999), Information design in its widest sense is about the selection, organization and presentation of information to a given audience. Information itself can come from almost any sourceweather map, a timetable listing flight departures or a pile of statistical data
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McCandless (2010) explained that the sense of sight is the fastest sense in human body and the eyes are also extremely sensitive to beautiful objects. It is the sense that called the variations of colour, shapes and patterns aesthetically pleasing. He called it the language of eye. By incorporating the language of eyes and the language of the mind to work and enhancing each other at the same time. This is something that is going to alter humanism perspective.
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OBJECTIVE OF THE PROJECT It is true that the world has gone to globalization. In fact, global depending on money circulation through the objects that is purchased however, by judging only daily life consumerism, it is not being fair to the other parties. Especially, in this graphic design industry, Designers work to create and put value in this consumerism aesthetic. These findings hope that graphic designers can transform the negative value of consumerism into something good and worthy enough. Holding on grateful philosophy as a balance line between spiritual and material contexts. The objective and subjective values should be reconsidered by designers to achieve a better tangible benefits and experiences to society towards the objects that they purchased
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LESS IS MORE NERD IS A NEW SEXY THEN, WHAT IF.. WANTS IS A NEW NEEDS ? SOMETHING TO PONDER
To Be Continued
REFERENCES
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Clark, H. and Brody, D. (2009) Design Ratcliff, C. (1983) Andy Warhol, New studies: a reader, Oxford: Berg Publishers. York: Abbeville. Cummings, N. and Lewandowska, M. (2000) The Value of Things, Berlin: Birkhäuser.
Sudjic, D. (1985) Cult objects, the complete guide to having it all, England: Collin Publishing Group.
Dubner, S. & Levitt, D. Freaknomics [Internet] Available from < http://www.freakonomics.com/> [Accessed 14 August. 2011 ].
John Peter Berger (1972) Ways Of Seeing. [Video online] Available at: <http://www.youtube.com/ watch?v=3vHrRvsXBkM&NR=1> [Accessed: 12th Sept 2011].
Gilbert, D. (2006) Stumbling on happiness, United States: Vintage Books, p.5-10. Levinson, P. (2001) Digital McLuhan: a guide to the information Millennium, London: England: Routledge. Levitt, S. and Dubner, S. (2005) Freakonomics, New York: HarperCollins. Cunningham, A. (2011) Maslow’s Hierarchy of Needs (2011) [Internet] Available from: <http://www.scribd. com/doc/8703989/Maslows-Hierarchyof-Needs-A-Critical-Analysis.> [Accessed 07 October 2011]. Maslow, A (2000) Motivation and personality 3rd ed. India: Thomson Press. Ltd. Perrons, D. (2004) Globalization and social change: people and places in a divided world, New York: Routledge.
Gaut, B. and Lopez, D. (2005) The Routledge Companion to Aesthetics, 2nd ed. New York: Routledge.
www.youtube.com/watch?v=CVQ8hLjbQr I&feature=related. [Accessed: 29 October 2011]. Information Architects (2011) Profile, [online] Available at: http://www. youtube.com/watch?v=CVQ8hLjbQrI& feature=related. [Accessed: 29 October 2011]. Richard Saul Wurman (2011) The journey begins here. [Video online] Available at: http://www.youtube.com/watch?v=ulpF MEBxiO4&feature=related. [Accessed: 29 October 2011].
Woodward, I. (2007) Understanding Erik Spiekermann (2011) Putting Material Culture, London: Sage Publication back the face into typeface. [Video Ltd. online] Available at: http://vimeo. com/19429698. [Accessed: 29 October Goodall, P. (1995) High culture, popular 2011]. culture, the long debate, Australia: Allen & Unwin Pty Ltd. InfoDesign- understanding Design (2011) special on R.S. Wurman , Wildbur, P. and Burke, M. (1998) [online] Available at: http://www. Information graphics: innovative solutions informationdesign.org/special/ in contemporary design, London: Thames wurman_interview.htm [Accessed: 29 and Hudson Ltd. October 2011]. O’Grady, J. and O’Grady, K. (2008) The information design handbook, Switzerland: RotoVision. Nishioka, F. (1992) Diagrams graphics, Japan: P|E books.
AIGA- the professional association for design (2011) Information Design, [online] Available at: http://chapters. aiga.org/content.cfm/informationdesign_1. [Accessed: 29 October 2011].
Courses Washington (2002) The Semiotic Richard Saul Wurman (2011) Why Design Art of Web Sitemaps, [online] Available Now. [video online] Available at: http:// at: http://courses.washington.edu/
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hypertxt/cgi-bin/portpan/ [Accessed: 30 October 2011].. Statistic Singapore (2008) Theme on Labour, Employment and Wages. [image online] Available at: http://www.singstat. gov.sg/stats/themes/economy/labour. html. [Accessed: 30 October 2011]. FossilsPlus (2011) Neolithic Stone Age Knife. [Image online] Available at: http:// www.fossilsplus.com/store/products. php?product=Neolithic-Stone-Age-Knife(ARKNI102. [Accessed: 30 October 2011]. Scandanavian Grind - Page 2 (2011) Scandanavian Grind - Page 2. [ONLINE] Available at: http://www.britishblades. com/forums/showthread.php?79998Scandanavian-Grind/page2. [Accessed 30 October 2011]. Fine and Harbour (2009) Alessi Milky Way Minor, Set of Chees Knives. [Image online] Available at: http://www.fineandharbour. com/shop/kitchenware/products/alessimilky-way-minor--set-of-cheese-knives.html. [Accessed: 30 October 2011]. Teach-nology (2011) Maslow Hierachy of Needs. [image online] Available at: : http://www.teach-nology.com/tutorials/ teaching/maslow.gif. [Accessed: 30 October 2011]. Observatory (2011) icons . [Image online] Available at: http://observatory. designobserver.com/media/images/icons_
new.jpg [Accessed: 30 October 2011]. Scitechie (2011) cutest flight safety instructions video. [image online] Available at: http://scitechie.com/11/ cutest-flight-safety-instructions-video/ [Accessed: 30 October 2011]. Walkinginto (2011) telephone. [Image online] Available at: http://www. walkinginla.com/Page2/images/ Telephone.gif. [Accessed: 30 October 2011]. Hyphenpress (1998) isotype arntz later. [ online] Available at: http:// www.hyphenpress.co.uk/images/98/ medium/isotype_arntz_later.jpg. [Accessed: 30 October 2011]. Reading (2011) Isotype Nigeria. [image online] Available at: http://www.reading. ac.uk/web/MultimediaFiles/Isotype_ Nigeria_web337588_18631.jpg. [Accessed: 30 October 2011]. Dynamic Diagrams (1990) About, [online] Available at: http://www. dynamicdiagrams.com/about/. [Accessed: 30 October 2011].
The book study of value in everyday objects is being done by Degree student, namely Stephanie. A project called Made In THANKYOU. This project is related with consumerism in material culture and looking about the value in everyday objects as the main thought.