Fontdiary

CONTENTS

DESIGN ISSUE

I

MANDATORY TASK

II

INTRODUCTION: - Ground Research - Founding

6 7

TYPEFACES: - Inspiration

- Sketches and developments - Digital works : + regular weight + Italic weight + Regular outline + Italic outline

COLLATERALS:

- Process and sketches - Mug design + First print + Final print - Series of Poster - Broschure

USER TESTER

11 13 19

48 49 50 51

54 65 70 74

67 68

I

DESIGN ISSUE To take this 40 th anniversary as a chance to renew the branding style into more graphic.

II

MANDATORY TASK Develop a complete font set, including its family that best represents the establishment. A complete set of 26 alphabets and 10 numerals. It has to represent the values and unique characteristics of the chosen establishment, whilst being original and creatively sound. An adequate and thorough research of the chosen establishment, including its identity, history, values and ethos is necessary as part of a creative process. These will serve as inspirations for the design of the font.

3

- Ground researches - Founding

INTRODUCTION

source: www.google.com

6

Ground researches Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington.

Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1000 in Canada, and over 700 in the UK. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.

7

1987

1971

Founding The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell highquality coffee beans and equipment. The name is taken from Moby-Dick; after Pequod was rejected by one of the co-founders, the company was named for the first mate on the Pequod, Starbuck.

From 1971–1975, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet’s, then began buying directly from growers.

8

1992

new logo 2011

When Starbucks was first coming to be, In search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about hera seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and the long relationship with the Siren begin. source: www.google.com

- Inspiration - Sketches and developments - Digital works : + regular weight + Italic weight + Regular outline + Italic outline

THE TYPEFACE

11

Inspirations

12

The Various design of coffee mugs by Starbucks drive me to use coffee mug itself to initiate an experimental typeface.

source: www.google.com

13

Sketches and Development using Coffee mug to break away the general exploration of using coffee bean or smoke.

14

sketches 1

>

exploration 1

15

Arranging different shapes n sizes of coffee mugs as the first exploration of my case study.

16

Alphabets A-Z except missing X and Y

17

Sketches

Concept Using round shape of top view of a coffee mug. Experimenting on Slicing shape n line to achieve the geometric outcome.

Approach Experimental

18

The next developments are playing with the round shape of the mug from top view. Slicing line and shape to form a type. Adding ‘line’ element to give a touch of detail of a mug.

Font Name: MUGGLE

19

Digital works

20

Finalize of the new typeface using circle grid

21

22

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

+ Numbers 0-9

45

46

+ Punctuations

47

48

Regular weight

49

Regular outline weight

50

Italic weight

51

Italic Outline weight

- Process and sketches - Mug design + First print + Final print - Series of Poster - Broschure

COLLATERALS

54

Process and sketches

55

sketches of designing the layout of overalll looks of starbucks

56

Digital experimentation of layout

57

Exprementing on simple layout, Adapting circle element from typeface to poster

58

Poster in potrait layout

59

Poster in landscape layout

60

Sketches

61

Simplication on 1 circle ( landscape)

62

Simplication on 1 circle (potrait )

63

Trying using cirle as the patter n(Left) Without the patter n (Right)

64

Placing the circle along with the typeface

65

Mug Design

66

using special effect Mug. the effect will be visible when pouring hot water into the Mug

67

First print

68

Final print

69

Effect after wash, back to black color

70

Series of poster

71

Alphabets A1 poster with 4 font family

72

Seies poster for Starbucks 1

73

Seies poster for Starbucks 2

74

Broshure

75

Brochure in shape of coffee cup

76

Broschure with sleeve

THE END

77

USER TESTER

Do u think the typeface is legible enought?

- Yes, it is but its a little bit hard to read it but it is fine for event typography only.

- Yes, its nice.

- The no 4 looks like no 9, can improve on it ( FIXED )