CONTENTS
DESIGN ISSUE
I
MANDATORY TASK
II
INTRODUCTION: - Ground Research - Founding
6 7
TYPEFACES: - Inspiration
- Sketches and developments - Digital works : + regular weight + Italic weight + Regular outline + Italic outline
COLLATERALS:
- Process and sketches - Mug design + First print + Final print - Series of Poster - Broschure
USER TESTER
11 13 19
48 49 50 51
54 65 70 74
67 68
I
DESIGN ISSUE To take this 40 th anniversary as a chance to renew the branding style into more graphic.
II
MANDATORY TASK Develop a complete font set, including its family that best represents the establishment. A complete set of 26 alphabets and 10 numerals. It has to represent the values and unique characteristics of the chosen establishment, whilst being original and creatively sound. An adequate and thorough research of the chosen establishment, including its identity, history, values and ethos is necessary as part of a creative process. These will serve as inspirations for the design of the font.
3
- Ground researches - Founding
INTRODUCTION
source: www.google.com
6
Ground researches Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1000 in Canada, and over 700 in the UK. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
7
1987
1971
Founding The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell highquality coffee beans and equipment. The name is taken from Moby-Dick; after Pequod was rejected by one of the co-founders, the company was named for the first mate on the Pequod, Starbuck. From 1971–1975, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet’s, then began buying directly from growers.
8
1992
new logo 2011
When Starbucks was first coming to be, In search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about hera seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and the long relationship with the Siren begin. source: www.google.com
- Inspiration - Sketches and developments - Digital works : + regular weight + Italic weight + Regular outline + Italic outline
THE TYPEFACE
11
Inspirations
12
The Various design of coffee mugs by Starbucks drive me to use coffee mug itself to initiate an experimental typeface.
source: www.google.com
13
Sketches and Development using Coffee mug to break away the general exploration of using coffee bean or smoke.
14
sketches 1
>
exploration 1
15
Arranging different shapes n sizes of coffee mugs as the first exploration of my case study.
16
Alphabets A-Z except missing X and Y
17
Sketches
Concept Using round shape of top view of a coffee mug. Experimenting on Slicing shape n line to achieve the geometric outcome.
Approach Experimental
18
The next developments are playing with the round shape of the mug from top view. Slicing line and shape to form a type. Adding ‘line’ element to give a touch of detail of a mug.
Font Name: MUGGLE
19
Digital works
20
Finalize of the new typeface using circle grid
21
22
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
+ Numbers 0-9
45
46
+ Punctuations
47
48
Regular weight
49
Regular outline weight
50
Italic weight
51
Italic Outline weight
- Process and sketches - Mug design + First print + Final print - Series of Poster - Broschure
COLLATERALS
54
Process and sketches
55
sketches of designing the layout of overalll looks of starbucks
56
Digital experimentation of layout
57
Exprementing on simple layout, Adapting circle element from typeface to poster
58
Poster in potrait layout
59
Poster in landscape layout
60
Sketches
61
Simplication on 1 circle ( landscape)
62
Simplication on 1 circle (potrait )
63
Trying using cirle as the patter n(Left) Without the patter n (Right)
64
Placing the circle along with the typeface
65
Mug Design
66
using special effect Mug. the effect will be visible when pouring hot water into the Mug
67
First print
68
Final print
69
Effect after wash, back to black color
70
Series of poster
71
Alphabets A1 poster with 4 font family
72
Seies poster for Starbucks 1
73
Seies poster for Starbucks 2
74
Broshure
75
Brochure in shape of coffee cup
76
Broschure with sleeve
THE END
77
USER TESTER
Do u think the typeface is legible enought? - Yes, it is but its a little bit hard to read it but it is fine for event typography only. - Yes, its nice. - The no 4 looks like no 9, can improve on it ( FIXED )