D e s i g ne l e m e n t s B o o k l e t 1 For mat ,I SO / /RA&SRAs er i es . St andar dpapers i z espr ov i deac onv eni entandef f i c i entmeansf ordes i gner sandpr i nt er st oc ommuni c at epr oduc ts pec i f i c at i onsandc ont r ol c os t s . I SO,( TheI nt er nat i onal St andar dsOr gani s at i on) ,TheI SO s t andar dpr ov i desf orar angeofc ompl ement ar ypapers i z es ,ass howni nt het abl es .Gener al l ys peak i ng,As i z esar eus edf orpr i nt i ng ev er y t hi ngf r om pos t er sandt ec hni c al dr awi ngst omagaz i nes .Bs i z esar eus edf orpr i nt i ngbook s ; whi l eCs i z esar eus edf orenv el opest hatwi l l hol dt heAs i z es . Ther ear eal s ot wos er i esofpapers i z est hatar eal s obas edont heI SO s t andar dandar es i z es us edbypr i nt er s !Thes ear et heRAandSRAs er i es .They ' r es l i ght l yl ar gert hant heAs er i est o pr ov i degr i p,t r i m andbl eed.E. g.A1f or mat=594x841. . . TheSRA1equi v al entwoul dbe640x 900mm,t hi si sbi ggert oal l owf ort r i mmi ngt ot hef i nal s i z e.RAs t andsf orRAW FORMAT,SRA s t andsf orSUPPLEMENTARYRAW FORMAT. Eac hs i z ei nt hes er i esi sdoubl et hes i z eoft hepr ev i ousone. SoA3paperi sdoubl et hes i z eof A4. Butt hec unni ngbi ti st hi s :t her at i oofwi dt ht ohei ghtr emai nst hes amet hr oughoutt her ange. Soy ouc anenl ar geors hr i nkt hei maget oy ourhear t ’ sc ont entandi twi l l f i tt henex tpages i z e( i n f ac tANYpages i z e)per f ec t l y . Thepr opor t i onofwi dt ht ohei ghtr emai nsc ons t ant .
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D e s i g ne l e m e n t s B o o k l e t 1 I magest ypes I t ' sc r uc i al f ory ouasades i gnert ogai naf i r m under s t andi ngoft hedi f f er entt y pesofi magef i l es t hatex i s t ,i nor dert omak et hemos toft hepos s i bi l i t i esav ai l abl e,Thet womai ni maget y pes : Ras t er&Vec t or ,bot hhav es pec i f i cs t r engt hsandweak nes s est hatmak et hens ui t abl ef ordi f f er entpur pos es . . . Ras t er : Ar as t eri magei sanyt hati sc ompos edofpi x el si nagr i d,wher eeac hpi x el c ont ai ns c ol ouri nf or mat i onf ort her epr oduc t i onoft hei mage,gi v i ngt hei mageac ont i nuost one.Ras t er i magesar eus ual l ys av edasTI FForJ PEG f i l ef or mat sf orpr i nt . Thebadt hi ngaboutRas t er si st hatt heyhav eaf i x edr es ol ut i onwhi c hmeanst hatanyenl ar gementoft hei mager es ul t si naqual i t ydec r eas e. Vec t or : Vec t or sont heot herhandc ont ai nmanys c al abl eobj ec t st hatar edef i nedbypat hsr at her t hanpi x el s .Thi smeanst heyar es c al abl eandy ourr es ol ut i onwi l l be i ndependent ,t hegr aphi c out puti sus ual l ymor eaes t het i c al l ypl eas i ng.Bec aus et hey ' r epat hbas ed,t heyc anbeenl ar ged i nf i ni t el y ,y etr emai nc r i s pandc l ear . Vec t orf i l esmus tbes av edasEPSf or mat st or et ai nt hei rs c al abi l i t y *Cannotbeal t er edf r om wi t hi n des k t oppubl i s hi ngpr ogr ammes . Pr epar i ngYourDoc umentLay outf or Pr i nt i ng Whenpr epar i ngadoc umentt os endt oapr i nt er ,t her ear es ev er al s pec i f i c at i onsandel ement st o i nc l udei ny ourl ay out .Thes es pec shel pt oi ns ur et hatt hepr i nt erwi l l pr ov i dey ourf i nal pr oj ec tas i nt ended. Tr i m mar k s ,orc r opmar k s ,s howt hepr i nt erwher et oc utt hepaper .Foras t andar dl ay out ,s uc h asabus i nes sc ar dorpos t er ,t r i m mar k sar es mal l l i nesl oc at edi neac hc or neroft hedoc ument . Onel i nes howst hehor i z ont al c ut ,andones howst hev er t i c al c ut .Si nc ey oudon’ twantt hes e l i nest oac t ual l ys howupony ourpr i nt edpi ec e,t r i m mar k sar epl ac edout s i deoft hef i nal v i s i bl e, or“ l i v e, ”ar ea. Whenwor k i ngi ngr aphi c ss of t war es uc hasI l l us t r at or ,y ouc ans ety ourt r i m mar k st obes hown ons c r eenandaut omat i c al l ypl ac edi ny ourf i nal doc umentex por t ,s uc hasaPDF.I fy ouhav e downl oadedt empl at esf r om apr i nt er ,t het r i m mar k swi l l of t enal r eadybei nc l uded. Tr i mmedPageSi z e; Thet r i mmedpages i z ei st hef i nal i nt endeds i z eofy ourpages ,af t erbei ng c utal ongt het r i m mar k s .Thi ss i z ei si mpor t antt os uppl yt ot hepr i nt erbec aus ei twi l l det er mi ne whatmac hi neswi l l beus edt opr i nty ourj ob,whi c hwi l l af f ec tt hef i nal c os t .Whens t ar t i ngapr oj ec t ,t hes i z ey ouc r eat ey ourdoc umentati nagr aphi c spr ogr am i st het r i mmedpages i z e.
D e s i g ne l e m e n t s B o o k l e t 1 Bl eed; I ti sof t ennec es s ar yt ohav ei magesandot herdes i gnel ement sex t endal l t hewayt ot he edgeofy ourpr i nt edpage.I fi ny ourl ay outt hes eel ement sonl yex t endedt ot heedge,andnot bey ond,y ouwoul dr i s kat i nybi tofwhi t es pac es howi ngupont heedgeofy ourpaperi fi twasnot c ut ex ac t l y ont het r i m mar k s .Fort hi sr eas on,y ouhav ebl eeds .Bl eedsar ei magest hatex t end bey ondt hel i v ear eaoft hepage( andbey ondt het r i m mar k s )t oguar ant eec l eanedges .Bac k gr oundc ol or sar eanex ampl eofac ommonus eofabl eed./ / Theamountt haty ouri magesneed t oex t endbey ondt het r i m mar k si sr ef er r edt oast hebl eed.Bes ur et oc ons ul ty ourpr i nt eratt he s t ar tofaj obt of i ndoutt her equi r edamountofbl eed,whi c hi sof t enar oundoneei ght hofani nc h. I ny ourgr aphi c ss of t war e,y ouc anus egui dest omar ky ourbl eedar ea,whi c hdonotneedt o s howupi nt hef i nal doc umentt haty oudel i v er .J us tmak es ur eanyi maget hatneedst oex t endt o t heedgeoft hepageac t ual l yex t endst oy ourbl eedgui des . Mar gi norSaf et y ; J us tasi magest hats houl dbl eeds houl dex t endbey ondt hel i v ear eaofy our l ay out ,i magest haty oudon’ twantt or i s kget t i ngc l i ppeds houl ds t aywi t hi namar gi n,s omet i mes r ef er r edt oasa“ s af et y . ”Agai n,c ons ul ty ourpr i nt erf ort hes emeas ur ement s .J us taswi t hbl eeds , y ouc ans etupgui dest ohel ps t aywi t hi ny ourmar gi ns . Regi s t r at i onmar k sar et hemos tc ommonl yus edmar k si npr i nt i ng,bec aus et heyar eeas yt ol i ne upac c ur at el y , Ther egi s t r at i onmar k sar epr et t ybenef i c i al bec aus et heypr i ntc r opmar k s ,av er y us ef ul t ool whenpr i nt i ngl ar gequant i t i es . Pur pl el i ne -Mar gi n Bl ac k -Tr i m Red -bl eed Bl ue -Sl ugar ea Pr obl emswhenPr i nt i ng. . . . Regi s t r at i onBl ac k / /Abl ac kobt ai nedf r om 100perc entc ov er ageoft hef ourpr oc es sc ol our s . Us i ngr egi s t r at i onc ol ourf ort ex tandgr ey s c al egr aphi c si ns t eadofbl ac ki sac ommoner r orandi s undes i r abl e,asel ement st husc ol our edappearonal l c ol ours epar at edf i l msandpr i nt i ngpl at es r at hert hanj us tt hebl ac kf i l m orpl at e,s oi twi l l pr i nti nev er yc ol our .Regi s t r at i onbl ac kdoeshav e i t sus eshowev er . I ns t ead,r egi s t r at i onbl ac ki sus edf orpr i nt i ngc r opmar k s ,or" r egi s t r at i onmar k s " .Whenpr oof sf or eac hc ol orar egener at edons epar at epi ec esoff i l m,us eofr egi s t r at i onbl ac kmak esc r opmar k s v i s i bl eonal l c hannel s ,pr ov i di ngaus ef ul r ef er enc ef oral i gnment .At hi nl i nepr i nt edi nr egi s t r at i on bl ac kc anal s obeus edt oc hec kwhet hert hepr i nt i ngpl at esar el i nedup.
D e s i g ne l e m e n t s B o o k l e t 1 Cr eat i v et ec hni ques Over pr i nt i ng;Seesonei nkpr i ntov eranot hers ot hatt het woi nk smi xt oc r eat eanewc ol our . . . Bydef aul t ,wheny oupr i ntopaque,ov er l appi ngc ol our s ,t het opc ol ourk noc k soutt hear eaunder neat h.Youc anus eov er pr i nt i ngt opr ev entt hi sk noc k outandmak et het opmos tov er l appi ngpr i nt i ngi nkappeart r ans par enti nr el at i ont ot heunder l y i ngi nk .Thedegr eeoft r ans par enc yi npr i nt i ng dependsont hei nk ,paper ,andpr i nt i ngmet hodus ed.Cons ul ty ourpr i nts hopt odet er mi nehow t hes ev ar i abl eswi l l af f ec ty ourf i nal ar t wor k . Setupov er pr i nt i ng 1.Sel ec tt heobj ec torobj ec t st haty ouwantt oov er pr i nt . 2.I nt heAt t r i but espanel ,s el ec tOv er pr i ntFi l l ,Ov er pr i ntSt r ok e,orbot h. Youmaywantt oov er pr i nti nt hef ol l owi ngs i t uat i ons : •Ov er pr i ntbl ac ki nkt oai di nr egi s t r at i on.Bec aus ebl ac ki nki sopaque( andus ual l yt hel as tt o bepr i nt ed) ,i tdoes n’ tl ookmuc hdi f f er entwhenpr i nt edov erac ol ourasoppos edt oawhi t ebac k gr ound.Ov er pr i nt i ngbl ac kc anpr ev entgapsf r om appear i ngbet weenbl ac kandc ol our edar easof y ourar t wor k . •Ov er pr i ntwhent hear t wor kdoesnots har ec ommoni nkc ol our sandy ouwantt oc r eat eat r ap orov er l ai di nkef f ec t s .Whenov er pr i nt i ngpr oc es sc ol ourmi x esorc us t om c ol our st hatdonot s har ec ommoni nkc ol our s ,t heov er pr i ntc ol ouri saddedt ot hebac k gr oundc ol our .Forex ampl e,i f y oupr i ntaf i l l of100% magent aov eraf i l l of100% c y an,t heov er l appi ngf i l l sappearv i ol et ,not magent a. Af t ery ous etov er pr i nt i ngopt i ons ,y ous houl dus et he Ov er pr i ntPr ev i ew mode( Vi ew >Ov er pr i nt Pr ev i ew)t os eeanappr ox i mat i onofhowt heov er pr i nt i ngc ol our swi l l pr i nt .Yous houl dal s oc ar ef ul l yc hec kov er pr i nt edc ol our sons epar at edar t wor kus i ngi nt egr al pr oof s( wher eeac hs epar at i on i ss howni nr egi s t eronas i ngl epi ec eofpaper )orov er l aypr oof s( wher et hes epar at i onsar e s howni nr egi s t erons epar at epl as t i cs heet ss t ac k edont opofeac hot her ) . Tr appi ng Goodc ol ourr egi s t r at i oni s n' tal way spos s i bl e;gapsc anappearwhent woi nk st hatar et obepr i nt edass ol i dc ol our sar epl ac ednex tt o eac hot her .Thi si sapr obl em t hatc anbef or es eenandr es ol v ed!Thr ought heus eofi nk t r appi ng. Over pr i nt&Knockout , KNOCKOUT pr os :nei t herc ol ouraf f ec t st heot her( i fk epti nr egi s t r at i on) c ons :as wi net ok eepi nper f ec tr egi s t r at i onandmayl eav eunpr i nt edhal oedgesi fnot OVERPRI NTED pr os : nohal owhi t eedgeswhenoutofr egi s t r at i on c ons :c anc hanget hec ol ouroft heov er pr i nt edc ol our ,mak esat hi c k er( 2l ay er sofpr i nt )‘ di nner pl at e’ f i ni s h.
D e s i g ne l e m e n t s B o o k l e t 1 WI THTRAPPI NG pr os :nohal owhi t eedgeswhenoutofr egi s t r at i onal i t t l e c ons :gues s i nghowmuc ht r appi ngi sdes i r ed,ov er l appi ngpr i nt i ngar easmayc hangec ol our gi v i ngt heappear anc eofanout l i ne Pr i nt i ngI mpos i t i on Thei mpos i t i ons howst hedes i gnerandpr i nt erhowt hev ar i ouspagesofapubl i c at i onar et obe ar r angedf orpr i nt . Pl anni ng. I nf or mat i onneededbyt hepr i nt er ,s uc hast hes t oc kt obeus edf ort hedi f f er ents ec t i ons ,t hec ol our st heyar et opr i ntwi t h,andhowandwher eanys potc ol our sar et obeus ed,c an bes hownont hei mpos i t i onpl an.Thi si mpr ov est he ef f i c i enc yandr educ esc os t sbec aus ei thel ps y ouc al c ul at et hec ol ourf al l s ot hatal l t hepagest hatar et opr i ntar eal l ac er t ai nc ol ourand gr oupedt oget her . Pl anf orc ol ourandgr aphi c swi t hi mpos i t i onk nowl edge Knowi nghowc ommer c i al pr i nt er spos i t i ony ourpagesf orpr i nt i ngc anbeani mpor t antpl anni ng f ac t orwheni tc omest oaddi ngc ol orands pr eadi nggr aphi c sac r os sa2pages pr ead.Aswi t hany j ob,c ons ul ty ourpr i nt erear l yi nt hepl anni ngpr oc es st oi ns ur egoodr es ul t sandt omak es ur et hat y ourj obdoes n' ti nv ol v epr oc es s est haty ourpr i nt erc annothandl e. Reduc et hec os toff our c ol orpr oc es spr i nt i ng I fpl anni ngapubl i c at i ont hatmi x esbl ac kandwhi t ewi t hs omef our c ol orpr oc es si l l us t r at i onspl anal l c ol our s ot hati tf al l sonones i deofapr es ss heet . Thi sappr oac hpr ov i desav i s ual k eyf orpubl i c at i onpl anni ng.Forex ampl e,ast hes ec t i onswi l l be f ol ded,duet ot hewayt hepagesbac kup,appl y i ngas pec i al c ol ouronones i deofas heetmeans i tei t herf al l sonc ons ec ut i v es pr eadsors pr eadswi t ht wos i ngl epagesatt heend. Pr i nt i ngmet hods : -Sheetwor k–pr i nt i ngones i deofas heetofpaper ,t ur ni ngi tov erandpr i nt i ngt heot hers i dewi t h as epar at epl at e. -Wor kandTur n–pr i nt i ngones i deofas heet ,t ur ni ngi tf r om f r ontt obac kandpr i nt i ngt hes ec ond s i dewi t ht hes ames heet edgeal i gnmentont hepr es s . -Wor kandt umbl e–Bot hs i desofas heetar es etononepl at e.Thes heeti spr i nt edandt ur ned ov ers i det os i det obepr i nt edagai n. -Wor kandTwi s t–pr i nt i ngonehal foft hes heet ,t ur ni ngi t180degr eesandt hengoi ngbac k t hr ought opr i ntt heot hers i de. Pr oof i ng/Pr ef l i ght . Agener al t er mf orav ar i et yofopt i onsf ors eei ngwhaty ourf i l ewi l l l ookl i k ewhenpr i nt edi sa pr oof .Thi nkofi tasev i denc e( pr oof )t hatwhaty ouputi nt oy ourdi gi t al f i l ewi l l al l c omeoutont he pr i nt edpageex ac t l yasy oui nt end:t her i ghtf ont s ,gr aphi c s ,c ol or s ,mar gi ns ,andov er al l pos i t i oni ng.
D e s i g ne l e m e n t s B o o k l e t 1 Pr i nt i ngpr oof s ar eus edf orc hec k i ngt hatal l t ex tandgr aphi c sandc ol or sc omeoutasex pec t ed bef or egoi ngt opr es s .I ti sagoodpr ac t i c et opr i ntapr ooff r om y ourdes k t oppr i nt erands end al ongwi t hy ourdi gi t al f i l est oy ours er v i c ebur eauorc ommer c i al pr i nt er .Theyc anbebl ac kand whi t eori nc ol orbutagoodPos t Sc r i ptl as erpr oofi si deal .I ft hef i l ewon' tpr i ntpr oper l yt oades k t oppr i nt er ,c hanc esar ei twon' tc omeoutont hepr i nt erpr es sc or r ec t l yei t her . Pr oof i ngy ourwor kc omesatv ar i ouss t agesbutt her ear es pec i f i ct y pesofpr oof sc r eat eddur i ng pr epr es sandpr i nt i ngt hatal l owt hedes i gnert os eei ft hei rpi ec ewi l l c omeoutasi nt endedi nt he f i nal pr i nt i ng.Di f f er entt y pesofpr i nt i ngpr oof sar emor eac c ur at et hanot her sbutwi t hi nc r eas ed ac c ur ac yc omesi nc r eas edc os t s . Pr eFl i ght s houl dbec omeas t andar dpr oc edur ef ory our s el fbef or ey oupr i nt , Pr ef l i ghtc hec k s ( pr ef l i ght i ng)f orpr i ntdoc ument shav eas i mi l ari deai nmi nd.Theyr unt hr oughal l t hef i l esy ou us edi nt hedoc umentt os eei ft hey ' r emi s s i ng,c hangedorany t hi ngel s et hatmi ghthav ehappenedt ot hef i l e. A( moder n)pr ef l i ghtc hec kc hec k sal l us edi magesandf ont si nt hef i l e,i ft hef i l es c anbef oundatt hei ri ndi c at edl oc at i ons ,i ft hey ' r ei nCMYKandi ff ont sar eus edandl oadc or r ec t . Onoc c as i onc opy r i ght edf ont sc aus epr obl emswi t hbei ngembeddedi nt hePDFf i l e.Thi sal s oi s c hec k edi nt hepr ef l i ghtc hec k . Pr ef l i ghtc hec ki nI nDes i gn Cl i c kFi l e>Pr ef l i ght …i nt hemenut oopent hePr ef l i ghtChec kdi al ogs c r een.Her ey ou' l l f i ndc at egor i z eds ec t i onst oc hec ky ourdoc ument soner r or sandmi s s i ngf i l es . As mal l war ni ngi c on i ndi c at espr obl em ar eas . I ft her ear eanyf i l esmi s s i ngy ouc anr epl ac et hos ef r om t hePr ef l i ghtChec kdi al ogs c r een.I f-f or anyr eas on-y ouc an' ts endapac k agedPDFt oy ourpr i nt er ,t her e' sal s ot heopt i ont opac k ageal l ex t er nal f i l esi nonedi r ec t or yt os endt hos es epar at el ywi t hy ourl ay outdoc ument . Ty pesofPr oof i ng Pr es sPr oof s :Pr es spr oof sar er unont hemac hi net hatwi l l pr oduc et hef i nal out put ,andof t enon t heex ac ts t oc kt hatwi l l beus ed.Forof f s etpr i ntj obs ,t hi si sl i k eat es tpr i nt !Bec aus epl at esneed t ober unandt hemac hi neneedst obes etup,i t ' sof t enav er yex pens i v e pr oc es s ,us i ngt hi sappr oac hwoul dmak es ens ei fi twasf orav er y pr es t i gi ouspr oj ec torac ol ourj obonav er yunus ual s t oc k . Fordi gi t al j obs ,t hes et upi smuc hl es sex pens i v e( Mac hi nepr oof s /t es tpr i nt s ) ,apr es spr oofi st he r ul er at hert hant heex c ept i on,andaf i r s tc opyofaj obs houl dbepr i nt edandc ompi l edf orc us t omerok . Pr es sc hec k s : ar es i mi l art opr es spr oof si ns omeway s :t hec us t omerc omest ot hepr es sr oom at t hes c hedul eds t ar toft hej obandgi v est heokatt hebegi nni ngoft hepr i ntr un,s omet i mest ak i ng adv ant ageoft hepr i nt er ' sabi l i t yt ot weakc ol our sonas heet .Pr es sc hec k sdonothav et oc os t any t hi ngex t r a,asl ongast her ear enoc hangest ot hear t wor kandt hec us t omeri sabl et oc ome i natat het i met hej obi ss c hedul ed.
D e s i g ne l e m e n t s B o o k l e t 1 Las erPr oof s ; Thes ear epr i nt sf r om ac ol ourl as er ,t heyar emos t l yf orc ont entandt heys howpagi nat i ononamagaz i ne,bac k upandf ol di ngi nabr oc hur e.Asl as erpr i nt er sar enot or i ous l yt emper ament al wheni tc omest oc ol ourc ons i s t enc y ,t heyar enotus ual l yus edf orac c ur at ec ol our pr oof i ng.Theyar ec heap,qui c kandof t enabs ol ut el ynec es s ar y ,es pec i al l ywhennos ampl ewas s uppl i edbyt hec us t omer( Cons i derhowmanyway st her ear et of ol dabr oc hur e) .Formagaz i nes andot hermul t i pagepubl i c at i onst hes el as er sar eboundorpl ac edi nar i ngbi ndert os howpagi nat i on. Onl i nePr oof s ; Onl i nepr oof sar ev i ewedonas c r een,mos toft het i met heyar eal owr es ol ut i on v er s i onoft hehi ghr es ol ut i onPDFt hatwet henus et opr i nt . Theyc anal s obear as t er i s edPDF. Onl i nepr oof sc anal s obel i t t l eani mat eddi gi t al magaz i nest hatar ec ompi l edbyapr epr es s s y s t em andt hatal l owy out of l i c kt hr oughal i t t l edi gi t al magons c r eent os howt hewayt hepages f al l .Onl i nepr oof sar epr ov i dedont heweborv i aemai l .Onl i nepr oof sar eus ual l yf orc ont ent pr oof i ng,i . e.i si tr eal l yt hef i nal v er s i onoft hef i l e,hast hatl as tc hangebeenmadeet c .Thei r c ol ourac c ur ac ydependsv er ymuc hont hequal i t yoft hes c r eent heyar ev i ewedonandt he c ol ourmanagementus edi nt hewor k f l ow. Onl i nepr oof sar eal s ous edi nwebt opr i nts y s t ems ,wer ear t wor ki sc r eat edonl i neandpr oof ed i mmedi at el y . Si gnof f St epbac kandwai tbef or es endi ng Youmi ghtbenef i tf r om t ak i ngas t epbac kandwai t i ng.You' v ehady ourheadbur i edi nt hats ame pr oj ec tf ors omet i meandbyt ak i ngabr eakandr ev i s i t i ngi tl at ery oumi ghts pots omet hi ngt hat y oumi s s edi nt hehaz eoft hec r eat i v epr oc es s .Thi si sagoodt i met os pots i l l ymi s t ak est hat c oul dendupembar r as s i ngy ou. Getas ec ondopi ni on I fy out r us tt hei ropi ni on,t hei rf eedbac kwi l l l i k el yi mpr ov et hedes i gnandc r eat eas t r ongeri ni t i al dr af t .I tmi ghtal s ohel pt ogetf eedbac kf r om s omeonei nt het ar getaudi enc et oc or r ec tanyov er s i ght s . Pr ev entex t r awor kbypr edi c t i ngobv i ousques t i ons Beawar et haty ourr i s k ydes i gnc hoi c esmi ghtr equi r ey out odoal i t t l emor et oc onv i nc et hec l i ent t hati t ' ss uc hagr eati dea.Don' tbeaf r ai dt ogowi t hy ouri ns t i nc t s ,butpr epar eans wer st oc ount er ac tt heobv i ousques t i onsf r om t hec l i ent .I fy ouf eel l i k eani deai s n' tgoi ngt obeappr ov ed eas i l y ,c r eat eal t er nat edr af t st oi l l us t r at ehowt heobv i ousmet hoddoes n' twor kaswel l asy our i dea. Us ual l ywhent hec l i enthass t r ongf eel i ngsaboutt hei ri deasy ouneedt ohumourt hem wi t hanot herdr af t ," j us tt os eehowi tl ook s " .Byput t i ngal t er nat ei deass i deby s i deatt hepr opos al s t age, y ouc anpr ev entc os t l yr edr af t i ngt i meandhopef ul l ys t eert hem i nt her i ghtdi r ec t i onf i r s tt i me r ound.Ev er ydr af ty ouhav et oc r eat es par k saf ur t herpot ent i al debat e,ands ubs equent l yeat si n t ot hepr oj ec tt i me.