Question 38 by HBS

3 8 Question 38

Harvard Business School

In 1938, De Beers launched a calculated campaign that convinced the American public that diamonds were the only symbol of marriage.

This was a time when only 15% of Americans believed that a woman should have a working job outside the home.

So should the symbol of your modern partnership be the same as it was in 1938?

We didn’t think so.

It’s not 1938 anymore !

We believe in MODERN P RTNERSHIP However they may be individually defined.

We talk about more than just rings and weddings; we’re interested in the world and society around us.

3 8

1

#signature Two as one This collection symbolises two individuals that come together and work as one.

Saphires colors White Pink Blue Yellow

Material White Gold Yellow Gold Rose Gold

Emerald

Emerald

Cushion

Cushion

Radiant

Radiant

Round

Round

Oval

Oval Trillion

Center stone

Side stone

Deep Turquoise Saphire Emerald Radiant 1.4ct

White Saphire Trillion 0.5ct / each

14k Yellow Gold

This ring features a stunning deep turquoise emerald radiant cut Montana sapphire sourced in the U.S. The stone is from the El Dorado bar on the Missouri River near Helena and was mined in the 70’s.

We are HUMANS and we speak UMAN

We are human, transparent, relevant and smart.

Like our rings. We don’t just say we believe in transparency. We prove it by showing our customers their costs. Our customer wants to be informed and we believe they have a right to know.

3 8

2

#38 Toi + moi

This collection strengthed a partnership. The halo isn’t a halo at all, but rather a mote around the deep partnership that couple has developed

Side stone White Pink Blue Yellow

Material White Gold Yellow Gold Rose Gold

Blue

Round

Pink

Oval

Yellow Center color Center stone

Pink Round Saphire Pink Round Saphires 18k Rose Gold

We don’t sell a fairytale; we sell a new era of L VE 3 8

3

#question She is individual.

This collection displays her uniqueness that her future husband admires and loves

Round blue saphires 18k Rose Gold

Bee Yellow Round Saphire 18k Yellow Gold

Justine Yellow Emerald Saphire 18k Yellow Gold

Rosaly Pink Round Saphire 18k Pink Gold

Alexandra Pink Round Saphire 18k White Pink Gold

#ihave38question

contact sales@question38.com for any questions 2016 Series 37 of Field Course LLC d.b.a 38 500 Soldiers Field Road Boston, MA, 02163 (617) 495-6000