Help children drink milk again.
Moonster’s aesthetics, missions and personalities aims to get your child drinking milk with all their Moonster friends. Unique, clear and child friendly helping parents know which brand of avoured milk they should choose!
Logos Logo- P2 Logo Variations- P3
Colours Logo Colours- P5 Moonster Colours- P6
Size Size ristrictons- P8
Spacing Logo spacing- P10
Typeface Print & Web Font- P12
Merchandise Stationary- P14 T-shirt- P15
Milk Products Original- P17 Chocolate- P18 Strawberry- P19 Bannana- P20 Vanilla- P21
Logo The main identity of the Moonster milk, supports two versions, a primary and secondary logo.
This logo will be used as the main logo on all products and packaging.
p2
Primary Logo
Secondary Logos
p4
Colours A colour palette best suited for our Moonster’s, follow this carefully.
Logo Colours
C: 38 M: 0 Y: 98 K: 0
C: 1 M: 54 Y: 90 K: 0
C: 38 M: 0 Y: 98 K: 0
C: 0 M: 0 Y: 0 K: 100
C: 8 M: 11 Y: 80 K: 0
C: 18 M: 44 Y: 80 K: 6
C: 2 M: 74 Y: 28 K: 0
p3
Character Colours / Identities Strawberry:
C: 2 M: 74 Y: 28 K: 0
Banana:
C: 8 M: 11 Y: 80 K: 0
Chocolate:
C: 18 M: 44 Y: 80 K: 6
Original:
Milli Moonster likes to skip with all of her friends. Shes always so wide awake and enegetic. No one else can skip for as long as Mili Moonster! Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.
C: 38 M: 0 Y: 98 K: 0
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof. Vanilla:
C: 1 M: 54 Y: 90 K: 0
5 Colours for each 5 Milk flavours.
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair. Monty Moonster the strongest of all other Moonster’s. Hes a champion arm wrestler, hes always looking for a new challenger.
p4
Sizes Keeping your Moonster looking great is important, follow these size guides to have the best looking logo.
Size Ristrictions Minimum Sizes print height 18.5mm & width 95mm web height 45px & width 160px
Recommended Sizes print height 20.5mm & width 110mm web height 110px & width 280px
Maximum Sizes print height 41mm & width 220mm web height 220px & width 560px
p6
Spacing To make sure the Moonster’s has no competition, use these spacing recommendation.
Logo Spacing
The logo when used should have the relevant spacing. .
p8
Typeface Help support our branding by following these speciďŹ ed typefaces.
Fonts for print
Aa BlockheadUnplugged medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910!@%^£&*?/<>.
Aa Arial rounded MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910!@%^£&*?/<>.
Fonts for web
Aa BlockheadUnplugged medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910!@%^£&*?/<>.
Aa Arial rounded MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910!@%^£&*?/<>.
Aa Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910!@%^£&*?/<>.
p10
Merchandise Keep the Moonster message going. A selection of our Moonster merchandise, ďŹ nd one that suites you the best.
moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk
with compliments
Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com
www.moonstermilk.com
Moonster Milk t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk
a: UK.freepost,moonster, consumer care.
p12
p13
Milk Products Moonsterâ&#x20AC;&#x2122;s love milk, just a few of your best selling milk products.
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he donâ&#x20AC;&#x2122;t like anybody touching his hair.
Original Flavoured Milk Pasteurised chocolate flavoured milk drink.
Ingredients Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice Contains milk.
How to store keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
Original
150 CALORIES
p17
Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.
Chocolate Flavoured Milk Pasteurised chocolate flavoured milk drink.
Ingredients Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice Contains milk.
How to store keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
Chocolate
150 CALORIES
p18
Milli Moonster likes to skip with all of her friends. Sheâ&#x20AC;&#x2122;s always wide awake and energetic. No one else can skip for as long as Mili Moonster!
Strawberry Flavoured Milk Pasteurised chocolate flavoured milk drink.
Ingredients Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice Contains milk.
How to store keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Strawberry
Chill well, shake well
150 CALORIES
p19
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.
Bananna Flavoured Milk Pasteurised chocolate flavoured milk drink.
Ingredients Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice Contains milk.
How to store keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Banana
Chill well, shake well
150 CALORIES
p20
Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, heâ&#x20AC;&#x2122;s always looking for a new challenger.
Vanilla Flavoured Milk Pasteurised chocolate flavoured milk drink.
Ingredients Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice Contains milk.
How to store keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Vanilla
Chill well, shake well
150 CALORIES
p21
www.Moonstermilk.co.uk