Cobblers

Brand the boring- Cobbler

Live Brief

Brief 8

Brand the boring Challenge 'Brand the Boring', involves branding a company that is commonly un-interesting. The challenge is to brand a, Cobblers, a company that is not visually or physically interesting. Create a concept and identity, which brings the brand to life, intern allowing them to stand out amongst similar companies.

Solution The brief is based around the idea that cobblers repair and bring life back to the shoe. While keeping the history, heritage, culture and recognition already associated with cobblers. The concept was based around the slogan ‘Saving Soles since 1989’ this gives the representation that they are saving peoples Souls/soles. Crafty soles is the name of the brand to represent the craft and talent of the cobblers.

OUGD603

Research

Cobblers

P01

Research into this profession was important as cobblers have been around for along time, but not many people know exactly how long and what they use to do before they became know for what they do now.

My research allowed me to look at the heritage and profession internal to see how this could be translated into a more interesting and creative project.

Development

Cobblers

P02

Development of the initial logo design is important as it allows me to adjust the design to make it standout as much as possible. While the development shall help me to see what parts of the design works and what doesn’t it also allows me to gain feedback from students of professional bodies regarding the design work produced so far.

Concept/Ideas

Cobblers

P03

A range of ideas concepts and word associations have been produced to help create a concept that can be used within this brief, the concepts has then allowed me to produce initial designs. The use of the diagrams has allowed me to see what concept would work and would not.

P04

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Finals

Save our Soles emergency shoe repair, this prority card gives you access to a faster service and exclusive discounts helping you to save your soles.

Priority Card Name:

These are the final items produced for the Cobblers brief, these designs have been produced in response to the brief given by Elmwood, they have been developed through formal critiques and development sessions to produce the most successful concept as possible. The concept relating to the brief is the idea of crafty soles and how they have saved soles since 1989. The use of colour represents the company and the materials they work with.

Making the brand have more personlity by playing with the concept upon other aspects of the brand such as the priority card.

Cobblers

Finals

P05

A range of promotional products have been produced to help showcase the brand across a range of mediums. These promotional items hold the logo as well as the key contact details for the brand; these shall work in unison to make the brand reconisable and memorable.

Save our Soles emergency shoe repair, this prority card gives you access to a faster service and exclusive discounts helping you to save your soles.

Priority Card with compliments

Name:

Jazzy Sole Jenny

Cobblers

Stationary

P06

David Maran

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10 Hope View, Shipley, Bradford, West Yorkshire, United Kingdom

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These are the key items that would be used by cobblers. It is important that they match the look of the whole brand identity, as these shall be promotional items that would be sent to customers or used by the cobbler to send documents to.

The importance of a good brand identity allows for a consumer to remember the brand and provide a good experience allowing them to come back for more.

t: +44 (0) 113 270 4651

e: info@davies-co-ltd.com

w: www.daviesco.com

a: Moor Road, Leeds, LS10 2DD, UK