FACED Magazine

FACED MAGAZINE

Rare Beauty:

Selena Gomez is changing the ‘Lip Oil’ game.

+ Organic Makeup Brands for Clean Cosmetics in 2023

5 Tips for that “clean-girl” makeup look plus more

Selena Gomez is Changing the ‘Lip Oil’ Game 4

The beautypreneur talks to Faced all about the brand’s new Soft Pinch Tinted Lip Oil and her experience in the beauty space. 8

How To: Five Tips For that “clean-girl” Makeup Look

These tips will help you achieve that “clean-girl” makeup look that has been going viral all over social media.

Organic Makeup Brands For Clean Cosmetics In 2023

We listed this year’s pick of organic makeup brands and natural skincare products, ranging in price and product, so you don’t have to.

Spring/Summer Makeup Trends

Trends we’ve spotted emerging from social media 100% understand the assignment when it comes to reflecting that warmer weather.

What Skincare should I use?

We asked a Dermatologist to explain the Basics

Dr. Shyamalar Gunatheesan, founding dermatologist at ODE Dermatology, gave us all the answers, in the most straightforward, basic, explaining-to-an-absolute-rookie language possible.

Toxic Ingredients to Avoid in Cosmetics (And Why)

Slowly swap in clean beauty products by eliminating products with toxic ingredients. The top 15 toxic ingredients to avoid in cosmetics are...

Rare Beauty

Selena Gomez is Changing the ‘Lip Oil’ Game

BY AUDREY NOBLE

Lip oils are tricky. Some are too thick and sticky. Others give absolutely nothing in terms of texture and shine. But leave it to Selena Gomez to help solve the lip oil conundrum with her newest launch. On March 30, Rare Beauty dropped the ultimate lip oil for all your summer adventures: The Soft Pinch Tinted Lip Oil.

“I wanted to create a lip product that had the same effect for lips as the Soft Pinch Liquid Blush has for cheeks,” Gomez tells Faced. “This lip oil is comfortable and buildable, just like the liquid blush, and it’s perfect for summer, which is why we decided to launch it now.”

The new Soft Pinch Tinted Lip Oil is a lip jelly texture that turns into a lightweight oil once applied to the lips. Gomez says she and her Rare Beauty team focused on creating a variety of different shades and developing a unique texture that just feels good to wear, and it took two years to get the lip oil formula just right.

“I absolutely love the jelly-like texture. It’s not sticky at all”

The formula leaves a nice shiny finish and a subtle hint of color. As an added bonus, it’s also made with nourishing skincare ingredients such as jojoba and sunflower seed oil for hydration and antioxidant protection from the environment. It comes in eight shades that range from pink and brown to peach — Hope, Happy, Joy, Serenity, Affection, Delight, Wonder, and Honesty — to match the eight shades of

the brand’s TikTok-famous Liquid Blush. Choosing a favorite shade is always near impossible, but if you were wondering which one the Only Murders in the Building actress is vibing with right now, it would have to be the rose mauve in Wonder. “When I want a bolder lip, I reach for Wonder,” she says. “It really amps up my whole look.”

Other than wanting to give her fans an array of fun colors, Gomez says the most important

thing to her was creating lip oil with long wear.

“It’s great for all day when I’m not thinking about reapplying,” she says. “I always test products on set. It’s fun to see how the formulas I’m working on wear throughout the day and how products look under such bright lights.”

I clearly wasn’t the only one influenced by Gomez—the Soft Pinch Tinted Lip Oil nearly sold out on sephora.com and rarebeauty.com; only select shades are still available at the moment.

Just as Gomez promised, the Soft Pinch Tinted Lip Oil is indeed “comfy.” The key ingredients are jojoba seed oil and sunflower oil, which are rich in antioxidants and protect the skin barrier to seal in hydration.

The oil really does melt into your lips and creates a cushiony and hydrated feel that isn’t sticky or clumpy. It’s a texture I’ve never felt before on my lips. While it is certainly an oil, it doesn’t feel thin or oily. At first application, it feels a bit more viscous and more similar to a slick gloss, but eventually the formula begins to dry and transform into a shiny tint. Other lip oils have felt similar at first, but they’ve always absorbed too quickly, been too oily, or left my skin feeling dry not long after application. The shine does fade after some wear, but the color stays intact and gives your lips that justate-a-Popsicle look. So if you want to boost the glossy effect without piling on the color, I’d recommend topping it off with your favorite lip treatment or clear lip gloss. At $20, it’s clear why this innovative lip oil is already flying off shelves. If you’ve been wondering if the Soft Pinch Tinted Lip Oil hype is real, consider this a resounding yes—and a sign to turn on notifications for the next restock.

How To: Five Tips for that ‘clean-girl’ Makeup Look

BY HANNAH CASSIDY

There are two sides to beauty on social media at the moment: over-the-top, maximalist makeup (think Euphoria-inspired) and no-makeup makeup looks, also known as the “Clean Girl Aesthetic”. Fueled heavily by TikTok creators, this “clean” trend (not to be confused with clean beauty) might seem like Gen Z’s repackaging of millennial Glossier-esque minimalism at first glance, but its viral status among all generations, not just Gen Z, indicates deeper roots. The desire to mindfully consume products and the rise of sustainable beauty definitely add to its universal appeal. Plus, after two pandemic years of replacing our foundation with skincare, pared-back routines are the new norm. In short, the Clean Girl Aesthetic just makes sense.

So, What *Is* the Clean Girl Aesthetic?

It’s effortless, minimalist, and a total vibe. The clean girl look is kind of like beauty’s take on a capsule wardrobe, focusing on quality over quantity, and you’ve definitely seen it in action on your FYP. The markers are glowy, dewy skin, slicked-back hair, defined lashes, and fluffy brows—all topped off with a pair of gold hoops…and maybe a blazer, if you’re feeling fancy. If it were a person, it would be Hailey Bieber and her model-off-duty appearance. Aside from all of its qualifications (which are not requirements BTW), clean girl makeup is designed to let the real you shine through. Oh, and it’s extremely easy to pull off.

The Clean Girl Aesthetic Tutorial

1. Skincare prep is crucial.

If we haven’t made it obvious enough by now, skincare is hugely important in achieving this look—both dayof and cumulatively. After all, it takes time for those products to work. However, there are a few key steps you’ll want to do before applying makeup.

Exfoliate: After cleansing, a fresh slough of dead skin cells and debris can impart an instant glow.

Hydrate in layers: Now’s the time to bust out those peptide-rich essences, hyaluronic serums and lightweight moisturizers. Apply each product in order from thinnest to thickest and give each layer ample time to absorb and settle. This will help avoid the dreaded “pilling” effect and allow for a smoother makeup application. Finish with sunscreen: As always, top with an SPF of your choice—because sun protection is a bestie for a more even skin tone and healthy complexion.

2. Keep hair simple and shiny.

Healthy-looking hair is the name of the game here. If it’s a wash day, this would be the perfect time to add in a hair mask at the end and try air drying your hair for a change with the R+CO COOL WIND pH

Perfect Air Dry Crème. Then, tame flyaways and amp up the shine by smoothing a hair serum or oil over dry hair. As far as styling goes, a pulled-back low pony and side part are the pinnacle of this TikTok trend, but they’re not a hard and fast rule. That being said, an intricate hairstyle would look out of place, so it’s best to keep things effortless—or at least looking effortless.

3. Aim for skin that looks like skin.

The foundation step ultimately depends on the level of coverage you feel most comfortable with, but the goal is a skin-like finish and even tone. And remember: Texture is normal. Stick to hydrating foundation formulas and BB creams, which will help keep your finish dewy and are less likely to cling to dry patches. Then, add a touch of concealer to cover any discoloration and use setting powder sparingly to set under eyes.

4. Get your glow on.

Full, flushed cheeks and a sun-kissed glow are peak Clean Girl Aesthetic. Get the effect with blush and bronzer, making sure to reach for cream or liquid-based formulas. For blush placement, focus on the center of the apples of your cheeks, slightly blending up toward temples, for that just-ran-through-the-garden look. Bronzer can help to gently sculpt cheekbones and jaw (key word: gentle, no contouring here) and give the face a halo of warmth when applied to the hairline, temples, and bridge of the nose—the spots the sun naturally hits.

5. Add the finishing touches.

Brows, lashes, gloss. Comb unruly brows into place and fill in any sparse spots with a brow pencil, then generously apply a brow gel (tinted or untinted) for a laminated look. Curl eyelashes and apply two coats of a lengthening mascara, then finish with a slick of lip gloss.

Makeup Brands for Clean

Cosmetics in 2023

Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days?Wehave,too.Unfortunately,lackofregulationmeansthesemarketingbuzzwordsdon’talwaysreflectaproduct’singredients.Don’tworry,though—oureditors have searched far and wide for the very best organic makeup brands and natural skincareproductsthataretrulycleanandcruelty-free,ranginginpriceandproduct.

Best For | Multi-use sticks, serum foundations

Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics

Features | Sustainable & eco-friendly packaging, recycling program, gives back to 1% For The Planet & One Tree Planted, cruelty-free, vegan-friendly

Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic line is making formulas from scratch to ensure your makeup is the cleanest it can be, and it’s dedicated to sustainability and ethics every step of the way. We love the multi-purpose sticks for travel and a compact makeup collection.

Best For | Minimalist makeup

Natural & Organic | Natural & plant-based ingredients

Features | Sustainable practices & packaging, EWG verified, cruelty-free, vegan-friendly, made in the USA

Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, Well People is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable Well People’s handcrafted cosmetics are, especially since 35+ products are EWG-verified. (You can find Well People in major drugstores!)

Best For | Cream blush & highlighter duos, lipsticks & glosses

Natural & Organic | Botanical formulas & safe synthetics

Features | Botanically based skin care, eco-friendly packaging, cruelty-free, vegan-friendly

Price Range | $15 (eyeshadow) – $42 (face oil foundation)

Kosas is on a mission to reinvent our beauty routines through intentional formulas. Founded by a chemist dedicated to clean and quality cosmetics (sans 2,7000 harmful ingreidents), the brand’s natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional colors you can achieve with the cream blush duos and the inclusive shades of face oil foundation.

Best For | Mineral makeup

Natural & Organic | Organic ingredients

Features | Paraben-free, cruelty-free, vegan-friendly, gives back

Price Range | $8 (tinted lip balm) – $40 (foundation)

Named for its founder, a former makeup artist, Erin’s Faces is on a mission to empower, educate, and include. Based in New Jersey, the skincare and mineral makeup brand crafts paraben-free essentials like mascara made with organic matcha, lip gloss made with organic strawberries, and a combo cream that’s tinted moisturizer, sunscreen, and antioxidant lotion. Plus, a percentage of Erin’s Faces sales goes towards nonprofits like One Tree Planted and the Trevor Project. Face the day effortlessly.

Best For | Affordable makeup

Natural & Organic | Natural ingredients

Features | Carbon Neutral Certified, recyclable packaging, water offsetting, cruelty-free, recycling program, gives back

Price Range | $5 (tinted lip balm) – $17 (powder foundation)

Founded in 1984, Burt’s Bees has been making Earth-friendly personal care products for over 30 years, and its makeup collection upholds that same standard. Its eyes, lips, and face formulas include responsibly sourced ingredients like safflower seed oil, honey, and bamboo; and Burt’s Bees uses a percentage of PCR material in all its packaging. Naturally, its eponymous foundation supports honeybee health and biodiversity, and has given over $3.5 million in grants.

Spring/Summer Makeup Trends that are Too Cute

BY ELLE TURNER

Idon’t know about you, but there’s something about the sun hitting just right, that makes me want to rethink my whole makeup look. And, the spring summer makeup trends we’ve spotted emerging from social media

100% understand the assignment when it comes to reflecting that warmer weather with some truly dreamy makeup moments. Take the ‘90s frosted shimmer that’s been quietly making a comeback. Going forward, there’s about to be a whole explosion of shimmering eyeshadows and lipglosses right on cue to sparkle in the sunshine. Glazed is still on the agenda, but lips are getting all the attention with some of our favourite brands following in the footsteps of Dior’s cult Lip Glow Oil and releasing yummy renditions of their own. (See: Merit, NYX and Rare). Want something a little grittier? Grunge kept things moody through winter, but the look is going nowhere for spring and summer, the only difference? We’ll see a more lightweight take on the trend with delicate textures and sheerer smoked-out eyes. As for the rest? Keep reading for our round-up of the best spring summer makeup trends of 2023…

Sheer-bold blush

Sheer and bold aren’t exactly two words that should work together, but the sheer-bold blush trend is proof that the two can work in harmony. Heading into the next couple of seasons blush is going

big. There’ll be more of it (swept liberally across cheeks, temples and the bridge of the nose), but to keep it feeling fresh, we’re seeing sheerer formulas.

COLOUR POP EYES

One easy switch to instantly add a cool re-

fresh is to swap out your regular black liner for a colourful alternative. Expect to see more pastels and neons sketched across lash lines, or full-out bright colour pop eyeshadows. It’s a statement, but paired with more

minimal, everyday makeup look, it can feel low-key and infinitely wearable.

Lightweight grunge

One makeup trend that’s not going anywhere? Grunge – but make it spring-summer appropriate. Rather than full matte foundations, thick liquid lipsticks and heavy smoky

eyes, we’re seeing the glam grunge aesthetic get a lightweight update with semi-matte complexions or even tinted moisturisers. We’re seeing lip stains sub in for lipsticks (for all of the impact without the weight) and we’ve seen pantyhose smoky eyes offer up a sheer, gauzy take on the classic smoky eye.

Glazed lips

The ‘lip oil’ hashtag on TikTok has 1.2 billion views and “Dior lip oil” has over 650 million views all on its own, so it’s probably no surprise that glazed lips are one of spring-summer’s most popular trend – because no season works with a glossy wash of colour more perfectly than the sunshine seasons to really set off that glassy shine.

‘90s frosted shimmer

We’ve brought back ‘90s lip liner, ’90s grunge and we even keep seeing skinny eyebrows everywhere (wahh, not brave enough). So it was only a matter of time before we mined the archive further and resurrected the frosted lips and eyeshadows that Pamela Anderson and Brandy made famous way back when. The pretty trend leans into the silky balletcore beauty moment that TikTok is currently loving and it’s just plain stunning for spring and summer.

Barbiecore

Heading into summer Barbiecore beauty is the one to watch, and it’s bringing with it hot pink nail polish, fluffed-up lashes, glitter accents and pink statement lips. With Margot Robbie’s live action Barbie movie out this July, searches for the “Barbie ponytail” up by 30% and Viva Magenta named the pantone of the year, it’s clear Barbie fever is about to peak in 2023.

Coquettecore

With over 8.4 billion views on TikTok, the coquette makeup trend leans into oldschool femininity (think pink, pearls, lace and bows). It’s a look that’s been refer-

enced throughout the years, blending sultriness with innocence, but at its core, this new generation of coquette makeup simply leans into an unashamedly “girly” aesthetic because it’s cute, and we can. This means fluttery lashes, elongated siren liner and fresh, flushed cheeks.

Underpainting

Hailey Bieber’s makeup artist, Mary Phillips, shook the beauty internet when fans found out the easy trick she uses to create the most natural-looking contour (literally painting it on before applying foundation so it peeks through more subtly). And we’ve seen the softer contoured look trend ever since, so expect to see a lot more underpainting heading into spring and summer.

What Skincare Should I use?

We asked a Dermatologist to explain the basics.

BY COBY RENKIN

While I’ve never been a skincare fanatic, I always kind of thought I was covering my bases with a simple cleanse, exfoliate, moisturise routine. Besides my various, sometimes harrowing, acne treatments over the years, these three steps are the only ones I’ve stayed true to since my first Clean & Clear scrub at age 11. What are the basics of skincare? Where and how do I start? Can somebody please tell me what the hell to do before I spend my entire life savings on a bunch of products that probably don’t work together or even target my skin concerns? Help! Dr. Shyamalar Gunatheesan, founding dermatologist at ODE Dermatology, gave me all the answers, in the most straightforward, basic, explaining-to-an-absolute-rookie language possible.

How important is it to have an everyday skincare routine?

I would say it’s really important because consistency with any skincare active is key. Our skin replenishes every 28 days, so the benefits of most routines would only manifest in about 28 to 56 days. Consistency and everyday use is very important to get the result that we want without overwhelming our skin barrier.

Where should a newbie start?

With the right cleanser. For most people, it’s where they don’t invest because they think ‘It’s a cleanser, it’s going to wash off anyway’. But because we experience so many pollutants in a day, a cleanser is very important and my tip would be to start with a gentle cleanser. Something that’s rich in ceramides – essentially a cleanser that’s not going to strip off your natural barrier (your acid mantle). We don’t want to use a harsh cleanser because that can upset the balance.

A gentle cleanser that hydrates the skin but removes a bit of that sweat, pollutants, sunscreen [and] makeup. How you cleanse your face really preps your skin for proper delivery of any active ingredients if you were to use any. My other tip is most of us only need a cleanse at night. Wake up in the morning, save your money on cleanser, just splash a bit of water on and start your routine. One thing I always say is if you’re starting out, just introduce one or two items at a time. Let your skin adapt and don’t overwhelm its barrier.

Are there any non-negotiables when it comes to a skincare routine?

A sunscreen. We know that 90 percent of aging is environmental and the sun, so I’d have to say the non-negotiable would be a sunscreen, a broad-based one, preferably with zinc. The other one I would say is non-negotiable is niacinamide, a vitamin B3. The reason I love B3 is it’s a multitasker, it helps with pigment, it rejuvenates your skin, it’s an anti-inflammatory, it’s an antioxidant. With everyday life, with cell turnover, with energy production, you produce these abnormal molecules called free radicals and they are scavengers.

They destroy DNA, they attach to things, they oxidise your cells, they make you age and they can make you prone to damage and skin cancers – vitamin B3 is the

perfect neutraliser. If you’ve got oily skin it’s also good because it regulates sebum production, it also moisturises your skin very well if you’ve got dry skin because it can create something called your natural moisturising factors. It’s quite a good all-rounder and nobody seems to really get irritated, most people can tolerate a vitamin B.

How

do you know what products you can mix and

what you

can’t?

Are there really that many products that don’t work together? If products are formulated well, they should work synergistically well together. I think if you’ve got no issues with your skin then maybe stick to one brand, follow the steps of that brand. Once you start mixing different brands, that’s when you don’t know if they’re compounding the inflammation or cancelling each other out.

If you haven’t got problematic skin then stick to one brand because they would have done that molecular level testing to make sure they don’t cancel out each other. I think consumers run into trouble because they mix and match different brands of actives. But the best thing you can do, especially if you’ve got sensitive skin, is you need to see a dermatologist who can recommend which actives, in what mediums, and in what chronology.

What order should you apply your products in?

My routine would be cleanse your face, pat dry – your skin should still be slightly damp – and that’s when you put your first serum on. Let it sit for 30 seconds and then put something heavier on like a moisturiser or an oil. Always pat that moisturiser as opposed to rubbing it in. People tend to rush all the steps but it matters to wait 30 seconds in between each step, stagger it a bit or else it becomes one big stew.

Anything else you think we’re missing?

People are not doing enough to really capitalise on our wellness for our skin health, gut health is very connected to skin. It has implications to a lot of skin conditions but also from an anti-aging perspective. So an anti-inflammatory diet, sleeping more, not overwhelming yourself with too much protein a day, protein cycling, intermittent fasting, can all be a part of healthy skin. Don’t get me wrong, if you’ve got cystic acne or hormonal acne, abstaining from everything is not going to fix your skin, you still need a bit of my help, but it does matter.

Toxic Ingredients to avoid in Cosmetics (And Why).

Top 4 Ingredients to avoid and where you’re most likely to find them.

Phthalates

Phthalates are chemicals that make products more flexible. They affect the texture. In cosmetics, you’ll find phthalates in parfum, nail polish, hair spray, cleansers, and lotions. We have some phthalate-free fragrance product recommendations to help you avoid this group of toxins. When reading ingredient labels, look out for the name Dibutyl phthalate. It’s one of the most common phthalates. Our research has shown that this ingredient has plenty of evidence to suggest that it’s a carcinogen and hormone disruptor.

because companies are allowed to hide their proprietary blends behind this word. So, when you see “fragrance” as an ingredient, you actually don’t know what’s in it. For that reason, we encourage you to do your research and shop fragrance-free. Synthetic fragrances (and even natural fragrances) can be irritating and cause allergic reactions. Plus, there may be even more harmful ingredients like phthalates hiding behind the label.

Chemical UV filters like Octinoxate and Oxybenzone

Parabens

You’ve probably heard of parabens before. Fortunately, many people are aware that they should avoid parabens. It’s becoming easier and easier to find “paraben-free” products. Propylparaben and Iosbutylparaben are the ones to really keep an eye out for. Both should be avoided at all costs because they’re associated with certain types of cancer. Where are you most likely to see them? Everywhere. From household cleaning products to cosmetics you use on a daily basis, parabens are some of the most common preservative agents across multiple categories.

Synthetic fragrance

We’re here for the fragrance-free movement. The word “fragrance” is used as a euphemism for unsafe ingredients. This is

It’s no secret that we recommend mineral sunscreens over chemical sunscreens whenever possible. Chemical sunscreen ingredients to avoid: Octinoxate and Oxybenzone. Each of these ingredients receive an E safety grade because they are harmful to human health. Look for these sunscreen ingredients instead: Zinc Oxide, Avobenzone, and Titanium Dioxide.

“This ingredient has plenty of evidence to suggest that it’s a carcinogen and hormone disruptor.”