Vision and Illusion museum, Edinburgh by Stephen Lowe

vision and illusion museum, Edinburgh

STYLE GUIDE

CONTENTS Logo...................................................................................4-7 Spacing..........................................................................8-9 Allowances.........................................................10-13 Typography.......................................................14-15 Colour........................................................................16-19 Corporate Use..............................................20-25 Merchandise....................................................26-27 3

vision and illusion museum, Edinburgh

THE LOGO The new logo incorporates a new name, colour scheme and ident. The logo itself is made up of 16 circles rotated around a single anchor. This is what creates the unique Kaleidoscope effect. This is then coloured in a gradient of colours, giving it an almost 3D illusion effect. It also works with the typography..

NORMAL

vision and illusion museum, Edinburgh

BLACK & WHITE

vision and illusion museum, Edinburgh

GRAYSCALE

vision and illusion museum, Edinburgh

INVERT

vision and illusion museum, Edinburgh

vision and illusion museum, Edinburgh A

SPACING A

When using the logo, the rule of spacing must be applied at all times, For the height of A and the width of B, no other information or objects should enter this space and must be kept empty. The unit of measurement is determined by the 2nd blue segment of the logo itself. This gives the logo its own space and doesnâ&#x20AC;&#x2122;t distract from it

A vision and illusion

vision and illusion museum, Edinburgh

vision and illusion

museum, Edinburgh

E vision and illusion

vision and illusion

museum, Edinburgh

vision and illusion 10

museum, Edinburgh

H vision and illusion museum, Edinburgh

NOT ALLOWED The logo for the vision and illusion museum is a symbol to easily recognise, This why certain aspects of the logo cannot be altered. These include: A ) No stretching or distorting B ) No drop shadow C ) No alteration inthe ratio of logo to type D ) No alternate colours (Unless stated for a special event by the museum) E ) No busy backgrounds (Unless approved) F ) No shearing G ) No bluring H ) No picture background

vision and illusion

White Background = Colour and Black text

Light Colour Background = Black text

vision and illusion

Black Background = Colour and White text

Dark Colour Background = White text

museum, Edinburgh

COLOUR BACKGROUNDS When using the logo with coloured backrounds, you must take into account the darkness of the colour. If they are black or white, the colour in the type is allowed however the black/white text must be opposite to the background. When colours, use black text throughout on light colours and white text on dark colours. This help with clarity and lets the logo stand out.

176MKSDAL abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !”£$%^&*(){}[]:@~;’#<>?,./

CENTURY GOTHIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !”£$%^&*(){}[]:@~;’#<>?,./ 14

TYPOGRAPHY The museum uses 2 different fonts: 176MKSDAL and Century Gothic. The majority of the time, 176MKSDAL will be used as it is a modern type and complements the museum. For corporate (such as body text on letters and envelopes), Century Gothic shall be used as it is a bold and important type.

PANTONE 313C C=100 R=0 M=0 G=154 Y=8 B=199 K=13

PANTONE 313C 80%

PANTONE 313C 60%

PANTONE 313C 40%

PANTONE 520C C=64 M=100 Y=12 K=0

R=124 G=43 B=131

COLOURS The colours for the museum are bright, fun and patriotic. The blues represent the countryâ&#x20AC;&#x2122;s colours whilst the purple represents the thistle, the national flower. The four blues used, getting lighter as they get close to the center are made up of 1 pantone colour at different strenghts. The dark purple helps break up the blues and adds to the illusion.

PANTONE 555C

PANTONE 350C

PANTONE 518C

C=75 R=0 M=0 G=103 Y=60 B=78 K=55

C=79 R=0 M=0 G=71 Y=100 B=18 K=75

C=70 R=90 M=100 G=33 Y=55 B=73 K=25

PANTONE 3405C

PANTONE 576C

PANTONE 513C

C=85 R=0 M=0 G=176 Y=65 B=133 K=0

C=49 R=92 M=0 G=135 Y=100 B=39 K=39

C=27 R=186 M=50 G=140 Y=0 B=191 K=0

SECONDARY COLOURS When designing posters, advertising or website pages, other colours excluding the logos can be used. These are made up of greens, blues and purples, all linking with the logos. Other colours may need to be used and will need to be passed by the design team before use.

Camera obscura Rooftop views World of illusion Magic gallery Light fantastic 20

FLOOR LOGOS These simplistic but effective logos help customers figure out what floor they are on or need to get to. Each logo keeps to the consistent blue colour scheme but with slight modifications, making the unique from one another.

WEBSITE The website keeps with the simplistic and fun style which the museum holds. The pages are bright and fun, inviting visitors to have a look around. It is easy to navigate and find what the customer is looking for. The logo is a main aspect, always held in the top left corner and never changed. The rest of the pages must be kept with the purple and blue colour theme. The text must be legible, using purple text on blue backgrounds and white on purple. Animations must also follow and circular code, fitting with the style of the website.

LETTERHEAD vision and illusion museum 549 Castlehill Edinburgh EH1 2ND 0131 226 3709 www.visionandillusion.com

vision and illusion museum, Edinburgh

Dear Mr Johnson Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ac sapien erat, at tincidunt mauris. Curabitur vel lorem tortor. Nunc dapibus neque non enim consequat tempor sed quis lorem. Aenean ligula quam, mollis vel semper in, mattis in orci. Curabitur blandit feugiat mi commodo tincidunt. Mauris pharetra lectus odio, vel ultrices est. In lacinia pretium mollis. Nam fringilla posuere mauris, quis suscipit felis hendrerit a. Curabitur rhoncus tincidunt iaculis. Proin sollicitudin dictum risus, sit amet consequat justo ultricies a. Etiam ut tellus eros. Vestibulum vitae urna odio, in rhoncus sapien. Sed non risus tortor, vel facilisis orci. Sed vitae massa et tortor feugiat viverra mollis eu mauris. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla porta, elit quis malesuada adipiscing, magna sem volutpat odio, in malesuada est nisl at est. Ut imperdiet, lectus eget aliquam. mus nossit haritate quam autatius mi, comnim sequas es ut eosto to to el moloreius sit quis es sed quidit es prat qui sae sumquatenda pel ese di sediti od et odis niatquia doloris nectore endesequi ut harum rest, sandae. Neque estruntis est qui dignamusape re, ulpa arum quaspid erestibus et aspedit volo del ex eos moleces sequas aspe vendi ipitisitam sinventore, senimporemos qui berferi berate nobis il il ipidus, quossi que conserspiet aut labo. Itaepelis eatquat. Entia quos deseque paruntotat unt, volupta tempori busandu cipient dero maxim re, inulpar ciatem re num, omnis et odit accabor eperupta comnis idebit arumquidelit la voluptaecus. Inimagnam, occus doluptatem harion experro isquiam ius di re pliquia eos expellupta porporum rehendandit, conet doluptatquat reptium nis ero dessunt, id et hicit vidempo rehentem que et, si descia doluptatus doluptaquo vollendusda aut ex es doluptiates modis rerum autatur mossinc turionsed quiae lit volor at eossum repere et acea venis ut que consed quae dolut harum, corem quamet occulpa corio. Itatquam aut minimpori nam volorio to cus est que eate vero duntia ni Sincerly Joe Blogs

BUSINESS CARDS Informal vision and illusion museum, Edinburgh

Mr. A Smith Manager 01234567891 a.smith@visionandillusion.com www.visionandillusion.com

Formal vision and illusion museum, Edinburgh

vision and illusion museum, Edinburgh

Mr. A Smith

Mr. A Smith Manager

Manager 01234567891 a.smith@visionandillusion.com www.visionandillusion.com

01234567891 a.smith@visionandillusion.com

ENVELOPES vision and illusion museum, Edinburgh

Mr. H Smith 1 High Street Edinburgh ED1 8GH

vision and illusion museum, Edinburgh

FLAGS

VEHICLES vision and illusion museum, Edinburgh

vision and illusion museum, Edinburgh

TICKETS vision and illusion

vision and illusion

museum, Edinburgh

Standard Adult ÂŁ10.95 9th January 2012 15:21

Standard Child ÂŁ7.95 9th January 2012 15:21

www.visionandillusion.com

SOUVENIRS vision and illusion museum, Edinburgh

vision and illusion museum, Edinburgh

STEPHEN LOWE P10527821