MCM EXPO NAVI App for London MCM Expo Stephen Lowe
About MCM Expo
The MCM (Movie/Comic/Media) Expo is a exhibition held twice a year, for fans of Anime, Manga, Sci-fi, Comics, Film & Gaming. It started back in May 2002 and occurs at then end of both May and October each year for 3 days, Friday to Sunday. It is located at the Excel Centre in London’s Docklands and expects around 60,000 fans attending with each expo. It gives people a chance to meet people with similar interests and purchase more items for their collection. People also dress up (called Cosplay) as their favourite characters and compete in shows. There are also a wide range of special celebrity guests from Film & TV who will do signings and panel shows. Tickets cost around £10 for the day with early entry priced at around £16.
The app At the Expo, there are a few problems that usually occur: • With the vast amount of people attending, it gets busy and crowded, making it easy to get lost for both new and returning fans. • With 100+ stalls in the hall, is can be confusing remembering which ones you’ve already been to and which ones you want to return to. • A vast amount of celebrities are on at different times and different stages, it’s hard to remember who’s on when. • The promotional guides and maps run out quickly. • The queue for ticket purchase can take hours to queue for. • Getting into the hall with your wristband can be chaotic and unorganized.
MCM EXPO NAVI is named after the mystical guide in the popular Zelda franchise. It will help guide the fans around the expo. It is spilt into 5 different parts to help throughout the day. MAP: The map shall tell you where you are inside the hall with GPS; outline the stall locations, stages and exits. You can also scan stalls QR codes to store them and help you remember which ones you want when revisiting. GUESTS: The guest’s page shows you who is on throughout that specific day. You can then search with many filters for the shows that interest you. You will have the option to set a reminder for shows which goes off 20 minutes before, allowing you time to get to the right stage. TICKET: Instead of paper wristbands, the app will be able to store your digital ticket on your phone. These can then be scanned when entering the venue, saving on the chaos of the crowds. If you didn’t buy your ticket prior, you can buy on the app, saving on queuing. NEWS: Rolling news feed will show up to date information about stalls, guests and competition results. CONNECT: Here you will be able to connect to Facebook, Twitter and the main website, allowing you to share your experiences with everyone else.
Original Logo
Before the app is designed, the overall look of MCM expo needs revisiting. The logo hasn’t changed much in the last 10 years and has become dated. The logo has become dated and the ‘Eye’ element has become lost and forgettable. The logo needs to be uplifted with a modern font, whilst keeping its iconic orange colour. With a new logo, it will be easier to run through with an overall style, helping everything tie together and feel connected under a new brand.
Improved Logo
MCM
EXPO
LONDON
The new logo is simplistic but works well. The typeface gets across the comic book/cyber style whilst keeping the orange colour. The logo is set together in a block like style, making it easy to apply to anything. The Logo is adaptable too, allowing for change on location, if held in the Midlands or Scotland (which is currently being negotiated). The ‘Navi’ Logo follows the same style, tying up the overall look nicely.
App Logo
The app icon runs with the same colour scheme as seen before. The logo is encased in a circle with a ‘rising sun’ pattern in the background, often seen in Japanese media. The icon is bold and inviting, making it easy to find on your phone.
Fonts Magmawave Caps abcdefghijklmnopqrstuvwxyz 1234567890 .,!?@^&*()_+Titillium Web abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 .,!?@^&*()_+-£%
Colour Scheme Fruits Pink
Darker
Link Green
Joker Purple
Naruto Orange
Haruhi Blue
Main
Lighter
R: 137 G: 20 B: 82
R: 213 G: 47 B: 136
R: 223 G: 123 B: 176
R: 15 G: 93 B: 43
R: 44 G: 169 B: 79
R: 137 G: 196 B: 136
R: 169 G: 99 B: 22
R: 245 G: 154 B: 51
R: 249 G: 182 B: 106
R: 71 G: 71 B: 72
R: 90 G: 103 B: 112
R: 159 G: 173 B: 182
R: 47 G: 84 B: 100
R: 100 G: 153 B: 176
R: 172 G: 221 B: 244
R: 91 G: 67 B: 111
R: 162 G: 131 B: 187
R: 198 G: 181 B: 217
R: 223 G: 99 B: 42
R: 223 G: 99 B: 42
R: 223 G: 99 B: 42
L Grey
MCM Ochre
The unique colour scheme is bright and playful. All the colours are based of the most popular Cosplays from MCM expo. Each colour corresponds to an area of the app, whilst also being a bright way to liven up the venues space. Even with all these new colours, the MCM Ochre will still be the main colour.
Branding In Use
Branding In Use
App Mapping Splash Screen (Turn page to open) HOME MAP
TICKET
GUESTS
Shows interactive map (zoom & move functions)
Ticket shows
Brings up a list of guests on at that specific time
Clicking on a Stall
QR Scanner
•Info •Name •Website •Categories •Ability to fave
Scan Barcode
Add the fave’s
Sort by
•Name •Category •Fave’s •Search
If no ticket then a link to the store
Search •Name •Category •Day •Stage
Add to
CONNECT
NEWS
Links to Facebook, Twitter & the main website
Rolling news feed
Clicking on one... Shows details & stage of guests + the ability to fave Fave’s
Clicking an article allows to read in full
Share on Facebook
Add a 20 min push notification
This mapping system was created to make it easy to understand the journey through the app. As all the pages are colour co-ordinated, it makes it easy to understand where you are. You can go back a page and to the home page with simple buttons placed on the top bar.
Tweet on Twitter
SPLASH SCREEN
GUESTS
MAP
GUESTS
MAP TICKET
TICKET
MCM Navi
CONNECT
NEWS
CONNECT
NEWS
Once you start the app up,the Splash Screen will greet you. To get to the app, you will have to pull back the page by pulling it back and sliding it across the screen. It is a simple and fun element, which can relate to manga and comic books. This will take you onto the bright and colourful home screen, also set out in a comic book style.
CONNECT
MAP Fire Exit
Fire Exit
Fire Exit
Fire Exit
Fire Exit
Theatre B
Rebellion Drive
Expo Boulevard
Artists’ Alley
i
Fire Exit
Theatre a
MAP
SORT In
Out
A
A1 Toys.Com Achucha
GUESTS
Games Avenue
Acquired Inspiration
MAP
Adrian Crumpton
Entrance
T SCONNECT AL
X W
AA
V
Z
U
QRY
Fire Exit
A h
Japan Quarter
Expo Boulevard
NEWS
TICKET
AF AE AD AC AM
A A AN g P SORT
Akiba Imp Exp S.L Akihabara All The Cool Stuff Amazing Cake Company NAME
Cosplay Help Desk
Changing Room (M)
CATEGORY
Changing Room (F)
SORT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SEARCH
A
A1 Toys.Com Achucha Acquired Inspiration Adrian Crumpton Akiba Imp Exp S.L Akihabara All The Cool Stuff Amazing Cake Company NAME
CATEGORY
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SEARCH
Entrance/Exit
Once clicking on the Map icon, you’ll be taken to an interactive map that shows your location when in the venue. From here, you can zoom in & out and scroll around the map, clicking on stalls to reveal more about them. You can also access your favourites, bring up the QR scanner and sort through all the stalls.
When in the sort menu, you can choose between name, category or manual type the stall you want with easy. The simply scroll through the choices and tap to make your selection.
MAP Fire Exit
Fire Exit
Fire Exit
Fire Exit
Theatre B
Fire Exit
Fire Exit
Rebellion Drive
Expo Boulevard
Rebellion Drive
In
Fire Exit
Theatre B
Theatre a
MAP
Artists’ Alley
Fire Exit
Fire Exit
Fire Exit
Theatre a
MAP
QR SCANNER
Out
In
Out
FAVE’S Adrian Crumpton Dudebox
i
Games Avenue
Games Avenue
Gazilla Kawaii & Cute
X
www.adriancrumpton.co.uk
AA Z
AE
•Sci-Fi •Japanese Culture
QRY Entrance
ADT ACS AMAL
AF
A A AN g P SORT
Adrian Crumpton www.adriancrumpton.co.uk
AA
V
Z
U
Cosplay Help Desk
QRY
AE
•Sci-Fi •Japanese Culture
W
Fire Exit Entrance/Exit
A h
AD Changing Room (M) Changing Room (F)
AC AM
Retro GT
Japan Quarter
A h
Japan Quarter
Expo Boulevard
AF
Adrian Crumpton
A A AN g P SORT
Tokyo Toys
Changing Room (M)
Scan the stall’s QR code
Cosplay Help Desk
Changing Room (F)
Entrance/Exit
Once chosen a stall, it will then show you on the map. It will show the name, website and what categories it falls under. Tapping the little heart symbol, you are able to add it to your fave’s to easily access at a later time.
If you are already at the stall you want to fave, you can simply scan the QR code that will automatically add it to your fave’s. This page can be accessed from the Map page by tapping the heart and will order your fave’s by name.
Guests SEARCH
GUESTS SATURDAY
GUESTS
MAP TICKET
NEWS
CONNECT
NAME
CATEGORY
DAY
STAGE
12:00
Haven
A
12:00
Bioware
B
12:00
Liam O’Brien
SS
12:00
Eureka
P
12:00
Continuum
P
Q W E R T Y U I O P
12:30
Once upon a time
P
A S D F G H J K L
13:00
Continuum
A
13:00
VidFestUK
B
Continuum
Z X C V B N M .?123
space
Search
When tapping the Guests icon, you’ll be shown the guests of that day, in order of time. From here, you can search for whatever you want to see by name, category, the day they are appearing and stage they are on. You can also view your fave’s you’ve already added.
Guests SEARCH NAME
CATEGORY
DAY
SEARCH STAGE
Continuum
NAME
CATEGORY
DAY
SEARCH STAGE
Saturday - 13:00 Thearte A
Continuum SATURDAY
SATURDAY
12:30
Continuum
P
12:30
Continuum
P
13:00
Continuum
A
13:00
Continuum
A
14:30
Continuum
SA
14:30
Continuum
SA
16:30
Continuum
SS
16:30
Continuum
SUNDAY
Continuum
SS SUNDAY
11:00
Continuum
SA
11:00
Continuum
SA
12:30
Continuum
P
12:30
Continuum
P
Set in Vancouver British Columbia, the year is 2077, world governments have fallen and have been bought out by corporations leading to loss of privacy and basic rights. A group of fanatical terrorists, bent on getting freedom back at all costs, destroy multiple buildings killing 30,000 people while targeting 20 members of the Corporate Board. As the 7 terrorists are about to be executed they attempt an escape by being sent back in time 6 years instead being sent back 65 years to our time, 2012. Dedicated CPS Protector (future police force) Kiera Cameron (Rachel Nichols) attempts to stop their escape and gets swept away along with them.
ADD TO FAVE’S
Once searched for, you can click on the show you want to find information about. It will show you the name, the day, time and what stage it shall be held. A picture and information will be included to give you an insight before it starts. You can then add it to your fave’s by simply clicking the heart at the bottom.
Guests SEARCH
FAVE’S 12:00
Haven
A
13:00
Continuum
A
12:40 saturday 27 october
Continuum will be starting in 20 mins App
OK
If you want to view the picture better, simply tap the picture and zoom in and out with a pinch or expand action, tapping to revert back to the previous page. When going to your favourites, they will be ordered by the time they are on, with name and stage letter. The bell symbol indicates whether you have set up a alarm to go off 20 minutes before. When the show is about the start, you’ll be notified by a push notification that will appear on your lock screen with a sound.
Ticket
GUESTS
MAP
TICKET
SATURDAY ONLY ADULT £10.00
YOU HAVEN’T ORDERED YOUR TICKET YET!
Mr S Lowe Receipt no. 0178225101
TICKET
NEWS
TICKET
CONNECT
01234567890 STORE
>_<
YOU CAN BUY YOURS BY CLICKING THE STORE BUTTON
STORE
On the Ticket page, you will be shown your ticket with the relevant information on it such as name, price and receipt number. Showing the barcode to the staff will allow you to enter. Don’t worry if you haven’t got your ticket yet, you can click on the store button to buy it with ease. For people who don’t have the app, they will still be able to buy a paper wristband but will have to enter through a different turnstile. This will also include a barcode that will be scanned.
News
GUESTS
MAP TICKET
NEWS
CONNECT
NEWS
NEWS
Interview with Matt Smith
Interview with Matt Smith
Oozing cool and with a very friendly approachable manner, MCM Buzz was blessed with the presence of Matt Smith, the Eleventh Doctor himself at the London MCM Expo on Friday, participating at a roundtable interview. It was a very intimate and entertaining affair, where Smith spoke about the release of Series 7 and more.
Oozing cool and with a very friendly approachable manner, MCM Buzz was blessed with the presence of Matt Smith, the Eleventh Doctor himself at the London MCM Expo on Friday, participating at a roundtable interview. It was a very intimate and entertaining affair, where Smith spoke about the release of Series 7 and more.
Tekken Tournament UK Winner
Tekken Tournament UK Winner
The Tekken Tag Tournament 2 UK Final hit the London MCM Expo on Saturday, bringing together some of the best people who play Namco Bandai’s latest instalment of their hit fighting game franchise, Tekken Tag Team Tournament 2.
The Tekken Tag Tournament 2 UK Final hit the London MCM Expo on Saturday, bringing together some of the best people who play Namco Bandai’s latest instalment of their hit fighting game franchise, Tekken Tag Team Tournament 2.
EuroCosplay Final
EuroCosplay Final
EuroCosplay has been raising the profile of cosplay across Europe, inspiring cosplayers to come together and truly push their skills to the limit. With 23 entries last year, MCM Expo London saw 42 contestants enter from 25 countries, all for the title of EuroCosplay champion 2012!
EuroCosplay has been raising the profile of cosplay across Europe, inspiring cosplayers to come together and truly push their skills to the limit. With 23 entries last year, MCM Expo London saw 42 contestants enter from 25 countries, all for the title of EuroCosplay champion 2012!
Seven Holes for Air Panel with Bill Paxton
Seven Holes for Air Panel with Bill Paxton
Star of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air.
Star of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air.
With the News section, you will be shown a live news feed which will constantly update with the latest news, the most recent at the top. The article will show the title and a small amount of text. To read more information on it, simply tap the post you want to read about.
News NEWS
NEWS
Seven Holes for Air Panel with Bill Paxton October 30th 2012 - POSTED BY SHALIMAR SAHOTA
Star of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air. He took the time to answer questions from fans, talking about what he was proud of, his influences, as well as delivering ‘that’ iconic line from Aliens. The graphic novel tells the story of Bob Rourke, a 50-year-old steelworker who happens to smoke and drink (Paxton describes him as, “very hardcore”). He ends up visiting the doctor for the first time in his life after suffering a persistent headache. The news is not good, as Bob is told that a disease has taken over his body and he doesn’t have long left. Bob goes back home, and back to work and envisions himself in an alternate
TWEET
SHARE
The article will be shown fully, allowing you to scroll through and read with ease. If there are pictures included, you can enlarge these by tapping them, as before with the guest’s page. You will then be able to share and tweet these through Facebook and Twitter respectably, allowing you to let friends know what is happening.
Connect CONNECT
GUESTS
MAP TICKET
NEWS
CONNECT
MCM EXP O ON FACEBO OK
MCM EXPO ON TWITTER
CM MCM OFFICIAL M PO X E SITE LONDON
The final section is the Connect page. This will allow you to easily go to the Facebook, Twitter and official site, allowing you to like/follow them and keep up to date 24/7 throughout the year.