Sonoma ~Marin
FARM NEWS
THE VOICE
OF
S O N O M A C O U N T Y A G R I C U LT U R E
O CTOBER
S I N C E 1917
2012
Dr. Vine Honored with Leadership in Agriculture Award. See page 8
“Cooking with Laurie Figone” featured in Sonoma-Marin Farm News. See page 7
Jim Groverman, the Father of Petaluma’s Popular Roadside Attraction Petaluma Pumpkin Patch and Amazing Corn Maze opens for the Pumpkin Season
Jim Groverman, wife Cindy and their daughter Kimberly in the Amazing Corn Maze along Highway 101 in Petaluma. Groverman’s pumpkin patch and corn maze are open through October. (Photograph by Steven Knudsen of the Farm Bureau staff).
A
s the proprietor of Sonoma County’s most popular roadside attraction, Jim Groverman, the farmer behind the Highway 101 corn maze, is the poster guy for “Agritourism” in the North Bay. In fact, Groverman was doing what he calls “Agro-Tainment” long before the word “agritourism” became part of the farming lexicon and a topic at trendy workshops exploring ways to survive in the farming game. Basically, agritourism refers to any income-generating activity conducted on a farm or ranch for the enjoyment and education of visitors. In other words, visitors, mostly urban residents hungry for a taste of country, come as much for the farm experience as they do to buy pumpkins and gourds. For the last 20 years, Groverman’s Petaluma Pumpkin Patch and Amazing Corn Maze, along the west side of Highway 101 north of Petaluma, has attracted thousands of visitors each October. But the corn maze isn’t just an
October phenomenon. The maze’s rise and fall is monitored by thousands of motorists every day throughout the year. Groverman’s Corn Maze, like Clo the Cow billboards, is a source of curious observation and community pride. The scrutiny along Highway 101 gets intense in spring when the land is prepared and the seeds planted. Motorists check out the growth of the corn stalks as they sprout from the adobe soil, grow through the summer and by fall reach more than 10 feet tall. In November, the maze disappears. The cornstalks are cut and chopped for silage to feed dairy cows. The cycle is complete. Groverman and his wife Cindy, who along with daughter Kimberly, offer the North Bay’s increasingly urban and suburban population a chance to soak up the autumnal glory by getting lost in the four-acre corn maze, picking the perfect pumpkin, climbing over hay bales or rummaging through bins of grotesquely-
shaped gourds. The farm animal displays, hay stacks and home-baked goods sold by fresh-faced 4-H club members complete the entertainment picture, making Groverman’s farm a kind of Barnyard Disneyland each October. “What we are doing is agritourism and that’s what makes this operation work. It’s letting people have fun,” said Groverman, 49, as lean and lanky as the corn stocks he grows. “A lot of town people are looking for something to do on weekends, a place to take their kids so they can run around in the country. We are offering them that opportunity.” The corn maze also has been used by corporations for employee team-building maneuvers. Brides, smitten with pumpkins and Halloween, have rented the Pumpkin Patch for October weddings. Groverman, a man of few words, is a reluctant showman. If he had his druthers, he would
just be on his tractor farming, leaving the entertainment aspect to folks in Hollywood. But he knows in an area like Sonoma County and the San Francisco Bay Area he just can’t grow corn and pumpkins and make a living. He has to offer an agricultural experience to bring the crowds that will pay $6 each to literally get lost in his corn maze. The corn maze is Groverman’s evolving masterpiece, a four acre piece of living art created from the planting of more than 150,000 corn seeds. Every year he designs a maze that is challenging but not impossible or defeating. “It’s a true maze. There is only one way in and one way out,” said Groverman. “There is no set pattern. I just wing it. That’s what keeps it interesting and challenging. People keep coming back because it’s different every year.” The maze’s basic concept is four spokes with See Corn page 19
IN THIS ISSUE Sonoma County Viewpoint............... 3
4-H & FFA...................................... 10
Marin Farm News.......................... 5
AG Commissioner .......................... 15
Safety Tips..................................... 6
Seminars and Training.................... 20
Cooking with Laurie Figone..........7