BIGS Press Release A new year and a new brand for the Bahrain International Garden Show At the recent launch of the 2010 Bahrain International Garden Show (BIGS), a new, revitalized brand for the event was revealed. Designed by Bahrainbased branding and integrated communications agency, miracle BRANDING, the BIGS brand has been given a fresh, friendly and professional personality. Developed to help leverage awareness and bring the event into the international spotlight. The new BIGS logo has been built around the original rose symbol, which has been maintained, strengthened and refined. A deep green colour has been used to frame and highlight the logo, chosen for its connotations with growth, nature and the environment. Supported by a lively color pallet, the striking new brand has also been designed with the theme for next year’s event “Seeds for our Future” in mind. Its aim being to emphasize the benefits of living off the land, promoting the idea of sustainable growth and encouraging the community to come together and play an instrumental part in helping the world’s environmental cause. This theme will be carried through all marketing collateral, while being supported by the new brand and color pallet. Commenting on the new makeover of the BIGS brand, Sheika Maram bint Isa Al Khalifa, BIGS Chairwoman and Director of Her Majesty the Queen’s office said: “miracle has given new life and vibrancy to the BIGS logo and brand. They have enhanced and refined the rose symbol, and introduced a refreshing burst of color for our brand communication. We are confident that this will help provide us with the right platform to attract international involvement in this special local event”. miracle BRANDING, having developed some of the most recognized brands in the Kingdom, including the identity of telecoms company, Menatelecom, have welcomed the chance to work with Bahrain International Garden Show; “We have evolved and updated the logo, while maintaining the central symbol, giving renewed energy to the BIGS brand. We are delighted to have worked on the branding of an event that is such a worthy initiative for the Bahrain community” commented miracle BRANDING General Manager, Gary Healey. Siobhán Corley, 241 Texas Avenue, Potrero Hill, San Francisco, CA 94107, USA Ph: +14153491694
Siobhán Corley, 241 Texas Avenue, Potrero Hill, San Francisco, CA 94107, USA Ph: +14153491694