Intros & Outros

Intros can be as simple as a still image, logo, or your subject. However, using video templates or animations can make your video more engaging and professional. Outros can also be simple and usually includes logos but calls-to-action are sometimes used in videos before using an outro.

Here are some tips to keep in mind:

+ The ideal length for intros and outros is up to 5 seconds, not including if you have a call-to-action.

+ Fade to black or film dissolve are the most appropriate effects to use at the end of your intros/outros.

+ A logo animation for an intro/outro is appropriate, even if it goes over the ideal time limit so long as it is tasteful.

+ Calls-to-action are important when redirecting our audience to a website. We typically place these before the outros.

+ Background music should fade-in and fade-out naturally during intros/outros.

+ Narration, whether voice over or subject, can also begin during the intro. Typically wait 1 second before beginning this audio track.