Hashtags

+ If your video is part of a larger social media campaign, include the campaign’s hashtag as a watermark in the top left or right corner of the screen within the title safe area.

+ Fonts used should be a bold sans serif (ex. Arial or Calibri) around 50 pt but use your best judgement. Font should be readable to the audience to adhere to ADA guidelines.

+ Opacity for the watermark should be set between 6580%.

+ Always start with using # but make sure you do not use certain punctuation or symbols anywhere else in the hashtag.

+ Don’t string too many words together. The best hashtags are short, simple, and to the point.